Junk in the Trunk: a brand experience

7/27/2019 Junk in the Trunk: a brand experience

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a brand exploration by allie welch


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THE SKINNYThe way you make a mark can and will determine the way the viewer interacts

with your work. From symbolism to craft, there are many different ways to

explore making marks. An exploration of different ways to effectively do this were

completed in the rst part of this project.


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RESEARCH &EXPLORATION

KEYWORDS

>

DOMINATE

MAJESTIC

SMART

WRINKLY

POWERFUL

FRIENDLY


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GESTURALGESTURAL

GESTURALGESTURALGESTURAL

GESTURALGESTURALGESTURAL


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>>>I decided toRE-VISITmy gestural drawings after my rst set

(on the left).

The second time I incorporated charcoal, which proved to be

much more successful.


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PAINTERLYPAINTERLY

PAINTERLYPAINTERLYPAINTERLY

PAINTERLYPAINTERLYPAINTERLY


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GRAPHICALGRAPHICAL

GRAPHICALGRAPHICALGRAPHICAL

GRAPHICALGRAPHICALGRAPHICAL


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SHAPES

SHAPESSHAPES

SHAPESSHAPESSHAPES


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THE

EVOLUTIONOF AN

ICON.

1

2


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CUT + PASTECUT + PASTECUT + PASTECUT + PASTECUT + PASTE

CUT + PASTECUT + PASTECUT + PASTE


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CUT & PASTE

WAS ONE OF

MYFAVORITEEXPLORATIONS.


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MARKING TOOLALTERNATIVEMARKING TOOL

ALTERNATIVEMARKING TOOL

ALTERNATIVE

MARKING TOOLALTERNATIVEMARKING TOOL


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ONE LINE

ONE LINEONE LINEONE LINEONE LINE


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I liked my rst set of one line

exploration but the marks werent

saying anything.

>>>>>>

SO I EXPLORED THE LOVING

CHARACTERISTICS OF ELEPHANTS,

AND CAME UP WITH THE MARK FROM

THE ONE LINE PAGE.


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BEHAVIOR

BEHAVIORBEHAVIORBEHAVIOR

BEHAVIORBEHAVIOR


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TEXTURE

TEXTURETEXTURETEXTURE

TEXTURETEXTURE


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HAND DRAWN TEXTURES WERE

FOUND AND EXPLORED AND EDITED.


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HYBRIDHYBRIDHYBRID

HYBRID


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HYBRIDnoun - [hi - brid]1. the offspring of two animals or plants of different breeds, varieties, species, or genera,

especially as produced through human manipulation for specic genetic characteristics.

2. a person or group of persons produced by the interaction or crossbreeding of

two unlike cultures, traditions, etc.

3. a word composed of elements originally drawn from different languages, as television,

whose components come from Greek and Latin.


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ANOTHERSURFACE

ANOTHERSURFACE

ANOTHERSURFACE


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I C O NI C O NI C O NI C O N


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AMERICAN CULTURE

INDIAN CULTURE


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INDEXINDEXINDEXINDEX


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ABSTRACTIONABSTRACTION

ABSTRACTIONABSTRACTIONABSTRACTIONABSTRACTION

ABSTRACTIONABSTRACTION


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TRUNK

BIG EARS

TUSKS

ELEPHANTS HAVE MANY

CHARACTERISTICS

>>>


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TYPOGRAPHICTYPOGRAPHIC

TYPOGRAPHICTYPOGRAPHICTYPOGRAPHICTYPOGRAPHIC

TYPOGRAPHICTYPOGRAPHIC


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1

2

BEFORE & AFTER


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THE SKINNYAfter exploring different animal drawings, we were presented with the opportunity

to design a food truck br and. This brand had to be established and designed with

connections to our chosen animal. At the end of the project we were told to have

designed the food truck, a menu, two business cards, and extra deliverables of our

choosing.


