July 2010 Issue Women With Know How
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Transcript of July 2010 Issue Women With Know How
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8/9/2019 July 2010 Issue Women With Know How
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G B!
Rb CRiGGR
A TrulyResourceful
Woman
DtRmiiG Wti Fi l
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2
Dear Readers,
i hope you are all enjoyng our eauul
suer weaher! be careul when you are
ousde y wearng pleny o sunscreen and
drnks los o waer! i fnally sared a log and
wll log aou adversng, randng and oherusness ssues poran o e. i wll also
log aou y clens o le y readers have
ore knowledge aou he as well. oe o
he i wan o share n y pulshers leer
ro e o e, so here goes.
dversng s brandng i have een n he
adversng sales proesson or any years.
i have seen any usnesses coe and go.Why do a lo o usnesses go ou o usness?
For any deren reasons. Locaon, poor
cusoer servce and econoc s soe.
For any usnesses s ecause hey al o
have a arkeng plan. ow can you clens
fnd you? Word o ouh s always he es
reerral, u ha sn enough. When sarng
a usness have a udge n nd. ven heudge sn a lo you can srech hose dollars
o have as uch vsly as possle.
Large ads are grea, u, no always sar
you are low on unds. i would raher see
saller ads n ore places, han a ull page
From the puBlisher Mimi Zelman
Word of mouthis always the bestreferral, but thatisnt enough.
Cd 4
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30
pFil
Spotlight
Dane Davs
20
G BananaS
asy ways o
grll up soehng
surprsngly good
Contents
Feaures
ManageMent 6 Royn Crgger
CoMMuniCation 8 Jane nderson
Your Career 14 mary Canando
Young entrepreneur 16 K ughes
FinanCial 24 Dane m. Wlls
perSonal ForeCaSt 26 marce Wllas-browng
relationShipS 32 mary lzaeh murphy
legal iSSueS 34 mz Kncad, orney a Law
Marketing 40 Karen L. Dorschy
10
C StorY
ngela Key
38
tpip
is all your aul
Dearmens
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4
Sv Cd Cs
ubliser/resiDenm L. Zelan
@woenwhknowhow.co
Creaive DireCr, GraiC DesiGn
Feaure Wrier/Cy eDir
Crsna Cassdy
DireCr F WWk elie
margo Lord
[email protected] Wriers
mary Canandomary lzaeh murphy
marce Wllas- brownngRoyn Crgger
Jane ndersono nderson PC tranng
K ugheso 704evens.co
Carlesn
Conac m [email protected]
For ore adversng noraon callm a 704-491-1207 or eal her a:
@woenwhknowhow.co
Copyrgh 2010
Cover phoography: y psode Xi udos, LLC
ad n one place. Who s your arge arke? i
s woen, place your ad n as any woens
agaznes as possle. oees you are hnghe sae audence hs way, whch s good, ecause
you are creang op o he nd awareness. lso
os agaznes, newspapers, ec reach deren
readers as well ha you wan o arge.
ever adverse n one pulcaon less han 6 es
or you are hrowng your oney away. i really
does ake ha any pressons o uld your
rand. ths sayng i learned years ago, really says all. Why does a an wake up n he ornng and
rush hs eeh wh an adversed oohrush and
oohpase, drnk adversed coee, drve o work n
an adversed car, u doesn adverse hs usness
ll s e o adverse For ale ! Don e ha
an, fnd soeone who can help you creae a
arkeng plan and your usness wll hrve.
i you would lke o ollow y log go ohttp://wowthowhow.ogpot.co/
ave a wonderul and sae 4h o July!
m
Check out ouronline store!www.womenwithknowhow.com
Cd fm 2
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MOREINF
O
itneinc.Co
p
Ceemngeent
souton
www.cop
cee.co
(704)849-250
0
rcrigger@co
passcareer.co
DeterminingWhat is a Fair Salarymany Factors Decde What
oeone Gets Pad on a Jo
manaGement Robyn Crigger, CEO Compass Career Management SolutionsOI Partners Inc.
Wh tg wth wo
jo ch, wo
ot ow fo
wht h wt fo h ft
poto, d t h ow how
ch h d o wt to .
ht c pttg th ctfo th ho.
persons sklls and responsles
grealy pac he rae o a poson.
in ac, any acors are nvolved.
i a person could undersand
hs, gh help her o
selec a ore approprae
career pah. vously,n y usness, i lke o
see a person selec a
career ha aches her
sklls and passon. Dong
hs wll ake her work
experences ore ulfllng and
lead o good reenon.
Fcto tht
Dt rt of
ere are soe coonly known
acors ha deerne he rae o pay
your receve or he work you do:
the ore responsly o he jo,he hgher worh o ha eployee.
the ore experence n ha role, he
ore ha person rngs o he jo.
i he canddae has good reerences
ro people o hgh saure and
pronence, ha can lead o hgher
pay; adds credly.
her acors nclude he sze, volue
and success o he eployng
copany.
For he os par, he copany s
sall, hey ay no e as copeve
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CommuniCation Janet Anderson, Anderson PC Training
m xpc of g
t t cotct w
h g w ght.
not o th hpg
tt t, t t g
w of pph o
of th wod.
i wen n or y regular check up and
or soe reason he words i e i a
no a good canddae or conacs, a
i? cae ou o y ouh.
my ophhalologs
sad cually you are
a grea canddae.
Do you wan o ry
he? Whn a n-ue i had conacs
n y eyes and was
walkng around he all
ryng he ou. week
laer, i was gven a ral par o
use or a week or so, and vol, i a
now a conac wearer.
Wh ddt i do th oo?
nce i h y 40s i have worn glass-
es. the need was really or eachng.
i needed o see he screen and su-
dens, u e ale o look down a y
onor and noes. i wondered why i
ddn change sooner, u he realy
s ha he conacs weren hagood hen. they couldn handle
asgas and were harder o use
and ake care o. o, i guess eer
lae han never.
i have he ono lenses whch eans
ha one eye sees he dsance and
he oher s used or readng. i akes
a whle or he ran o no nocewha he one eye you don wan o
use...sees. ive prey uch goen
he hang o now.
the real lerang ac s ha i see
LL around e. the perpheral vson
s anasc. When i a wh people, i
New Sight (Insight)Gettng a fresh look at theworld or yourself s always leratng
MOREINF
O
andeonC
nng
www.ndeonpctnng
.co
980.428.2066
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don have o ove y head up and-
down o ge a clear vew o everyone.
my glass raes don ge n he way,
so y vson s so uch proved.
Wh i hg th?
wchng o conacs has augh
e wo hngs aou learnng and
le. Frs, i ddn gve up ecause i
was gven he rgh encourageen
a he rgh e. the frs week or
so, i hough hese were no or e,
ecause neher he near vson nor
he dsance vson was good, u heddle vson was grea. When i was
ready o go ack o glasses, y doc-
or sad ha or soe reason he our
week ark seeed o e he agcal
e when jus clcks n. o i gave
ore e. s encourageen and
suppor along he way ade LL he
derence. the ppng pon o sop-
png soehng or hangng n here svery ragle. e sad he rgh words
a he rgh e.
o any es n y classroos,
jus a lle ake your e, or ha
was done well, or congrasha
was grea can ake he derence
eween a suden who s eager o
learn and eels successul, and onewho s rusraed and never coes o
class agan.
econdly, y glasses were gvng e
a narrow vew o he world all hese
years. i was ssng people, hngs, and
vews ha were n y perpheral vson
area and hereore i was ssng he
WL vew. Do i do ha wh y dec-
sons? Do i do ha wh le? Do U?
ow any es have we all ade a
rash decson ased on only par ohe noraon? Changng y vson
changed he way i see he worldler-
ally. i a ryng now o look a a lo o
aspecs eore akng decsons.
