June 27, 2008

Mission

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Who We Are

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Filmaka is a global digital entertainment studio and on-line community of aspiring filmmakers who are capable of creating high-quality, low-cost content. Competitions are the engine through which content is created and talent is discovered and rewarded.

Led by: Deepak NayarIndependent film producer, Bend it Like Beckham; Buena Vista Social Club

Sandy GrushowFormer Chairman of Fox Television Entertainment Group (Studio and Network), American Idol, 24, The X-Files

Jury/Advisors Include:

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John Madden (Director)- Oscar nominee, Shakespeare in Love, (winner Best Picture)

Bill Pullman (Actor/Director)- Independence Day, While You Were Sleeping, Lost Highway

Zak Penn (Writer/Director)- X-Men II, The Incredible Hulk

Paul Schrader (Writer/Director)- Wrote Raging Bull, Taxi Driver- Directed American Gigolo

Wim Wenders (Writer/Director)-Oscar nominee, Buena Vista Social Club- Paris, Texas, Wings of Desire

Laura Bickford (Producer)-Oscar nominee, Traffic (Best Picture)

Colin Firth (Actor)-Bridget Jones Diary, Mamma Mia

Werner Herzog (Writer/Director)- Rescue Dawn, Grizzly Man

Neil LaBute (Writer/Director)In the Company of Men, Nurse Betty

Filmaka attracts raw, undiscovered talent from around the globe, who are aspiring to turn their passions into professions.

• Filmaka community members are:• 7,100 members. 40% have created content more than once.• 123 countries on six continents• Primarily 18-34 years old, early adopters of technological advances, competitive, resourceful

• Filmaka success stories: • Two members directing first features and one directing first documentary due to Filmaka• Music group UNKLE enlisted community to create two music videos• Community-created futuristic commercials integrated in film Babylon AD starring Vin Diesel.• Film Festival Honors include: “Pushkin” (England)/Raindance,“Yum Yum” (France)/Mipcom• 40 Web series in production with members in ten countries• Two members signed with William Morris Agency

Proof of Concept

Nuru Rimington Mkali Luis Salazar Santiago Tapia Max Sacker Anne Heeno Noah Harald Cullen Paul WrightFeature Film Winner UK 2nd Place Mexico US Germany Denmark US US

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Content Partnerships since 2008 Launch

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Filmaka and its community can produce a variety of content from branded entertainment and music videos to series for traditional and digital platforms.

* Executed in 2007

Filmaka is a global think tank that develops innovative ideas and creative content to

help Advertisers create and communicate their brand objectives.

Filmaka’s worldwide community of top notch creative talent produces demographically

targeted content at great affordability.

Filmaka’s submission system is completely secure, accessible only to its brands.

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Brands and Filmaka

Filmaka’s creative talent includes the very consumers Ford is trying to reach,

providing a truly unique form of market research and promotion.

For a recent branded competition, Filmaka received over 360 submissions from 28

countries in only 10 days, with over 80% of the entries from English-speaking

countries.

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“World’s Biggest Idea Factory”

Ford and Filmaka: Working Together

COMPETITIONS:

• Standalone, branded films for digital platforms, “advertainment”- Films could be based on Ford themes and integrate product.

• Episodic, branded series for digital and traditional platforms- Ford integration could follow the series from digital pilot to broadcast or cable.

CURRENT SERIES

• Series currently in production could creatively integrate Ford themes and product.

ADVERTISING CREATIVE

• Filmaka community can produce cost-efficient advertising creative working in conjunction with Ford’s agencies or independently.

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How Competitions Works

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Summary

• Leveraging the power of the Internet, community and technology to create a new

way to identify and exploit talent – and takes advantage of current disruptions in

legacy businesses

• Creating a valuable and sought after global community of talented creators

• Creating filmed entertainment for all platforms

• Creating branded distribution channels

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