July 2011 Business News

BUSINESS NEWS « JULY 2011

TURLOCK CHAMBER OF COMMERCE

Business News115 S Golden State Blvd

Turlock, CA 95380209-632-2221

Fax 209-632-5289Hours: Mon-Fri 10am – 4pm

Sharon SilvaPresident/CEO

[email protected]

Amanda BaptistaMembership Development

Ext. [email protected]

Sharon BerryAdministrative Assistant


Adabel SarhadCommunications


Kassi FortadoMembership/CVB Assistant


Lorena LizarragaGovernment Relations


TURLOCK CONVENTION AND VISITORS BUREAU

Desa CammackDirector

115 S. Golden State Blvd.209-632-2221 Ext. [email protected]

Contents7 Cover Story – Sizzler8 Turlock Employees Will Get The Scoop on

Profitability Tactics9 Stars & Stripes 4th of July Celebration11 City of Turlock Transit System12 Emanuel’s Cardiac Services Already Saving Lives13 Tracking The City Council Votes14 Dust Bowl Brewing Co. Tap Room15 Extortion of the Worst Kind15 City of Turlock’s Growing Budget/Deficit Woes16 Ambassador Highlight16 Turlock Chamber Membership Team17 Kozy Shack19 The City of Turlock Slogan for a Partnership

Incentives Program is “Creating Business Success One Business At A Time”

20 Bliss Salon and Spa21 Turlock Convention & Visitors Bureau22 Leadership Turlock Class of 2011

Why We Need To Stand Together!People often tend to take things for granted.We live in the service area of the TurlockIrrigation District. Stanislaus County isserved either by TID or the ModestoIrrigation district; both publicly owned andoperated utilities governed by elected boardsof directors.

TID and MID built and operate the DonPedro reservoir. Now that dam is up for relicensing by theFederal Energy Regulatory Commission, a process that occursevery forty or fifty years.

Last month public hearings were held in Turlock and Modesto totake testimony on the conditions under which Don Pedro shouldbe relicensed. At stake is water and power for residents, farmersand employers and employees.

Our area showed up in force to support TID and MID in keepingits water and power for our use. The Stanislaus County FarmBureau, Mayor Lazar, Supervisor Chiesa, the chambers ofcommerce, economic development interests and just regularpeople testified that TID and MID should be relicensedaccording to their request, and that the desire of others to takemuch of the reservoir’s water, and to have the districts (which isus) pay millions for studies designed to result in conclusions thatwould send the water elsewhere, should be soundly rejected.

The Turlock Chamber enthusiastically supported this effort. It isthis kind of community unity that results in progress.

There is a long way to go in the relicensure process. The TurlockChamber of Commerce will stand together with TID and MIDevery step of the way.

Mike Lynch2011 Chair, Turlock Chamber of Commerce.

BUSINESS NEWS « JULY 2011 PAGE 5

Chamber Receives the PresidentCircle Award from CalChamber

The Turlock Chamber of Commerce hashad the honor for the third year in row toreceive the President Circle Award fromCalChamber. This is a very importanthonor to our Chamber and our Board ofDirectors. In receiving this honor it isunderstood that a statement is made thatwe are achieving our goals to meet thebasic needs of our members.

The Chamber’s Board of Directors recognizes the importance ofthe organization and that Chambers are strictly a membershipbase organization with one purpose; to meet the needs of ourmembers and to insure the members that the organization is hereto assist them by maintaining a strong business voice inlegislation and all economic development.

There are many other benefits to membership; Certificate ofOrigin, a Notary on staff for members use, EducationalPrograms, Social Networking, Legislative support and MarketingOpportunities, as well as a Leadership Program. The Chamber isnot a personal advertising agency for members, but onlymembers are recommended when someone calls the office or askwho they should use for a service.

It is fair to say the Chamber is the information center of thecommunity. When someone new arrives in town or calls fromout of town for information in most cases the Turlock Chamberof Commerce is the first destination stop for information.

Members are encouraged to engage in Chamber activitieswhether it is to serve on one of the committees, such asGovernment Relations, Marketing, Economic Development,Ambassadors or the Mixer committee.

We want to hear from you our member or potential members; ifwe are not communicating, it is hard to correct something or toanswer your questions. If you are interested in being a part of theChamber, our new Membership Sales team, Director, AmandaBaptista, and Sales Representatives, Liz Allen and Annie Ritsick,would be happy to meet with you and answer any questions youmay have.

Vision Statement: The Turlock Chamber of Commerce will berecognized as the business advocate for the Greater Turlock area.

Mission: The mission of the Turlock Chamber of Commerce isto promote a positive business environment in the greaterTurlock area.

Purpose: The Turlock Chamber of Commerce is the businessadvocate for its members by focusing efforts on promoting apositive business environment, economic development, alegislative voice and cost-effective programs and services.