Geng conacs has lerally
and fguravely changed y vew o
he world. re you seeng your
world clearly?
appy learnng. Don gve up!
www.dwinchesterdesigns.com
704-607-0678
Debbie WinchesterDesignsearth elements jewelry
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Angela Key:
A TrulyResourcefulWoman
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he daugher o a frs generaon Greek
aher, and a say-a-hoe oher, she
creds her parens or gvng her a srong
work ehc and sense o values.
s a young grl Key was shy and que.
he loved o read and sll does o hs
day, hough she ads she sruggled aca-
decally. he reeers her parens
sayng up soees as lae as nne a
ngh o help her do her hoework.
er graduang ro hgh school, Key
aended uurn Unversy or one year,u decded wasn' or her. insead, she
go engaged and ollowed her fanc ack
o brngha, where she enrolled rey
a a local college, and wen o work. ne
week eore he weddng, wh over 1,000
people nved, Key called o. i was a
dfcul decson, u he rgh one. he
le he local college and wen o work n
a ank, e soeone she worked wh,and go arred.
-th-Jo g
ver he nex ew years, she had several
jos ha ncluded hree poran ones:
workng or a sar-up copany, coor-
dnang schedules or a polcan, and
workng n an elecrcal engneerng fr
where she ganed nvaluale experencen usness anageen and operaons.
these hree jos, accordng o Key, are
he reason she s a successul usness-
woan oday.
er husand's jo requred ha hey ove
oen, a suaon ha Key never lked.
venually, he couple ended up n Char-
loe. i was here ha she sared workng
or a safng fr and knew ha hs was
he knd o work she waned o do.
D itto
Key would have sayed wh hs fr
orever, u he usness was sold o a
naonal chan, and she ddn' lke he
new owners approach o anageen.
the day her new osses cae o own
hey nssed ha all eployees sgn a
non-copee agreeen. Key says was
dvne nervenon ha proped her owalk no her ofce and say, "kay, hs
s he deal. ths s he one hng ha i
have fnally fgured ou ha i can do well
and i love . o we agree ha eher i can
go and sar y own usness hngs
don' work or i' sorry, i can' say." the
new owners hough aou he odds o
soeone lke Key sarng her own us-
ness, and hey agreed.
s her arrage egan o deerorae, Key
hough ore and ore aou sarng her
own copany. Fnally, she le her jo a
he safng fr and sared up her own
usness. er work ecae her passon
and helped her ge hrough he dvorce.
h b Gow"Proaly one o he happes days early
on was when i could hre soeone,"
says Key. he sared wh one par-e
eployee. oon aer ha, Key hred a
second par-er and oved o anoher
ofce. ver e, she hred a ew ore
people and eore she knew , her sa
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8/9/2019 July 2010 Issue Women With Know How
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and she ougrew ha ofce.
Key decded was ore cos efcen o
uy an ofce condo raher han ren. in
2002, when she ough he ofce ha s
now Preer Resources, was an epycnderlock shell. he go her roher-n-
law o creae oor plans, and desgned he
enre space hersel.
a of C
in march 2006, Keys world was urned
upsde down. he was dagnosed wh
an aggressve or o reas cancer and
had o have a asecoy. he enduredegh cosec surgeres and 15 onhs
o cheoherapy. in spe o he hardshp,
she connued o run her usness ro
her ed.
Dolores Ronson, Preer Resources'
payroll anager or he pas egh years,
reeers accopanyng Key o her
cheo sessons every Wednesday. "Whenhe nuson was over, ngela would wake
up and say, 'Wha are we gong o do
oday?'" they'd end up gong shoppng or
hours, and Dolores could arely keep up
wh her oss!
Key urned her cancer experence no a
way o hankng he edcal couny
or all hey had done or her durng herllness. in 2007, she sared a second
copany, Preer ealh Care Resources,
dedcaed o healh care safng and also
joned Carolna breas Frends.
st yo th
er advce o woen jus sarng a us-
ness s exacly wha she dd n he egn-
nng. "Work hrough your usness plan,
shoo holes n a lo, and ry o fgure
ou where you're gong o al, or could
sule. Look a your long er goals
and creae a pah o ge here, u also
look a hngs ha could e dsracons
or ake you away ro he pah you need
o e on."
ne hng Key wans o work on s geng
ore alance n her le. he recouns
ha when her aher was dyng o leu-
kea, he poned o a desk drawer and
sad here was soehng n here ha
he aly gh wan o look a when
he was gone. er he ded, Key and her
sser ound leers he had wren o hewhen hey were lle. in one o he leers
he wroe: "uccess s no a logarhc
accrual o wealh. i s ulzng your god-
gven alens and ales o conrue o
he greaer good."
tears well up n he eyes o
hs eauul, accoplshed
and carng woan as shesays soly, "i you can
look ack and say, 'kay, i
used he alens ha i was
gveni you can look a all
he lves ha you've ouched
n a really posve way...ha's .
tha's wha 's all aou."
If you can look at all the lives thatyouve touched in a really positive waythats it. Thats what its all about.
MOREINF
O
edenteereou
ce
angela@Preie
rhealth.iz
eeet
hce
Cestfng
angela@preie
rstafngresou
rces.iz
11220lLane
Charlotte,C2
8277
704-543-9200
www.Preier
ealth.iz
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14
your Career Mary Cantando, Growth Expert, The Womens Advantage
mot of cod
o ttg,
ct wo,
t tht ot how o
oc od.
i wonder how any housands o
es ive heard ha he person i
callng s ou o he ofce or onanoher lne, u your essage
s poran
bog! bog! bog!
m t upt
there s no reason
or anyonewh he
possle excepon o a
uneral hoeo have aundane voceal essage.
Ge over grls! Do us all a avor
and creae an neresng, upea
voceal recordng.
tP everyhng and lsen o your
voceal recordng RiGt W. i s
as orng as i predc, use hese seps
o ge rgh!
1.Wre a un essage. make Rt u neresng. Consder
usng words lke grea day,
exced, jus as Ft as i can.
2. and up (poran!) le whleyoure alkng (equally poran!)
3. Record your essage a lle aserhan you ordnarly speak.
4. Play ack and re-record unlyouve go rgh.
Your Voicemail Tells All!When was the last te you actuallylstened to your own voceal recordng?
MOREINF
O
heWon
advntge
www.Won
advntge.iz
(919)841-040
1
mary@Woan
businesswner
.co
STOP everythingand listen to your
voicemail recordingRIGHT NOW.
