ARE YOUR CHANNELS WORKING HAND-IN-HAND?

Streamlining your business for Multichannel sales and adopting the

Omnichannel Model

Karl Ciz – Director – StoreFeeder

Matthew Robertson – Commercial Director – NetDespatch

Some interesting stats….

What is Multichannel?

EBay / Amazon / Web – Stock control, listing management & Order Processing

What is Omnichannel?

Multiple Touchpoints!

Examples – Tesco / Argos / Chat / Facebook

Q

Q

A

A

The most successful sellers online are multichannel sellers.

Simple exposure of your product to wider audiences will yield higher sales levels.

Multichannel sales will drive your business forward by opening up new markets.

Omnichannel is something to consider during your planning for Multichannel, it will drive further sales.

5 main practical Omnichannel considerations

Stock Control Automation / Real-time Data & Suppliers ?

Listing Automation (bulk)? Various Touchpoints…

Communication Automation – linking the “touchpoints”?

Order Processing - Synergetic?

Shipping Automation – Synergetic?

PLANNING STAGE - MULTICHANNEL

1. Plan ahead – allow for scale & scope

2. Select markets on research – don’t just say “all”

3. Choose appropriate Automation tools – buy on functionality not price

4. Implement and test – ensure providers will work hand in hand

5. Segment your product lines – start with the top sellers

6. Secondary routes to market – alternatives

7. Internationalise – look to English speaking countries first & avoid machine translation

• Efficiencies yield year-on-year growth in parcel volumes without increased cost

• 940 million parcels will be despatched by UK retailers and e-tailers in 2014 and will grow to over 1bn in 2015

• Dealing with growth and seasonal spikes – replacing manual operations

• Customer service – expectations same day despatch and on time delivery

• Stock levels – selling an item the is out of stock damages reputation

• Consumer expectations - ever increasing, need to be able to adopt/ implement services such as Click&Collect and International

Why integrated operations are essential

Benefits of integrated operations

Reduced Operating Costs• No manual entry, reduced human error and operating

costs – the same order details used from consumer to retailer to carrier

Correct labels and documentation for each channel• Correct barcoded shipping labels, manifests, customs docs

and electronic pre-advice files all produced along-side invoices and Auto-emails.

Parcel Tracking• Consignments tracked online using your own reference

number or your carrier’s consignment number. Save customer service calls and annoyed clients by sending tracking numbers automatically to the client and shipping update notifications to channel.

Efficient Internationalisation• Internationalise successful models easily by utilising the

same resources!

Working Together

Sourcing Omnichannel help can be tricky, Choose suppliers who.....

1. Offer a Free trail

2. Work in Partnership with each other

3. Have great reputations

4. Have Multichannel tools which help with all Omnichannel development

THANKS!

Any Questions?

For advice, tips or to discuss your needs…

Karl@storeFeeder.com or matthew.robertson@despatch.net