www.JPKGroupSummits.com

CustomerIntelligenceand ExperienceSummit

Customer Experience & Optimization | Voice of Customer InsightsTouchpoint & Journey Mapping | Experience Design | Market & Competitive

Scenario Planning | Analytics & Data Management

June 16-17, 2016 | Boston, MA

#JPKGroup

LEARN. CONNECT.

TRANSFORM.

Reasons to Attend

Our forums allow attendees tolearn and share best practices,walk away with real-concrete,actionable solutions and expandtheir professional skill sets. Theagenda allows you to choosebetween multiple break outsession options so you and yourteam can converse and interactwith other attendees andpresenters. By attending, you andyour group will walk away withinvaluable-actionable examples,insights and connections that willhelp you tackle challenges in yourcurrent role.

Unique Format

This attendee focused summit is a unique blend of intelligence, datascience, customer analytics, data management and competitiveintelligence that is unmatched in the industry. All of our summits arevendor/software-neutral allowing attendees to focus on frameworks,best practices and organizational strategy. Our forum allow attendeesto learn and share best practices, walk away with real, concrete andactionable solutions and expand their professional skill sets. We bringtogether a diverse and experienced speaking faculty and high levelattendees—simply put, the right people in the room focusing oneducation and networking.

This Data Intelligence and Analytics Summit is also part of our flagshipOrganizational Intelligence Forum which is comprised of three uniqueevents; Data Intelligence and Analytics, Competitive Intelligence andMarket Research Summit and Customer Intelligence and ExperienceSummit.

Along with the excellent learning and networking opportunities, yourtuition fee covers a full, hearty breakfast, lunch, snacks andrefreshments for both days. Also, stay after the last session on day 1 forour networking reception and relax with drinks while you network withyour peers in a vendor-free atmosphere.

We understand not everyonelearns at the same pace ordelivery method. Our learningsessions range from 1 hourkeynote sessions, to longerworkshop sessions andinteractive group dialogue anddiscussion sessions that offermore hands-on, interactivelearning. These sessions aredesigned to help each attendeeget the absolute most out of theother attendees and speakers.

What's Included

Along with the excellent learningand networking opportunities,your tuition fee covers a full,hearty breakfast, lunch, snacksand refreshments for both days.Also, stay after the last sessionon day 1 for our networkingreception and relax with drinkswhile you network with yourpeers in a vendor-freeatmosphere.

Breakout Sessions

20-year-old

Marianne Teigen

recently published

her first young

adult novel, and

in only a month,

it has reached the

New York Times

Bestsellers list.

7:45 am Registration and Breakfast8:15 am Welcome and Opening Comments

Transform and empower your front line employees

with a sound customer experience strategy

Harnessing predictive analytics to forecast future

trends in customer behavior, buying patterns and

market size

12:00 pm Lunch

2:00 pm 15 Minute Networking and Refreshment Break

4:30 pm Networking Reception

www.JPKGroupSummits.com

8:30 am Opening Address: Experience MattersGain insights and an intelligence baseline through a day in your customer’s eyes

9:45 am Keynote: Collaborative Analytics and InsightsUniting strategy with organizational intelligence to anticipate industry change

10:45 am 15 Minute Networking and Refreshment Break

Morning Keynotes

Building an advanced intelligence function leading to

efficient performance

Harnessing the value of design to address complex

business challenges

Tackle big data architecture and analytics with a

comprehensive strategy

1:00 pm Intelligence Framework for Big Data 1:00 pm Operationalizing Net Promoter

11:00 am Developing a High Performance Insights Team11:00 am Innovation through Experience

Move beyond just tracking your score

2:15 pm Data VisualizationDrive intelligent decision making by presenting data

and insights in a simple and impactful manner

2:15 pm Voice of Customer OptimizationCapture the true insights that drive your customer’s

decision making

3:30 pm Experience Impact and Execution 3:30 pm Anticipate Customers’ Future Behaviorwith Predictive Analytics

Breakout Sessions

20-year-old

Marianne Teigen

recently published

her first young

adult novel, and

in only a month,

it has reached the

New York Times

Bestsellers list.