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8/9/2019 July 2010 Issue Women With Know How
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8/9/2019 July 2010 Issue Women With Know How
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16
younG entrepreneur Kimberly Hughes
Embrace,Enlighten, Engage
Just e you
d k nw k: utd
ne ngh ou recenly, i e
hs woan a a ar. he was
cong ou o he ahroo whle i
was walkng n and i could ell ha
she had jus fnshed song and
reakng down eoonally. er headwas down; clearly avodng gazes
ro onlookers, she was snng, and
desperaely ryng o salvage
her ake-up applcaon y
pang her fngers under
her eyes. though y
ladder was ellng e
o run o he sall, y
hear was ellng eno o. i wen aer her
and asked her she was
alrgh. he had an aazed
look on her ace and hen
suddenly le loose a rver o ears lke i
have never seen eore. i asked her o
go ousde o he pao whle i wen o
he ar and go her a waer.
Long sory shor, she was on a dae
wh a guy ha she e onlne.
er pecng ogeher her scaered
houghs, i gahered ha she had
olded hersel o hs lkng Desperae o no e alone any longer
and clearly hnkng was okay o
coprose he person she was, o
ecoe anoher persona ha she
hough he would wan o e wh.
n hour no he dae, he ended
her e ogeher eengly, no
vndcve or rude, u or he neres
o oh o her e, he ddn eela connecon. o har o oul.
is jus le. to her, hs was he
end o e. he el low, unloved,
unaracve, scared, and runed.
er hearng her sory and e, eng
an eoonal person ysel, i eared
MOREINF
O
704event
www.704event
.co
704.281.4482
ki@704events
.co
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up and cred wh her. my hear was
reakng or her ecause he nd
rae she had was he nd rae
ha i have een shakng o or years.
i ponedly asked her she was
coorale wh hersel he sad
she was. i hen asked her she was,
why would she ry o e lke soeone
she wasn o please anoher person?
he egan o open her ouh and ow
a rehearsed answer and hen sopped
and looked a e and sad, you are
rgh. ver he nex 45 nues, weconnued o connec and alk and
ound ha we had a lo n coon
boh wh our le experences and our
ques or success and greaness. in
ha, we rough a secre ou n he
open ha we never shared wh anyone
eore: We aded o each oher ha
we a es ddn hnk ha we could
ulfll our dreas eng he people wewere. i canno speak or her u i can
say personally, i el lke he wegh o
he world i pu on ysel was led
whn seconds.
Fght th rght Fght
i, lke hs grl, aled agans ysel
or years. i aled agans everyhng
aou ysel you can agne and ora e, i egan despsng he person
i was no aer wha people old e
he adred or respeced aou e
truhully, i used y le sory and
he ad and negave experences o
y le as a punshen o he person
i a and have ecoe. los lke
i deserved he negave hngs ha
have happened o e. i correlaes
o confdence u also, coor n
elevng ha your aws and srenghs
coned; ake you perec.
er a whle o fghng ysel, i jus
gave n. i realzed ha i could hae he
person ha i a u n all acualy,
i wll e spendng every second wh
ysel unl he second ha i de.
there was and s no use o ale
agans ysel ecause s a ale i
wll never wn.
Maggie Redmond is yourReal Estate Proessional
Let me help you fndyour dream home
Call Maggie Today!
704.779.2992 cell
Go to www.MaggieRedmond.com
to View My Featured Properties
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18
r
o aer how uch you ry o e lke
soeone else, you wll al and he only
lesson you can learn ro hs alure
s ha you can never e lke anyoneelse and succeed. adly, any people
fgh hs journey and lose daly Day n
and day ou; e and e agan. Why
would you wan o e lke soeone else
ver hnk ha eng he auhenc
you could eel and e 200 es eer
han wha you are ryng o e? r
ha you are acually holdng yoursel
ack ro eng soehng eer?ven he perec people we envy have
nsecures and hngs hey don lke
aou heselves i guaranee .
Look a brney pears ow uch
dd he world love her? nvy her?
Respec her? then, n ron o our veryeyes, she eled down and we saw
he huan sde o her. es, aye
he exree huan sde, u was
rough o lgh ha even he people
ha have everyhng go hrough ssues
and seacks, have proles, and are
nsecure lke everyone else.
b yo Wn spWo!eroes have her place n our lves as
people o ovae us u havng a hero,
con, or dol doesn ean ha we have
o old ourselves o e lke he o e
successul. We have he ools nsde
o us o e ore o an nspraon han
we can agne. Wha we have o do s
o recognze and develop hose ools.
Followng he advce o prah Wnreyor indra ooy wll no ake us a ul-
llonare usnesswoen alone;
coned wh a posve aude, ele
n ourselves, and a srong work-ehc
i wll happen.
to ha specal grl ou here who has
y hear ay srong, grl and know
ha lovng yoursel and knowng whoyou are and rockn who you are wll
rng you joy and love ha you could
never agne. When t an coes
knockng on your door one day (and
, he wll fnd U!) and alls head
over heels n love wh he person you
are; no who you cla o e, your le
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wll change lke you can never age.
w up to yo
Who s K? i a sensve, oen oo
nce, i a overwegh, i have a harde shung down ro work, i ge
uncoorale n new suaons, i
hnk oo uch aou wha i wan o
say, i work oo uch, i ake excuses,
i a suorn, i over-reac, soees
have a wcked eper, a conrol reak,
coplee type personaly, i look
ou or ohers ore han ysel
bu you know wha? tha s e andi a workng o change wha i don
lke aou e nd o sory. in hs
second, i a who i a. s or he
negave quales i possess, here are
rple he aoun o good quales. i
jus soees pu ore ephass
on he ad raher han he good. my
good quales gve e he power
and ovaon o kck y no so
good quales o he cur u n he
eane, i a enjoyng all ha sme.
i ay no always e he pcure
perec exaple o wha a usness-
woan, rend, daugher, sser, aun,
ec. should e, u i a a leas
coorale wh ysel and know i
can only go up ro here.
o, i ask you Who are you?.
No matter how much you tryto be like SOMEONE ELSE,
you will fail and the only lessonyou can learn from this failureis that you can never be likeanyone else and succeed.
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8/9/2019 July 2010 Issue Women With Know How
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20
Bananas!
Goesy wys smssy d
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8/9/2019 July 2010 Issue Women With Know How
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bananas aren jus or reakas or lunch
anyore. by grllng hs popular ru,
you can add a whole new avor den-
son o a dnnere recpe and urn a asc
desser no soehng wow.
ddng ananas o your suer grllng roune
s a un way o ea ru. ou can grll he n
her peels whle he bbQ coals are sll ho or
add peeled slces o a asy kao s ha
sple.
For ore Dole banana recpes and servng sug-
gesons, go o www.do.co/. to
share anana recpes anye, go o
www.facebook.com/DOLEbananas.
id ko wth opc Ft s
Preparaon : 10 nues
Grll te: 10 nues
makes: 4 servngs
2 rpe, fr Dole bananas, peeled,
each cu no 6 peces, plus 1 rpe
Dole banana, peeled and dced
12 chunks Dole tropcalGold Pneapple
16 exra large or juo shrp,
shelled and devened
1 green or red ell pepper, cu
no 8 peces
2 alespoons le juce
2 alespoons olve ol
1/2 easpoon ground allspce
1 ango, peeled and dced1 alespoon chopped n
1 Dole Green non, nced
2 o 3 easpoons nced
jalapeo pepper
thread anana peces, pneapple,
shrp and ell pepper peces equally
ono skewers.
