Jump Webinar
Transcript of Jump Webinar
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61% 14%
14%
7% 4%
Online
Events
Face-to-face
Direct Mail
Phone
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User Visits Website
Enters email address
Thank You / Notification
page
Confirmation Email /
Additional fields
Welcome Email / First
e-news
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GEN Y
•Trendsetters •Early Adopters
•Willingness to try new social networks
BOOMERS •Frequent
internet users •Less likely to upload
Videos or listen to podcasts
GEN X
•Similar to Gen Y but not as quick to adopt •More ‘regular’ users
of LinkedIn
CIVICS
•More passive on social media
•50% using Facebook and YouTube
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We work exclusively with non-profits to bring online and other channels together for successful community building, branding, retention, renewals, acquisition, stewardship and advocacy campaigning Have worked with some of the most demanding, best of breed clients including Canadian Cancer Society, Greenpeace, Amnesty International, UNICEF, Sick Kids Foundation, Make-A-Wish Foundation, The New York Public Library and many more!
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Our goal is to help your organization have a record breaking online fundraising year! …And teach you key elements to the online fundraising process along the way. This will help your organization build the tools, knowledge and capacity to continue with online success for years to come!
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Feb-May
Introduction to Online Fundraising
Donation form launch
Connecting to your offline database
eNewsletter launch
Jun-Sep
Welcome emails
Fundraising email appeal series
Reporting /tracking best practices
Continue eNewsletters
Oct-Jan
Email list growth tactics
Preparing holiday fundraising appeals
Integrating with offline fundraising
Continue eNewsletters