Just 1% the Power of Micro Trends

8/14/2019 Just 1% the Power of Micro Trends

1/19

Jst 1%Te Pwe Micteds B Mak Pe & E. Kie Zalese

Io nextNo 38.01

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2/19

Jst 1%

Io /19

A Itdcti t Micteds

I 1960, Voswg soo up cr word wi u-pg d coiig jus wo words:

thInk Small. I ws rvouiory c or sriig o prspciv i r w succss

ws bou gi, v w you wr jus drivig dow sr.

aric vr qui go usd o s w i c o crs. Bu s wo-irds o aric,

d y you y wor or s busiss. W yr or isys o s-ow aric.

my o biggs ovs i aric ody r sidd, or jus w o s.

micrords is bsd o id os powru orcs i our sociy r rgig,

cour-iuiiv rds spig oorrow rig bor us. Wi so uc ocus o povry s

cus o rroris, i is rd o s i is ricr, ducd rroriss wo v b bid

y o cs. Wi so uc io o big, orgizd rigio, i is rd o s i is

wr, s scs r ss-growig.

Bu s coics v rdd sociy. W usd o iv i Ford cooy, wr worrs

crd o bc cr, ovr d ovr, or ousds o cosurs. now w iv i Srbucs

cooy, wr worrs cr ousds o dir cups o co, or idividu cusors.

t posio o coic s, i ur, crd udrds o s, is couiis dig

svs i w wys. So ow, w c o ogr udrsd word i rs o w

gorcs swpig us og. Rr, sociy is big pusd d pud by icrords

s, udr--rdr orcs c ivov s i s 1 prc o popuio.

I c, by i rd is 1 prc, i is rdy o spw i ovi, cr poiic ov-

, or v sr wr. I odys ss sociis, i s oy 1 prc o pop ig

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No 38.01


3/19

Io /19

ddicd coiccorry o isrs coico cg word. higigd bow

r jus w ps.

ay rig guru or poiic cosu wi sy y o couicios is sor, sor, sor.

Bupr sicr ssgs. You c pc pop o is or or 8 scods. W, sow

dow. as cpr o log aio Sprs sows, r is srious d growig group o

pop wo r ird o soud bi. ty i o wrp svs i ids d civiis

coi. ty wi gg you g, i you rspc ir irss d cocrs.

So sri i up your pri.

aor p is er Cours. Forcsrs o dcd or so go sid wd b

couig by ow, wi worpc viruy duc. W, so pop cou,bu qu ubr (bou 1 prc busy) rv or 90 ius c wy

o g o wor. t s ug ipicios or rc, gs prics, d cr dsigo o io

poyrs ps or wr o oc. I you w o sr busiss dcisios, oo

dir, is wys pop r ig coics bou ir ivs.

ad poo is rdy iid o U.S. Vi oc oug wr i ds o

Couis, d Couiss si ru. Bu you ow w? Vi y ow b #1

rpruri ospo o r.

M a g . Ppl a l-fg mall

a mall wa, a g val wm wll ll g

. G ag m, a l m mg g.

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No 38.01


4/19

Io /19

L Atteti SpaesI is covio wisdo arics io sp is sriig. a coup o dcds go,

w cu our siy-scod tV ds dow o iry, d ow ppry rig g o

Ir d is scods. W rduc prsidi pors o bupr sicrs. W spd-d.

W w is-ssg our rids, w c v bor o sp ou wo words.

how uc or aDD coud aric b?

Busow dow iu. (Ys, wo iu.) For vry Tuesdays with Morrie, r is to

Wo ov. For vry ricy id, wo scod pop-up d o your copur scr,

r is cruy scripd iry-iu iorci o your tV idusry rs i ovr$90 biio pr yr.

So pop opr o oy dir wvg. Fro boos o ovis o producs o

ws, y w or dp, or iorio, r swrs o or o is qusios.

ty w subsc, o sy d fs. So wi y rrs d poiicis v b

prcig couicios id aDD aricpcig wops o ssg io

oscods y i ir udic wi giv y woud b wis o py so

io o arics laS, or log aio Sp os, oo.

Sme peple peate a ttall dieetwaelet....Te wat sbstace, t stlead as.

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No 38.01


5/19

Io /19

how do w ow laS r ou r?

ls oo spors. Fuy iio arics ru ros, rcs o 26 is or or. aos

200,000 ry rios, ougs o wic r iro riosros pus 2.4 i

swi pus 112-i bi rid. Is o i y coud jus s siy wi 50-r spri. ts r

pop wo wrp ir ds (d bodis) roud soig d sic wi i or r, r ogr

o coud rsoby pc. ty r i i or og u.

