June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results...
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Transcript of June 2003. Today’s Agenda Current Employment Market CareerBuilder Strategy 1 st Quarter Results...
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June 2003
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Today’s AgendaToday’s AgendaToday’s AgendaToday’s Agenda
Current Employment Market
CareerBuilder Strategy
1st Quarter Results
Q&A
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The Recruitment LandscapeThe Recruitment LandscapeThe Recruitment LandscapeThe Recruitment Landscape
Status quo job market through Q4.
Recruitment business still has great fundamentals: – Job creation picks up– Demographics, long-term labor shortages– High demand for recruitment advertising
It is a multimedia future.
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Employment MarketEmployment Market
YOY Change in Total Employment (Job Creation)
Source: BLS Employment Report; updated June,’03 (5/03 data)
1990/91 Recession
Current Recession
Jun-
89
Sep
-89
Dec
-89
Ma
r-9
0
Jun-
90
Sep
-90
Dec
-90
Ma
r-9
1
Jun-
91
Sep
-91
Dec
-91
Ma
r-9
2
Jun-
92
Sep
-92
Dec
-92
Ma
r-9
3
Ma
r-0
0
Jun-
00
Sep
-00
Dec
-00
Ma
r-0
1
Jun-
01
Sep
-01
Dec
-01
Ma
r-0
2
Jun-
02
Sep
-02
Dec
-02
Ma
r-0
3
Jun-
03
Sep
-03
Dec
-03
-2%
-1%
0%
1%
2%
3%
Current trend remains below the previous recovery
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Job Seekers Rely on Print and OnlineJob Seekers Rely on Print and Online
Job Information Sources Used
Sunday Newspaper
s
Online Sources
Business Contacts
Search Firms
62%
40%
29%
14%
Source: Survey of 2,003 Job Seekers in Top 20 DMA Markets, MORI Research.
Weekly Newspaper
s
40%
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Total Online Recruitment Advertising (Billions)
Source: Forrester Research, Dec 2002.
Online Recruitment - A Large and Online Recruitment - A Large and Growing MarketGrowing Market
$2.6
$1.0
20072002
+160%
Online
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Employers Also Use Both Print and Employers Also Use Both Print and OnlineOnline
Evolution of Internet Recruiting
Education
Legal
Laborers
Admin
Hospitality
Transportation
Online
Cust. Svc.
MarketingHealthcar
eManagement Acct/Finance
Sales
I.T. Staffing Firms
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CareerBuilder’s Winning StrategiesCareerBuilder’s Winning Strategies
Build and install “best of breed” search capability.
Build brand through cost-effective marketing.
Leverage the combined power of print and online.
Be a world class sales organization.
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Best of Breed – Search CapabilityBest of Breed – Search Capability
Job Seekers can search with any of these criteria:•Keyword•City•State•Job Type•Job Category•Industry•Company•Job Freshness•Degree Level•Employment Type•Salary Range•Country
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Build our Brand through Cost-Build our Brand through Cost-Effective MarketingEffective Marketing
TV Commercials: National Broadcast is an efficient medium generating traffic at a lost cost per unique visitor.
