Just India - Marketing
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Transcript of Just India - Marketing
Unleashing the power of Marketing to help Your Business Grow
INTRODUCTION
• Our Mission – Nurturing Conventional Eminence.
• Our Contemplation – Every Conception Starts with an Inspiration.
• Our Foundation – Customer’s Perception is our Reality.
• Our Progression – Bridging India’s Travel Market (Corporate & Leisure) to U.S.A.
OUR CHARACTERISTICS
Impeccable Indian Market Knowledge
Proficient Market Segmentation Intelligence
Value-driven Support; Local Presence
Comprehensive Customization Effectiveness
Strategic Business Management System
Extensive Technical, Research and Interpersonal Skills
Call Center Capabilities; Resourceful In-Market Rep
Personally-led Public Relations Team
TREND-SETTING MARKETING TOOLS
Creative Marketing Strategies
Telemarketing Expertise
Penetrating Out-Door Advertising Ideas
Social Networking and Media Optimization
Personal and Promotional Channels
Talented PR Specialists
Retail Alliances and Exposition
Influential Government Contacts
Print, Online and TV Advertising
Consumer and Trade Promotions
PRIMARY OBJECTIVES
Connecting your Business/Destination to the rapidly growing India Outbound Travel Market.
Promote your Business/Destination Dynamic and Diverse Business and Leisure Activities.
Develop Strategic Alliances between your Business/Destination and Corporate India.
Focus on developing and growing MICE combo business for your Business/Destination from top industries in India.
WHY INDIA?
The second most populous country in the world.
The 4th largest economic system in the world in terms of the purchasing power parity.
An annual growth rate of 8.5% is virtually guaranteed for India, making it one of fastest-growing large economies.
Some of the world’s largest industries like the Indian Film Industry, Indian Telecommunications Industry, Indian Pharmaceutical Companies have bountiful outbound travelers.
INDUSTRY IN INDIA IS BOOMING…
100 of the Fortune 500 have R & D facilities in India. Has the second largest group of software developers
after the U.S. Lists 6,600 companies on the Bombay Stock Exchange;
only the NYSE has more. Sends more students to U.S. colleges than any other country
in the world. Is home to the world's second largest pharmaceutical industry after
China. Plus, India is:
o The world's second largest small car market o One of only three countries that makes its own
supercomputers o One of six countries that launches its own satellites
INDIAN MARKET FACTS
India’s increasingly affluent middle class already numbers 300 million and is growing rapidly.
The 2010 India Outbound MICE market was estimated at approximately $65 million with a 25% growth rate.
At the same time, its per capita income is increasing by around 5% a year, and its per capita expenditure is rising twice as fast.
The numbers for the MICE market are projected to increase further, with the impetus coming from all major industries, including IT, pharmaceuticals, insurance, telecom, film and finance.
INDIAN OUTBOUND TRAVEL*
One of the fastest-growing outbound travel markets in the world.
International tourism departures from India have grown from 3.7 million in 1997 to 9.8 million in 2007
International tourism expenditures have increased from US$ 1.3 billion in 1997 to US$ 8.2 billion in 2008.
With more than 1.1 billion inhabitants and GDP increasing
by more than 8% every year, the country offers enormous potential for future growth in outbound travel.
*Source: Indian Outbound Travel Market, European Travel Commission, 2009
INDIAN TOURISM TO THE U.S.*
Visitation from India to the U.S.:o Increased 18% between 2009 and 2010o Increased 137% between 2000 and 2010
India ranked 9th in International visitor spending in 2010o Spent $12.4 billion on overseas trip in 2010o 2011 outbound expenditure growth is estimated to be $14 billion
Spending from India increased o 12% between 2009 and 2010 to $4.0 billiono 211% between 2002 and 2009
U.S. travel and tourism exports account for 38% of all U.S. services exports to India.
Long-haul destinations like the US are picking up with outbound travel purchasers.
* Source: OTTI, International Visitation to the United States, 2010
WHY PARTNER WITH JUST INDIAJust India
• Originating from India• Leaders in Tourism Industry• Expert in Indian Market• Segmentation Knowledge• Local Presence• Fiscally Transparent• Direct Results
Any Other Provider
• Non-Indian Origin• Least Tourism Knowledge• Non-researched Market &
Segmentation Knowledge• Outsourcing– Expensive• Dependent on others for
Results
Market Evaluation & Segmentation
Implementing Strategies
Categorize AssignmentsFinancial Planning and
Budget Management
Marketing & Promotion Strategy
Working with Strategic Partners
Developing Business Ratio
Customer Satisfaction
Plan of Action
Sample MarketingFlyers distributed in
Tradeshows or as inserts in print media.
Sample Marketing
• Your article in our company magazine circulated amongst travel agents of India.
• Interpreting and Educating your business at Leading Travel Marts of India.
Sample Marketing Blast Email Marketing
89%
7% 3%Email Statistics
Opened
Not Opened
Bounced
S A M P L E
Sample Marketing• Your Company’s tagline along with a link on http://www.justindia.us –
direct impact to increase traffic.
CLICKHERE
• Market Trends• Sourcing and
Fulfillment
• Technology and Market Needs
• Projected Cash-flow
• Industry Participants
• Market Segmentation
• Industry Analysis
• Gratifying Services
Value Proposition
Competitive Edges
Promotion Strategy
Market Growth
Hypothesis Illustration
Intended Development• Just India’s Contribution to
your business / destination rising economy.
• Your Business/ Destination’s growing business in Tourism.
Headline Grabbers
• Your business / destination - Serving the Top Industries of India.
• Aspects of your business / destination – Popular Incentive Destination.
Becoming Market Leaders
Direct Effect on Your Business
Current Proposed0
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IncentiveLeisure
Together WE can mix Business with Pleasure
Just India weaves a Future of making Your business / destination a Prime Destination for
India Outbound Travel Market.
Insert Client’s Buisness LOGOHere and remove this text box