Sharon Silva, President/CEO

From the President/CEOWelcome

Of The Board - Mike LynchChairman


Mike Lynch (Chair)Mike Lynch Consulting

Paul Porter (Chair-Elect)Winton-Ireland, Strom & Green

Marty Jakosa (Past Chair)Foster Farms

Larry Smith (Treasurer)Smith Chevrolet Cadillac

Mike AllenAllen Mortuary

Steve BoydTurlock Irrigation District

Dean DoerksenCentral Ag Products

Yubert Envia Foster Farms

Steve GemperleGemperle Enterprises

Julio HallackDBA Concrete by Hallack

Chris KiriakouCornerstone Consulting

Lazar PiroPiro Trading International

Susan QuigleyRabobank

Milt RichardsCSU Stanislaus

Mike RomeoRomeo Medical Clinic

Steve TalkingtonLancaster Painting

Andrew WigglesworthMedicAlert Foundation

Sharon Silva President / CEO

Bill Bassitt(Ex-officio Member)

Alliance

2011 Chamber Board of Directors

Chamber ChampionsAllen Mortuary

Emanuel Medical Center

F&M Bank

Foster Farms

Gemperle Enterprises

JKB Energy

Lancaster Painting

MedicAlert Foundation

Rabobank

Smith Chevrolet Cadillac, Inc.

Turlock Journal

Turlock Scavenger/Turlock Recycling

Winton-Ireland, Strom & Green Insurance Agency

Upcoming Events:Holiday Inn Express Mixer.............................July 26th

Smith Chevrolet Mixer .............................August 16th

Lancaster Painting .............................September 20th

Party Under the Stars ................................October 1st

Business Summit ................................... October 12th

Vintage Lounge Mixer .............................October 18th

Costco Mixer ......................................November 15th

December Mixer ....... Turlock Chamber of Commerce


Turlock’s hometown, friendly environment was the idealplace for BMW Management’s Gary and Sally Myers totest their vision for the next generation of Sizzler

restaurants. The high-school sweethearts already had a string ofsuccessful Sizzlers stretching from Sacramento to SouthernCalifornia, but they believed it was time to shake things up …starting in Turlock.

BMW Management, currently Sizzler’s largest franchisee,acquired a reputation for innovation, with President GaryMyers constantly testing new approaches. When the TurlockSizzler opened in 2007, it was the first to use what Gary andSally call the “New Vision” Sizzler design. Lifestyle photosdefined the dining environment. It also incorporated newtwo-tone woods and earthy colors throughout. Even theEndless Salad Bar received an updated look.

Today, the Turlock Sizzler’s style is being replicated throughoutthe Sizzler chain. Turlock guests also may find test dishes onthe menu. Current offerings include the new Fresh BBQSliced Tri-Tip Platter and Sandwich, Sweet Potato Fries, Fish& Chips, Fresh Salmon and Fresh Handcrafted Beef Burgers.Fresh, hand-tossed Salad Bar favorites include Greek, Spinach-Almond-Craisin, and Asian salads, while a seasonal MixedBerry Cobbler is on the Dessert Bar

BMW Management’s reputation for innovation, loyalty to itsstaff and dedication to the communities it serves recentlyearned it national recognition. Multi-Unit Franchisee, anational business magazine, selected BMW as one of only fivebusinesses in the country to win the prestigious MVP Award.

The recognition is appreciated, but the Myers’ are most proudthat Turlock’s management, Miguel Alvarez, Eduardo Padron and Jasmin Valderrama, were hired, trained and promoted from within the company. Esteban Quintero

supervises their efforts.The Myers’ also are proudof their community serviceinitiatives, such as theROC Awards (Recog-nition of OutstandingCharacter) in Turlockelementary and middleschools.

Sizzler is located at 3101Hotel Dr.

Chamber Member Sizzler Cooks Up Success with Fresh Ideas, Local Commitment


In cooperation with the Turlock Chamber of Commerce,the City of Turlock and the Turlock Downtown PropertyOwners Association, The Alliance will host a seminar for

small to midsized retailers on “Profitability Tactics”, July 19th

from 8:30 AM – 12:30 PM. The seminar will be led by Dr.Bruce Sanders, Retail Consultant and Author of the“Retailer’s Edge: Boost Profits Using Shopper Psychology”.

“Dr. Sanders seminar will be tailored to the Turlock retailcommunity,” said Lea Ann Hoogestraat, Manager ofEconomic Development for The Alliance. “His seminarscover a lot of topics giving us a fresher perspective on theretail client. Many of our previous participants have said thatthis is time well spent. I am hoping many Turlock retailerswill find the time to attend this free event. After all, this isonly an investment of time that could improve their bottomline.”

The event will help participants discover ways to boostprofitability by influencing shoppers’ behavior. It will alsoprovide techniques that are built on the basics of soundbusiness practice to give store-based retailers a special edge,with a focus on how to compete with larger retailers and e-commerce merchants.

