June 2013

Tourism Statistics BranchPurpose and Current Complement

Collect, produce & publish all official tourism statistics for NI and input to EU, UK & RoI statistical publications

4 statistical staff, 1 administrative

NISRA CSU

Tourism Statistics BranchProvide estimates on the value and volume of tourism

(overseas and domestic).

Manage performance surveys of the accommodation sector and visitor attraction centres in the tourism industry  

 Design, implement and report on additional annual or ad-hoc in-house research projects.

Tourism Statistics BranchCurrent data collections

Demand• NIPS - achieved sample, 2011 – 16,300

(63%)

• Domestic Tourism module - 2,750 interviews; 400 had taken an overnight trip in NI.

Tourism Statistics BranchSupply

• Occupancy – census of hotels - April 2012 – 56 (53%)

• GHBBs – stratified random sample - April 2012 -106 (28%)

• Annual self-catering - achieved sample, 2011 - 369 (27%)

• Visitor Attraction - 140 participated in 2011 (37%)

Tourism demand

Tourism Supply

Tourism Statistics BranchPublication of 2012 results

• Anticipated end June to include ROI visitor figures

• Will include revised 2011 figures• ‘Via’ figures now based on 3-year rolling

averages 

Tourism Statistics BranchCurrent Issues

1.Sub-regional estimates

2.Supply side response rates

3.Methodological review