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INDIAN INFLUENCE

BOHEMIAN

HOMEY

COMFORTABLE


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MOD &

BOLDSimple

Classic

Bold


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FunkyUnique

Fresh

Young


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SUCCESSFUL

foodsindian food, american food, classic american breakfast, donuts, coffee, veggies,

curry, large portions, cold drink, cold teas, sub sandwiches, desserts, donuts

royalTEA, Junk in the Trunk, Elephante Cafe, The Dirty Trunk, The Treat Trunk,

Ganeshas Goods, Chill Trunk, Sweet Trunks, Majestic Munchies, Ganeshas Tea,

Trunky Treats, The Trunk of Treats, Ganeshas Sweet Tooth, Truncolate, Dessunk,

Chillephant, The Dessert Trunk, Donuphant , Trunkful, The Cool Trunk

names

EXPLORATIONS

cause we all have a sweet tooth, because donuts are always necessary, donuts

make you go nuts, cause donuts are fresh, fresh treats & sweets, donuts this

sweet cant be beat, donut cause theyre fresh, guiltless donuts fresh and ready,

donuts you wont feel guilty about, fresh donuts for a fresh time, fresh donuts

for a sweet tooth, dessert donuts, dessert donuts for a big appetite

tag lines


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words to describe my brand.

COMMUNITY

FRESH

INVITINGORIGINAL

BRIGHT

MODERN

PLAYFUL


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BRAND

ATTITUDE

BRAND

CHOICES

The modern and playful donut truck next door. Stop by to start off your saturday morning

or end up here with your friends late friday night.

Name: Junk in the Trunk

What we sell: donuts & coffee

Animal connection: get a trunk full (box full) of big donuts here


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LOGO

SKETCHES


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86 87because hand lettering provides a unique touch, and i love it.


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junkinthetrun

k

dessert donuts for a big appetite

dessert donuts for a big appetite

junkin the

TRUNKthe trunk

d e s s e r t d o nu t s f o r a b i g a p p e t i t e

junk in

TRUNK

JUNKin

the

Dessert donuts for a big appetite

in the

TRUNKDESSERT DONUTS FOR A BIG APPETITEJUNK

JUNKINTHE TRU

NK

UNKTRUNK

IN THE

Dessert donuts for

a big appetite

DESSERTDONUTS FOR ABIG APPETITE

JUNKIN

TRUNKTHE

DESSERT DONUTS FOR A BIG APPETITE

IN

THE

dessert donutsfor a big appetite

dessert donutsfor a big appetite

in the

eet nt

i etite

TRUNKJUNK

the rst set of computer logo explorations


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EXPLORING TWO BRANDSEXPLORING TWO BRANDS

EXPLORING TWO BRANDSEXPLORING TWO BRANDSEXPLORING TWO BRANDS

EXPLORING TWO BRANDSEXPLORING TWO BRANDS


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Futura / FUTURA

GEARED SLAB

geared slabgeared slabGEARED SLAB

in the

dessert donuts for a

big appetite

TRUNKJUNK

in the

dessert donuts fora

bigappetite

TRUNKJUNK

allie welchowner & donut [email protected]

(316) 785 - 8930

DONUT YOUWANT SOMEMORE JUNK?

in the

dessert donuts for a

big appetite

TRUNKJUNK

MENUclassicdonuts

DONUT 1

DONUT 2

DONUT 3

DONUT 1

DONUT 2

DONUT 3

COFFEE 1

COFFEE 2

COFFEE 3

funkydonuts

coffee withyour donut

in the

dessert donuts fora

big appetite

TRUNKJUNK

MENUclassicdonuts

DONUT1

DONUT2

DONUT3

DONUT1

DONUT2

DONUT3

COFFEE1

COFFEE2

COFFEE3

funkydonuts

coffeewithyourdonut

DONUTYOU

WANTSOME

MOREJUNK

?