Go, wic s siy our ours pr roud d is s uc g o d s i is o body,

s grow i s wy yrs io $62 biio idusry, w oupcig sorr-r-gricio us, gbig, d rcrio idusry. t uc sr ovig g o

is s b dciig i irs, s or pop w o sow dow, ir i, d

irs svs or og priods o i, os i oug or spor.

Or oo rdig. ev s vrg Ir pg gs bou siy scods pr i, gzis

wi 13,000-word, rfciv rics i Atlantic Monthlyv icrsd ir rdrsip o

Wete its al a milli maates

Atlantic Monthlyeades, 50 millicsswdpzzles, LAS Ameicas ae tjst te Fie Attetie.

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No 38.01


6/19

Io /19

ry iio, or os by sic 1980. Bw 2002 d 2005 o, circuio

oForeign Affairsruy pubicio o words d o picursgrw 13 prc.

t r icr is puzzs. appry, 50 iio arics do crossword puzzs, wic c

yig ro ius o r ours o wrsig wi rc syoys, bd pus, d your

ow iid spig. Puzz-ovrs r spciy oud o Ws d es Coss, wr w i

o i s big os urrid.

ad o cours rs Sudou, isy ddiciv g wr you v o i b squrs

o grid so c i-c row, cou, d ii-grid cois ubrs ro 1 o 9.

I 2003, prcicy o o d rd o Sudou; ow Sudou boos svr svs i os i-

sr boosors, d gr ovr $250 iio i gob ss.

Wr is iio rors or Atlantic Monthlyrdrs, or 50 iio crossword-puz-

zrs, laS arics r o jus Frig aiv. I c, dspi w you rd i rig

scoo, uig i or og u is ry qui isr.

t biggs-grossig ovi vr i aric ws Titanic, wic r or or r ours.

24, tV sow oo v eys i 2006, s you wc wo sso jus o ow

w pps i o dy.

Harry Potter, os popur boo sris o r, provd o oy do w ov og soris,

w wi i is s og s lord Vodors s o g is. log ovs,

ro tos Pyco o Js micr, r ug srs. Sris cio, ro Jo Updi o

Prici Corw, susis our io or iry dcds i.

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No 38.01


7/19Io /19

I c, i 2005, bs-sig boos i aric

wr, o vrg, or 100 pgs ogr

y d b yrs bor. ad v bc i1995, vrg op sr ws y 385 pgs!

my vori is poiic spcs. evry pubic sp-

ig pr o r wi you sor d sw

s powru. t Gysburg addrss, y rc

(wi wisuss s you i y i

y wr r), ws udr 300 words d oo

Prsid lico ss r ius o divr.

Bu i 1995, Prsid Cio gv 9,000-word

S o Uio ddrss oo svy-si ius o divrd i ws bo ogs d

o o os succssu i isory. nry vry yr, or wic s y arics wc

S o Uio ddrss s wc g o Word Sris.

So wi y poiicis ry dssy o cr big ougs io w s words ow s

soud bi, Prsid Cio srd r o issus-bsd cpigig. h oo issus d

vors sriousy, d rr giv jus rd- spcs (, sy, Jo krry ws

ous or), pid issus i ougu d did r. Sor hiry Cio is is

id o poiici, s ws, or is or roubs, Ricrd nio. no doub so vors rgrd

F ee pes w decides i aBlink,tee is smee w decides l ate a seis,itellectal mdwestle.

AvErAgE LEngTh oF BEST-SELLIng BooKS

1995-2005

1995 2005

yEAr

600

500

400

300

200

100

0

nuMBEroFPAgES

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No 38.01


8/19Io /19

ir spcs s borig or woy. Bu cdids i do i ou o disic rspc or pop,

d bi V. O. ky sid y yrs go, vors r o oos.

ky d prooud ifuc o ow I pproc poig d vors. h sysicy sudid

prsidi rcs i aric d drid c o s b dcidd o bsis o r,

rio, d ougu rsos, o o bsis o wo wor br i. his iig is

bsis or o o wor I do rio sid o pop is r or powru i y

rs o i pury gu or oio sid. For vry prso wo dcids i Blink, r

is soo wo dcids oy r srious, icu ud-wrs. ad i is r yp

o vor wo gry dcids cios swig vors wo go roug procss o ig

r judgs, o sp os.

t iporc o log aio Sp i poiics soud o b udrsidaric is

is coury oudd o og icu docus bodyig powru ids wr dbd

og io ig. ad i os or couris, w y cogus d I brig i aric-sy

poiic dvrisig o issus, i diy ds od-sy sog-d-ry spos.