Dr. Sanders’ seminars empower participants to master the bestshopper psychology tactics. He provides attendees with waysto:

� Maintain the right levels of customer service

� Set everyday prices

� Launch sales promotions

� Increase the size of the purchase

� Change shoppers’ brand preferences

� Ensure shoppers return soon

To register for the free event or to find out more informationabout the July 19th seminar, email [email protected] call Lea Ann directly at 567-4971. The seminar willinclude breakfast for all participants.

Turlock Employees Will Get The Scoop OnProfitability Tactics


Stars & Stripes 4thof July Celebration

A BIG THANK YOU to theSPONSORS OF The Stars & Stripes4th of July, Red, White and Boom!!The City of Turlock, Stanislaus County Fair, Turlock RuralFirefighters and the Turlock Chamber of Commerce andConvention and Visitors Bureau, is excited that so many of ourcommunity members and businesses stepped forward to helpsponsor the 2011 show.

We want to thank all of the Sponsors for making it possible topresent the 2011 4th of July Fireworks celebration at StanislausCounty Fairgrounds. This year’s Fireworks display was outstandingand everyone in attendance had a GREAT Time.

There were many partners to help insure that this year’s eventhappened; the Turlock Police Department and Firefighters assistedin making sure that the evening’s festivities were fun and safe.There was food booths as well as other vendors for the evening’sevent available to those who attended. This year everyone couldbring in their own picnics but NO alcohol brought in to theevent, it was all about family fun, but Beer was available forpurchase.

The City Recreation made sure there were activities for the kids toenjoy, entertainment was provided by Ernie Bucio Band. Therewas no better way to enjoy a wonderful evening for our localcommunity to come together and celebrate our nation’sindependence.

It was a GREAT 4th thanks to the following sponsors:

TCC Convention & Visitors Bureau Wilkey IndustriesJKB Energy Western Valley InsuranceRotary Club of Turlock Supherb FarmsEileen Hamilton Winton Ireland Strom & GreenMedicAlert Foundation AnonymousTurlock Irrigation District Patty & Joe GriffinGemperle Enterprises Bliss Salon & SpaMark One Corp. Sharon BerryTurlock Journal Turlock Associated Police OfficersTurlock Fire Dept Local 2434 Branding Iron Catering

On behalf of the whole committee, Thank you all for a wonderfulEvent.

Sharon SilvaPresident/CEO


All funeral and cemeteryarrangements are cared for in one convenient location.

STATE OF THE ART FUNERAL HOME

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FD 1843COA 114


City of Turlock Transit System

The City of Turlock, with Federal and State transitfunds, operates fixed route and dial-a-ride publictransit services for the people of Turlock and Denair.

Last year over 100,000 passengers used the natural gaspowered buses for their short trips around town, savingthem money and helping our environment in the process.

Turlock’s fixed route system, the Bus Line Service ofTurlock or BLAST, provides a prompt, dependable, andinexpensive alternative to driving. Service consists of fourroutes that are designed around the daily needs ofpassengers, with the most popular stops being served bymultiple routes. All routes meet together at a centraltransfer hub near Donnelly Park to allow easy transfersbetween BLAST routes, or onto County transit services.Watch for construction of the Turlock Regional TransitCenter at that site soon.

BLAST hours of operation are generally 6:00 a.m. to 6:00 p.m. weekdays, and 9:00 a.m. to 4:00 p.m. Saturdays. A one-wayfare is $1.50, with a discount fare of $0.75 for seniors (65+) and persons with disabilities. Children under four ride free. Fortrips to Modesto, transfers from BLAST to Stanislaus Regional Transit (StaRT) cost only $0.25. Service to the AmtrakStation in Denair can also bearranged on Turlock Dial-A-Ride(DART). All buses are wheelchairaccessible, and driver courtesy is ahighlight of the service.

For more information, BLASTbrochures are available at the TurlockChamber of Commerce, online atwww.blastbus.com, or by callingBLAST at 668-5600.

In cardiac care,every momentcounts. Having theability to providethese lifesavingtreatments inTurlock imme-diately, rather than having thedelay of sendingemergency patientsto Modesto, isexactly whyEmanuel hasworked so hard tobuild itscardiovascularservices. Later thissummer, thehospital will launchits Legacy Circleannual givingcampaign with thegoal of raising $1 million in six weeks to support andexpand Emanuel’s cardiac care program. To get involved, call 664-5180.

PAGE 12 BUSINESS NEWS « JULY 2011

Emanuel Medical Center began building itsCardiovascular Services to meet the needs of Turlockand the surrounding communities for timely cardiac

care.

Just how critical those needs are became crystal clear in thefirst three weeks of May, when the state licensed Emanuel’sprogram to begin full services.

In those first three weeks, Emanuel’s cardiothoracic andvascular surgery team, led by Dr. Harold Tabaie, performedthree open heart surgeries, all multiple coronary artery bypassgrafts. All of the surgeries were performed in Emanuel’s newlyrenovated cardiac operating room and all went perfectly. Allthree of the patients were ready to be released from thehospital within three to four days, and all three are recoveringwell at home.