7:45 am Registration and Breakfast8:15 am Opening Comments

Analyze and optimize your customer touch points and path for success

Manage customers and make sound decisions through customer data and insights

12:00 pm Lunch

3:45 pm Adjourn

11:00 am Innovative and Ethical Ways to Collect CIIdentify the gray areas of CI and discuss ethical boundaries

www.JPKGroupSummits.com

8:30 am Keynote: Driving Innovation through Insights

10:45 am 15 Minute Networking and Refreshment Break

9:45 am Keynote: Turning Data Into a Strategic Asset

Combining customer, data and market intelligence to drive innovation and improvements in real-time

Employ data analysis and metrics across every function in the organization by creating a data/insight-driven culture

Morning Keynotes

11:00 am Customer Success through Analytics

1:00 pm Workshop: Customer Journey Mapping

Michael Kanazawa – Partner – Strategy, Innovation and Transformation at EYMichael is currently Partner - Strategy, Innovation and Transformation at EY where he is focusedon bringing the model of blended strategic and design thinking to solve clients' needs ininnovation, strategy and transformation. Michael is also Co-author of BIG Ideas to BIG Results(FT Press - Pearson Hall, 2008), winner of two awards on innovation and business managementand localized for multiple global markets.

Jason Ulaszek – Founder and Principal at InzovuJason Ulaszek is the founder and principal of Inzovu, an international organization founded totackle and solve social problems through design. Most recently, Inzovu has applied disciplinesranging from architecture, service design, design research and brand strategy to complexchallenges proposed by the University of Southern California School of Social Work and the KigaliGenocide Memorial.

Roy Barnes – President Blue Space ConsultingCustomer Experience and Performance Management Expert; Former SVP at Marriott VacationClub International; Author of "Customer Experience For Dummies"

Don Gray – Head of Enterprise Data Management at Cigna

Scott Lehner – Digital and Lifecycle Marketing Senior Consultant at Crossbow Group, LLCScott is a senior marketing executive with track record of driving strong business results in B2Cand B2B digital marketing. He’s held senior positions with a number of leading organizationsincluding, Constant Contact, Yahoo!, Hewlett-Packard, Ancestry.com and Intuit. Scott currentlyworks at CrossBow Group where he consults with a variety of industries and organizations usingdata driven customer centric approach to lead generation / nurture, conversion, retention,engagement, loyalty, CRM, and growing LTV.

Srinivasan Sankar – Practice Leader – Enterprise Data at The Hanover Insurance Group

Peter V. Henstock – Senior Data Scientist: Machine Learning, Software Engineering, Statistics &Visualization at Pfizer

Rich Simmons – Market and Competitive Intelligence at NetSuiteMarketing and Competitive Intelligence professional with 15+ yrs experience. Skilled in relating thecompetitive landscape into strategic campaign opportunities, and tactical content. Currently working inthe Cloud ERP market. Experienced in managing a marketing intelligence team supporting softwaredefined and cloud infrastructure management solutions. Skilled in cross functional team leadership,GTM activities, customer level engagements and field messaging.

Brian Greenberg – Market and Competitive Intelligence at Aruba Networks (part of HewlettPackard)

Michel Bernaiche – Director, Program Development at Aurora WDCFormer Chairman of the Board of Directors & Interim CEO at SCIP (Strategic and CompetitiveIntelligence Professionals); Former Senior Manager Competitive Intelligence at Dunkin' Brands;Former Manager of National Competitive Intelligence at SUPERVALU

Arik Johnson – Founder and Chairman at Aurora WDCArik Johnson is Chairman of Aurora WDC, the intelligence advisory firm he founded in 1995.After stepping aside as CEO in late 2009, today Arik serves as Managing Director and leadarchitect at Aurora’s R&D lab, think tank network and intelligence policy institute, the Center forOrganizational Reconnaissance (COR).