Fiy, i corci word, oo so o ups brd dvrisig i Dyso vcuus.

hr CeO pisigy dis pysics o vcuu ivd, d swps r sr

wy ro dr.

So b cru bor you ccp covio wisdo arics c cocr,

w r oo disrcib or susid rriv, d poiic oc wys gos o cdid

wi cvrs g i. I c, sizb ubr o uso os irsd y dcisio

rswi is or s og s you c , rd or s og s you c wri, d oow or

s og s you r wiig o pi soig. Sois pop sy ss o bcus y r

suc cvr rrs, bu bcus y v ss o sy.

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No 38.01


9/19Io 9/19

Eteme Cmmtestr is prps o or coo pric i aric diy riu o goig bc

d or o wor. abou 150 iio o us wor, d oy 3 prc o us wor ro o.

So pry uc vryo ssoig i 145 iio popv o vry orig,

rv o worpc, d our wy bc gi ig.

Yrs go, r wr sudis sid pop woud or cou ogr ory-v

ius. W, wr icig r: our curr vrg is ow 25 ius, up os 20 prc

sic 1980. accordig o 2005 Business Weekrpor, i 1990, oy 24 prc o worrs

ir o couis o g o oc. now, 50 prc o w worrs do.

t grr disc is bou jobs vig ciis or suburbs, d worrs vig suburbs or

urbs. Is i big cs o our rigs, wi or d or pop pyig pric

i couig. Bu s rsu, i 2000, os 10 iio arics rvd or our

o g o worup ro wr 7 iio yrs bor.

ad r o is rd r

py d by Csus Buru

er Cours, pop wo rv

s 90 ius c wy o g

o wor. I 2000, r wr 3.4 iio

suc cours i aric, os

doub ubr ro yrs bor.

er Couig is oug o

poo i sprig o 2006,

mids mufr d cos o rwrd

Sourc: U.S. Csus, Joury o Wor, 2000

ExTrEME CoMMuTErS In AMErICA

1990-2000

4

3.5

3

2.5

2

1.5

1

0.5

0nuMBEroFPEoPLETrAvELI

ng

90+MInuTESToWorK(InMILL

IonS)

1990 2000

y E A r

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No 38.01


10/19Io 10/19

arics logs Cour. arcig ousds o ris, mids gv priz o Dvid Givs

o mripos, Ciori, wo drivs 372 is roud-rip vry dy o is job Cisco Syss i

S Jos. (h vs is ous vry orig 4:30 .., s o sop or co, d is i iscubic Cisco by 7:45. a 5:00 p.., rvrss rip, gig o roud 8:30).

Wo r s 3.4 iio er Cours, d wy r y worig so r ro o?

For os pr, pop wo iv r ro wor c ord o iv r i. nw-o prics v

ry ripd sic id-1980s, d ow vrg os $300,000. Fos jus c buy ouss

i jor ropoi rs wr y wor. accordig o Csus d, s sw

rgs icrs i cou is bw 2002 d 2003 ws Ws Virgiiwr ousig is

si ordb, bu or ucriv wor i Wsigo, D.C., Psyvi, d Oio drws worrs

ou o s ro 9 o 5 (or, i you cou cou, ro 4:30 .. o 8:30 p..).

Or er Cours do i or quiy o i. as d prics dci, rr d is

ro ciis, pop r dcidig o dur og cou i cg or biggr ous, biggr

w, ss gridoc, d ss cri. no o io ur. Soig i 25,000 pop ro

Pocoo mouis i Psyvi cou or ours io nw Yor Ciy vry wdybu o

wds, y v iig, siig, d coo oui ir.

oe 3 milli peplete maic 1 pecet a mictedae waki p wit testas ad cssi state lies ad ee weate

zes t et t wk.

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No 38.01


11/19Io 11/19

ad so du-rr coups r bcoig er Cours o so uc or cooic or

isy rsos, bu rr or ogisic os. as ubr o wo-worr ousods icrss,

so do ccs o or bo wi d o r o wor. Prico, nw Jrsy, ous or uivrsiy, s so bco popur suburb or coups wo d o cou o bo nw

Yor Ciy d Pidpi.