As importantly, the interventional cardiology team alsoperformed six emergency cardiac angioplasty catheterizationsduring those first three weeks, all on people who arrived atthe emergency room with heart attack symptoms. Theemergency procedures open clogged coronary arteries – theblood vessels that supply oxygen and nutrients to the heart –and prevent further heart damage. These procedures areperformed in the Cardiac Cath and Interventional Lab.

Emanuel’s Cardiac Services Already SavingLives

A BRIEF ITEM DESCRIPTION FOLLOWS:

1. Direction to staff to review the Discount Super Store Ordinance limiting size and include it in the General Plan update.

2. The Governor has proposed eliminating funding to Redevelopment Agencies and Enterprise Zones. This has been a source offunding for business and improvement in Turlock as a whole.

3. The Public Safety Facility involves the construction of a new police station and support facilities to an area near the Carnegie ArtCenter on N. Broadway.

4. Accept a Department of Homeland Security grant to hire andfund three firefighters for a three year period includingrestrictions on reducing the existing level of public safetyemployees.

5. Approve an incentive program for new startup business inTurlock.

6. Consider a change of land use priorities in the General PlanUpdate including infill, the SE area of Turlock and an area inthe NW. A change in the Preferred Land Use Plan wouldhave cost $40,000 and eliminate a full consideration of theoptions prior to the environmental impact report beingprepared.

7. Denial of an appeal by neighbors objecting to the renovationof 104,000 Sq. Ft. of retail space to accommodate a fullservice 36,000 Sq. Ft. Mexican grocery store at W. Main andSoderquist.

8. Approval of the 2011/12 Budget with a $3.9M deficit,decreasing revenues and increasing costs, and several levels ofuncertainty.

In July we can expect the Council to consider a change in zoningpermitting a homeless shelter to be located using a streamlinepermitting process required by Senate Bill 2. The zone has beenidentified and the Planning Commission has approved the staffproposal.

The remainder of 2011 will certainly give the Council somethingto monitor and challenges to address.


With almost half of 2011 behind us there have beensome interesting votes at the City Council regardingbusiness and the potential impact on Turlock

Chamber of Commerce members. Recently the permitting ofthe Mi Pueblo Market to proceed with its proposal to renovateand occupy a 36,000 sq. ft. property at Soderquist and W. Maingives certainty to a project that brings a significant number ofjobs to Turlock.

The June 14 budget approval is another question, more deficitspending along with significant expense contingencies.

MEETING COUNCIL AGENDA ITEM

1 1/11/11 Address Big Box stores in Gen. Plan Update Y Y Y Y N2 1/25/11 Oppose eliminating RDAs and Enterprise Zones Y Y Y Y Y3 2/2/11 Approve Bond Issue for $29M Public Safety Facility Y Y N Y Y4 2/8/11 Accept DHS Grant for $523,692 for 3 P S Employees Y Y N Y N5 3/22/11 Approve Turlock Partnership Incentives Program Y Y Y Y Y6 3/29/11 Direction of General Plan, continue with Preferred Plan Y Y N Y N7 5/24/11 Denial of neighbor’s appeal of Mi Pueblo Market. Y Y Y Y Y8 6/14/11 Approve the 2011/12 FY Budget Y Y Y Y Y

Tracking The City Council Votes

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By Chris Kiriakou


During a time when businesses are closing up shop and homeowners areforced to foreclose on their homes, one business is looking to take themicrobrew industry by storm in Downtown Turlock.

“Beer is recession proof, people have been brewing since Mesopotamia,”Owner Brett Tate said. “It is always going to be in demand if brewed properly.”

The quality of grains, barley and wheat is what Tate believes will bring peoplein the doors to try creative and innovate beer brewed locally.

After years of brewing and distributing their product, co-owners Brett Tate andBrett Honoré saw a window of opportunity to open Dust Bowl Brewing Co.Tap Room on Main Street giving the location a unique sense of character.

The building dates from 1923 and it made a lot of sense to open there becauseof the history to that building and to downtown,” Tate said. “I don’t think itwould have the character that it needs if we opened in other areas of Turlock.” Before opening the tap room the Dust Bowl Brewing Company brewed avariety of beers in the industrial end of Turlock and distributed their productto different locations including Merced, Stockton and the Foothills.

The tap room will allow the residents of Turlock and the surroundingcommunities the opportunity to taste a variety of locally brewed beer.

“Before we had a name but nobody really knew what we were doing,” Tatesaid. ‘This finally gives us the opportunity to add a face to the name.”

The brewing, led by Brew master, Don Oliver will continue in the industrialside of Turlock nearly two miles away from the Tap Room in a small craftbrewing facility designed from the ground up by Tate and Oliver.

