June 2012 Newsletter 2012 - HessAmerica · market selected architectural outdoor luminaires to the...

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Newsletter 2012

June 2012

Newsletter

• Featured Project - Fulton Street Mall

• New Sales Management Team

• Light + Building Highlights

• LightFair Highlights

https://www.hessamerica.com/Newsletters/201206/

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https://www.hessamerica.com/Newsletters/201206/#B

https://www.hessamerica.com/Newsletters/201206/#C

https://www.hessamerica.com/Newsletters/201206/#D


• Hess and Thorn Marketing Agreement

• Featured Product - Cento LED Series

• Project News

• Gallery Program - Time Slots Available

Featured ProjectFulton Street Mall Brooklyn, New York


https://www.hessamerica.com/Newsletters/201206/#E

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https://www.hessamerica.com/Newsletters/201206/#G

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The historic Fulton Street Mall recently underwent a major $15 million dollar streetscaperenovation to modernize Brooklyn's main shopping thoroughfare. The design objective wasto bring "a fresh face to the urban realm and beautify the area" while maximizing communityinteraction and the role of public spaces for the nearly 100,000 shoppers that visit the area everyday. The New York City Economic Development Corporation, AECOM, NYC DOT, and HLB LightingDesign worked together towards this goal, and in the process, added a new streetlight option tothe NYC DOT Street Design Manual. Canto G assemblies were selected, making this our featuredproject.



The main challenge for the eight block corridor was to shed light on both pedestrian pavementsand street thoroughfare from a single structure. The solution was an energy-efficient lightingsystem comprised of one 33' Canto G pole with two heads mounted at different heights. Thisreduced the pole structure count and produced a cleaner street profile. The gently arching poles,in turn, create a visual portal to frame the mall. In all, forty-seven assemblies line the streets ofFulton Street.

Canto G assemblies at 33' create a visual portal along the retail corridor.



The street side fixture is mounted at 30' above grade and lamped with 250w metal halide toilluminate the thoroughfare to the required light level. The pedestrian side fixture, mounted at16', illuminates the sidewalk, but also serves to illuminate the facades of the adjacent buildings,highlighting the store fronts. Each pole is equipped with two banner arms to create uniformsignage for the streetscape. Other modifications include a turquoise LED marker light mountedon the pole top to provide a sense of rhythm as visitors look down the retail corridor, and GFCIoutlets for use with holiday lighting.

Albee Square Public Plaza along Fulton Street encompasses 20,000 square feet and receiveda major makeover during construction. Within this plaza, Canto 450G assemblies at 17' instandard single mount and custom twin pole configurations provide warm, inviting lighting forthe pedestrians during the evening hours.

Canto 450G assemblies in custom twin pole configuration illuminate Designer's sketch of the Fulton Street lighting

system (right)

Albee Square (left).

With construction completed in 2011, the Fulton Mall is open for business with a fresh new look.Community feedback has been positive, with many applauding the addition of contemporaryluminaires as a welcome enhancement to the area. This project is an excellent example of theresults that can be achieved through close collaboration among designers, representatives,and the manufacturer. We commend International Lights, the New York City representative forproviding the long-term cohesiveness needed to bring the designer's vision to fruition.

For more information on Canto G, click on the link below.

CANTO G

New Sales Management Team


https://www.hessamerica.com/Products/Lighting/Pole_Mounted_Luminaire/CANTO_G/


Victor Wittmann - VP Sales Cliff Gilbert - Eastern Regional Sales Manager

We are pleased to announce the addition of two new sales managers to the HessAmerica team.Terry O'Toole has appointed Victor Wittmann, a long-time lighting industry veteran, to theposition of Vice President of Sales, and Cliff Gilbert as Eastern Regional Sales Manager for thecompany. Both bring unique skill sets to the company that will guide HessAmerica to futuregrowth and opportunities.

In his new role, Victor Wittmann will be responsible for the growth and management of salesand specifications across North America. In his capacity, he will oversee the entire networkof agencies, and guide the strategic efforts of regional sales management. Concurrently,Victor is available to work with architects, landscape architects, and lighting consultants tospecify HessAmerica lighting and site amenity products. Victor may be reached by cell phone at908-692-5441 or by email at [email protected].

Cliff Gilbert will be responsible for agencies along and near the Eastern seaboard. He hasextensive background and training from a major lighting conglomerate with experience inall aspects of the specification and ordering cycle. As the Eastern Regional Sales Manager,he will be responsible for growing sales within his territory, travelling frequently for product


mailto:[email protected]


training and sales calls. Cliff can be reached by phone at 203-788-0814 or by email [email protected].

Please join us in welcoming Victor and Cliff to the HessAmerica team.