Idd, wors cous i io r i nw Yor d Wsigo, D.C., ropoi

rs vrg o iry-our d iry-r ius, rspcivy. Is srious oug

s cous, pus ig gs prics, r pusig pop bc o ss rsi.

Bu si, ovr 3 iio pop gic 1 prc or icrordr wig up wi

srs d crossig s is d v wr zos o g o wor, d pubic poicyrs,

pubic ocis, d busiss word y w o o.

Firs o , is is group crs isy bou gs prics. a woppig 76 prc o co-

urs driv o o wor, d gur is prsuby v igr og er Cours.

(Is ry rd o ry crpoo 4:30 .., or or your s 125-i rou.) Gs prics c

or br is groups crrs. mr. Givs, wir o mids mufrs logs Cou wrd,

sid w wo, ws spdig bou $800 pr o o gs. a er Cour i

nor Croi brisd w Prsid Gorg W. Bus sid i is 2006 S o Uio ddrss

arics wr ddicd o oi. ar w, s ddd, or r w jus ryig o g o wor?Pop i ciis y o id gsoi , bu s 3 iio pop wo b voig or gs

cdid yi soo.

er Cours r so grr ris or dgrous bvior i rod rg, s w s

probs. Dr. Jo h. Csd, spciis i rod srss, s sid ogr pops cous

r, or iy y r o sur rod rgwic c d o oy o vioc, bu so r

cs, sros, d ucrs.

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No 38.01


12/19Io 1/19

logr cous r so id o obsiy. Rsrcrs Gorgi tc v oud vry

iry ius sp drivig icrss your ris o bcoig obs by 3 prc. I 2005 ABC/

Washington Postpo o rc, 4 i 10 drivrs sid wi i rc js, y .

Robr Pus 2000 boo, Bowling Alone, oby oud or vry r ius you co-

u, you v 10 prc ss i or iy d couiy (uss, I guss, you your ids

wi you o dycr your worpc). Bu sic y er Cours sigd o o brgi

i pursui o s-ow i, ss pricury uoru, or pricury s-scricig. my

er Cours do is or ir iiso giv br i wi br scoos. Ors

wi or wds o joy rso y driv is wy durig w.

t er Cour group so s ipor corci ipicios. accordig o Newsweek

rpor i 2006, s ood rsurs r coig ou wi wo s i cup odrs, d

so crs r ow oud wi or cup odrs ss. Gs sios r puig oucscr

us pup, so pop c ordr sdwics wi yr ig d v

rdy or picup w is i o driv wy. Si vigio syss ow co wi r-i

rc opios, o p drivrs void gridoc. t bgroud, sy obsrvrs, is uury ss.

Pop wo spd or r ours pr dy bid w r iy o b vry irsd

i r-coor urs i bc ssgs. (So r, o o s dvopd siry, sociy

ccpb d porb cr oi.)

Fiy, er Cours r group wi srious i o ir ds. So udio copis

ci you d jus si ours o ir gug ps o go ro zro Spis o u oud-

io. a r, er Cours isig i ir crs c b spo i w wiou

givig up y or civiis. ad r coup os, y coud b U.n. rsors, i ir

curr jobs do wor ou.

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No 38.01


13/19Io 1/19

Or boos o p. er Cours r rsporio quiv o spd rdrs.

ty coud g roug War and Peace i wv dys, or The Da Vinci Code i v.

lydo Joso sid ws dcrig wr o povry d bgiig ssiv urb rw bcus,

prdicd, 95 prc o arics wr goig o iv i ciis. Bu i c, pop v sprd

ou cross coury o suburbs d urbs sr yo coud v prdicd. (tis jus

provs ow rd i is o ssupios bou w aric wi oo i y yrs ro ow

wi your ocusd o w big rds, or icrords sp i d ups your pcios.)

epoyrs wo ovd o suburbs did g cosr o so o ir wororc. Bu or wo

group o or worrs, ir poyrs rocio did ws courg o ov rr

ousuggsig or o o pop, os ipor ig is ous, yrd, d quir

i, o r w cos i oy or i.

t boo i is or d or arics r o rodbu o so uc i Jc

krouc, ooig o d svs. mor iy, y r ooig or cup o co d

o-go dis, opig gridoc wi b brb ody, d owig y c

s rou oorrow.

Tis jst pes w ad it is t make assmptis...wile e csed a ew bi teds, temicteds seep i ad pset epectatis.