The Dust Bowl Brewing Co. Tap Room is schedule to open Mid-July. For moreinformation on the Dust Bowl Brewing Company visit www.dustbowlbrewing.comBy Roxana Samano


Extortion of the Worst Kind

Two years ago the League of California Cities began toprepare for this moment when we sponsored Proposition22, and it has arrived. After five months of legislative

negotiations, fighting back a two-thirds vote elimination bill inthe Assembly in March, offering reasonable budget and reformalternatives, and telling the redevelopment story over and overagain, June 15th AB 1X 26 and AB 1X 27 were approved bymajorities of the Senate and Assembly to attempt to extort $1.7billion for local redevelopment agencies to fund the state budget.These bills to eliminate redevelopment agencies passed andextort so-called “voluntary” payments passed the Senate (21–19/21-19) and Assembly (51-23/47-28). In the Senate, SenatorAnthony Cannella and in the Assembly, Assembly Member BillBerryhill championed our cause and supported the city andbusinesses of Turlock by voting no.

Even the Governor vetoed the budget; he has not vetoed theredevelopment bills. So we need to thank both of our legislatorsfor their courageous votes and contact the Governor to tell himto stop trying to steal our local funds.

By Stephen Qualls

City of Turlock’s GrowingBudget/Deficit Woes

On June 14, 2011 the Turlock City Council passed its 2011/12Fiscal year budget. After several years of drawing on CityReserves, the Council again passed a budget dependent uponconcessions, undefined expense reductions and an anticipated$1.5M draw on reserves. It’s no secret that the Californiaeconomy is still in the doldrums and that City revenuesstatewide are having problems. The table below summarizesthe budget primarily from the June 14, 2011 staff report.

City of Turlock Budget SummaryFY 2010/11 FY 2011/12

Revenue Expenditures Revenue Expenditures Balance

Total Budget $131,485,511 $162,699,431 $127,896,015 $194,651,146 ($66,755,131)*

General Fund $26,842,889** $29,049,871** $27,272,665 $31,168,015 ($3,895,350)

*Total Budget difference of $66,755,131 is “primarily due to one-time investments in capital improvements.”

**FY 2010/11 General Fund budget information is from theSeptember 28, 2010 Amended General Fund Budget.

The Total Budget row in the table does not reflect that capitalimprovements can be funded through the issuance of municipalbonds that will close the large Total Budget gap. However, theGeneral Fund, the fund where the City has the greatest control,is at a significant deficit level. Balancing the budget iscontingent on a number of items, not the least of which is theemployee negotiations in which the past agreement onconcessions expires on June 30, 2011. The City Council andthe City Manager has its job cut out for them in the comingmonths.

By Chris Kiriakou


Roxana Samano

Roxana Samano was born and raised inNewman, California and is analumna of Orestimba High School

and California State University, Fresno. Shortly after graduating, Roxana beganworking for the Turlock Journal newspaper

for three years. After a year of reporting for the communitynewspaper and two years in sales, she embarked in her new careeras an insurance agent at Western Valley Insurance with a focus inproduction of commercial business. As an agent, Roxana strivesto educate her customers by revealing possible exposures andproviding them with an adequate solution.

Western Valley Insurance is a large and growing Agencyrepresenting many competitive markets. With over 40 years ofservice Western Valley Insurance makes every effort to providelong term dependable service to the Central Valley and NorthernCalifornia.

To contact Roxana for a proposal for your Business WorkersCompensation, Business Liability and Health plans, or to getmore information about the Chamber’s services, call (209) 634-9031.

Jerry Powell

Since leaving the Marine Corps in1992, Jerry Powell has been activelyinvolved in diverse areas of

commercial real estate includingconstruction, development and propertymanagement. Shortly thereafter, Powell

began working for Buchanan Enterprises, Inc., a developerand general contractor based out of Turlock, developingprojects throughout the entire state. While at BuchananEnterprises, Inc., Powell served as vice president for over 10years and among other duties was responsible for site plans,project financing, bidding, estimating and the budget.

In 1998 Powell obtained his Bachelors of Science inBusiness Administration with a concentration in Financefrom California State University, Stanislaus. He is currently aboard member of the Salvation Army in Turlock and has beeninvolved in the construction and development of the CorpsCenter in Turlock for over a decade.

Powell is active on several committees through the TurlockChamber as well as the Development Collaborative AdvisoryCommittee through the City of Turlock.

AMBASSADORS

AMANDA BAPTISTAMembership Director

Amanda Baptista became theMembership Director for theTurlock Chamber of

Commerce in February. She has livedin Turlock her entire life and hasalways been involved with thecommunity. She has her Bachelors ofScience in Business Administrationfrom California State UniversityStanislaus and will complete herMaster’s in Business Administrationthis October from California StateUniversity Stanislaus. She looksforward to continuing hercommunity involvement andmeeting all of our members.

