June 2015Indoor Lighting N. AmericaConfidential 1 TruGroove LED Suspended, Surface & Wall Matt...

June 2015 Indoor Lighting N. America Confidential1

TruGroove LEDSuspended, Surface & Wall

Matt PritchardINTERNAL USE ONLYJune 2015


TruGroove LEDSuspended, Surface & Wall

Unparalleled line-of-light performance & visual comfort


Endless Ways to Make an Impression


Unique Features• Wide throw batwing distributions up & down–Wide row spacing, fewer fixtures– Lower energy density (W/sqft)– Better visual comfort• High efficacies up to 126 lm/W

• MesoOptics + DX

• DLC & Lighting Facts for all symmetric versions

• Architectural profile & aesthetic groove

• Separate up/down light sources (v suspended)


Innovative Optics

Freeform Elliptical Optic• Upper hemisphere• Bi-directional optic• Wide throw batwing

MesoOptics DX• Lower hemisphere• Integrated diffuser +

bi-directional layer• Glare control batwing

Asymmetric• Waveguide• Bidirectional optic• Conventional MesoOptics

Symmetric


Integrated Controls

Response Daylight Actilume Occupancy– Suspended & surface mount versions

(Except indirect)


Applications


Office• Suspended Direct/Indirect• 12ft o.c.


Education • Suspended Direct• 8ft o.c. rectangle


Hospitality • Wall Mount Indirect/Direct


Competitive OverviewPhilips Ledalite Pinnacle Finelite Axis

Product

TruGroove LED Edge Evolution EX3/EX33 HP-2/4D LED Beam 3/4

Apertures 3" 2", 3", 4", 6" 2“, 4” 2", 3", 4", 6"

Sizes 4',6',8' 2',3',4',5',6',7',8' 4',8',12' 2',3',4',5',8',12'

Aesthetics / Lenses Flush lens, aesthetic groove Flush, Regress, articulated,

MR16 moduleFlush, 12' diffuser, glow lens

Flush, MR16 module, curves, unlit X & T junction

Cross section size

Dir & D/I: 3-1/4" x 5" tallInd: 3-1/4" x 3-1/4" square

Dir: 3-1/2" x 5-3/8" tallInd: 2-7/8 x 3-1/4" tall

Dir or Ind: 4" x 4"D/I: 4" x 4-3/4"

Dir or Ind: 3-1/2" x 4"D/I: 4-1/4" x 5-1/2"

Optics MesoOptics with elliptical optic or waveguide ‘Satine’ lens, louver (FLR) Frosted white lens Frosted white lens, 'micro lens'

Candela Plot

Efficacy Dir: 90-99 lm/WInd: 115-126 lm/W

Dir: 71-80 lm/WInd: 97-111 lm/W

Dir: 74-80 lm/W (direct)Ind: 86-93 lm/W

Dir: 105-122 lm/4ft (?)Ind: 134 lm/4ft (?)

Lifetime L80 60k hrs (reported)L80 110k hrs (calculated) L70 50k hrs L90 100k hrs L70 50k hrs

Warranty 5 Year 5 Year 10 Year 5 Year

Delivery 6 week standard 10 day standard 8 weeks on 3000/4000K

Based on published competitor data as of June 2015


Pricing

• Pricing approach– Very competitive with Finelite & Focal Point

• Base pricing (16ft run)– Direct: US$60/ft / CA$73/ft– Indirect: US$56/ft / CA$68/ft– Dir/Ind: US$79/ft / CA$96/ft

• Corner units– +US$155 / +CA$190 (approx.)– Get drawings, ask Quotes team


Market Introduction• Target audience– Specifiers concerned with energy and visual comfort

• Promote– Preview at LightFair, Ad in Architectural Lighting– Postcard mailing to 700 lighting designers– Video, vanity URL

• Demonstrate– 28 page colour brochure– Sales samples (2 days before launch)

• Explain technology– MesoOptics, Freeform optic

• Prove performance– Provide spec sheets, photometry files & run applications.

Highlight wide throw, uniformity and energy density.• Refer to details– Finish, corners, up/down control,

daylight/occupancy sensors, variable mounts


Demonstrating TruGroove LED

• Set up display stands & bar• Use hooks to hang luminaire on bar• Dimming control switch included• Highlight lens uniformity and ceiling light throw• See specifier sales pitch video (Chris Dolan)


Resources availablewww.philips.com/luminaires

Spec sheets, IES files, Brochure pdf, Video, Revit BIM files, Sales presentation, Install docs

www.philips.com/prolibrary

Sales training presentation, Competitive analysis, Spec sheets, IES files

http://plliterature.com Brochure re-orders: PLe-1501BR

www.ledalite.com Image gallery, Technology overviews, Spec your job, Wiring docs, Spec Sheets, IES Files, Brochure pdf, Video, Install docs

www.ledalite.com/lx4 LightXpress configurator, pricing

http://www.philips.com/luminaires

http://www.philips.com/luminaires

http://www.philips.com/prolibrary

http://www.philips.com/prolibrary

http://plliterature.com/

http://www.ledalite.com/

http://www.ledalite.com/lx4


Key ContactsPhilips Ledalite Architectural Linear

• Product Marketing: Chris Dolan• Product Management: Matt Pritchard• Quotations: Leona Mak• Project / Order Management: Dennis Martens• Customer Service: Kim Mort• LightXpress: Jindra Ryvola


Thank youQuestions to

[email protected]

June 2015Indoor Lighting N. AmericaConfidential 1 TruGroove LED Suspended, Surface & Wall Matt...

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