The Event Weekly – June 17, 2011

$83,789 Toronto

Kris Beavers

Jeff Brant Flo Wong

W/E June 11

$38,004 W/E June 11

38,004 Risa

Nguyen Office:

Flo Wong

W/E June 11

Risa Nguyen Office:

Flo Wong

The Event Weekly – June 17, 2011

FIRST Event Brings in $38,000!

The first event Risa Nguyen had play out was in a Rogers Cable location (something like AT&T). Not one to think small, she was hoping it would do “At least $20K” Why would someone expect to do $20K on their first event? “Because I’d heard that someone else in the office had done an event in a location with over 5,000 people that had brought in $23K. I figured since this place had 5,500 people it should do at least $20K. Well Risa was way way off in her predication because instead of doing $20K her event did nearly $40K! She started getting the impression this was really going to be a big event from the day she started dropping off poster boards. Here’s what she had to say about it: I was still in the building putting up poster boards when I started getting phone calls. Five minutes after I left I had 10 voicemails and a bunch of missed calls. I answered 60 phone calls within an hour of dropping off promo materials. People were asking about the deals, calling to confirm that this was real, asking if they could buy that day. I told them I’d see them in a couple of weeks. I printed about 1,200 flyers for that first day when I started dropping off promos. They went in the 16 boards I put around the building. By the next day all the flyers were gone so I printed another 2,000 and went back to replenish. The third time I went back to replenish I had another 1,000 flyers. Every time I replenished the flyers I used a different color so people would check to see if there was something new. Every time I was there people would gather around me to ask questions. The Rogers location is huge. It has a couple of Tim Hortons (Like Dunkin Donuts), so I put two boards in front of each of those, and three around the cafeteria, then my host walked me around the building suggesting where else I should put the boards. In front of washrooms was a popular spot. My host was super excited. She predicted lineups and said it was going to be a zoo. I said okay, but when it actually happened it took me by surprise. The event was supposed to be from 10:00 -3:30. We came early to set up, but as soon as we got to the table at 9:20 there was a lineup. We had to get going really fast. We started serving customers at 9:40 and there was a lineup until 4:25. There was never a moment without people. I didn’t get a chance to use the washroom, didn’t eat, didn’t drink, just spent seven straight hours serving customers.

The Event Weekly – June 17, 2011 The lineup would have lasted even longer but the host cut if off, saying we’d be back the following day. The next day was the same madness as the first. We were in a city called Brampton and one of our certs was a golf package for a course in Brampton. We sold out of that 3 times during the first day. We sold out of City Lights 2 times. Sold out of Canada’s wonderland 2 times. Sold out of Hilton Gardens and the Host restaurant. Whenever we’d sell out of something we’d call the office to bring us more. We always started with about 60 of each cert. By the end of the day we were letting them pay in advance and pick up the cert the following day. That way they’d be guaranteed to get it. Customers couldn’t believe the deals they were getting. They kept asking when we’d be back. Any time this month? In the summer? We told them we’d see them in six months. Even with two non-stop days there were a lot of people we didn’t get to see. In the call center they only got a half hour lunch so they couldn’t afford to take the time to wait in line. When we go back in December I’ll do a three day event with pre-orders for people in the call center. Right now we’re discussing a post event for the call center. But we have to do it in secret because we don’t want everyone else clogging the line. That wouldn’t be fair. I learned a lot doing this event, including things I would do differently in the future. For instance, if I knew the event was going to be huge, I’d have pre-order forms ready for when something sells out. With a lot of certificates we were sold out in two hours. I’d have an organized list to keep track of what’s being preordered. There would be people who’s job would be to walk up and down the lines answering questions. That’s something we did on the second day. Providing the information they needed, answering questions, explaining the terms and conditions while people are in line makes things go much smoother once they get to the table. The next day I had another event. That one started at 6:00 am (so I didn’t get much sleep). That one did $2,700. The following week I had one event do $4,700 and another do $1,400. I think the events do are above average because I get the hosts so excited. My host are all cheerleaders for the events. I don’t do events with rebates. The only thing I offer is the opportunity for people to take advantage of incredible deals. At the end of the event I’ll go up to the host and say, We had a successful event – here’s a Wonderland cert for you. And they’ll usually say, Oh, you didn’t have to do that!

