JULY 21 - 2017 Ensuring Healthy Customer and Employee … · 2019-09-27 · transformation, retail...
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CIO Review Recognizes In Annual Roll of Honor As one of the Accentiv’ In commendation for their unbridled strive towards excellence and innovation in this field Sudhakar Singh Editor CIOReview India CIOREVIEWINDIA.COM The Navigator for Enterprise Solutions Company: Accenv' Description: A provider of end-to- end loyalty & rewards solutions, and B2B, B2C as well as B2E program management. Key Person: MS Ashok Director & COO Website: accenv.co.in 20 Most Promising Retail Solution Providers-2017 E commerce continues on its relentless growth trajectory and it’s fair to believe that 2017 is shaping up to be a new digital tipping point for retail. With the proliferation of digital transformation, retail has begun to compete with brick-and- mortar traffic. Omnicommerce is creating a seamless experience, both online and in-store. Moreover, e-commerce continues to evolve and the relationship between customers and brand is recognized by how customized their shopping experience is. This is being driven by the ambitious growth agenda of the leading pure-players who have now also taken on an omnichannel retailing approach. As for the rest, online is continuing to rise in importance. The online retail growth demands the stores to play a different role that is focused on experience. In an effort to maximize sales and maintain the loyalty of several generations of shoppers, it’s imperative to leverage an in-store digital shopping experience. Retailers today are embracing agile methodology in specific areas of their business in order to meet the rapid changing customer demands. eCommerce start-up businesses have an advantage as many have adopted agile working from day one while the bigger players are still on the journey. They are also experimenting and have implemented AI-driven solutions in the past few years, such as automated customer service, social-media analysis, optimized product search and recommendation. Speculating these trends in the current scenario and your want for such a fulfilling vendor, CIOReview India presents a list of “20 Most Retail Solution Providers”. Being closely scrutinized by a distinct panel of judges including CEOs, CIOs, CXO, analysts and CIOReview editorial board, we believe these solution vendors can help your organization by leveraging evolving technologies to improve operations and business models while addressing the threats and opportunities to optimize customer’s shopping journey. JULY 21 - 2017 RETAIL SPECIAL Accentiv’: Ensuring Healthy Customer and Employee Relations via End-to-End Loyalty Solutions L oyalty programs serve as one of the most crucial ways brands struggle to maintain and retain customers effectively. Constant changes in users’ demands and cut-throat competition are forcing brands to re-invent the wheel in order to satisfy their customers. Headquartered in Chennai, Accentiv’ takes heed to this critical requisite of retailers and delivers multi-local and international end-to-end solutions from channel/customer/employee loyalty program concepts and design to redemption and rewards fulfilment. Providing for both physical and digital rewards, Accentiv’ platforms have comprehensive reward management capabilities. Under the mother brand, Edenred which has already established a strong presence at the EDC POS terminals, Accentiv is an ISO 9001 and ISO 27001 certified organization. Beyond the basics such as customer profile capture and loyalty points ledger, Accentiv’s platforms are built to be scalable, being able to handle millions of customer and transaction data while providing campaign management tools. These tools in turn are efficient to categorize customers, push/ pull email/ SMS campaigns, track customer response/ buying based on the campaigns, and provide campaign effectiveness and dashboards. Encouraging Customer Engagement As the loyalty paradigm transits from points earn and burn to customer experience and customer engagement, Accentiv’ puts up value addition via discounts and offers from the affiliates who accept their pre-paid meal and gift cards (Ticket Restaurant & Ticket Compliments). Moreover, the company designs and manages mobile friendly websites/ apps for customer engagement and enables the same through targeted e-mailers and SMS updates. The app enables them to track their performance with respect to retailers in their vicinity and hence allows them to improve their customer engagement. Technology is not just changing the feasibilities in context to loyalty program design for brands, but also raising the bar in consumer expectations for such programs. Accentiv’s tools like Campaign Management Tool (CMT), TicketXpress and Smart-in-store enable clients to personalize the user experience for their customers. The benefits involve making segmented offers and tracking customer response to the same. Further, it allows providing geo-localized offers based on customers’ location tracked via mobile devices and access to real time customer data to the store employees through APIs linked to the POS systems. Enhancing Employee Engagement A structured employee recognition program allows an organization to monitor the effectiveness of the manager in recognizing the employees in an insightful way. Accentiv’s platform employEase, meant essentially for employee reward and recognition, facilitates the employees across multiple locations to ‘like’ the recognition received by their colleagues and compliment or comment on the same thus increasing engagement. Accentiv’ has plans to leverage Edenred’s EDC presence by enabling SaaS based CRM programs for businesses, making it cost effective for small and medium sized retailers as well. Having implemented loyalty and incentive programs for over 90 MNCs from various industry verticals, Accentiv’ will continue to build solutions adhering to the latest standards of system architecture capable of delivering flexible, scalable and quick-to-implement rewards and loyalty programs across the globe. Accentiv’s platforms are built to be scalable, being able to handle millions of customer and transaction data while providing campaign management tools MS Ashok, Director & COO RETAIL r Solution Provide s 2017 20 Most Promising
Transcript of JULY 21 - 2017 Ensuring Healthy Customer and Employee … · 2019-09-27 · transformation, retail...
| | JULY 201411CIOReview| | JULY 201410CIOReview
CIOReviewRecognizes
In Annual Roll of Honor As one of the
Accentiv’
In commendation for their unbridled strive towards excellence and innovation in this field
Sudhakar SinghEditor
CIOReview India
CIOREVIEWINDIA.COMT h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s
Company:Accentiv'
Description:A provider of end-to-end loyalty & rewards solutions, and B2B, B2C as well as B2E program management.