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No 38.01


14/19

Io 1/19

ThE InTErnATIonAL PICTurE

We te Epea Ecmic Cmmit (EEC) was ded i 7, its missi was t tea

dw tade baies ad ese tat all Epeas cld tael eel am te membe c

ties. Little did de Jea Met kw tat sc ee tael wld ie ise t tdas

Epea Eteme Cmmtead ee its jetsetti MeaCmmte.

Witi Epe, te Bitis wi te pize te lest aeae cmmte, at tfe mi

tesa d twet mites le ta te aeae cmmte i te u.S. Te eall aeae

cmmte i te Epea ui (te EECs sccess) is titeit mites, wit Ital clck

i i at twet tee ad gema at t.

Bt te iteesti st lies t l i te tedis cmmte time, bt i te see m

be miles tat ma cmmtes ltail ce. Fll al passees i te Cels

ispeed tai, te Esta, wic taels e miles betwee Face ad Elad, ae

cmmtesmail peple w lie i Face ad wk i Ld. (I 7, te fst time

ee, a Fec pesidetial cadidate eld a electi all tside Faceti t appeal t

te eal almilli Fec citizes w lie ad/ wk i Ld.)

Ee me damatic ae te MeaCmmtes w dt jst die take te tai, bt

t wk. oe Epea tael fm as pedicted tat b te ea , te mbe peple w

wk i te u.K. bt lie elseweead t jst te Face, bt als Bacela, Palma,

Dbik, ad vea will eac . milli. Lwcst ailies make tis pssible. I ,

tee wee ze lwcst ailies; i , tee wee sit. Ailies like raai, easJet, adSkEpe caied sme milli passees i ale.

Wile MeaCmmti is wi ast i Epe, te peme is i its ealie staes

i Asia. Sme emei disct ailies like Jetsta, oasis, ad AiAsiax e lw aes, bt

te still ae t cmpete wit te dmiat statectlled ailies. Bt ca epect tat

Asias, t, will seize tis ted as s as tee able. Te Ciese alead sped a

me dii t wk aeaecmpaed t tat, w bi a deal ae twicedail its?

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No 38.01


15/19

Io 1/19

vietamese EtepeesI aric, os pop si i o Vi s pc wr w bc ivovd i o-wi wr,

bsd o c o cuur udrsdig. Fi yrs; 58,000 U.S. sodirs prcious ivs;

uiiig scp i apri 1975 ro roo o aric bssy i Sigo/ho Ci mi Ciy.

t iur gis wic U.S. iiry cpigs v b judgd vr sic. t wr is ws

bsd o doio ory id i Vi bc couis, so woud coury r

coury i asi, d bc o powr woud o couis. Boy, ws ory wrog.

Bu bi Vi-sy couis woud b rp o nor kors ws so igrid

w s cuy ppd i Vi is os uigib o os arics. Wiour orr y couis govr is si i powr r, Vi s bco o

o os rpruri spos o r. Wr aric oc s sodirs, d POW

rcovry s, w ow sd cs. Prso, gry sd ou, cod rd cs, or vryig

ro bc pppr o co o ric o sood. I 2006, arics sp ry is or

o goods ro Vi Vis sp o goods ro us.

I ps yrs, Vi s do or jus bou y or coury o r o

rduc povry d buid up is idd css. across coury, ubr o bjc poor

os wo ss $1 dy droppd ro 51 o 8 prc. nir Ci or Idi s

good r.

I Vis wo rgs ciis, poor (dd s os ig udr $250 pr o) droppd

ro 60 prc i 1999 o jus 25 prc i 2006. ad s i, idd css

(ig $251$500 pr o) ry doubdo or o Vis urb popuio.

ad idd css i Vi s w i s swr s dys: aos o s

pop v c pos, os v copurs, d ry 20 prc v prso -i

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No 38.01


16/19

Io 1/19

o. Vis purcss o buy d bby producs v so wy up. Prso ri-

spdig s doubd sic 2003 o. Sic 2001, prcg o Vis ciy-dwrs

wo ow b ccous s ry ripd, o or ird o popuio.

my o Vis rprurs r i ood-rd busisss, prps bcus o rg

ood producio idusry i coury. Fro vry succssu Dr. ly Quy trugCeO o

Po 24 rsur, wi y ocios i Vi, Idosi, d Piippiso ow-ico

o-d-pops psig dwri sigs i ir ro yrds dvrisig od po (oods)

or rurbisd scoor gisVis vry v r pig io rpruri ry.