Whsk ogeher le juce, ol and all-
spce n sall owl. brush 2 alespoons
over kaos.Cone reanng arnade wh dced
anana, ango, n, green onon and
jalapeo pepper; place n a servng dsh.
Grll kaos over edu hgh hea 8
o 10 nues, urnng once or unl he
shrp are opaque.
rrange he kaos on op o he salsa.
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22
22
personal ForeCast Marcie Williams-Browning
July is the Time forFeeling and Caring
MOREINF
O
Chyyp
noCente
www.mndbod
ysptbz.co
803.493.0332
ver he cong year i wll share
wh you areas o ocus or each
onh. s you creae your plan
or success and work ha plan, hese
suggesons wll gve you a clear ocus
or he onh. Wre down your goals,
dreas and aspraons and look ahe oen. Wrng he down
rngs he no he physcal
world and akes he angle
and real. s you consder areas
on whch o ocus your aen-
on hs onh e sure o look
a each area ro your enal
and eoonal sae, your physcal
well-eng, your sprual needs as wellas your fnancal ones.
the color or he onh o July s red and
he hee s i care. i s he e o
look o he uure wh posve houghs
and ojecve eyes. oe o he areas o
consder are lsed elow. the es day
n July o wre down your desres and
wshes s he 11h. ths s he day o he
new oon whch s consdered he ag-
cal day or wshes o e expressed.
o/F
ths s he e o ake nvenory o yournernal rae o reerence. July s he
perec e o work on your hoe or
prepare your hoe or sale. Focus on
aly and allow yoursel e o enjoy
your aly (hs ncludes close rends).
ths s he onh o une no your gu
nsncs and honor he.
sftJuly s all aou eelng lke you elong.
incorporae a rue sense o secury
and proecon. ths s a grea onh
or usng your gu nsnc o proec
and secure your fnancal reedo and
uld on he work you execued n June
on your fnancal ron. Use enacy o
-
8/9/2019 July 2010 Issue Women With Know How
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arac and anchor saey and secury n
all areas o your le.
Gowth
ths s he onh o ocus on ranngand praccng your sklls and alens. i
s an deal e o ecoe ully aware
o your early chldhood condonng and
release unwholesoe or unwaned pa-
erns. Learn and grow n joy hs onh
as you erace and allow yoursel o ex-
press your eelngs. Conscously nurure
new egnnngs and seek o recognze
hose egnnngs as opporunes.
lo/C
Reconnec wh your carng, nururng
naure. llow yoursel o eel epahy n
a healhy, consrucve way. Release ear
around vulneraly and erace your
ndvdual power and undersandng re-
gardng vulneraly. Co-creae nacy
n way ha s healhy and rewardng.
mood
Councae your eelngs n a respons-
le and approprae way. be hghly aware
and sensve o your own oods, needs
and eelngs as well as ohers. Release
he need or over-eoonal responses.
Reeer o ncorporae enderness n
your relaonshps hs onh.
ntg
i s poran o no only gve your
suppor, u also o e open o receve
suppor ro ohers. ths s he perec
e o release sel-desrucve has
around ood whle you nurure your
ody. xplore uually sasyng rela-
onshps wh aly whle ananng
your rue deny. llow yoursel o ake
care o ohers or e cared or y ohers
n a healhy, lovng way.
Release xcessve el-ProeconRecognze and conrol clngness, n-
secury, possessveness and overly
cauous ehavors hs onh. ths s
ncludes ear o rejecon and nsecury.
s you creae and work your plan hs
onh ake a look a yoursel wh
ojecve eyes and nclude hose areas
where you need soe work and cel-erae he areas where you have done
well. Le s a journey and one we are
ean o learn and each ro. v-
ery sngle experence we have we are
learnng hrough and eachng ro.
Learn well and lve n joy!.
July afrmation: I am safeto experience and express
my emotions.
-
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24
FinanCial Diane M. Willis
ow to Coto thrpt yo
the er lzard s no
coonly used durng he dvorce
process. many less-han-avorale
ers ay coe up when reerrng
o an ex, u lzard s no usually
one o he. i s ceranly no how
we see ourselves. e ay acually
peran o how we are operang aceran es.
the feld o ehavoral
scence has dscovered
here s a lzard o
sors n all o us ha
akes over whle were
under sress. course
we can all agree hadvorce s sressul.
there s a par o our ran, known as
he replan ran, whch conrols our
asc nsncs, ncludng our ear and
sress response. i s called he ayg-
dale, oherwse known as he lzard
ran. ou ay have heard o hergh or gh response. tha response
s creaed n hs poron o he ran.
o th bc of yo nc
i s very useul we are eng salked
y a ger, or we are walkng n a dark
alley and sense danger, even we
can see or hear . the aygdale
proecs us y allowng hese ascnsncs o kck no gear. i s wse o
pay aenon he har on he ack
o our neck sands up when were n
a parcular suaon.the aygdale,
our lzard ran, has pcked up on a
perceved danger ha we ay no e
conscously aware o.
the aygdale s also he area whereeoonal evens are sored. i a
slng pu a spder down your shr
when you were 10 years old, and he
even was parcularly rghenng, you
proaly sored ha even n your
aygdale. o even as an adul, you
hear he word spder you are ale o
The Lizard and Divorce
MOREINF
O
WheFnn
c
o
www.wilfn.co
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go rgh ack o he sae o ear you
experenced when you were en. ths
helps us reeer danger so ha we
auoacally avod ceran hngs wh-
ou havng o experence he aganand agan. We reac nsananeously,
whou havng o hnk aou .
lzd b nd b Food
the prole s ha n order or us o
reac nsananeously, he lzard ran
needs all our ran ood and energy
ocused on . When ha happens, he
area o he ran ha conrols raonalhough has no ran ood or energy
ocused on .
oeone who s eoonally dsraugh
or rghened s no lkely o e engag-
ng he raonal ran or usng raonal
hough. gan, has grea n a dark
alley, u no as useul when we need
our raonal rans o help us ake cru-cal fnancal decsons, or exaple.
rto b to th rc
Dvorce ay e one o he os sress-
ul evens n our lves, u he fnancal
decsons we ake durng ha e
ay e he os poran fnancal
decsons o our lves as well. We need
our raonal rans durng ha e. ive
seen people so engaged wh he lzardha hey are ncapale o akng good
decsons and n ac ay do hngs
hey laer regre.
i gh eel really grea o urn our exs
clohes on he ron lawn - a he e
- u we us agree ha s no par-
cularly raonal. is really he pres-
son we wan o gve our neghors? is
really a good use o our frefghers
resources when he neghors call o re-
por he fre? more poranly, s he
essage we wan o send our chldren?
lhough we know s he lzard ran
The amygdale is alsothe area where emotional
events are stored.
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26
n conrol n hose suaons, sayng, i
ddn ean o, was he lzard pro-
aly won e uch o a deense.
oons Can Cause bad Judgen
i encouner he consequences osress and rraonal decson-akng
n y dvorce pracce every day.