LIZ ALLENSales Representative

Liz Allen is the owner of BlissSalon & Spa, on Geer Rd.She has been involved with

the chamber for over 3 years. Shehas held such positions asAmbassador, Mixer Chairperson,and now she is the AmbassadorChairperson this year. She is also aLeadership Turlock graduate for2011. In addition to the businessand organizational involvement,she is continuing her education.Liz has a BA in Communications,an MBA and is currently workingon her PhD in Business, all whileraising three children.

ANNIE RITSICKSales Representative

Annie Ritsick first moved to Turlock in 2005.She found that this exciting town had numeroussimilarities to her hometown in Pennsylvania

and found herself becoming easily acclimated to thearea. Turlock has so much to offer someone whetherthey have lived here one year or one hundred years.With the new renovations and expansions taking place,Turlock is beginning to become the Mecca of theCentral Valley’s activities. One key element that Annieis interested in concerns the growth of youth basketball. Annie is the Junior Varsity Coach at Pitman HighSchool where last season they compiled a 15-0 recordin league play. Annie also coaches with a local non-profit team organization called Stanco. It is a travelingteam that spends eight weeks working on playerdevelopment while also maintaining certain GPA.

TURLOCK CHAMBER OF COMMERCEMembership Team


By Roxana Samano

After 15 years in business one local manufacturerovercomes the recession by adapting and usinginnovative changes to keep business as usual.

Kozy Shack, Inc. in Turlock has been distributing itsrice pudding since 1995 operating in the industrial side of Turlock producing a wholesome family recipe.

“Quality is what keeps our core customers coming back,” Steve Padilla, Plant Manager said. “Once people eatour product they come back for more.”

Although the family owned company continues to strive for success everyday it has made operation improvements to compensate forthe instability in the economy. As a result no employees have been laid off.

“I know just from a manufacturing standpoint we’ve realigned our workforce, stream lined and improved our efficiency. We’ve done alot with energy recycling that is helping us too,” Padilla said.”We have realigned the workforce and as a result have not had any layoffs.We have kept the workforce intact.”

According to Padilla the workforce is more engaged in day to day business in the company and has adopted the motto ‘Doing it righttoday and better tomorrow.’

For more information on Kozy Shack, Inc. visit www.kozyshack.com.

KOZY SHACK

“Doing it right today and better tomorrow.”

RIBBON CUTTINGS


CouncilwomanAmy Bublakknew the

economy was havinga major effect onbusinessdevelopmentthroughout thecountry. She wantedto help businesses inTurlock and to fillthe existing storefronts that weresitting vacant. Shedeveloped a conceptthat would do both;

encourage economic development and fill theempty store fronts. That was when thePartnership Incentive Program was presented tothe Turlock Chamber of Commerce. TheChamber Board thought that CouncilwomanBublak had a great idea. Ms. Bublak thendeveloped a committee to explore options on how to financiallyassist individuals who would like to start a new business or moveinto one of the existing store fronts.

The committee spent time on how to develop the program tomeet the needs of the City and to make sure that the City’sresources and financial support would be used appropriately.The committee designed a Five Step Eligibility Requirementsprocess in order to qualify for the funding.

First, the new business must occupy an existing vacant buildingor expand into an existing vacant building, They must have aBusiness Plan; The Alliance Small Business Development Center(SBDC) will assist at no cost in the development of the plan;Identify an appropriate zoned location; Participate in aninteractive pre-development meeting with the City and agree toparticipate in minor record-keeping to provide feedback to theCity on a quarterly basis.

This plan was presented to the City Council on a trial basis ofsix months to assist businesses that qualify to receive $1000 toassist them in opening their company. The City will provide$150,000 to this program which will give an opportunity to 150new businesses to locate in the existing empty store fronts andfor new entrepreneurs to start their own businesses.

For more information contact the City of Turlock’sEconomic/Redevelopment Department at (209) 668-5542Ex.t 1108.

THE CITY OF TURLOCK SLOGAN FOR APARTNERSHIP INCENTIVES PROGRAM IS

“Creating Business Success One Business At A Time”By Sharon Silva


With a family tradition of community involvement,business owner and mother of three, Liz Allen findsthe benefit of community interaction a key

component to her success.

For years Liz envisioned owning her own business whichquickly evolved after a casual visit to her hairdresser. In April2010 the opportunity to buy a local salon was presented to Lizin mere passing and after only three weeks of concentratednegotiations she became the sole owner of her salon. Themotivation to jump at the opportunity continued and after onlya couple months from the initial purchase of the business, thedoors to Bliss Salon & Spa were officially opened for business.

As a business owner Liz knew she wanted to be involved asmuch as possible in her community because of the potentialbenefits each individual club provided. Liz witnessed firsthandthe benefits of being involved in clubs and organizations in thecommunity in which she resides and conducts business fromher grandfather and brother.

Currently Liz is involved in the Turlock Chamber of Commerceas the Ambassador Chairperson this year and most recentlyinaugurated in Leadership Turlock class of 2011. Her personallife also reflects a list of accomplishments which include being amother and business owner while at the same time attendingthe University of Phoenix as a full time student to pursue herdoctorate.

