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Just visit onlinewww.zepto.com


• Zepto Computers is founded in October 2002 by the formerowners of EET Nordic – one of Europe’s largest componentdistributors. EET Nordic is represented in 12 countries.

• The founders of Zepto Computers have an extensivebackground within the component industry with more than 20years of know-how and a network of great value.

• Today Zepto Computers is represented in 14 countriesthroughout Europe and has 87 employees at the headoffice inHedehusene, Denmark.

Zepto Computers


To offer the best notebook/TV on the marketbased on price, performance and quality

• The largest notebook manufacturer in the Europe• One of the largest LCD-TV manufacturers in Europe• All notebooks are built in Denmark• Operates on a just-in-time model• Offers the customers a 100% built-to-order concept• The customers can choose between 30.000 different configurations

Business Concept

We are known for:• Reliability• Excellent service and support• Quality products• Know-how• Fast delivery

Your choice:• Memory• Harddrive• Processors• Software• Insurance/Service• Accessories


Roadmap LCD-TV

The Zview LCD-TV offers you the best possible picture togetherwith a dynamic sound – all in a elegant Scandinavian design


Roadmap - notebook

The notebooks are being manufactured on a built-to-order basisand meet all demands from low-end to high-end – for every end-usergroup from students to businesses and hardcore gamers


Design

Much attention is given to providethe notebooks with an attractive butstill simple and elegant design, givingthe notebooks a quality finish.


• The fastest growing products within the IT businessare TV and notebook.

• The notebook sale in Denmark has increased from259.000 units in 2003 to 871.700 units in 2007.Source: IDC

• The expectations are that within year 2010 94% ofall computers being sold are notebooks. Source: IDC

Zepto4%

HP26%Acer

21%

Lenovo16%

Dell9%Toshiba

6%

Fuj./Siem.4%

Others18%

Marketshares 3Q 2007 DenmarkSource Gartner

Market Development


China is responsible for 98% of the notebook production

1. Quanta – 1200K = IBM, Dell, Gateway, Apple, Toshiba, NEC, Sony, HP, Fujitsu Siemens, Acer

2. Inventec – 1080K = Zepto, HP, BenQ

3. Compal – 1000K = Zepto, Lenovo, Toshiba, Dell, Fujitsu, HP, Acer

4. Wistron – 1000K = Lenovo, Acer, Dell, NEC, HP

5. Uniwill – 150K = Fujitsu Siemens, Soltek, NEC, Max-Data, Infinity

6. Asustek – 120K = ASUS, Sony, Apple, Dell

7. Clevo – 60K = Dell

8. ECS – 60K = Gericom, Medion

Zepto Computers only co-operates with the best barebone manufacturers

Worldwide production

Competitors:

Complete notebooks Zepto: Other Zepto suppliers:

Barebones Intel, Microsoft, Hitachi, nVidia,

Sony, Kingston, A-Data,

Samsung


• Operates in a just-in-time model• Able to adjust to monthly price reduction• Visible delivery time• A new notebook every 6th minute• Present capacity: 1,200 per day

• Fast delivery• Latest technology• Very competitive pricing

Supply Chain

Competitor:

Zepto Computers:


Hitachi 120GB HDD

700

551

497

0

100

200

300

400

500

600

700

800

dec-06 jan-07 feb-07

PeriodeP

ris

iD

KK

Intel Celeron M 430 1,73GHz Processor

750

489

297

0

100

200

300

400

500

600

700

800

dec-06 jan-07 feb-07

Periode

Pri

si

DK

K

Component Price Reduction

In average there is a 10-15% price reduction on components per month

-35%

-39%

-21%

-10%


Production 0,9%

Barebone34,6%

Components64,5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Percentage

Cost Structure

Production:- goods from stock- assembling- test- cleaning- pre-shipment

Components:- cpu- memory- hard disk- optical drive- wlan- ms vista

Barebone:- barebone

Notebook example:

Price DKK 6.935 excl. VATPrice EUR 928 excl. VAT


What the press said

I’m in love’Don’t tell my girlfriend, but I’m in love –the more I use this stroke of genius fromZepto, the more I want to buy one myself’Laptopworld.dk on Znote 6214W

Denmark’s finest tech export

’It’s cheap, it’s fast, it’s Denmark’s finest

tech export. Meet the laptop that’s about to

take Europe by storm’

Cnet.co.uk on Znote 6615WD

Multi-media for next to nothing’A real multi-media notebook which alsooffers a whole lot of features – and mostnotably, this PC costs next to nothing’T3 magazine on Znote 2215W