Clens are rghened, er and angry
and usually wh good reason. i o-
ally undersand ha, and have een
here ysel. Unorunaely i also see
how hose eoons cause he enredvorce process o og down.
large par o hose eoons are
ear-drven ecause o uncerany over
oney, fnances, udges, housng,
and wha he uure ay or ay no
hold. uge, crucal fnancal decsons
are ade a hs e and hey are no
easy o change once an agreeenhas een reached. gan and agan i
see woen n parcular operae ou
Divorce may be one of themost stressful events in our
lives, but the nancial decisionswe make during that time maybe the most important ..
-
8/9/2019 July 2010 Issue Women With Know How
27/44
o ear ecause o he uncerany o
her fnances. Whle suck n ha ear,
a es he dvorce process ay also ge
suck. wors, rraonal decsons ay
e ade or ers agreed o ha are nowell hough ou.
Fd Good hpt
i eleve everyone gong hrough a dvorce
needs a good heraps o help ha
person say alanced and work hrough
soe o he nevale anger and gre.
medaon and collaorave law can oen
reduce soe o he sress as well yshorenng he process and akng less
cosly han radonal lgaon.
in addon o hose avenues, s y
oservaon ha fnancal clary s aso-
luely crucal o akng good decsons.
the frs place o sar ha clary s o
have all fnancal acs and deals lad
ou, hen look a all opons and he con-sequences o hose opons, hen ake
raonal decsons. Jus gong hrough
ha process can acually help allevae
he ear.
mog t of th lzd b
person needs o know where hey
sand fnancally, see ha her uure s
ok and hey are fne, really fne. ncehey see ha, hey can ove ou o
he lzard ran, hey can ocus ore
on her uure and less on her panul
pas. they can roaden her horzons,
ecoe less ocused on everyhng her
ex says or does, and ge ou o he way
o he dvorce process.
the lzard ran can serve a very proec-
ve and poran purpose. bu we need
o ake sure s no akng over a o-
ens when we need o e raonal, cal
and reasonale. make sure you have he
clary and undersandng you need whregards o your fnances, and help keep
he lzard a ay!
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Make sure you have the clarity andunderstanding you need with regardto your nances, and help keep thelizard at bay!
-
8/9/2019 July 2010 Issue Women With Know How
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28
o h wog
c do fo o 17
. Wht xct
c do, d
wht d of c do o
pod o ct?
fnancal advsor s a proessonal
who works wh her clens o develop
a coprehensve, ongong approacho ones fnancal le. i s poran
o e o have a long-er relaonshp
wh y clens, one ha s developed
and nurured hrough he years as we
address he changes ha arse n her
lves whle sll keepng an eye on he
g pcure o wha her dreas are
and how o reach he. the servces
i provde nclude he plannng processas well as oerng producs ha ay f
parcular needs ro developng cash
reserves o nvesen anageen o
rsk anageen (nsurances) o workng
wh clens and her ax and legal
proessonals o fnd he es sraeges
n her ax and esae areas.
proFessional spotliGht Cristina Cassidy
Diane DavisCFP,CLU
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8/9/2019 July 2010 Issue Women With Know How
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a c do, o foc o
wog wth wo ct. Wht
t ot wog wth wo tht
tt o?
s a woan, i a sensve o knowngha any woen have een le ou
o he fnancal decson akng n her
ales. ths s unorunae, as any
woen have een hrough le evens
ha orce he o erace hs as a
par o her lves. uddenly, a woan
who hasn een nvolved n he fnances
fnds hersel as he readwnner and sole
fnancal care aker n her ales. i alsoalk o any woen who don eleve
hey can anage oney or know how
o nves . bu, ro y experence, i
would say ha os woen who have o
handle he day o day cash ow or he
household have an excellen handle on
oney anageen and jus need soe
educaon on undersandng how o ake
her oney work or he.
Wh dd o co to Chott,
d how og h o d h?i cae o Charloe n 1977 aer
arryng a nave Charloean n 1976.
W o w ttd
c? Wht d o to co
c do?inally, i was as an nglsh eacher or 17
years. i ecae a fnancal advsor aer
realzng ha eachng gh no provde
or y aly aer eachers salares n
C had een rozen or nne years n
he 80s. i coe ro a aly o socal
workers, eachers, nurses (i a he eldes
o 7 chldren) and wh y oher acng
open hear surgery or a second e n
1987, i el one o her chldren needed
o e n usness where here was he
poenal o an ncreased ncoe n casewe had o care or her. i also lked he
hough o helpng people se fnancal
goals and hen workng owards he as
i a a planner y naure. i have ound
ha y ackground n educaon lends
sel o helpng clens undersand he
producs ha are n he arkeplace and
helpng all y clens ake decsons ha
wll f wh her rsk olerance and values.i fnd os o y clens and woen i
ee are houghul and welcong o
fnancal noraon so ha hey can
ake he os nored decsons or
her unque fnancal needs. i s aou
denyng your dreas, developng he
confdence n anagng your fnances,
and growng he dollars o provde he
reedo o have he choces you desre.
o wt o h mt
nw. Do o hp dct o
wo ct ot c
t d how to tpt
c td, o do th co
to o d ot how to
ppoch t?
i do look a y poson as a source onoraon and educang y clens on
he varous opons and sraeges hey
have o reach her fnancal goals. i also
have clens who have he knowledge
u no he e o say conneced o
wha s avalale o he n he fnancal
arkeplace. i also provde he hsorcal
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8/9/2019 July 2010 Issue Women With Know How
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30
eory or he deals ha hey ay
have orgoen when hey sared her
plannng and sraeges. ths has proven
o very useul over he pas 18 onhs,
as people have een very eoonal wh
her fnances and her long-er eoryo he arkes has een los.
m oo ppochg
tt g. Wht d of dc
do o h fo wo who
ot to t?
Don wa unl you are ready o su
he paperwork gvng your copany your
rereen noce. Wheher you haveoney, or don, you should e workng
wh a proessonal fnancal advsoran
ojecve voce o ask quesons and help
you ake concree plans. Woen, and
en, need o ake he e o assess
where hey are fnancally, how uch
has een saved, and how uch wll e
needed o ee rereen needs. i also
cauon people o concenrae on whahey wll rere o; you know wha you are
rerng ro, u wha s he pcure you
have or your rereen years? nce
he ravel s done, how wll you spend
your e? ave you sared o develop
hose neress, rends, connecons
now? adly, i have seen soe people
who rere and a couple o years laer
say, i wsh i had waed. many es
hs s no ecause o a fnancal concern
u ore o a no havng developed he
neress o keep he occuped or a longrereen perod. Reeer, ooers,
healhy now, have he poenal o e
lvng anoher 25, 30-even 40 or ore
years. oees, hs s longer han her
workng years. i you spend a grea deal
o e plannng a wo-week vacaon,
shouldn a 25 year rereen perod
deserve as uch consderaon?
if o cod h d co
t, wht wod t ?
Fro a proessonal perspecve, ha
oney anageen would ecoe a
requred course n every school. too
any chldren do no ge hs gudance a
hoe and do no have a respec or he
ool ha oney s and how s earned
consequenly, he low savngs rae n ourcounry and he hgh de rae. Fro a
personal perspecve, i would lke o e
ale o ake a onh a a e o ravel.