Light + Building Highlights

Hess exhibited at Light + Building in Frankfurt this past April, introducing a wide variety of newproducts, including new offerings from its subsidiaries; Lehner, Emdelight, and Vulkan. Newproducts ranged from pole mounted and catenary suspended LED luminaires to a new line ofarchitectural lighting products that includes small and large scale in-ground luminaires andarchitectural floods. Click on the link for a short video of the booth activity from the show floor.http://www.youtube.com/watch?v=YUJMJB0bvmM

Terry O'Toole attended the fair to provide North American interface for the many specifiersand representatives who visited from the U.S. One group, hosted by Tony Meyer with EnvisionLighting Systems (Tampa/Fort Myers), made the trek to the Hess facility in the Black Forest totour our facilities before returning to the states.

Several new products were shown that should be introduced to the U.S. market within 12months.

LightFair Highlights



http://www.youtube.com/watch?v=YUJMJB0bvmM


In May, HessAmerica exhibited at LightFair in Las Vegas to record breaking attendance. The showwas a great success on several fronts. In addition to exhibiting a number of new products, weincreased the booth size to present Thorn Lighting as a potential joint marketing venture in theU.S. - see related article below. In doing so, we garnered an award in the LightFair InnovationAwards program.



HessAmerica exhibited new products this year including a selection of architectural outdoor lighting products from Thorn.

New products introduced by HessAmerica included the following products:

• Tensso - LED pole mounted luminaire utilizing the LEVO module• Novara OVS - redesigned pole luminaire with in LED and HID• Cento 780 LED - pedestrian scale LED column (also available as a bollard)• Cento 900 LED - updated with LED sources in all models within the Cento product family


https://www.hessamerica.com/Products/Lighting/Illuminating_Columns/CENTO__/


• Livorno - LED pole mounted luminaire in two sizes using the LEVO module

Tensso Livorno XL Novara OVS

Several products recently introduced were also displayed. The Sierra Q square column, newvariations of the City Elements (three diameters), as well as Pasadena, and Tokyo pole mountedluminaires were shown.

The highlight of the show was the Adelie indirect LED post top luminaire, which captured "Bestin Category for Roadway and Parking Garage" at the LightFair Innovation Awards. Many visitorscame by for a first-hand look at the winning product, increasing booth traffic as a result.

We appreciate all of you who took the time to stop by, say hello, and see the new products.



Adelie from Thorn by Hess won best in category for Roadway and Parking Garage

Follow the link below to see an overview of the new products shown. Should you have anyquestions, please contact Wes Lane on ext. 225 or by email at [email protected].

New Products

Hess and Thorn Marketing Agreement



https://www.hessamerica.com/Products/New_Products/


The response to Thorn products at LightFair was very positive from both design professionals andyou, our field marketing partners. As a result, Hess AG and Thorn Lighting have agreed to moveforward with a marketing partnership for North America. Under this agreement, HessAmerica willmarket selected architectural outdoor luminaires to the specification community in the UnitedStates. The new line will be branded as Thorn by Hess.

Work has already started on product selection, which will be followed by testing and certificationof products to U.S. and Canadian safety standards (UL/CSA). Concurrently, marketing literature,product information, and programs will be developed to support the new venture. Look for futureannouncements later this year as we draw to completion of this initial introduction stage.

A sampling of the products that will be coming are shown here and includes area lighting,bollards, LED floodlights, illuminating columns, and specialized luminaires for street lighting.Additional products may be available, but we are finalizing plans. More information will follow.



Featured Product



Cento Series Now Available in LED & Pedestrian-Scale Column

Cento has been a very popular product. A clean, architecturally neutral product with greatversatility. Beginning with the Cento 150 head for surface mounting and base bollard, therange has expanded to its current breadth. With its recent conversion to LED plus additionalconfigurations, its appeal promises to increase.

The first conversion to LED was the Cento 780 with full length lens. Subsequently, the naturalextension of the product line was the addition of a small diameter column in overall heights of8' or 10', driven by a client's request. The Cento 780 bollard and pedestrian-scale columns addambience to pathways and smaller scale spaces with soft, diffused illumination, capturing visualinterest with an even, low-brightness distribution of light across the entire lens surface. The



luminaires are machined from heavy-wall aluminum extrusions, giving the luminaires a stylish,but sturdy presence.

The Cento 360 bollard followed to address the need for symmetrical illumination. As with theoriginal Cento bollards, the Cento 360 is available in heights of 11", 20", and 36".



LED lamping for the Cento series is available in warm or neutral color temperatures of 3000Kand 4000K, respectively. CRI is 80+, suitable for all architectural lighting applications. Powerconsumption ranges from 16 watts to 26 watts depending on the model. The LED sourcecombined with the translucent acrylic lens provide comfortable, glare-free illumination with highvisual comfort.

For further product information, click on the links below.

Cento Wall MountCento BollardCento 360 BollardCento 780 Bollard

Project News

Several interesting projects have been shipped in the last few months. We anticpate some ofthem may show up as featured projects in the future.

