PRESS KIT

COMPANY PROFILE

Brother and sister, Jamil and Alia Juma's lifelong experiences across four

continents are embedded in their casually sophisticated collection including their

playful and distorted signature prints which incorporate their cultural based

drawings and photographs.

Growing up, the duo spent a large portion of their childhood living in the

Congo and Kenya, immersing themselves in the local way of life. Weekends were

spent in markets where they would sit for hours watching local craftsmen

carve intricate designs into wood and bone for trade. They would also observe

the Masai tribesmen bring their art and trinkets to sell to tourists. The

duo would take beach excursions to Mombasa where they would collect sea

shells on the beach and observe the wildlife.

In their later years, the duo lived in Kazakhstan where they spent time with

their family picnicking in the outdoors, observing the mountain people and

their customs. The siblings observed how the local people would survive in

huts decorated with ornate blankets embroidered with batik and mirrors

hanging on the walls and thick woolen carpets strewn on the floors for

warmth. They watched the Kazakh’s adorn themselves in elaborately

embroidered kaftans, which are tapestry printed dresses worn with wool

trimmed velvet hats. They spent time travelling through Karachi, walking

through bazaars watching the local artisans dye silks and hand embroider

fabric for saris for the local designers. They spent hours on end with their

mother at the tailors helping her sift through piles of

brightly colored silks and books upon books filled with clothing embroidery.

These images left cultural imprints with the Juma's, and those imprints are

the basis of many of their signature prints that are all carefully hand drawn

and photographed.

In between international cities, Alia and Jamil lived in various North American

cities including Los Angeles, Vancouver, Montreal, Toronto and New York where they

went through schooling and spent time working on their collection, surrounding

themselves amongst friends working in contemporary music, graphic design, film,

photography and fashion. The line is an expression of their upbringing mixing their

childhood experiences with their eclectic lifestyle. JUMA is their last name which

is the Arabic word for Friday.

The JUMA girl is refined and discreet with a subversive and individualistic side to

her.

The JUMA collection is carried in coveted retailers such as Harvey Nichols

Hong Kong, Ron Herman Los Angeles, Aishti Dubai, Calypso New York and Another

Edition Tokyo. The company will also be launching flagship stores in China

(Beijing, Dalian and Harbin). The label has been worn by Nicki Minaj,

Solange Knowles, Rachel Bilson as well as Rachel McAdams.

DESIGNER BIOGRAPHY

Alia attended George Brown College and worked as an assistant designer at

various design houses. A graduate with a degree in Biosystems Engineering

from McGill University, Jamil worked as an investment strategist before

entering the fashion industry.

Both Alia and Jamil are well-travelled and have lived in exotic locales such

as Kenya, Congo and Kazakhstan as well as all over North America including

Vancouver, Montreal, Dallas, Los Angeles and Atlanta. In their spare time,

the siblings have actively volunteered with various charities including the

MAC Aids Fund and Mission 1 World.

COLLECTIONS AND INSPIRATIONS

FW12

The collection channels influences from Northern China and Thailand mixed with a Mod

60's space travel theme. This translated into body con silhouettes

with asymmetry using prints that incorporated techy distorted florals, ash clouds

and heat spots

SS13

For the SS13 collection, we had lived an interesting experience working and

exploring between Beijing, Singapore, Barcelona and Hong Kong. We took in the stark

contrast of modernity and tradition of each of these cities and the result was

something that resonated with our forward interpretation of tribal and nomadic

themes. We also started to use pinterest (www.pinterest.com/jumaonline) to create

our mood board to further develop our ideas and inpsirations for the collection.

FASHION WEEKS

-NEW YORK FASHION WEEK

-TORONTO FASHION WEEK

-SINGAPORE FASHION WEEK

-SHANGHAI FASHION WEEK

PAST CLIENTS FOR DESIGN

-MAC COSMETICS – DESIGN/PRODUCTION FOR CAMPAIGN

-VOLVO – CLIENT DESIGN

-NICKI MINAJ MUSICIAN – WOMENS OUTFITS

PAST VIDEOS

vimeo.com/15952575

vimeo.com/13302216

vimeo.com/20030503

vimeo.com/11357368

SOCIAL MEDIA

www.jumastudio.com

www.facebook.com/JUMAonline

www.twitter.com/jumastudio

www.weibo.com/jumastudio

SHANGHAI FASHION WEEK – SS13

NEW YORK FASHION WEEK – SS13

NICKI MINAJ COLLABORATION

JUMA designed customer prints and garments for Nicki Minaj

JUMA X HARVEY NICHOLS COLLABORATION

Harvey Nichols picked up the 2011 spring summer collection for Hong Kong and the

response was tremendous. Their buying and marketing team then contacted JUMA to

develop a collection of scarves that are exclusive for them and their customers.

They were specifically interested in JUMA’s use of vibrant colours and visual

references to wildlife done in a directional aesthetic.

JUMA X SMART CAR COLLABORATION

JUMA did a collaboration with smart car where Jamil Juma was featured in one of

their web commercials along with models wearing JUMA clothing and accessories.

STORE CONCEPT

JUMA is developing stores in China. Cities include Beijing, Harbin, Dalian,

Shenyang and Changchun in the near future.

PRESS

JUMA SCARVES FEATURED WITH SOLANGE KNOWLES

p r e s s