Or busiss d wo r piorig ig-c scor, wi Vi vig b cd

scod Idi o sowr pors, d risig s orc i co.

ad is grow is iy o p goig. aos r-qurrs o Vis cidr o scod-

ry scoo g r i scooup ro bou o ird i 1990wic is igr r o grow

ir Ci or Idi c bos. I oriy is dow. li pccy is up. Forig oy

is pourig i. I 2005, cooy grw rrb 8.4 prc, ig i o o ss-

growig coois i word.

a s ppy ubrs r rfcd ior driv by Vis pops rordiry

opiis. accordig o word survys coducd by Gup Irio Voic o Pop,

Vi is rgury os opiisic coury o rwi or 9 ou o vry 10 ciizs

syig is yr wi b br s. I c, o sur, Vi bs scod-os

opiisic couryhog kogby good 20 pois. (Wodrig wic coury is os

pssiisic? Grc, dgig ou v Irq.)

Wc cpiis rvor, i d bd cpiis suprpowrs or rig o isiu

couis, d wo? ar arics Vi, pry rid pur couis, bu

bd rvss d cooic isg ry cusd i. tus ws bor doi oi, or

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No 38.01


17/19

Io 1/19

sris o r-bsd rors dsigd o siu Vis cooy wiou scricig

prys poiic powr. t U.S. courgd is dircio, wi Prsid Cio i id-1990s

dig U.S. rd brgo d orizig dipoic rios. By 2002, Vi d ddis cosiuio o gur qu r or s d priv copis, d iid svr

burucric urds o rgisrio o priv copis. t rs o word bg wrig

up o Vi, bo dipoicy d cooicy. I 2001, U.S. d Vi sigd bir

rd gr, d i Dcbr 2006, Vi joid Word trd Orgizio d U.S.

Cogrss pprovd pr or rd rios. I prps cpr o sory o

U.S.-Vi iiry cofic, i 2006, Prsid Gorg W. Bus id U.S. brgo o rs

ss o Vi.

O cours, is o susi. Ociy, aric si rgrds Vi s uoriri s buss u rigs. t bs si viy vor s-owd rpriss, d rprurs

v i cor o or sic s si ows d. Corrupio is rp; icu

propry rigs r w; d cour sys is si bod o Couis Pry. Ico s

r ig, d powr sorgs r roui. I rur rs, wr bu o Vis popuio

si ivs, ico s o ris ry s s s i ciis.

Bu r o cooic progrss i pc s rvgd s Vi udrscors srious rpr-

uri orc, wic word woud do w o d o. loo, i coig yrs, or subsiy

icrsd ivs i io. t doio ory ws wrog bcus couis i is pur

or s b ub o gr susiig cooic od br cpiis. Docrcy

s cuy d or roub gig sbisd cpiis bcus igd couis

ss (wic do o icud nor kor) v b rizig y c od o o poiic powr i

y oos up o cooic ris. By iroducig ods cooic rdo, y v b

b o joy coiud poiic doiiow s o ug sc i Ci d Russi, d

ow w s i r i Vi. ts rgis v rd cowdgig d ccood-

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Io 1/19

ig cooic spiri is oy wy o od o o poiic powr, d s og s pop v

cooic rigs, y y o b so cocrd bou u rigs. aric ws oudd o

opposi pricip u d poiic rigs us co rsbu s ss r urig ory o is d wi so surprisig succss.

loo so or ssos rgrdig Vis g srucur. I os idusriizd d dvopig

couris i word, w r vig gig crisscriy i aric, europ, d Jp,

popuios r ivig ogr vr, d o big rpcd ry rs y usd o

b. I Vi, by cors, ovr 60 prc o ios 84 iio pop r udr g 27.

Wi youu g srucur is o wys rcip or succss word ios wi ows

di g r sruggig couris i arici coud b r, giv courys srious ocus

o ducio d opiis prvds coury, pricury og youg pop.

ad i you w o sr busiss, spciy sig goods o arics, op p o Vi

d s w you c g d r or spdy porio. t wororc is booig.

tiry yrs r U.S. id o d couis i Vi, coury is od rpr-

uri io, rdig goods, rs, d ids wi so o biggs cpiis powrs o

r. I ss, is woud b quiv o Irq, iry yrs ro ow, vig rjcd or

docrcy bu worig wi U.S. o c or ios ow pbiscis d oi

prsidi cs. I sur dos s iy ow. Bu ir, w you wcd mro Brdo

dscd io i apocyps now, did you igi o dy youd buy Vis co

d ric is r yr buyig ours.

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Just 1% the Power of Micro Trends

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