Just dial is it a blue ocean move or not
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Transcript of Just dial is it a blue ocean move or not
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Just Dial - Is It a Blue Ocean Strategy Move??
Prepared By :Vasant GajaraChetan Panara
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Company History
•Founder – VSS Mani •Wedding Planner•Once bitten lucky !•Presence in 240 cities•3000 employees in 7 cities
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Market Share
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Revenue Model
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Present Scenario
•It covers 240+ cities in India•8 centers in India•More than 3000 employee•6 million business listing in 2011•Received 93.9 million voice searches in
2011•Received 180.7 million search request
from user in 2011
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Clients
• Vodafone• Godrej• TATA AIG life• L&T• Eureka Forbes• HDFC • SBI• MAX life
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Financial Data
•Growing at 50%•Total income : Rs.1876 million in 2011•Rs. 40.1 million Funding from US hedge
fund Tiger Global•Rs. 8.2 million funding from Hong Kong
based private equity player SAIF partner
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Goals
•Increase Market Share•Increase awareness among people
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Service Blueprint
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Action Plan
• Identify the target customers/audience▫Local Public▫Institution & Organization
• Increase in number of▫Calls per annum▫Advertisers▫Cities covered
•Understanding Online customer Behavior•Assessing the technological innovation•Measure success
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ERRC
Eliminate:Traditional system
Reduce:Time boundaryHuman effort
Raise:ReliabilityReachService optionTechnology
Create:Free service24x7 service
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Strategy Canvas – Pre Just Dial
Time Reliability Price 24*7 service Reach0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Info Diary Telephonic
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Strategy Canvas – Post Dial
Tim
e
Relia
bilit
yPr
ice
24*7
ser
vice
Reach
Serv
ice
Opt
ion
0
1
2
3
4
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6
Info Diary Telephonic Just Dial
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Pre Just Dial - Buyer Utility Map
1.
Purchase
2.
Delivery
3.
Use
4.
Supplements
5.
Maintenance
6.
Disposal
Customer Productivity
Simplicity
Convenience
Risk
Fun and Image
Environmental friendliness
The Six Stages of the Buyer Experience Cycle
The
Six
Util
ity L
ever
s
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Post Just Dial - Buyer Utility Map
1.
Purchase
2.
Delivery
3.
Use
4.
Supplements
5.
Maintenance
6.
Disposal
Customer Productivity
Simplicity
Convenience
Risk
Fun and Image
Environmental friendliness
The Six Stages of the Buyer Experience Cycle
The
Six
Util
ity L
ever
s
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Six Path Model
•Look across the Industry :▫Local Search Industry▫Advertising Industry▫IT Industry
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Cont….
•Look across strategic Group within Industry▫Systematic▫24x7 free service
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Cont….
•Look across the chain of Buyers▫Local people ▫Businessmen▫Travelers
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Cont…
•Look across the complementary product and service Offerings▫Local online and offline search▫SMS based service▫Advertising
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Cont…
•Across the emotional and functional appeal▫Just Dial works on the functional appeal.
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Cont….
•Look across time▫Online Service▫SMS Service
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Why Blue ocean?
•First Mover Advantage in the Indian Local Search Market
•Efficient and Profitable Business Model•Advanced and Scalable Technology Platform•Multiple Platform Service on a Large Scale•Experience and Expertise in Local Indian Markets•Offer Attractive Value Proposition for SMEs•Strong Brand Recognition
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Gauging Service Quality
• (* - Gap does not exist)
•Service Gap•Knowledge Gap•Performance Gap•Design and standard Gap*•Communication Gap *
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