Wht d of thg do o do fo
jot wh o w fo
th ofc?kng, capng, readng, ravel,
gaherng wh rends/aly, ar gallerycrawls, aendng chaer usc
perorances, heaer, e or sprual
work and pursus.
yo of oc
cot ogzto.
ot o cot ot
I believe we each haveSOMETHING TO OFFERback
to our communitiesand doing sois a way of expressing gratitude.
-
8/9/2019 July 2010 Issue Women With Know How
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d wh o th t pott to
gt od.
i eleve we each have soehng o oer
ack o our counesand dong so
s a way o expressng graude. ver heyears i have ended o gve y energes
o woens organzaons and eel i have
goen uch ore ro he experences
han hey ro y servce. lso, as a
ooer ysel, i a acvely seekng ou
y neress o know where i wll wan
o gve y e, energy and oney n
he uure.
yo w th cpt of th Five
sar: bt Ct stfcto
Wth mg awd fo 2008 d
2009. Wht th wd, d wh t
gct?i have een nored ha 2010 wll ark
he hrd year i have een chosen as a
eer o hs ls. ths s he resul o
pollng done y he pulshers o Charloemagazne. the ls represens less han
hree percen o he wealh anagers
n he Charloe area who have scored
hghes n clen sasacon. i eel hs
valdaes y coen o an ongong
relaonshp wh y clensand s nce
o know y clens value ha relaonshp
as uch as i do.
Wht th ot pott dc
o c g wo ot gg
th c ?s n anyhng else, woen need o
recognze ha a soe pon n her lves
hey wll e he sole person responsle
or her fnancal welare could e
he early sngle years eore arrage,
wdow hood laer n le, or ones spouse
ecoes dsaled. Consequenly, i would
wsh or woen o a a nu ake a
connecon wh a fnancal advsor whwho hey are coorale so hey have
he suppor necessary n geng her
fnancal aars n order and o e prepared
or he day hey need o anage hose
dollars. ur ales and rends ay e
well eanng n her desre o advse,
u hey ay e oo close o you o gve
ojecve, knowledgeale fnancal advce.
nd you ay no have el cooralegvng he he whole pcure and
hereore, he advce ay e napproprae.
a Wo wth kow ow, wh
do o th o d o
w ?
i would lke o connue o
nve coplex woen
no y pracce whoare coed o
reachng her fnancal
goals, desre a long-
er relaonshp wh a
fnancal proessonal, and
are recepve o workng wh a
cerfed fnancal planner praconer.
MORE
INFO
Fnncadvo
aepe
5200ParkRd.
Charlotte,c2
8209
704-522-6565
diane.davis@a
p.co
www.aerprise
.co
-
8/9/2019 July 2010 Issue Women With Know How
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32
relationships Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources
D m ezth, i d, i oft tct wth
dppotd, dgtd
o t cto o
g . mch of d
pt hpg th t th
tto, ttptg to c
th d t th ct.
aft f wod of th, how
do i t ow tto? itd of gg wo ho
wth d ttg tht
g o ftto d
o to po
tohp!
sc,
Jt Fd up
Dear JFU,
thank you or askng hs queson.
Unorunaely hs a very coon
prole oday and n all walks o le,
no only cusoer servce. s wh
any proles he soluon s usu-
ally sple, u he execuons has no always easy. ou are correc n
wanng o Rt our buons eore
gong ack no your non-work le.
Dong n-reses hroughou he day
would also e helpul or your nerac-
ons wh work parners, supervsors
and sasfed cusoers. eres one
you can do rgh now whle readng hs
arcle Drnk Waer.
o how do you go aou achevng
hese reses? s you know, here are
seps o helpng clens Rt her
uons. very good cusoer servce
progra has a syse o duse angry
cusoers. Reeer he sayng
whas good or he goose s good or
he gander.
the ollowng are soe o he ehods
and seps we each when workng wh
clens o prove relaonshps and
duse anger:
Frs, s val o reeer ha an-
Anger Button
MOREINF
O
s..a.r.reou
ce
704.535.5610
ino@starresou
rces.iz
-
8/9/2019 July 2010 Issue Women With Know How
33/44
ger clouds vson and pars judgen
ore han any oher eoon. the
angrer you are, he less ale you are o
reason, or coe o a logcal, nored
decson. o as soon as you recognzeha you have een rggered y anger
ake a deep reah and drnk waer.
our ody s reacng as well as your
eoonal nd. ll o your organs,
ncludng your ran, are srongly de-
penden on waer o uncon properly.
is how we are ul. i you sarve your
ody o waer you wll uncon elow
your es and you wll perpeuae hesress oh physcally and enally.
Drnkng waer s an poran sep o
Rt our buons, especally when
dealng wh anger.
ex ask yoursel whas he sory?
Whas akng you so upse? Wha hap-
pened a work oday ha has rggeredhs response? ssess he suaon. Un-
dersand ha he eoon o anger s an
First, it is vital to rememberthat anger clouds vision andimpairs judgment more than
any other emotion.
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34
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kncdndaocte
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1
Mum is the WordUsng a on-Dsclosuregreeent n your busness
leGal issues Mitzi Kincaid, Attorney at Law
ave you ever had a
good dea and coud
no wa o share wh
someone? ave you shared a
good dea wh someone ony
o have hem use your good
dea whou your ermsson?
ths onh i a explanng he on
dsclosure greeen (D asany o us know ), also called he
Confdenaly greeen, and how you
can use eecvely n your usness.
Ds are used n usness
every day when confdenal
noraon s shared
eween people or
usnesses. ondsclosureagreeens can proec
any ype o rade secre
or any noraon no
generally known, provdng
a copeve advanage.
owever, he use o Ds s no an
end n sel. the purpose o hese
agreeens s o creae a confdenal
relaonshp eween one person who
has a rade secre and anoher o
who he secre s dsclosed.
two tyes of Ds
there are wo ypes o Ds,
unlaeral Ds and laeral
(uual) Ds. unlaeral D san agreeen y one pary no o
dsclose he confdenal noraon
o he oher pary. the prose
s a one way prose and only
proecs he dsclosng pary n he
agreeen. n exaple o when o use
a unlaeral D s where an nvenor
wans o sell hs nvenon o a ajor
anuacurer. the nvenor shouldge he ajor anuacurer o sgn
hs D so he s proeced should he
ajor anuacurer decde o seal hs
confdenal noraon. laeral
or uual D s one where oh
pares are exchangng confdenal
noraon and oh pares receve
-
8/9/2019 July 2010 Issue Women With Know How
35/44
proecon under he agreeen. the
prose s a wo-way prose n
ha each pary can e lale o he
oher or dsclosure o confdenal
noraon. good exaple owhen a laeral D s used s when
here s a proposed erger o wo
usnesses. ach usness s sharng
noraon wh he oher and needs
o e proeced should noraon e
dsclosed nappropraely.
naera and Baera D
very usness owner should have asandard or o oh he unlaeral
and laeral D. these agreeens
are generally eween 2-3 pages and
should e sgned y all pares nvolved
n noraon sharng or recevng. ou
should conac an aorney o dra
your sandard docuens he frs e
and should consul an aorney any
e a pary wshes o negoae orody hese agreeens.