Zepto – a brand’Zepto Computers has definitely createdsomething of a brand. Their notebookscontinue to pop out in a steady flow andthey receive fine reviews’Alt om Data on Zepto Computers

The fastest notebook ever’Znote 6625WD is without a doubt thefastest notebook I have ever testedHardware-test.com on Znote 6625WD


We are located around Europe to serve our network of distributors, resellers and end-users

Distribution Channels


Zepto Computers online

• The e-commerce system is synchronised withthe Microsoft ERP-system

• The ERP-system handles 8 different currencies

• Real-time update on more than 350 websites

Denmark Holland England Germany Finland

Denmark Holland England Finland

Represented in14 countries

More than350 websites


More than 30,000 different configurations


Easy-to-use notebook configurator


LCD-TV configurator


Online traffic

546.016 unique visitors at www.zepto.com in April 2008

Focus on conversion rate


• The number of visitors in e.g. March 2008 equals websites like:

o Aok.dk

o Billetnet.dk

o Fpn.dk and more

• and exceeds the number of visitors on websites like:

o Jobzonen.dk

o TV3.dk

o Bilzonen.dk

o Seoghoer.dk

o Pcworld.dk and more

Source: FDIM – total number of unique visitors

Online traffic


Minimization of workflow

Logistics/Production


Financial Performance

Danmarks dygtigste IT-virksomhed

(nr. 1 kåring okt. 2006)

(in 1.000 DKK)Year Turnover EBIT

2003 14.824 284

2004 52.771 2.273

2005 87.910 3.366

2006 113.039 6.065

2007 179.157 5.131

2008B 294.030 11.000

2009E 485.150 33.019

2010E 800.497 55.927

Listed at the OMX Stockexchange First North


Financial / Market results

• Growth in turnover January 2007: 75%

• Growth in turnover February 2007: 122%

• Growth in turnover March 2007: 84%

• Turnover record in June 2007 (20,6 mio DKK)

• Turnover record in August 2007 (21,3 mio DKK) – Growth in EBIT: 57%

• Turnover record in October 2007 (22 mio DKK)

• Growth in turnover Q1 2008: 37%

• Just elected as a ’Gazelle’ company by Børsen

• Just named as Microsoft OEM Partner of the year

• Subsidiary in Germany

• Subsidiary in England

• Buys Zepto Sweden and Zepto Norway

Results 2007


Products / Organisation

• Launch of Zepto Zview LCD-TV and Helios designer TV

• Zepto opens Zepto Concept Stores in Copenhagen

• In January 45 employees – now 87 and vacant positions

Business Development 2007


Areas of growth for Zepto Computers:

• General market growth Europe (notebook 26% in 2008 / LCD-TV 30% in 2008)

• Zepto Computers in Europe (SE + NO)

• Zepto LCD-TV

• Digital Home

• MS Vista

• New strategic customers, Sonofon / Telenor

Market & Growth


Digital Home/Office - Future Products

Possible future products:

- Wireless Storage Device- Ultralight Mobile Device- Windows Phone- Wireless Device- Media Center PC

Zepto Wireless Hard Drive

Zepto Ultralight Mobile Device

Zepto Windows phoneZepto Notebook

Zepto Wireless LCD-TVZepto Media Center PC/Server

Zepto W-lan


Questions

• Hvorfor kopierer konkurrenterne ikke vores koncept ?• Ingen ændringer i de seneste 15 år• Betydelige omkostninger i tilfælde af ny virksomheds- / produktionsstruktur

• Hvad vil der ske, hvis konkurrenterne lægger pres på leverandørerne ifm. Zepto’s vækst ?• Leverandøren har en stor interesse i, at vi lykkedes• Den største del af markedet består af 5 udbydere

• Hvordan vil Zepto nå de ambitiøse vækstmål ?• Igennem konkurrenceevnen• Det er kun nødvendigt med en markedsandel i eks. 2010 på < 0,23% for at nå vores mål

• Hvordan sikrer vi fortsat konkurrencedygtighed ?• I takt med at vi vækster, bliver vores konkurrencevne bedre og bedre• DG 1: 2004 17,70% / 2005 18,00% / 2006 20% / 2007 22.50%

Danmarks dygtigsteIT-virksomhed


Why Zepto Computers

5 good reasons:

• Made in Scandinavia• Elegant designs• High-quality products with latest technology• Local service and support• 100% built-to-order (easy-to-use configurator)

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