Newspaper: By leveraging our owner newspapers, we get branding and unique visitors. This has been especially helpful for reaching hourly employees
Billboards/Buses: Local media may be used to address specific strategic initiatives
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Growing Job Seeker Share for CBGrowing Job Seeker Share for CB
Source: Media Metrix/Comscore – network numbers
October 2002 May 2003 % Change
Monster 19,650,000 15,265,000 Down 22.3%
CareerBuilder 5,478,000 7,461,000 Up 36.2%
Hot Jobs 6,497,000 6,964,000 Up 7.2%
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CB Realized Solid 1CB Realized Solid 1stst Quarter Share Growth Quarter Share Growth Across the Board, while Monster DeclinedAcross the Board, while Monster Declined
3.91
-4.50
5.45
-4.23
4.16
-4.97
3.37
-4.04
2.33
-2.86
3.83
-2.38
2.73
-2.96
3.98
-4.14
0.73
-1.21
2.10
-2.56
1.76
-3.19
-6.00
-4.00
-2.00
0.00
2.00
4.00
6.00
BOSTON NYC WASH DC HOUSTON PHILLY MIAMI SAN JOSE DALLAS KC LA CHI
CB
Monster
Share Point Change 1st Quarter 2003 vs. 4th Quarter 2002
Source: ComscoreCategory = CB, Monster
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Robust Portfolio of Print and Online Robust Portfolio of Print and Online ProductsProducts
Print Only
• Print Liners
• Print Display
• Employment Niche Magazines
Print & Online
• Print Upsell
• FlexAds
Online Only
• Job Packs
• Resume Database
Product Portfolio
Unique ability to offer print and online
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FlexAds Combine Reach of Newspapers FlexAds Combine Reach of Newspapers and Interactivity of Onlineand Interactivity of Online
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Value-added Services for Employers and Value-added Services for Employers and Job SeekersJob Seekers
Value-Added Services
Employer
• Screening
• Database Search
• Multiple Product Packages
Job Seeker
• Apply Online
• Confidentiality
• Personal Search Agent
• Spanish Translation
Unique ability to offer print and online
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CareerBuilder - The Leader in the CareerBuilder - The Leader in the Hourly SpaceHourly Space
CareerBuilder has twice as many hourly jobs as Monster (15,000Jobs on CB versus 7,000 jobs on Monster).CareerBuilder has received 770,000 hourly applications this year.
Source: CareerBuilder Analysis, May 2003.
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2,022
3,537
2,414
1,321
3,768
1,4631,346
3,739
2,491
796
250
562389
669
2,132
1,149
Baltim
ore
Chicag
o
Phoenix
Cincin
nati
Philadel
phia
Kansas
City
Detro
it LA
CareerBuilder Offers the Most Job CareerBuilder Offers the Most Job ListingsListings
Jobs Posted/Updated in Past 7 Days
CareerBuilder
Monster
Source: CareerBuilder.com Analysis, June 2003.
We are the marketplace.
21,178 jobs
9,739 jobs
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Sales Organized to Maximize Reach and Sales Organized to Maximize Reach and ResultsResults
Fortune 1000
Major RegionalRegionalLocal/
Occasional
Newspaper Sales
CareerBuilder will drive revenue growth by building out its sales team.
• National sales reps
• Regional sales reps
• Telemarketing
• Inside sales (call centers)
• Outside sales
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Revenue - Recognized Primarily by Revenue - Recognized Primarily by Sales ChannelSales Channel
Sales Channels and Products
Partners
Print Upsell
FlexAds
Online Job Listings
CareerBuilder
Online Job Listings
Partner CareerBuilder
Partner CareerBuilder
Partner CareerBuilder
CareerBuilder Partner
Revenue FeeRecorded At Paid To
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CareerBuilder and Partners - Lead by More than CareerBuilder and Partners - Lead by More than 3.5 to 13.5 to 1
Estimated U.S. Revenue From March 2002 to March 2003 (Millions)
$1,124
$323
CareerBuilder, GCI, KRI &
TRB
Monster
+ 348%
Source: CareerBuilder analysis.
CareerBuilder Network (Online
Only)
Gannett Print+
Knight Ridder Print+
Tribune Print
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CareerBuilder Network - Cash-flow CareerBuilder Network - Cash-flow PositivePositive
Network revenue:– $34 million in the first quarter of 2003 – Up 24% from the first quarter of 2002– Up 29% from the fourth quarter of 2002
Network revenue includes:– CareerBuilder’s sales– Sales of CareerBuilder products by Gannett, Knight Ridder
and Tribune
Operating loss at CareerBuilder level (shows up in partner equity lines).
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CareerBuilder - Steadily Gaining Market CareerBuilder - Steadily Gaining Market Share (Revenue)Share (Revenue)
Source: Morgan Stanley Analysis, April 2003.
% Share of Internet Help Wanted Market – U.S.
2002 A 2003 E 2004 E
Monster 41.4% 39.4% 39.4%
CareerBuilder
13.4% 15.4% 16.1%
Hot Jobs 11.0% 11.6% 12.1%
Other 34.2% 33.6% 32.4%
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