July 2013 • Edition X • The Modern Quarterly Update ... · July 2013 • Edition X • The...
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We hope you were able to avoid the rain and enjoy a wonderful 4th of July Holiday. Even though it was a wet one, it’s always a great time to give thanks to those that serve our country and spend some time with those we love. Plus, a 4 day weekend is always a nice way to kick off the second part of the year! As you set your focus to generating more sales and increasing your revenues, remember Modern is here for you! We are ready to help and assist you with any of your mail or print projects, while continuing to provide you the best customer service and experience in the industry. July 2013 • Edition X • The Modern Quarterly Update The U.S. Postal Service is set to offer a new promotion for mailers to save on their postage costs. The Picture Permit Imprint Indicia Promotion will begin starting August 1st and run through September 30th, 2013. This promotion is designed for mailers to utilize this service without paying the usual fee of $.01 per piece for First-Class Mail letters and cards or $.02 per piece for Standard Mail letters and cards. There are specific rules and requirements that have to be followed to qualify for these discounts, but the promotion can enhance your direct mail piece while saving you money! WHAT’S NEW AT MODERN? Postal Updates Welcome to Summer! 14201 58th Street North, Clearwater, FL 33760 • Office: (727) 572-6245 • Fax: (727) 573-1118 • www.modmail.com • [email protected] 25% Off Stationery NEW POSTAGE SAVING PROMOTION! Need help figuring out how to mail your job? What paper stock would look best for your piece or how to put together a marketing campaign? Contact one of our Customer Service Reps today at 727-572-6245 and get the help you need. Customer Service Summer Specials Start the Second half of the year with a fresh look! Modern is now offering specials on Office Stationery! Save up to 25% on all your stationery needs. Letterheads, Envelopes, Post-Its, Note Pads, Business Cards and MORE! Contact us today to get started on your new office stationery! (*Terms & Conditions will apply. Offer valid thru July 30th, can’t be used towards any other service) Modern adds a Second Kirk Rudy 3 Tabbing Unit With the addition of a second 3 tabbing unit to the mail shop, our mail production capacity has now doubled and jobs are flying out of the shop! With the new postal regulations for self mailers, it was important to us that we were able to still provide the same customer service and turn times our customers have grown to expect. The KR545T 3 Tabbing Unit has allowed us to do that and much more. This model can apply tabs up to 3 sides in a single pass to meet the new USPS specifications for Self-mailers and booklet tabbing regulations, along with the ability to run all major types of tabs as well as pressure sensitive stamps and labels of various shapes and sizes. This second unit truly gives us an advantage over the competition! So what are you doing to drive new prospects and stay in touch with current clients during these important summer months? Are you utilizing Direct Mail to keep your message and name in front of them? To stay relevant and top of mind, you have to stay in front of your audience, even during the tough summer months. Direct Mail allows you to do that and is still the best one-on-one marketing vehicle to get your message into your prospect’s hands on a consistent basis. So, how do you get Direct Mail to work and get the ROI you need? The keys to success with direct mail marketing are… 1. Send to a pre-qualified, targeted prospecting list 2. Include a strong offer/call to action on your piece that is relevant to your target market 3. Keep your message in front of your market as frequently as possibl e Summer is here and things are starting to HEAT UP! For more information about this postage saving promotion, please visit the USPS RIBBS website ribbs.usps.gov or questions can be directed via email to [email protected]. Take your response rates to the next level with Modern Mail & Print Solutions. To hear how we can enhance your marketing campaign, contact John Vigue or any of our marketing professionals at 727-572-6245! MM_Summer_Newsletter2013_Layout 6 7/10/13 12:39 PM Page 1
Transcript of July 2013 • Edition X • The Modern Quarterly Update ... · July 2013 • Edition X • The...
We hope you were able to avoid the rain and enjoy a wonderful 4th of July Holiday. Even though it was a wet one, it’s always a great time to give thanks to those that serve our country and spend some time with those we love. Plus, a 4 day weekend is always a nice way to kick off the second part of the year! As you set your focus to generating more sales and increasing your revenues, remember Modern is here for you! We are ready to help and assist you with any of your mail or print projects, while continuing
to provide you the best customer service and experience in the industry.
J u l y 2 0 1 3 • E d i t i o n X • T h e Mode r n Qu a r t e r l y Up d a t e
The U.S. Postal Service is set to offer a new promotion for mailers to save on their postage costs. The Picture Permit Imprint IndiciaPromotion will begin starting August 1st and run through September30th, 2013. This promotion is designed for mailers to utilize this servicewithout paying the usual fee of $.01 per piece for First-Class Mail lettersand cards or $.02 per piece for Standard Mail letters and cards. There are specific rules and requirements that have to be followed to qualify for these discounts, but the promotion can enhance yourdirect mail piece while saving you money!
WHAT’S NEW AT MODERN?
Postal Updates
Welcome to Summer!
14201 58th Street North, Clearwater, FL 33760 • Office: (727) 572-6245 • Fax: (727) 573-1118 • www.modmail.com • [email protected]
25% OffStationery
NEW POSTAGE SAVING PROMOTION!
Need help figuring out how to mail your job?What paper stock would look best for yourpiece or how to put together a marketingcampaign? Contact one of our CustomerService Reps today at 727-572-6245 and get the help you need.
Customer Service Summer SpecialsStart the Second half of the year with a freshlook! Modern is now offering specials on Office Stationery! Save up to 25% on all your stationery needs. Letterheads, Envelopes, Post-Its, Note Pads, Business Cards and MORE! Contact us today to get started on your new office stationery!(*Terms & Conditions will apply. Offer valid thru July 30th, can’t be used towards any other service)
Modern adds a Second Kirk Rudy 3 Tabbing Unit With the addition of a second 3 tabbing unit to the mail shop, our mail production capacity has now doubled and jobs are flying out of the shop! With the new postalregulations for self mailers, it was important to us that we were able to still provide the same customer service and turn times our customers have grown to expect. The KR545T 3 Tabbing Unit has allowed us to do that and much more. This model can apply tabs up to 3 sides in a single pass to meet the new USPS specifications for Self-mailers and booklet tabbing regulations, along with the ability to run all major types of tabs as well as pressure sensitive stamps and labels of various shapes and sizes. This second unit truly gives us an advantage over the competition!
So what are you doing to drive new prospects and stay in touch withcurrent clients during these important summer months? Are you utilizingDirect Mail to keep your message and name in front of them? To stayrelevant and top of mind, you have to stay in front of your audience, evenduring the tough summer months. Direct Mail allows you to do that and is still the best one-on-one marketing vehicle to get your message into your prospect’s hands on a consistent basis.
So, how do you get Direct Mail to work and get the ROI you need?The keys to success with direct mail marketing are…1. Send to a pre-qualified, targeted prospecting list 2. Include a strong offer/call to action on your piece that is relevant to your target market3. Keep your message in front of your market as frequently as possible
Summer is here and things are starting to HEAT UP!
For more information about this postage savingpromotion, please visit theUSPS RIBBS websiteribbs.usps.gov or questionscan be directed via email [email protected].
Take your response rates tothe next level with ModernMail & Print Solutions. Tohear how we can enhanceyour marketing campaign,contact John Vigue or any ofour marketing professionalsat 727-572-6245!
MM_Summer_Newsletter2013_Layout 6 7/10/13 12:39 PM Page 1
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