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DIDOT /DIDOT/ DIDOTDidot /Didot/ Didot

Caviar Dreams /Cavidar Dreams

CAVIAR DREAMS/CAVIAR DREAMS

// // //

* *

DESSER

TDON

UTSFO

R

ABIGA

PPETITE

DESSER

TDONU

TSFOR

ABIGA

PPETITE

ALLIEWELCH

owner &donutconnoisseur

[email protected]

(316) 777-3456

aaALLIE WELCH

owner &donutconnoisseur

[email protected]

(316) 777-3456

DESSERT DONUTS

BIG

APPETITE

FOR A

JUNKIN THE

TRUNK

MENU

DONUT 1

DONUT 2

DONUT 3

COFFEE 1

COFFEE 2

COFFEE 3

DESSERTD

ONUTSF

OR

ABIG

APPE

TITE

MENU

DONUT 1

DONUT 2

DONUT 3

COFFEE 1

COFFEE 2

COFFEE 3

* *

* *


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JUNK

IN THE

TRUNK

JUNK

IN THE

TRUNKDESSERT DONUTS

BIG

APPETITE

FOR A

N THE

RUNK DESSERT DONUTS

BIG

APPETITE

FOR A

SERT DONUTS

G

PPETITE

A

AFTER THE BRAND DIRECTION WAS

CHOSEN, MORE LOGO DIRECTIONS

WERE EXPLORED.

BIG DONUTS + BOLD FLAVORS

BIGDON

UTS+BO

LDFLAVO

RS

BIGDONUT

S+BOLDFLA

VORS

BIGDONUTS&

BOLDFLAVO

RS











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* * *

// // // // // // // // //


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NOT ONLY WERE THESE DOODLES

FUN TO MAKE, THEY WERE EASY TO

INCORPORATE THROUGHOUT MY BRAND


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ALLIEWELCH

owner & donut connoisseur

[email protected]

(316) 777-3456

aaALLIE WELCH


[email protected]/JintheT

twitter & insta: @JintheT

(316) 777-3456

ALLIEWELCH

@JintheT

facebook.com/JintheT

@JintheT

owner & donut [email protected]

(316) 777-3456


ALLIE WELCH

@JintheT


@JintheT


[email protected]

(316) 777-3456

EVOLUTIONOF THEBUSINESS CARD

ALLIE WE LCH

@JintheT

facebook.com/Jin theT

@JintheT

co-owner & donut connoisseur

awelch@JintheT. com

(316) 777-345 6

KAKIN RIPPEL

@JintheT

facebook.com/Jin theT

@JintheT

co-owner & donut e nthusiast

krippel@JintheT. com

(316) 767- 4456


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CHOOSE YOUR

GLAZED $1

$2

$3

$6

$12

chocolate, vanilla, strawberry

cakedonutwithfrostingof theday

choosefromour dailyspecials

chooseyour favoritesix to-go

chooseyour favoritetwelve to-go

SPRINKLED

SPECIALTY

HALF A TRUNK

FULL TRUNK

HOUSE BREWperfectlypaired witha glazed donut

perfectlypaired witha cakedonut

perfectlypaired withchocolate donuts

perfectlybrewed for a sweettooth

BREAKFAST BREW

BOLD BREW

DESSERT BREW

12 oz coffee / $2.50

16 oz coffee / $3.50 CHOOSE YOUR


EVOLUTIONOF THEMENU


CHOOSE YOUR CHOOSE YOUR

GLAZED $1

$2

$3

$6

$12

chocolate, vanilla, strawberry //////////////////////////////////////

///////////////////cakedonutwithfrostingof theday




SPRINKLED

SPECIALTY

HALF A TRUNK

FULL TRUNK

//////////////////////////////////////////////////

///////////////////////////////////////

////////////////////////////////////////////////////

/////////////////////////////////////////////////////////////////////////////



perfectlypaired withchocolatedonuts


BREAKFAST BREW

BOLD BREW

DESSERT BREW

12 oz coffee

16 oz coffee

$2.50

$3.50

i

. i

i

i

l i .

i

. i

i

i

i l i .

i

. i

i

i

l i .

i

. i

i

i

i l i .


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DESSERTD

ONUTSF

OR

ABIG

APPET

ITE

MENU

DONUT 1

DONUT 2

DONUT 3

COFFEE 1

COFFEE 2

COFFEE 3

.