The Event Weekly – June 17, 2011 I made $10K profit on the Rogers event. When I first interviewed I didn’t imagine I’d make $10K in one event, but I did imagine doing it in a week. I was in my fifth week by the time that event played out so I imagined the $10K was spread out. $2K a week. That’s my goal. The following week I also made $2K profit. I was super excited about this opportunity right from the time JB explained it to me. I could see myself doing it and felt like it was something I could do. My long term goal is to become an owner like Flo. Short term my goal is to make $2K a week. I’d like to start training, but not yet. I need more time to myself first. Give me a month and I’ll be ready. The life of an EC is hectic. The daytimer is crucial. You need to make sure you review it every night. Make sure you did everything you planned to do that day, your rounds of calls, appointments, checking with pendings, getting all promos done at end of day after 5:00 (Because from 9 – 5 you should be out on the road meeting with clients and doing calls.) Confirm bookings are entered into the system the night of, that you’re on top of your re-bookings. All of my clients are rebooked. I do that right during the initial appointment. My November and December are booked out. I think the most important thing in this business it to build a rapport with the host. Talk about what they enjoy. Get to know them before you talk about what you have to offer. It helps a lot to work with a friend rather than just another business person. Now my host at Rogers and I are Facebook friends. We’ve made plans to go to Water Kingdom together! Summer Seminars We recently had our second seminar and it’s like the business is going through a metamorphosis. Like we’ve moved from the collector lane into the fast lane for success. The Simple Easy Program is going to completely revolutionize everything about this business. We can’t wait to present it to everyone. The next seminar is in Atlanta June 25 & 26 for Charlotte Raleigh Birmingham Memphis Nashville, Florida. SHERATON GATEWAY HOTEL ATLANTA AIRPORT 900 Sullivan Road College Park, Georgia 30337 Phone: (770) 997-1100

The Event Weekly – June 17, 2011

Events Over $2,500 From Last Week

EC Event Type

Rebate %

Organization Gross Sales

Net Sales

Profit %

Profit

Risa Nguyen Certs 0% Corporation $38,004 $30,004 40% $12,040 Stephanie Salas Certs 20% Government $6,730 $4,642 30% $1,392 Laura Dempsey Certs 0% Corporation $6,454 $4,896 40% $1,893 Sophia Zacharatos Certs 0% Hospital $6,426 $5,631 40% $2,182 Michael Weldman Certs 0% Corporation $6,304 $4,786 40% $1,914 Heather Drexler Certs 0% Property M. $6,120 $4,572 40% $1,829 Cristina Verzosa Certs 20% Government $5,571 $4,111 30% $1,233 Paul Joo Certs 10% Corporation $5,055 $4,272 35% $1,453 Jill Ramsey Certs 0% Corporation $5,053 $4,110 40% $1,644 Paul Ambroselli Certs 0% Property M. $4,927 $4,059 40% $1,588 Paul Joo Certs 0% Corporation $4,421 $3,529 40% $1,378 Kayla Sterner Certs 10% Corporation $4,135 $2,153 35% $1,103 James Chung Certs 20% Corporation $3,844 $2,992 30% $897 Kelley Latting Certs 20% Hospital $3,430 $2,960 30% $831 Anthony Tejeda Certs 20% Government $3,274 $2,454 30% $736 Brittany Peddie Certs 0% Corporation $3,120 $2,451 40% $980 Wesley Morgan Certs 0% Property M. $3,051 $2,388 40% $919 Daniel Addis Certs 0% Corporation $3,047 $2,074 40% $829 Casey Dogger Certs 0% Corporation $3,017 $2,182 40% $872 Bryan Endsley Certs 20% Medical $2,977 $2,154 30% $646 Cristina Verzosa Certs 20% Medical $2,914 $2,054 30% $616 Ami Pellegrini Certs 0% Realty $2,728 $2,113 40% $825 Ami Pellegrini Certs 20% Government $2,562 $1,934 30% $560 Randy Kearns Certs 0% Government $2,509 $1,893 40% $757 Eric Haulotte Certs 20% Government $2,480 $1,862 30% $533 Kayla Sterner Certs 10% Corporation $2,456 $1,888 35% $661 Charu Chokshi Certs 0% Corporation $2,402 $1,963 40% $785 Cheryl Christman Certs 20% AT&T $2,376 $1,920 30% $576 Sophia Zacharatos Certs 20% Medical $2,364 $1,944 30% $573 Tanja Markovic Certs 20% Property M. $2,295 $1,939 30% $520 Risa Nguyen Certs 0% Corporation $2,283 $1,767 40% $706 Robbie Jesk Certs 0% Medical $2,245 $1,932 40% $650 Cristina Verzosa Certs 10% Property M. $2,193 $1,599 35% $534 Karissa Portuondo Certs 0% Corporation $2,137 $1,734 40% $670 Sophia Zacharatos Certs 20% Medical $2,097 $1,712 30% $503 Tiffany Wetzler Certs 20% Government $2,052 $1,602 30% $480 Robbie Jesk Certs 0% Medical $2,039 $1,324 40% $529 James Chung Certs 0% Corporation $2,013 $1,607 40% $642 Rob Bennett Certs 10% Hospital $2,011 $1,200 35% $407