i a usness has eployees hose
eployees should also sgn a unlaeral
non-dsclosure agreeen when hey
are hred so ha hey undersand hey
canno dsclose copany confdenal
noraon such as cusoer lss,
prce lss and arkeng plans. theseeployee agreeens should e kep
n he eployees personnel fle.
gnaure before
informaon s hared
Reeer, always keep a sandard
unlaeral and laeral non-dsclosure
agreeen n your fles and ge anyonewho youre sharng confdenal
noraon wh o sgn he agreeen
eore you share noraon wh he.
i s a pleasure wrng hs colun
and i hope he noraon s useul.
i you have a usness relaed legal
queson, eal o e a kncad@
kncadandassocaes.co and i ayanswer n an upcong ssue o
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36/44
36
nense eelng o dspleasure. i s he
resul o eelng sreaed, njured, op-
posed o, or a eelng o eng wronged
or aken advanage o. ths s where
he physcal reacon o Flgh or Fgh
s cong ro. is a naural responsewhere adrenalne s secreed no he
ody n order o provde you wh he
energy you need o eher fgh or run
away ro he hrea. ow s a good
e o drnk ore waer.
i you are ale o recoun he deals o
he sory, ncludng your percepons o
he way hey occurred, you wll e aleo look a he way you look a your
cusoers coplans wh ojecvy
and n search o a soluon.
Go hrough he experence and ac-
knowledge oh he percepons haare accurae and hose ha are no. be
hones wh yoursel. s wh a cusoer
coplan, use phrases lke i see, i un-
dersand and connec wh he rusra-
on you ay e eelng n he oen
and say he words eher ou loud or o
yoursel i a eelng _________.
Look or places where you can agreeor algn. sk yoursel here were
2% ruh o hs suaon wha would e
rue? Wha aou he suaon can you
agree wh? Can you agree ha you are
angry ecause you have een nconve-
nenced? ow aou agreeng ha here
s a prole (no necessarly he pro-
le sel), and needs o e resolved?
the las o hs 4 sep ehod o dus-
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Have you seenThe new...
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If you starve your body of wateryou will function below your bestand you will perpetuate the stress
both physically and mentally.
-
8/9/2019 July 2010 Issue Women With Know How
37/44
ng anger s o apologze. ncerely. be
clear aou wha you are apologzng or.
Wh anoher, e cusoer, relave or
rend, you ay say ha you are sorry
o hear ha, or you are sorry ha hey
are no sasfed wh he servce orproduc. When coes o sel wha
can you sncerely apologze or? For
he pas wo weeks i have ound ysel
n exreely rusrang suaons ha
have een pushng on y nger buon.
today i gave ysel a sncere apology
ha i was oo red o deal wh anyore
or o push ysel o ry o do one ore
hng. i ook a nap.
my sncere apology o ysel wen
soehng lke, i sorry i ou o
energy o deal wh anyore rgh now.
then i ook a g sp o waer and lay y
head down on he pllow.
Reeer and reassure yoursel ha
hose negave neracons occurredwh cusoers, a work. the ore you
reeer ha was no your coworker
or your spouse or your es rend who
yelled a you oday, he ore requenly
you apply he syse enoned aove,
he easer wll e o Rese our bu-
ons when dealng wh nger.
10440 Park Road
Suite 200
Charlotte, NC 28210
T: 704.543.5508
F: 704.543.5509
www.thomasfamilychiro.net
Dr. Kandyce ThomasChiropractor
The last of this 4 stepmethod of diffusing
anger is to apologize.
-
8/9/2019 July 2010 Issue Women With Know How
38/44
38
entrepreneurship Fabi Preslar, President of SPARK Publications
iwt to h ct wth otht too o 10 to
dtd: e g
thg tht hpp o dot hp-
p o t o
ft, t o pot.
nd when coes o accolades and
kudos s all due o your sa, all-
ances and vendors.
i dscovered he frs par aer hng
a ruly rocky road n y usness
aou fve years ago. my cash
was a zero, y sa wasn
profale, i was exhaused
and no new clens were
cong no he usness.
i was ryng o do oo any
hngs ysel. i hred wha hopeul hear ha i could
ran an enry-level person wh
good poenal o e a op-producer.
beng an nrover, i ound every ex-
cuse no o go and grow y nework
and ee poenal new clens. the
ruh o he aer was, i jus needed
o ace he ac and realy ha everydecson i ade or ddn ake n y
usness was a rsk ha would aec
he nex oucoe. i youve een n
usness or any lengh o e, you
ay e prey clear on wha i shar-
ng. i no, hen who are you lang?
the reedy or a sa ha wasn pro-
ale was o no have he n y us-ness and o replace he wh exper-
enced proessonals. tha ove alone
gave e he capacy o rng n new
clens, whch n urn provded e wh
ore confdence and e o nework.
those changes generaed new clens
and he cash ow ssue was hen
resolved. the ajor sh was realzng
ha each glch, shorcong or alurewas y aul and noody elses.
r
i you are no a rsk aker, or you
crule when everyhng around you
ges shaered, usness ownershp
wll oughen you up or pu you under.
Its All Your Fault!if its our busness, its our Responslty
MOREINF
O
sarkuc
ton
704.844.6080
Fai@PRKpu
lications.co
-
8/9/2019 July 2010 Issue Women With Know How
39/44
nrepreneurs and usness owners are
rsk akers. tha eans you arac and
creae rsky opporunes. the only sure
hng n a rsky opporuny s ha wll
al or wll succeed. Choose wsely.
racng rsk s he es par and he
wors par o enrepreneurshp. i ade
a sall decson lke hrng he wrong
eployee and nex hng i knew id
upse clens, lown hrough y le sav-
ngs, and had no e and energy o ne-
work o rng n any new clens. noher
e, i ook a rsk nerrupng a senorlevel execuve a a neworkng even o
ask or hs usness. everal weeks laer
i go a sgned, wo-year conrac or a
agazne wh a ajor unversy.
Ct
the second par o he secre s ha you
should celerae all o , regardless. the
good pars are exclaaon arks, whlehe ad are sply kcks n he head, gu
and u o help you ake eer, newer,
ore nnovave soluons and decsons.
Wha ive coe o realze s ha every
experence, good or ad, s par o he
sory ha helps old us no he ypes o
usnesswoen we are and he ypes o
usnesswoen we wsh o ecoe.
Chances are, you ddn creae your
successes alone, (even whle you ac-
cep deeas as your own). harng
your successes wh acknowledgen
o hose who helped you ge here wll
srenghen he pah or ewer uure
alures and any ore successes. ou
ay choose o accep hs phlosophy orno. i dd. nd generaed a grea sh
o accounaly and graude whn
e. Who are you lang?
Sharing your successes withacknowledgment of those whohelped you get there will strengthen
the path for fewer future failures andmany more successes.
Attracting riskis thebest part and the worst
part of entrepreneurship.