Ashish Mrig – Architect/Sr. Manager, Big Data Solutions at Rovi Corporation

Mark Lyons – Senior Product Manager at Hewlett-PackardMark is Senior Product Manager on the Hewlett-Packard Enterprise Big Data Platform team. He hasexperience in B2B software product management and strategy consulting. His areas of expertiseinclude SaaS, IoT, data analytics, new product launches, GTM strategy and innovation. Mark is aRensselaer Polytechnic Institute alumni.

"I’ve attended 15+ SCIP/Frost &Sullivan conferences and this hasbeen the most valuable to me.Practical and actionable."

"It was great not having 'vendors'selling/promoting services duringbreaks or in speaking sessions."

"Relevant topics and diverse butrelatable group of speakers."

"Informal dialogue and peerlearnings was great! Ability tolearn/become aware of new toolsand concepts."

Customer Insights

Customer Programs and Market

Insight

Market and Competitive

Intelligence

Strategic Marketing

Customer and Market Insights

Market Analysis

Sales Intelligence

Executive Vice President

Forecast Analyst

Business Analytics

Business Development

Marketing Intelligence and Strategy

Market Research Manager

Marketing Coordinator

Price Analyst

Product Manager

Product Marketing

Alliance and Channel Sales

Customer & Web Analytics

Operations Manager

Project Manager

VP Sales & Marketing

VP Strategy and Analytics

And many other professional titles

We currently have a discounted room rate for our

attendees. There is a limited amount of rooms at the

discounted rate so reserve today in order to secure

your rate.

You may reserve your room by phone:

1‐866‐324‐6914 (mention the JPK Group name to

receive the discount).

Reserve Your Room online at 

https://aws.passkey.com/g/55265755

$299/night

Limited amount of discounted rooms available.

Room block ends May 27th, 2016.

Hyatt Regency Boston

1 Avenue de LafayetteBoston, MA 02111617-912-1234

JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA)as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Stateboards of accountancy have final authority on the acceptance of individual courses for CPE credit.Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsorsthrough its website: www.learningmarket.org.

Recommended Field of Study: General

Program Level: Basic

Delivery Method: Group‐Live

Prerequisites: None

Advanced Prep: None

POSTMODERNPAINTING. Stella

alternately paints inoil and watercolor

_________________________________________________________________________________________Attendee Name

_________________________________________________________________________________________Title Organization

_________________________________________________________________________________________Email Phone

_________________________________________________________________________________________Additional Attendee Name

_________________________________________________________________________________________Title Organization

_________________________________________________________________________________________Email Phone

_________________________________________________________________________________________Additional Attendee Name _________________________________________________________________________________________Title Organization

_________________________________________________________________________________________Email Phone

Credit Card Payment Information

_________________________________________________________________________________________Name on Card

_________________________________________________________________________________________Card Number

_________________________________________________________________________________________Expiration Date CV2 (card verification number)

_________________________________________________________________________________________Billing Address

_________________________________________________________________________________________City/State/Zip

DECEMBER 2016

Summit Registration Attendee Participation RatesEarly registration and group discounts below

1 Person - $1,499 total (a $300 discount)2 People - $2,899 total (a $700 discount)

3 People - $3,999 total (a $1,400 discount)4+ People - Email registration@jpkgroupsummits.com

Pay by Check

Checks should be made payable to JPK

Group LLC. The mailing address for checks

and tax forms is 11251 Rancho Carmel

Drive #502876, San Diego, CA 92150

Cancellation/Rescheduling Policy

All cancellations made four weeks or

longer from the summit’s start date will be

provided a full refund or credit toward

current or future JPK Group programs.

Any cancellations made within four weeks

of the programs start date will be provided

with credit toward current or future JPK

Group programs.within four weeks of the

programs start date will be provided with

credit toward current or future JPK Group

programs.

Online:JPKGroupSummits.com

Fax: 888-651-9685

Phone : 858-386-0013