The Event Weekly – June 17, 2011

ECs That Booked Over 5 Events Last Week

EC Bookings EC Bookings Virginia Clary 11 Daniela Fasarau 6 Erica Biedenbach 10 Kimberly Hunziler 6 Lydia Smith 10 Oren Sagee 6 Ingrid Williams 8 Cecilia Tong 5 Meghan Bondor 8 Jessica Torres 5 Riga Pelosi 8 Lucia Ranieri 5 Ashley Bruno 7 Paul Joo 5 Wesley Morgan 7 Robbie Jesk 5 Carly Brown 6

What’s Happening!

• Last week was a record breaking week with nearly $85K in sales in the Toronto office! • Risa Nguyen broke the single event sales record for 2011 with her $38,000 event. That

event alone brought in $12,000 profit. Risa’s profit for the week was $12,747!

• Paul Joo also had a great week last week, taking home nearly $3,000 profit.

• With $2,700 in profit, Laura Dempsy had a pretty fantastic week too.

• So many new ECs are doing a great job setting the foundation for their businesses by automatically re-booking all their clients. A few examples include:

• Virginia Clary 7 bookings, 4 rebooks

• Erica Biedenbach 4 bookings, 6 rebooks

• Lydia Smith 5 bookings, 5 rebooks

• Ingrid Williams 5 bookings, 3 rebooks

• Meghan Bondor 4 bookings, 4 rebooks

• Rita Pelosi 3 bookings, 5 rebooks

The Event Weekly – June 17, 2011 What’s Happening!

• Ashley Bruno 4 bookings, 3 rebooks • Wesley Morgan 1 booking, 6 rebooks

• Carley Brown 3 bookings, 3 rebooks

• Daniela Fusarau 3 bookings, 3 rebooks

• Oren Segee 3 bookings, 3 rebooks

• During her first week Liz Dorado got 9 walkin appointments. By her 4th day she already

had two clients on the books, setting her up for a major second week!

• In her first full week of running appointments, Ingrid Williams got 8 bookings Tips & Suggestions

• Events run in June can be rebooked in December, then in July you’re rebooking for January 2012 and you’re starting to book for next year!

• “People who have embraced the simple easy program are closing more clients faster and

more easily. In New Jersey we’ve seen a dramatic increase in everything we do.” Paul Wyatt

• People who are running three events a week and promoting them well are consistently

making $1,000 a week

• With the simple easy program Because we’re doing less talking it seems like less work in the hosts’ eyes

• You could have all the potential in the world, but if you don’t listen to the advice of

others who’ve already figured this out then you’re wasting your time.

• For walkins you just need to get good at first getting past gate keeper, then getting them motivated to help you

• Your first goal shouldn’t be to get the walkin. It should be to build a rapport with the

people in the location

The Event Weekly – June 17, 2011 Tips & Suggestions

• Risa Nguyen talked to her contact everyday in the two weeks prior to her $38K event. She replenished the flyers in her board 3 times and sent out 3 email blasts. Each blast had a different theme, the original announcement, new certs, tell your family and friends! The first one went out two weeks before the event, the second one 5 days later and the last one 2 days before the event.

• Come up with a reason/subtext to send out another email blast. Make every heading

different so they have a reason to open it up

• Become best friends with the contact person. Even though they don’t have to do any work they will want to do what they can to make the events successful

• Building a rapport with everyone you talk to is just a matter of getting into a conversation

Food for Thought

• In Toronto they’re not cherry picking, they’re giving all kinds of locations a chance If you have anything you’d like to contribute to the newsletter please send an email to Maissa at maissa@appreciationevents.com or call 1 866 495 9999. Experiences in the field, funny stories, tips, questions, we’d love to hear from you!

“Great minds must be ready not only to take opportunities, but to make them.”