-

* *

* *


EVOLUTIONOF THEFOOD TRUCK


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@JintheT


@JintheT

WWW.JUNKINTHETRUNK.COM

C HO OS EYO UR C HO OS EYO UR

GLAZED$1

$2

$3

$6

$12

chocolate, vanilla, strawberry / //// ///// //// ///// //// ///// //// ///// /

//// //// ///// //// //cakedonutwithfrostingof theday



chooseyour favoritetwelveto-go

SPRINKLED

SPECIALTY

HALFATRUNK

FULLTRUNK

//// //// ///// //// ///// //// ///// //// ///// //// //// //

///// //// ///// //// //// ///// //// ///// ///

//// ///// //// //// ///// //// ///// //// ///// //// ///// ///

//// ///// //// //// ///// //// ///// //// ///// //// ///// /// //// //// //// ///// //// ////

HOUSEBREWperfectlypaired witha glazed donut




BREAKFAST BREW

BOLDBREW

DESSERT BREW

12 oz coffee

16 oz coffee

$2.50

$3.50

BIGDO

NUTS+BOLDFLAVORS/BIGDON

UTS+BOLD

FLAVORS

/BIG

DONUTS+

BO

LD

.

. .

L E$1

$2

$3

$

$12

c c l t e , v i l l , st r e r r y// ///// //// //// ///// //// ///// //// /////

/ //// //// ///// //// /c k e t i t f r st i f t e y

choosefromour dailysecials

c s e y r f v r i t e s ix t -

c s e y r f v r i t e t e lv e t -

I LE

E I L

H L F U

F UL L U

/ //// ///// //// //// ///// //// ///// //// ///// //// /////

/ ///// //// ///// //// ///// //// //// ///// //

/ //// ///// //// ///// //// //// ///// //// ///// //// ///// //

/ //// ///// //// ///// //// //// ///// //// ///// //// ///// // ///// //// ///// //// //// ///

H U E Eerfec tly i re it l z e t

e r fe c tl y i r e i t c k e t

e r fe c tl y i r e i t c c l t e t s

e r fe c tl y r e e f r s e e t t t

E F E

L E

E E E

12 z cffee

1 z c f fee

$2.

$3.

YOUWANTSOME

MORE

THE FINAL FOOD TRUCK


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THE

FINAL

LOGO



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BIG DONUTS+ BOLD FLAVORS

FINAL BUTTON DESIGNS


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@JintheT

FINAL T-SHIRT


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misison gothic | mission gothic

MISSION GOTHIC | mission gothic

CHOOSE YOUR CHOOSE YOUR

GLAZED$1

$2

$3

$6

$12

chocolate, vanilla, strawberry //////////////////////////////////////

///////////////////cakedonutwith frostingof theday




SPRINKLED

SPECIALTY

HALF A TRUNK

FULL TRUNK

//////////////////////////////////////////////////

///////////////////////////////////////

////////////////////////////////////////////////////

/////////////////////////////////////////////////////////////////////////////





BREAKFAST BREW

BOLD BREW

DESSERT BREW

12 oz coffee16 oz coffee

$2.50

$3.50


ALLIE WELCH

@JintheT


@JintheT

co-owner & donut connoisseur

[email protected]

(316) 777-3456

KAKIN RIPPEL

@JintheT


@JintheT

co-owner & donut enthusiast

[email protected]

(316) 767-4456

in h

@JintheT

YOUWANTSOME

MORE

@JintheT


@JintheT

WWW.JUNKINTHETRUNK.COM

C H OO S E YO U R C H OO S E YO U R

GLAZED$1

$2

$3

$6

$12

chocolate,vanilla,strawberry/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / / / / / / / / / cakedonutwithfrostingoftheday

ch oosefromou r dai lyspecials

chooseyourfavoritesix to-go

chooseyour favoritetwelveto-go

SPRINKLED

SPECIALTY

HALFATRUNK

FULLTRUNK

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

HOUSEBREWperfectlypaired witha glazed donut

perfectlypairedwitha cakedonut

perfectlypairedwithchocolatedonuts

perfectlybrewed for asweettooth

BREAKFAST BREW

BOLDBREW

DESSERT BREW

12oz coffee16oz coffee

$2.50$3.50

BIGD

ONUT

S + BOLD FLAVORS/BIGDONUTS

+B

OLDF

LAVORS

/

B I

G

DONUTS+

BO

LD

YOUWANT SOME

MORE



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Junk in the Trunk: a brand experience

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