The benefit of owning her own salon and spa allows forflexibility to incorporate her personal and work life collectively.

As the ambassador chairperson for the Chamber, Liz’s toppriorities include growing the ambassador program to 20 activemembers along with increasing membership growth from about425 to 500 this year.

For more information or to schedule an appointment at Bliss Salonand Spa located at 2160 Geer Road call (209) 632-1763.

“Liz witnessed firsthand the benefits

of being involvedin clubs and

organizations in the community

in which she resides and conducts

business from hergrandfather

and brother.”


May was a tremendous success for boosting Turlock’stourism. Thanks to the NCAA DII Track and FieldChampionship a flood of visitors filled our hotels to

capacity over the three day conference. Visitors began arrivingMonday, May 23rd and by the time the conference started May 26th

our hotels were filled to capacity. Large sporting events like thisone are a great boost to our local economy. We had more than1,000 athletes, their coaches, the officials, and spectators all cominginto our community. The revenue from hotel taxes, restaurants,shopping, and more all flood the City’s coffers that help funds our

roads, schools, and public safety officers.The Convention & Visitors Bureau isproud of its success and excited about thepossibilities to host future events.

Another great boost for our localeconomy will be the Stanislaus CountyFair starting July 15th -24th. Last year thefair had more than 209, 000 visitorsattend the 10-day run. In addition toawarding more than 30,000 ribbons eachyear, the Stanislaus County Fair is anaward-winning fair itself.

This year the Stanislaus County Fair iscelebrating its 100th Anniversary. Stanislaus County Fairfeatures, nightly celebrity concerts included with Fairadmission, entertainment on six stages, steel grinding, dirt-defying motorsports, and more than 35 exhilarating carnivalrides. There are more than 30 food concessionaires dishing upeverything from mouth-watering BBQ ribs to finger-lickingcotton candy. The Stanislaus County Fair also has 30,000individual competitive exhibits of local talent and over 1,750animals. For more information on the Stanislaus County Fairvisit StanCoFair.com or find them on Twitter and Facebook.

DIRECTOR OF TURLOCK CONVENTION& VISITORS BUREAU

Desa Cammack

TURLOCK FARMERS MARKET8:00:00 AM - 1:00:00 PMThe ‘’Turlock Certified Farmers Market’’ will operate Fridays, rain or shine!Turlock Downtown Farmers MarketN. Broadway between Main & Olive, TurlockTrina Walley ~ (209) 634-6459

1ST ANNUAL CAR SHOW KICK-OFF - MAIN STREET CRUISE7/1/2011 - 7/1/20116 pm - 8 pm Designated cruise route on Main StreetCome take a front row seats along Main Street of classic & show cars in arolling carshow. Turlock Downtown ~ Main Street, TurlockAl Seaton ~ 209-585-9508

5TH ANNUAL PATRIOTIC PARADE AND CAR SHOW7/2/2011 - 7/2/2011 ~ 9:00:00 AM - 4:00:00 PMThe American Legion Rex Ish Post 88 will host their Annual Patriotic Parade& Independence Celebration in Downtown Turlock. Come down at 10am toenjoy a hometown parade down Main Street followed from 11am-4pm by astreet fair with vendors, food. classic cars and classic rock!Turlock Downtown ~ Main Street, TurlockTrina Walley ~ 209-634-6459

1ST ANNUAL SUNDAY PICNIC IN THE PARK & CAR SHOW7/3/2011 - 7/3/2011 ~ 11 am - 2 pm BBQ, Family Fun and FriendsDonnelly Park, Turlock ~ Al Seaton ~ 209-585-9508

RED, WHITE & BOOM - 4TH OF JULY FIREWORKS CELEBRATION7/4/2011 - 7/4/20114:30:00 PM - 10:00:00 PMCome and bring the family - there will be activities for the kids as well asentertainment for the whole family. Let’s enjoy a wonderful evening with ourcommunity coming together and celebrating our nation’s independence!!Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock209-632-2221

STANISLAUS COUNTY FAIR7/15/2011 - 7/24/2011‘’100 Years of Fair Fun’’Stroll through our tree-shaded grounds where you’ll find: Nightly celebrityconcerts included with Fair admission! Entertainment on five stages! Steelgrinding, dirt-defying motorsports! Stanislaus County Fairgrounds900 N Broadway, Turlock209-668-1333

SUMMER SPIRIT FEST AND BBQ7/16/2011 - 7/16/2011This is a great day to come out and have some fun and good food! Meetnew people with similar interests. Steve Flores, Joseph Ernest Martin,Edward Carrion, and maybe a surprise or two will be doing readings all day.

