June Hong Kong Jewellery & Gem Fair 2010 Exhibitor Survey Report.

June Hong Kong Jewellery & Gem Fair 2010

Exhibitor Survey Report

6JG10 Exhibitor Survey Report 2

Survey SummarySurvey Summary

Total number of exhibitors: 1306

Onsite survey collected: 861

Overall on-site response rate: 65.9%

Invited online survey: 1247

Opened online survey: 318

Completed online survey: 91

Overall online response rate: 7.3%

Total survey collected (onsite + online) 952

Overall response rate: 72.9% [952/1306]


Are you a first-time participant in this exhibition?Are you a first-time participant in this exhibition?

2009First-time exhibitors 116 (13%)

Repeatedexhibitors798 (87%)

Repeatedexhibitors641 (90%)

First-timeexhibitors75 (10%)

2010

| No. of response: 914 |

The June Fair was expanded in scale in 2010 and was successfully brought a numbers of new exhibitors to the Fair. Therefore, the proportion of first-time exhibitor has been increased.


How did you learn about this exhibition?How did you learn about this exhibition?| No. of response: 877 |

Despite those regular exhibitors of the June Fair, promotion at other UBM Asia’s jewellery fairs is an important channel for our exhibitors to learn about this fair.


How did you learn about this exhibition?How did you learn about this exhibition?(Base: exhibitors who learnt the show from (Base: exhibitors who learnt the show from advertisement.)advertisement.) | No. of response: 184 |


What is your major product category? If your business

involves in more than one category, please indicate. | No. of response: 907 |


Which are your current (geographical) markets?




Which are your new target (geographical) markets?


YES332 (37%)

No comment430 (48%)

No139 (15%)

June HK Jewellery & Gem Fair and the June edition of the Asia’s Fashion Jewellery & Accessories Fair are held concurrently at HKCEC this time. Do you think this arrangement is beneficial for your company?



To what extent do you think your objectives for exhibiting in this exhibition have been achieved?


In general, the level of satisfaction are improved in 2010. Consolidate contacts with buyers is increased substantially, from 42% to 52%. It proves

that the June Fair is an effective platform to build up contacts with other industry players.


In case you also exhibited at the June Hong Kong Jewellery & Gem Fair 2009, was the US$ amount of business conducted during the Fair or as a direct result of the Fair more or less than last year?


Between 0 - 20% less this

year (20%)Over 20% less this year (26%)

Between 0 - 20% more this

year (13%)

Over 20% more this year (10%)

Around the same this year

as last year (31%)


To what extent are you satisfied with the Exhibition on

the following? | No. of response: 873 |

6JG10 Exhibitor Survey Report

How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?


With online promotion is getting more prevalent, more exhibitors made use of our e-invitation channel for promoting their presence at the Fair.


If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.



How often do you make use of the following marketing channels to promote your business?


In compare with 2009, similar pattern on marketing promotion channels were used by our exhibitors in 2010.

Trade exhibitions was still be the most important channel for promoting business by our exhibitors.


What are your plans for participating in this exhibition next year? | No. of response: 811 |


What are your plans for participating in this exhibition next year? (Based on those who will participate next year.) | No. of response: 406 |

June Hong Kong Jewellery & Gem Fair 2010 Exhibitor Survey Report.

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