June 4June 4thth

1. The advantages of early 1. The advantages of early markdown include all of the markdown include all of the

following EXCEPTfollowing EXCEPTa.a. Secure a less rapid or lower rate of Secure a less rapid or lower rate of

inventory turnoverinventory turnoverb.b. Speed the movement of merchandise Speed the movement of merchandise c.c. Improve cash flow position by providing Improve cash flow position by providing

money for new merchandise and money for new merchandise and outstanding buysoutstanding buys

d.d. Provide space for merchandiseProvide space for merchandise

2. Which of the following is more 2. Which of the following is more typical of manufacturer advertising typical of manufacturer advertising as opposed to retailer advertising?as opposed to retailer advertising?

a.a. Product imageProduct image

b.b. AvailabilityAvailability

c.c. PricePrice

d.d. Cluttered adsCluttered ads

3. Which of the following is true 3. Which of the following is true about rebates?about rebates?

a.a. Rebates are usually Rebates are usually more expensive that more expensive that a pure cash discounta pure cash discount

b.b. Approximately 99% Approximately 99% of all rebates are of all rebates are redeemedredeemed

c.c. Less than 50% of Less than 50% of rebates under $50 rebates under $50 are redeemedare redeemed

d.d. Rebates work better Rebates work better on men than they do on men than they do on womenon women

4. Which of the following is true 4. Which of the following is true about sales promotion?about sales promotion?

a.a. They can only be They can only be targeted to the final targeted to the final consumerconsumer

b.b. They are seen as more They are seen as more credible than publicitycredible than publicity

c.c. They are very good are They are very good are brand buildingbrand building

d.d. They are designed to They are designed to increase short-term increase short-term sales and product trialsales and product trial

5. Who had a band concert last night?5. Who had a band concert last night?

a.a. Kaitlyn EltonKaitlyn Elton

b.b. Lindsey LohanLindsey Lohan

c.c. Ashley SimpsonAshley Simpson

d.d. Some other starlettSome other starlett