-
8/9/2019 July 2010 Issue Women With Know How
40/44
40
marketinG Karen L. Dortschy, Sandbox Solutions
Wh o th of
d, do o foc o
th cop , th
ogo, how th ogo oo o g,
o how th podct o cop
dtd? mot pop do.
cually, one o he os overlooked
pars o a copanys rand s Cus-oer ervce. tha one par can
easly creae cusoer loyaly and
ravng ansor suddenly end a
good relaonshp.
thnk aou las e you
walked no CCs Pzza.
Wha do you hear rgh
away? oong, rendlyWelcoe o CCs! ro he
anager or eployees. oure -
edaely welcoed and have a posve
oulook aou your experence here.
ow consder he las e you walked
no __________(fll n lank) as-
ood resauran where he sullen and
unrendly clerk uered may i ake
your order no he cash regser. o
a posve frs presson!
yo n Gt scod Chc
to m Good Ft ipo
Cusoer servce defnely sars wh
a cusoers frs presson. Ree-er he old sayng, ou never ge a
second chance o ake a good frs
presson? is even ruer oday.
Do poenal cusoers or clens call
your usness phone, and hen ge
sujeced o a yrad o navgaonal
choces? Press 1-7 or hs, press 4-8-3
or ha, o reurn o he an 1s org-nal enu, press 3-9-8-4. ths sn a
grea way o creae a good frs pres-
son. r, do you have a prograed
on-hold essage ha consanly
repeas, or plays annoyng usc? r,
do you or your eployees pck up he
phone and ark her nae no he
Customer Service CanMake or Break Your Brand
MOREINF
O
sndoxsout
on
704.201.3354
www.inoura
ndox.co
-
8/9/2019 July 2010 Issue Women With Know How
41/44
ouhpece? is easy and nexpen-
sve o provde phone equee, eal
equee and general councaons
equee ranng o everyone n your
organzaon. is poran o have con-ssency n how phones are answered,
how eals are answered, even how he
sgnaures a he oo o he eals
look. Conssen, proessonal and
pole councaons go a long way n
renorcng your rand and deny.
b Chgd
in he pas, cusoers ddn haveany opons when cae o dong
usness, and soe usnesses ook
advanage o ha ac. Gone are he
days when a usness owner could
lose a cusoer wh lle worry aou
repercussons. today, your opons
aren led o he corner grocery,
phone copany or he local elevson
and applance sore anyore. i a us-ness doesn lve up o your expeca-
ons, you can go elsewhere whou
any prole. usness prospec can
check ou your copeors wh jus a
ew clcks o he ouse, and a dssas-
fed cusoer can ake her usness o
anoher copany jus as as.
Dssasfed Cusoers tell hersin he pre-inerne days, usness owners
and usness expers used soe rules o
hu o rend heselves and oher
usnesspeople ha dssasfed cuso-
ers pose a danger o a usness.
sasfed cusoer old one o hree
people aou a good experence a a
usness, sore or resauran.
dssasfed cusoer old aou en
o welve people aou he experence.ven hen, hose negave sores ha
people passed on o each oher ser-
ously eroded a rand, regardless o
how conssenly he copany logo
was used or how uch he copany
spen on adversng or sponsorshps.
today, a dssasfed cusoer ay sll
ell he ad cusoer servce sory
aou a dozen es, u shes noellng one person over he ack ence.
-
8/9/2019 July 2010 Issue Women With Know How
42/44
42
ow, she could e ellng housands
o people each e she recouns he
sory. Ules such as twer, Face-
ook, dscusson oards, inerne
orus and charoos ake easyo ell he world aou an nurang
experence wh a copanys rude or
lazy eployees.
in he neres o proecng her
rends and aly, recpens o he
sory pass along he warnng, whch se-
rously aecs a copanys age and
rand alos edaely. bad exper-
ences go vral whn oens. take a
ew oens o check ou
www.my3Cens.co,www.PssedConsuer.co,
www.PlaneFeedack.co or
www.elp.co o see housands o
coplans or o check records o any
copany, produc or resauran.
Cusoers also fnd oher ways o
coplan ha are jus as daagng o a
copanys rand. Phllp Van oosersook, Wlles Way, explans he -
porance o provdng good cusoer
servce, and he daage poor cus-
oer servce can do o usnesses.
Consder he sory he relaes aou
he sgn. oeone placed a sgn on a
very usy srech o hghway o ell he
world ha he ade a sake when
he ade a $13,000 purchase ro a
ceran auoole dealer. Van ooser
esaed ha he sgn gahered aou
hal a llon exposures n he approx-aely sx weeks was here. then
was replaced y a gger, eer sgn.
i takes 200 o make Up For ne
i akes aou 200 grea servce
sores o ake up or one horrle
servce sory, accordng o Phllp Van
ooser n hs ook, Wlles Way. tha
eans you need o work hard o en-
sure your produc, your copany andyour rand oer conssenly posve
experences or cusoers ro he
frs presson hrough every sep o
your neracons wh he.
there are ore han 200 grea servce
deas o help you sar provng your
cusoer servce; here are hree:
Provde phone councaons gude-lnes o everyone n your organzaon.
nsure everyone has conssen, proes-
sonal sgnaures n her eals, and
undersands eal sandards lke t
UiG CP.
Respond o eals and phone calls
whn 24 hours whenever possle, even
s o a sales rep o say no hanks.Proessonals and cusoer servce
go hand-n-hand n uldng your rand.
o when you hnk o a rand, s ore
han how he logo looks on a sgn or
rochure. is also cusoer servce,
ro he frs presson on.
So when you think of a brand, itsmore than howthe logo looks on a
sign or brochure. Its also customer
service, from the rst impression on.
-
8/9/2019 July 2010 Issue Women With Know How
43/44
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LNC 0309 Cover Sig.indd 1 /18/09 :49 PM
your vision...
Kroghie, withMaggie, after asuccessful duck
hunt at LakeMattamuskeet, N.C. in2004.
t t tKroghieAndresenhasenjoyedhunting
andtheoutdoorssincehisearlyteensin
eastern orthCarolina.Hiswaterfowlhuntingexperiencesbeganwhenheshottwolesserscaupfromastakeblindinthemouthof athCreekattheageoffteen.incethenhispassionforhuntinghasgrownandourished.
KroghieworkedasabankerforFirst
nionational ank,now achovia,forthirtythreeyearsbeforeretiringin200.Toughhisworkhadnoconnectionwithhunting,hecontinuedtopursuehishobbyduringsparetimeawayfromwork. hilelivinginaleighin1979,hiswife oss,boughthimhisrstdecoytodecorate
theirnewden.Tisstartedacollectionthathasgrownintoover1,100orthCarolinadecoys.Anearlydecisiontolimithiscollectiontoack ay,Virginia,and orthCarolinadecoysledtoaveryspecializedcollection.Kroghiealwaystried
todocumentthehistoryandprovenanceofhisdecoys.Telackofinformationonmany
orthCarolinadecoysledhimtoresearchmanypreviouslyunidentiedcarversaswellasthosethatarewellknown.Tisresearchandthirtyyearsofcollectingdecoyshaveculminatedwiththisbook.
Kroghiereceiveda ..degreeinCivilEngineeringfromTeCitadelin1966andan AfromEastCarolinaniversityin1971.HeandhiswifecurrentlyresideinCharlotte,.C.Tey havetwogrownchildren,ClarkandHailey.
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