INKMASTERS TATTOO9/10/2011 - 9/11/2011 ~ 10:00:00 AM - 10:00:00 PMTattoo Expo originally started in 2007 by Wayne Allen (owner of Red Dragon Tattoos in Modesto) the Modesto show is growing into one ofthe premiere events of the Valley. Last years attendance reached close to5,000. This year we plan on adding another 2,000 attendees. Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock(209) 241-0916

KOOL KARS FOR CHARITY – CAR SHOW9/17/2011 - 9/17/2011 ~ 10:00:00 AM - 5:00:00 PM10th Annual Kool Kars for Charity Car Show.Come check out Hot Rods, Street Rods, and Muscle CarsPlus Food, Raffles, and music Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock(209) 993-6929

GARDEN PARTY AT THE GREENERY9/17/2011 - 9/17/2011 ~ 6:30:00 PM - 9:30:00 PMAnnual fundraiser for the Carnegie Arts Center in the gardens of The GreeneryNursery. Local food, music, art and silent auction. Contact the Carnegie ArtsCenter for ticket information.The Greenery ~ 742 East Olive Ave, Turlock ~ 209-632-5761

AMERICAN COWBOY TEAM ROPING ASSN. (A.C.T.R.A.) –TEAM ROPING FINALS9/21/2011 - 9/25/2011 ~ 12:00:00 AM - 11:59:00 PMACTRA Chapter Finals ‘’Where Families Come to Rope!’’ Qualifier for TheWrangler/Professionals Choice ACTRA National Finals in Reno, NVStanislaus County Fairgrounds ~ 900 N Broadway, Turlock(559) 816-9932

PARTY UNDER THE STARS9/23/2011 - 9/23/2011 ~ 6:00:00 PM - 10:00:00 PMJoin the Chamber for a fun night of live music, dancing, & food. SantanaTribute band, great raffles, and good food.Turlock Golf and Country Club ~ 10532 N. Golf Link Rd, Turlock209-632-2221

CALIFORNIA HISTORICAL RADIO SOCIETY10/1/2011 - 10/1/20119:00:00 AM - 1:00:00 PMThe CVC was founded in 2006 with 23 members who are dedicated to thepreservation and restoration of old antique radios and radio and broadcastingmemorabilia from all eras. We hold chassis and cabinet restoration classesand we host one of the premier radio swap meets on the West Coast. It’s heldannually on the first Saturday of October at the Stanislaus County Fairgroundsin Turlock, California. We welcome all antique radio buffs, or those justwanting to learn more about vintage radios.Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock209-605-0290

Soni and Charlie Carbonel will be there with the aura camera along withLorina’s Edible Garden with her wonderful plants, handmade soaps and bathsalts and other great friends!The Spiritual Church of Turlock ~ 533 Crane Ave., Turlock209-604-5413

DARIUSH &FARAMARZ ASLANI CONCERT7/23/2011 - 7/23/2011 ~ 8:30:00 PM - 11:30:00 PMFor ticket and reservation call 818-395-1414 or [email protected] and persian stores in Turlock, Modesto,Fresno, and Sacramento.The Larsa Center ~ 2107 E Monte Vista Ave, Denair818-395-1414

RYAN PROMOTIONS – SUMMER AUTO SWAP MEET8/20/2011 - 8/21/2011 ~ 7:00:00 AM - 4:00:00 PMOur event in Turlock has been a central valley favorite for many, many, manyyears!! We will continue to work to make this event the best it can be eachyear!!!!Stanislaus County Fairgrounds ~ 900 N Broadway, Turlock(209) 356-0436

GREAT STRIDES9/10/2011 - 9/10/2011 ~ 8:00:00 AM - 10:00:00 PMGREAT STRIDES is the CF Foundation’s largest fund-raising event. Walkday is a fun, family-oriented celebration that includes a healthy walk, Kids’Corner activities, food, and festivities that participants look forward to yearafter year.California State University Stanislaus ~ One University [email protected]

CARNEGIE ARTS CENTER GRAND OPENING9/10/2011 - 9/10/2011 ~ 10:00:00 AM - 6:00:00 PMA celebration of all the arts! Join the Carnegie Arts Center Foundation for aday of art, music, dance, demonstrations, and more. View the Ansel Adams’CALIFORNIA exhibition, featuring a special lecture by Michael Adams abouthis father.Lisa McDermottCarnegie Arts Center ~ 250 N. Broadway, Turlock209-632-5761

ANSEL ADAM’S EXHIBIT9/10/2011 - 1/8/2012 ~ 9:00:00 AM - 3:00:00 PMThe inaugural exhibition of the Carnegie Arts Center, opening in Turlock, CA,in September 2011, will be “Ansel Adams’ CALIFORNIA,” Focusing on theCalifornia photographs of Ansel Adams, the exhibit will include manylandscapes in addition to portraits and urban images. It is being organizedexclusively for the Carnegie Arts Center on the occasion of its grandopening.Carnegie Arts Center ~ 250 N. Broadway, Turlock209-632-5761

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July 2011 Business News

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Transcript of July 2011 Business News