Problem: To create an advertising campaign that shows consumers how to keep their wardrobe hairless easilySolution: Showing scared pets, giving the idea not to blame a pet because scotch lint roller is available

Problem: To create an advertising campaign that gives consumers a new snacking optionSolution: Showing how Jack Link’s beef jerky is a snack for tough people, by mocking candy type snacks

Problem: To create a campaign that shows how comfortable laz-z-boy sofas areSolution: Showing people napping on uncomfortable surfaces to show what they should be using

Problem: To create advertising for a waffle truck that is popular but has no visuals out for their audienceSolution: Using twitter and fun graphics to show their fans their day by day location

Problem: To create advertisements for Brooklyn Brewery that create a new appeal for their brandSolution: Focusing on the hip aspect of their brand- both the location and the beer drinkers are considered “hipsters”

Problem: To get the word out about the new glasses with a camera in them in an interesting waySolution: Focusing on both the fun and serious benefits of the product through real life situations

replay last night

replay their wrongdoing

replay their wrongdoing

replay for justice

Problem: To create a magazine centered around nightlife that uses type and imagerySolution: A magazine that combines type and imagery to tell different stories throughout various layouts and editiorial spreads

After a much-needed face-lift, 5-year-old Meatpacking District mainstay Tenjune reopened this year and will host the official afterparty for Sean Penn’s documentary Love Hate Love on April 26. Entering through a splintered-wood tunnel that leads to the venue below, partygoers are funneled to the club’s horseshoe-shaped dance floor, surrounded by sleek, modern VIP tables. The Bunker Club bowed in the fall, boasting a

black-and-white checkered dance floor and a cozy, sunken living room with tattered rugs. It has even managed to coax hospitality godfather Andre Balazs away from his own nightlife venue, the Boom Boom Room, for a night or two. Set below ground in an old wartime vault, the nightspot will welcome festival participant Chris Paine’s Revenge of the Electric Car on April 22 for the documentary’s official afterparty.

Somewhere to play every night

underground 20

21 underground

“”PLEASE

The term comes from a patron’s manner of ordering alcohol without raising suspicion - a bartender would tell a patron to be quiet and ‘speak easy’. Cheers! Raise a glass for the 78th anniversary of Repeal Day, which commemorates Dec. 5, 1933, the day the 18th Amendment was repealed, end-ing Prohibition. Derek Brown, ambassador to the Museum of the American Cocktail, shares his list of great speakeasies. Historically, speakeasies were illegal operations — the owners were avoiding taxes, serving illegal immigrants or pouring cocktails during Prohibition. Today they are again popular.

By John AhremsPhotograph by Lisa Carma

SPEAK EASY

the bartender knows allPickup moves, drinks that will get you laughed at, & how they have ripped you off. A survey of 33 bartenders.

underground 26

the bartender knows allInterview by Amos Barshad

Photography by Alfred Dewald

i’ll take my beer in a bottle, thanks

Fly By NightBY ALEXIS SWERDLOFF

Photography by Danny Ghitis

BY day, Jobee, an unassuming Taiwanese restaurant on How-ard Street, just east of the fash-ion temple Opening Ceremony and north of the fake handbags on Canal Street, serves bland sesame noodles and tasty mock Sichuan chicken to a sleepy lunch crowd. A menu is taped to the door. Kitschy paper lanterns swing from the ceiling.

AFTER DARK D.J. Japanster at Madame Wong’s, a pop-up club that takes over Jobee, its current location. But at mid-night, the lights dim, tables are pushed aside and a former male model named Vance, with shaggy blond hair and chiseled features, stands guard at the door. There’s no sign over-head, but the in-crowd knows it as Madame Wong’s, a pop-up club that, for a heady pe-riod this spring, was arguably the city’s hottest night spot. “Sorry,” Vance told three young women on a rainy Wednesday last month. “There’s a private party tonight.”

That line was only half true. Earlier, there was a private reception for Maripol, the Po-laroid artist and former stylist who created looks for Madon-na and Deborah Harry in the 1980s. But that ended hours earlier, and the real party was just beginning. Young French-

women wearing black short-shorts and ankle boots sipped Tsingtaos in a red vinyl booth. A couple left the restroom to-gether to a line of raised eye-brows. Maripol swayed back and forth as James Chance, a saxophonist, serenaded her.

“Madame Wong’s is one of the only spots I’ll go out to,” said Maripol, who is now in her 50s. “I cannot deal with corporate clubs anymore — doormen who bounce you up. They don’t understand the spirit of what New York used to be.”

Pop-up clubs — temporary parties in nontraditional party spaces — are having a mo-ment. With nightclubs fac-ing a citywide crackdown stemming from community complaints over issues like noise, party promoters have had to be a little creative. Instead of booking the same venues (one can go to the Boom Boom Room only so many times a week before it seems tired), they are putting up velvet ropes and plugging in turntables in unexpected places.

AFTER DARK D.J. Japanster at Madame Wong’s, a pop-up club that takes over Jobee, its current location.

Problem: To create a new identity for Jetblue that goes more with their attitude and current advertisements Solution: Using influence from the shape of a wing to create a fun triangular shape that appeals more to their current customers

Problem: To create a new identity for chelsea market and to redesign their current website Solution: Using influence from the shops, an overlapping collage-like logo and website design combines vintage with modern

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