Key Person:MS Ashok Director & COO
Website:accentiv.co.in
20 Most Promising Retail Solution Providers-2017
Ecommerce continues on its relentless growth trajectory and it’s fair to believe that 2017 is
shaping up to be a new digital tipping point for retail. With the proliferation of digital transformation, retail has begun to compete with brick-and-mortar traffic. Omnicommerce is creating a seamless experience, both online and in-store. Moreover, e-commerce continues to evolve and the relationship between customers and brand is recognized by how customized their shopping experience is. This is being driven by the ambitious growth agenda of the leading pure-players who have now also taken on an omnichannel retailing approach. As for the rest, online is continuing to rise in importance.
The online retail growth demands the stores to play a different role that is focused on experience. In an effort to maximize sales and maintain the loyalty of several generations of shoppers, it’s imperative to leverage an in-store digital shopping experience. Retailers
today are embracing agile methodology in specific areas of their business in order to meet the rapid changing customer demands. eCommerce start-up businesses have an advantage as many have adopted agile working from day one while the bigger players are still on the journey. They are also experimenting and have implemented AI-driven solutions in the past few years, such as automated customer service, social-media analysis, optimized product search and recommendation.
Speculating these trends in the current scenario and your want for such a fulfilling vendor, CIOReview India presents a list of “20 Most Retail Solution Providers”. Being closely scrutinized by a distinct panel of judges including CEOs, CIOs, CXO, analysts and CIOReview editorial board, we believe these solution vendors can help your organization by leveraging evolving technologies to improve operations and business models while addressing the threats and opportunities to optimize customer’s shopping journey.
JULY 21 - 2017
RETAIL SPECIAL
| |JULY 201720CIOReview
Accentiv’:Ensuring Healthy Customer and Employee Relations via End-to-End Loyalty Solutions
Loyalty programs serve as one of the most crucial ways brands struggle to maintain and retain customers effectively. Constant changes in users’ demands and
cut-throat competition are forcing brands to re-invent the wheel in order to satisfy their customers. Headquartered in Chennai, Accentiv’ takes heed to this critical requisite of retailers and delivers multi-local and international end-to-end solutions from channel/customer/employee loyalty program concepts and design to redemption and rewards fulfilment. Providing for both physical and digital rewards, Accentiv’ platforms have comprehensive reward management capabilities. Under the mother brand, Edenred which has already established a strong presence at the EDC POS terminals, Accentiv is an ISO 9001 and ISO 27001 certified organization.
Beyond the basics such as customer profile capture and loyalty points ledger, Accentiv’s platforms are built to be scalable, being able to handle millions of customer and transaction data while providing campaign management tools. These tools in turn are efficient to categorize customers, push/ pull email/ SMS campaigns, track customer response/ buying based on the campaigns, and provide campaign effectiveness and dashboards.
Encouraging Customer EngagementAs the loyalty paradigm transits from points earn and burn to customer experience and customer engagement, Accentiv’ puts up value addition via discounts and offers
from the affiliates who accept their pre-paid meal and gift cards (Ticket Restaurant & Ticket Compliments).Moreover, the company designs and manages mobile friendly websites/ apps for customer engagement and enables the same through targeted e-mailers and SMS updates. The app enables them to track their performance with respect to retailers in their vicinity and hence allows them to improve their customer engagement. Technology is not just changing the feasibilities in context to loyalty program design for brands, but also raising the bar in consumer
expectations for such programs. Accentiv’s tools like Campaign Management Tool (CMT), TicketXpress and Smart-in-store enable clients to personalize the user experience for their customers. The benefits involve making segmented offers and tracking customer response to the same. Further, it allows providing geo-localized offers based on customers’ location tracked via mobile devices and access to real time customer data to the store employees through APIs linked to the POS systems.
Enhancing Employee EngagementA structured employee recognition program allows an organization to monitor the effectiveness of the manager in recognizing the employees in an insightful way. Accentiv’s platform employEase, meant essentially for employee reward and recognition, facilitates the employees across multiple locations to ‘like’ the recognition received by their colleagues and compliment or comment on the same thus increasing engagement.
Accentiv’ has plans to leverage Edenred’s EDC presence by enabling SaaS based CRM programs for businesses, making it cost effective for small and medium sized retailers as well. Having implemented loyalty and incentive programs for over 90 MNCs from various industry verticals, Accentiv’ will continue to build solutions adhering to the latest standards of system architecture capable of delivering flexible, scalable and quick-to-implement rewards and loyalty programs across the globe.
Accentiv’s platforms are built to be
scalable, being able to handle millions of customer and transaction data while providing
campaign management tools
MS Ashok, Director & COO
RETAILrSolution Provide s 2017
20 Most Promising
