SEARCH ADVERTISING

OVER A MILLION BUSINESSES RELYON GOOGLE ADWORDS.HERE’S WHY:

2

REACH YOUR CUSTOMERS,WHICHEVER DEVICE THEY’RE ON

In today’s mobile world, you need to be advertising on everydevice that your customers are using – desktop, laptop, tablet and mobile.That way, when they’re searching, browsing or buying, you’re right there.

3

TAKE THE GUESSWORK OUT OF YOUR MARKETING

4

SEARCH ADSOver 190 million people use Google every month, making over 100 billion searches. That’s 80% of all Internet users. With Search Ads you can reach customers who want what you provide, exactly when they’re looking for you.

Win with Search Ads. Track and improve your campaigns by running reports to see how your campaigns are performing and use AdWords tools to edit and improve them. With a variety of bidding and targeting tools, you can maximize your budget, focus on key markets, and automate bids based on a target return on investment.

Go beyond text with new ad formats. Attract customers in dynamic ways like letting them quickly and easily compare relevant credit card offers and rates, or showing them a movie trailer right on the Google results page.

Show customers additional information with ad extensions. If you have local stores, show customers a map of nearby locations. If you sell products, display images and prices of relevant available merchandise. And if you have great online reviews, show customers that they can trust you with seller ratings. 5

JUMPSIX AD EXTENSIONS

6

Phoenix Kiosk improved their account’s clickthrough rate (CTR) and Quality Score by adding sitelinks. Phoenix Kiosk chose four pages they wanted to highlighton their website and sawa direct increase intraffic, sales, andlead generations.

Ad Extensions enable you to share extra information for no extra cost. With Ad Extensions, you can increase visibility by showing your address, your phone number, and additional links to specific pages on your site.

Conversion Tracking and Google Analytics allow you to see what happens after someone clicks on your ad. The data behind these metrics are powerful and can help you measure whether or not someone completes a specific action on your website such as a donation, a volunteer registration, or a visit to your mission page.

Create conversion goals that help you track your ROI and reflectyour marketing goals

Analyze which keywords are driving the most traffic to your siteand helping you reach your marketing goals

Optimize campaigns based on conversion analysis and removekeywords that are not achieving your marketing goals

Continually repeat the conversion-optimizattion process forconsistent improvement

1

3

2

4

JUMPSIX CONVERSION TRACKING

7