Simple independent

superannuation information

Launched in January 2009 by Trish Power, author of Superannuation for Dummies and other finance books, SuperGuide makes superannuation much easier to understand.

SuperGuide is the leading independent superannuation website for consumers.

SuperGuide reaches people when they are thinking about

their financial future.

You won’t find a richer environment in which to advertise your finance brand.

Monthly visits 154,280

Monthly unique visits 119,726

Monthly page views 341,603

Average time on site 2:21

Newsletter subscribers 9,000

Source: Google Analytics, June 2012

GenderGender

Male 59%

Female 41%

SuperGuide readers are more likely to be older, affluent and well-educated

AgeAge

40 and under 20%

41-50 14%

51-60 33%

Over 60 32%

EducationEducation

Technical College - Certificate / Diploma / Advanced Diploma 14%

University or other Tertiary - Undergraduate Degree 27%

University or other Tertiary - Postgraduate Degree 27%

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

Work statusWork status

Self-employed 22%

Full-time employee 38%

Part-time employee 11%

Unemployed 5%

Home duties 2%

Retired 22%

Household incomeHousehold income

Below $50,000 18%

$50,000 - $99,999 27%

$100,000 - $199,999 30%

Over $200,000 12%

Prefer not to say 13%

SuperGuide readers are attractive audiences for financial planners, products and services

Current superannuation balancesCurrent superannuation balances

Less than $50,000 16%

$50,001 - $100,000 9%

$100,001 - $250,000 16%

$250,001 - $500,000 29%

$500,001 - $1,000,000 22%

Over $1,000,000 6%Considering changing super funds in the next 12 monthsConsidering changing super funds in the next 12 months

Yes 9%

Maybe 18%

No 73%

Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012

Purchase Decision: Finance & PropertyPurchase Decision: Finance & Property

Main decision maker 48%

Joint decision maker 47%

Someone else 5%

Audience interests

3.6 times more likely than the national average to be interested in Finance.

25% off if booked before end of July 2012

WEEKLY PACKAGES

Minimum Views

Normal price

Offer price

NSW 30,000 $750 $562

VIC 23,000 $575 $431

QLD 13,000 $325 $243

WA 7,000 $175 $131

SA 4,500 $112 $84

ACT 2,000 $50 $37

TAS 1,000 $25 $18

LeaderboardDimensions: 728 x 90

Prices do not include GSTMinimum booking $300

- Minimum ad views listed below- Any shortfall refunded pro rata- Any over delivery not charged

Your ad will be shown to every visitor from a particular state across the whole site for one week

State targeting Weekly site packages

Minimum Views

Normal price

Offer price

NSW 30,000 $1,050 $787

VIC 23,000 $805 $603

QLD 13,000 $455 $341

WA 7,000 $245 $183

SA 4,500 $158 $118

ACT 2,000 $70 $52

TAS 1,000 $35 $26

Medium RectangleDimensions: 300 x 250

Prices do not include GSTMinimum booking $300

- Minimum ad views listed below- Any shortfall refunded pro rata- Any over delivery not charged

Your ad will be shown to every visitor from a particular state across the whole site for one week

State targeting Weekly site packages

Minimum Views

Normal price

Offer price

NSW 30,000 $450 $337

VIC 23,000 $345 $258

QLD 13,000 $195 $146

WA 7,000 $105 $78

SA 4,500 $67 $50

ACT 2,000 $30 $22

TAS 1,000 $15 $11

Mini RectangleDimensions: 300 x 150

- Minimum ad views listed below- Any shortfall refunded pro rata- Any over delivery not charged

Your ad will be shown to every visitor from a particular state across the whole site for one week

Prices do not include GSTMinimum booking $300

State targeting Weekly site packages

SMSF targeting Weekly section packages

Mini RectangleDimensions: 300 x 150

Medium RectangleDimensions: 300 x 250

Normal price $225

Offer price $168

Normal price $525

Offer price $393

Normal price $375

Offer price $280

LeaderboardDimensions: 728 x 90

Prices do not include GSTMinimum booking $300

- Minimum 10,000 ad views- Any shortfall refunded pro rata- Any over delivery not charged

Your ad will be shown to every visitor on every page within the DIY super section for one week

For more information please contact

Robert Barnesrobert@superguide.com.au

0418 203848