July 2014 Chamber of Commerce Presentation - 10 Things Every Company Should Know About Google
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Transcript of July 2014 Chamber of Commerce Presentation - 10 Things Every Company Should Know About Google
#1 Search and Search Placement are Important
Based on a study by Catalyst Search Marketing in 2013 using 17,500 termsrelated to consumer packaged goods
#2 Google Wants to Make Your Customer Happy
• Relevant• Authoritat
ive• Local
#3 What is Relevant
Be the Search!
#4 What is Authoritative
LinksSharesReviewsBlog Posts
#5 How to Be Local
Moz.com/Local
Info group, Neustar Localeze, Acxiom, and
Factual
schema.org
#6 It’s A LOT more than Websites
http://moz.com/blog/mega-serp-a-visual-guide-to-google
Placement = Bid x ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45
#8 AdWords
• Keywords• Text or Display
• PayPerClick (PPC)• PayPerMille (PPM)• Connects to Analytics
#9 Search and Social
#10 Search is Personal
What to Do Next
•Visit AJSingerStudios.com
•Download “Learn SEO from the Experts”
•Request a Consultation
•Moz.com
•Moz.com/local
•searchengineland.com
•HubSpot.com
Resources
Please Be in Touch
•ajsingerstudios.com to download Learning SEO from the Experts
•@aj613
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Would Love A Good Review
•google.com/local
•search for AJ Singer Studios