orange nuggetsChunks of Newsworthy Goodness

July 1, 2011

What‟s New In:

Social Media

Digital Media

• The iPad, the iPhone and the

iCloud

• Top 10 Mobile Cities

PR & Media Relations

Other Current Events

• Americans #1 in humor

• Millionaire Maltese passes away

• Bob Barker denounces Sea World

[video]

• Word of mouth > Social media

• Eli Pariser speaks on the dangers of

“Filter Bubbles” [video]

Green/Outdoor Ted Talks

Social Media

Town Hall will focus on the economy

and job situation on July 6th. This opens

the meeting to all citizens with a

twitter account. You can tweet

questions to #AskObama, or click on the

image below for more information.

Obama to hold first “Twitter Town Hall” on July 6th

June 30th declared Social Media DayWhat do Las Vegas, Toronto, San Jose, and Dublin have in common? Social

Media Day.

See the Lord Mayor of Dublin sign the “Social Media Day” Proclamation.

Social Media

Facebook has enabled all of its users‟

privacy settings to allow face

recognition.

It can detect facial features in

pictures uploaded by users and then

prompts users to tag friends.

Some have complained that it

„recognizes‟ certain faces incorrectly.

Read more.

Facial recognition puts the „face‟ in Facebook

Time to reconsider snail mail

Social Media

A German Facebook user accidently made her digital birthday party

invitation public. The invitation went out to 15,000 Facebook

users, and though the young girl cancelled the invite, 1,600 of her

“friends” still showed up, ready to PARTY!

Social Media

Representative Anthony Weiner of New

York helps twitter.com have the best

week in its history.

Weiner accidently sent out a photograph

of his…umm….namesake to the entire

twitterverse. At first denying that he was

the one to tweet the picture, Weiner

later admitted to taking the photo, and

mistakenly tweeting the photo publicly.

This incident marked the most comments

twitter.com has ever seen, trumping

Bieber fever and even the death of

Osama Bin Laden.

Weinergate: Best thing to EVER happen to Twitter

Social Media

LinkedIn said to be most valuable social

networking profile to have.

Facebook is the only social networking site to

decline in importance.

61% of consumers are more likely to talk about a

product on Twitter, compared to 49% on Facebook.

*Information from mediapost.com

State of the union: Social Networks

Social Media

0

5

10

15

20

25

30

1+ Daily1x Daily

Every Other

Day Twice WeeklyTwice Monthly

Once a Month

(or less) NeverOther

*Information taken from Facebook and Twitter users by Mediapost.com

How often should brands communicate with consumers?

(According to consumers)

Social Media

Quick Service Restaurants grab highest amount of check-ins on location

based application, MyTown. Foursquare, meanwhile, has the highest

number of check-ins in transit locations.

Location-based applications prove relevant in QSR and transit

Digital

Cats can now play with the iPad thanks to Friskies® new App.

Watch the video here.

Digital

Apple® users can now sync all of their

information (photos, files, music, etc.) to all

Apple devices via a personal network, the iCloud.

Apple has also released an unlocked iPhone4,

which allows interchangeable SIM cards and

global service options. The 16GB unlocked

iPhone is being sold for $649.

New in Apple®

Green/Outdoor

Google invests $280 million to finance solar

energy installations across the U.S. The large

price tag makes this Google‟s largest investment

in renewable energy projects so far.

For every pair sold from June 17-July 3, the Grassroots

Outdoor Alliance and KEEN will donate $5 to the

American Red Cross to help spring storm victims in the

Midwest and South.

Google goes green

Invest in a pair of KEENS and help disaster victims

PR & Media Relations

A federal study found that local reporting has waned. From the findings:

"Coverage of state governments and municipalities has receded at such

an alarming pace that it has left government with more power than

ever to set the agenda and have assertions unchallenged.”

Word of mouth beats out social

media: A study found that word of

mouth was more powerful in motivating

social causes. Nearly 2/3s of Americans

reported that being told in person was

typically how they learned about causes

and social issues others wanted them to

be involved.

Bad news for journalism… good news for PR?

According to a global poll of

30,000 people across 15

countries, Americans are

the funniest people on

Earth.

The Spanish took second

place. It‟s no laughing

matter for the Germans,

who took last place.

Current Events

America dubbed most hilarious country

Current Events

A multimillionaire pooch diesat the age of 12 (or 84 in dog years). After

receiving a $12 million fortune, the dog retired

to Florida and had a full-time bodyguard.

Bob Barker advises not to “come on

down” to Sea World in a PETA TV spot, citing that the orcas are

mistreated and perform “dumb tricks.”

Watch the video.

If you haven‟t had enough… watch Eli Pariser‟s video on “Filter Bubbles.”

We hope you can now go out in the world and pretend you actually know

what‟s hip. These chunks of newsworthy goodness are produced by the

brilliant interns of Swanson Russell and come out every two weeks. We

promise to catch you up on the latest trends, news and funny

happenings in the marketing and advertising world. For more

information about Swanson Russell's Real Connection™ approach to

advertising, public relations, interactive and branding services, visit

www.swansonrussell.com.

Thank you