THE MILLION DOLLAR CASE STUDY

Session #20: Amazon Marketing Services (AMS Part I)

Journey to $1MM

July 12th, 2017

100% to

Quick Jungle Snugs Update

43 Units Sold Yesterday :-)

Original Goal 10 Units/Day

What has been the

most difficult part

of Amazon FBA?

Vadim Petrov (JS T-Shirt Winner)

Dear, Jungle Scout! I never had a chance to thank you for

the knowledge you gave me with your first case-study that

pretty much gave me everything I needed to know to

understand FBA business and how it works... I always

wanted to have a business that will enable me to travel and

be independent, I will never forget that day when I

purchased JS chrome extension + Web App to start my

FBA journey in January this year. A month later I placed

my first order for a product I found by using JS Web App.

Today after selling it for almost 4 months, my sales have

gone from 5-8 day to 20-30 and I feel so grateful for the

result!

Hello everyone, my name is Sean. I have started my own FBA

business and my first product is being manufactured right

now. I have been following the million dollar case study and

following jungle scout for about a year now. When I first

decided to start this business, I thought I could do it on my

own. However, finding jungle scout has greatly shortened

my learning curve and I can't wait to use all I have learned

once my product is shipped. More importantly, it's not that I've

started my FBA journey, but why. Today is our sons 1st

birthday. He is a gift and a miracle. It took us 4 years and a lot

of heartache and money to bring this beautiful boy into the

world. So I am creating this business for him so I may spend

as much time as possible watching him grow and learn and

will use all I have learned to give him the best life possible.

Thank you Jungle Scout!We are very grateful for all you are

teaching us! Sean, Christine and baby Daxton!

Sean Krakota (JS T-Shirt Winner)

Session 19 Giveaway Winners

Why do you love

the #MDCS?

Lite Extension Winner

Session 19 Giveaway Winners

Session 20 GIVEAWAY : Win an Extension or a T-Shirt

▸ HOW TO ENTER Use this Link to Enter our Giveaway

www.junglescout.com/giveaway

The link will also be in the Video Description of the Replay on YouTube!

▸ 2 Winners, 1 Prize for Each ! ▹ 1 Jungle Scout Lite Extension▹ 2 Jungle Scout T Shirt’s ▹ Featured on the Website!

▸ Winners selected every week for all of 2017!

Amazon Marketing Services (AMS)

This Week (Part I) Next Week (Part II)

1. How to get access to AMS

2. AMS Basics

3. How to set up Product Display Ads

1. How to set up Headline Ads

2. Optimization and Advanced Tactics

3. Review the Jungle Snugs ads

If you’re enjoying the MDCS -please help us out!

Can we get a little

love?

Don’t get Ahead of Yourself!

▸ This content may overwhelm some of you who aren't to this step yet

▸ If you have not selected and placed an order for your product, stop watching this and go back to Sessions 1->8

▸ AMS is certainly not mandatory for being successful on Amazon (Jungle Stix have never used AMS)

Getting Access to Vendor Express -> AMS

Get a Vendor Express Account https://vendorexpress.amazon.com/

Submit a product to Vendor Express

Accept Amazon’s Purchase Order-I never fulfilled it and still have access-Safer to actually fulfill it

Register for Amazon Marketing Services

1

2

3

4

What product to register with Vendor Express?

▸ NOT your main product/best seller▹ Amazon normally takes over the listing control so

you do not want to give them your money maker▹ Branded/Private Label Product

▸ You could launch another sacrificial product and use that to register for it▹ Buy some fidget spinners off Aliexpress▹ Create a multipack of one of your products

Step 1Step 2

Register Here

Access to AMS is inside Vendor Express

Getting Access to AMS

Two Types of AMS Ads

#1 #2

Today We’ll Cover Product Display Ads

Only need 1 product

Different Styles of Ads Depending on Location Shown

Three Types of Targeting

Target Specific Products(e.g. competitor ASINs or complimentary ASINs)

Related Categories(e.g. “Washcloths & Towels” or “Bubble Bath”)

InterestSimilar to related categories(e.g. “Baby Products” or “Baby Feeding”)

15

How to find competitor ASIN’s to target

We’ll use the Jungle Scout extension to find the best selling

competitors

16

Export to CSVSort and manipulate

the data in there

This is for the “Specific Products” targeting

DemoWatch over my shoulder!

AMS Tips

▸ AMS does not correct for:▹Plurals (towel, towels)▹Stemmings (hood, hooded)▹Misspellings (towells)

▸ Stay organized from the beginning▸ One ASIN/category/interest per Product

Display campaign :-(▸ Whatever image your product currently has, it

will stay that way throughout the campaign

Naming Convention Best Practices for Product Display Ads

[Product Name] - [Ad Type] - [Identifier]

▸ Product Name▹ Snugs

▸ Ad Type▹ Competitor▹ Interest▹ Category

▸ Identifier▹ ASIN (if competitor)▹ Shopper interests selected (if Interest)▹ Categories selected (if Category)

Sales Copy for Product Display Ads

This is what Amazon says:

To make sure your headline passes review, use the following tips:

● Start with a capital letter

● Don't use multiple punctuation marks or special characters

● Don't include pricing information

● Don't use forceful phrases, all capital letters, or exclamation points. For example, "Don't miss out!"

Or, "HURRY! SAVE NOW!!!"

● Don't use unsupported claims. For example, phrases like "best', "top selling" or "healthiest" are

unsubstantiated and will not be approved.

Brands and products with special formatting exceptions will be considered. Review may take up to 72 hours.

Sales Copy for Product Display Ads

What would convince the buyer to purchase your product instead of, or with a product they are almost ready to purchase?

▸ Unique Selling Proposition▹ Thicker/Larger▹ Better Quality▹ Bonus/Bundle▹ The first, the original

▸ Price▹ Cheaper

▸ Complementary Product▹ The perfect complement to ________▹ _______ helps ______ do ______

Rejected Headlines - Reviewed by Amazon

▸ Higher quality at a better price▹ “The headline or product title is not relevant to the product being

advertised.”▸ Luxury towel at a bargain price

▹ “The Coupon ad has discounts or conditions that are unverifiable on The landing page.”

▸ Get a higher rated towel▹ “The ad contains references to customer reviews or ratings.”

▸ An amazing value▹ “The headline or product title is not relevant to the product being

advertised.”▸ Approved by 1001 moms

▹ “The claim made in the ad needs to be substantiated by an independent third-party source.”

Approved Headlines

✓ A luxury towel at an amazing price✓ The happiest babies use these towels✓ Looking for a higher quality towel?✓ Get a luxury towel without spending

more✓ Our towels generate endless baby

smiles✓ A thicker softer towel✓ Your baby has never felt a softer towel✓ Your baby deserves a thicker softer

towel✓ Our towels last 4x longer

✓ You need to see this towel✓ The ultimate baby towel✓ Are you sure that’s the right towel?✓ The finest towel ever released✓ The towel they tried to hide from you✓ You don't want a thicker towel?✓ You don't want a higher quality towel?✓ 60% Thicker✓ Your baby won't stop smiling✓ Your baby won't let you take it off✓ Your baby deserves the nicest towel✓ A softer thicker and more plush towel

Demo

Let’s create 3 examples!

“

”

July 19th, 20175p PT / 8p ET

Part II of AMS Ads

If you haven’t already, register at junglescout.com/million

Join us next week!