• Washington Canal Park in our nation's capital nears completion with the installation of City Elements180 bollards and 230 modular light columns. The seven inch diameter bollards and nine inchdiameter columns will be installed throughout the park, which will be the centerpiece of an emerginghigh-density, mixed use development district that includes the new Department of Transportationheadquarters.City Elements

• Building 24 at the Centers for Disease Control, where Campo 450 pole mounted luminaires willbe installed on the exterior of the site. This will be the future home for researchers involved withinfectious diseases and related subjects. The project represents an expansion to the existing facilities,where many HessAmerica fixtures are already installed.Campo Pole Mounted Luminaire

• Hammond, Louisiana. The North Oaks Medical Center is in its first phase of a major expansion. Theproject incorporates Reno columns and a Tanella II structure on the exterior grounds, and Bari 220SLPY pendant mounted luminaires for the interior.Reno Illuminating ColumnBari 220 SLPY Pendant LuminaireTanella II Pole Mounted Luminaire

• The City of Kansas City will install about two hundred Residenza LED luminaires in two configurationson inverted taper and stepped poles for its Main Street streetscape. The project spans more than tencity blocks and is designed to recreate the area as a destination, rather than simply a conduit to movevehicular traffic.


https://www.hessamerica.com/Products/Lighting/Wall_Mounted_Luminaires/CENTO/

https://www.hessamerica.com/Products/Lighting/Illuminating_Bollard/CENTO_360/

https://www.hessamerica.com/Products/Lighting/Illuminating_Columns/CENTO__/

https://www.hessamerica.com/Products/City_Elements/

https://www.hessamerica.com/Products/Lighting/Pole_Mounted_Luminaire/TANELLA/


Residenza Pole Mounted Luminaire

• Denver, Colorado. Union Station, a historic train terminal, is currently under major renovation.Residenza columns with symmetric and asymmetric distributions, and Sierra bollards will eventuallybe installed throughout the site on this active construction project.Residenza Illuminating ColumnSierra Illuminating Bollard

Several projects have also been highlighted by various trade publications in print and online. 'Note the following:

Fulton Street Mall - Brooklyn, NY"New Streetlight Adopted by NYCDOT" - Illuminating Engineering Society of North America - Feb2012http://www.ies.org/LDA/E-newsletter/2012/February/newswire/2012_02-nycdot.cfm

Wilmington Waterfront Park - Los Angeles"Promenading at Wilmington Waterfront Park"Landscape Architecture & Specifier News - April 2012; Volume 28, Number 04

"Promenading at Wilmington Waterfront Park" - LandscapeOnline.com - April 2012http://www.landscapeonline.com/research/article/16318

"Power to the People" - Landscape Architecture Magazine - April 2012; Volume 102, Number 04

University of Minnesota - Science Teaching and Student Center - Minneapolis, MN"University of Minnesota - Science Teaching and Student Center"Landscape Architecture & Specifier News - June 2012; Volume 28, Number 06

"University of Minnesota - Science Teaching and Student Center" - June 2012http://www.landscapeonline.com/research/article/16566

We appreciate the efforts of the representative agencies involved. Keep up the great work!

Gallery Program - Time Slots Available


https://www.hessamerica.com/Products/Lighting/Pole_Mounted_Luminaire/RESIDENZA/

https://www.hessamerica.com/Products/Lighting/Illuminating_Columns/RESIDENZA_Z/

https://www.hessamerica.com/Products/Lighting/Illuminating_Bollard/SIERRA/

http://www.ies.org/LDA/E-newsletter/2012/February/newswire/2012_02-nycdot.cfm

http://www.landscapeonline.com/research/article/16318

http://www.landscapeonline.com/research/article/16566


With beautiful summer weather in full swing, now is the time to consider scheduling aspecifier visit to the Gallery. This long-running program has proven to be an excellent tool incommunicating the latest product developments and technologies to visitors. More importantly,it has been instrumental in developing stronger relationships with your valued specifiers.Representatives who have routinely participated in the program have experienced positiveresults in sales.

Now with the program registered with the AIA and ASLA for continuing education programs, theGallery program awards five AIA Health, Safety, and Welfare learning units for architects, or fiveprofessional development hours for landscape architects. The course portion of a visit to thegallery is entitled Luminaires: From Creation to Application - A Tour, and includes a classroomlearning activity, as well as a factory tour and viewing the Gallery at night. You may download theCEU program summary at the following link <download> (PDF, 115.34 KB) .



The typical Gallery format begins with arrival late Thursday morning into Charlotte orGreenville-Spartanburg. Lunch is followed by an afternoon of presentations, and concludedwith dinner and a viewing of the Gallery in the evening. Most visitors choose to include a Fridayexcursion to the nearby Biltmore Estate, with departure home the following morning.

Wes Lane accompanied Ryan Clark (Liberty Lighting Associates), architects, and landscape architects from the New Jersey

area in March.



Cliff Gilbert, Eastern Regional Sales Manager, and Wes Lane hosted landscape architects and representatives from

Houston and Orlando during a recent visit.



Groups up to ten people, such as this group of landscape architects and lighting consultants from Minnesota and

Philadelphia, can be accommodated.

To schedule or inquire about a Gallery visit, please contact Terry O'Toole, or one of our salesmanagers for available time slots.


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