July 2010

// CHICAGO: 1 CITY 5 WAYS

// TALK SHOW WITH CYRUS' JONAH HILL

// LIVING LARGE IN LAS VEGAS

Industry hotshots weigh in on creativity,

technology and subservient chickens.

The Mad, Mad World of

Advertising

Mad Men Off the ClockJohn Slattery and Christina Hendricks cut loose

JULY 2010

JULY 2010

2 July 2010 deltaskymag.com

On the cover: John Slattery and Christina Hendricks photographed by Jeff Lipsky for Stockland Martel at The Standard, Los Angeles. For additional credits, see page 101.

60 The Mad, MadAdvertising World Agencies have skipped the bounds of Madison Avenue,

TV, print, even the real world. The industry’s current

hotshots weigh in on creativity, technology, viral

campaigns—and where advertising is headed today.

68 Meccas of Marketing Times Square, Piccadilly Circus, Hachiko Square and the

Sunset Strip, by the numbers. The medium is the

message here.

72 Fame Exchange Comedians Eddie Izzard and Paul Provenza riff on standup, the state of the

art in the United States versus England and Provenza’s new Showtime

program, The Green Room with Paul Provenza.

54 Mad MenThe ego-driven, lust-fueled, martini-swillling ad agency

of AMC’s hot series hit a pop culture nerve, and it’s aim-

ing to do it again. Two of the show’s stars, John Slattery

and Christina Hendricks, talk hair color, career paths and

what makes their characters tick.

81 1 City/5 Ways: ChicagoWorld-class art, architecture, shopping, restaurants, hotels, museums and a lot

of jazz. There’s nothing “second” about this city on Lake Michigan.

6283

70

Features

60


JULY 2010

Wheels Up

103 In-Depth // EntrepreneurshipThe latest trends, plus three noteworthy innovators.

113 In-Depth // Education Sustainability is sweeping college campuses nationwide.

H�PLUS:

11 The View from Here

14 Editor’s Letter/Contributors

42 Talk Show From mainstream to indie, comedy sidekick Jonah Hill

adds two summer comedies to his repertoire.

50 Great Escapes Since what happens in Vegas stays in Vegas, better

get the best bets on what to do and where to go. Plus

fi ve more global draws.

17 The World Takes Flight Why the Michelin Man hit the road.

18 TRAVEL What’s in advertising star Mary Wells

Lawrence’s bag; Iconic art director George Lois’ favorite street—

Madison Ave.; São Paulo with Nicholas Gill; Restaurateur Sean

McCusker’s New Orleans soundtrack; The best of Mexico City’s airport;

10 don’t-miss live sporting events; Historic hotel makeovers.

26 BUSINESS 5 Minutes with Donny Deutsch;

Martha Stewart Living’s Charlotte Beers takes Manhattan; TV

commercials by the numbers; Gotta have a Nokia N8 smartphone;

Reading Young World Rising; The Rash Report.

32 LIFESTYLE Everybody’s talking about green rooftops;

Joan Cusack and Cookies for Kids’ Cancer; Sperry Top-Sider turns 75;

Starting up beach handball; Brand names we love; Tokyo style.

38 The Hot List

40 CityliciousGlobal happenings this month.

More 85 DiningWhere do the gray fl annel suits hang these days?

Andrew Zimmern on three adland favorites.

148 GamesCrossword, Sudoku, Sky Kids.

152 Last LaughCatherine Price, author of 101 Places Not to See Before You Die, will not

be heading for the “White Shark Café” anytime soon.

121 30,000 FeetIn-fl ight Entertainment; Tunes; Drinks + Eats; Fleet; At Your Service; SkyMiles; Route Maps; Terminal Maps; U.S. Arrival Forms

18

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[\ckX%Zfd&Z_\ZbZXi[

/..$JLEKILJK

Jayne Haugen OlsonEDITOR IN CHIEF

Geoff KinseyDESIGN DIRECTOR

Sarah ElbertEXECUTIVE EDITOR

Deborah Caulfield RybakSENIOR EDITOR

Jason Oliver NixonGLOBAL LIFESTYLE EDITOR

Steve MarshSENIOR WRITER

Erin Gulden ASSOCIATE MANAGING EDITOR

Elizabeth DoyleASSOCIATE EDITOR

Marni Golden, StarworksCONTRIBUTING BOOKINGS EDITOR

Rudy Maxa, Andrew ZimmernCONTRIBUTING EDITORS

Jean Marie HamiltonSENIOR COPY EDITOR

Anya BritziusASSISTANT EDITOR

Kara EliasonSPECIAL SECTIONS EDITOR

Hannah MartineONLINE EDITOR

Amanda Hoffstrom, Maija SaulitisINTERNS

Amy Ballinger, Ted RossiterART DIRECTORS

Theo JohnsonASSISTANT ART DIRECTOR

Rolaine OssmanPHOTO EDITOR

Robb Mitchell DIGITAL IMAGING TECHNICIAN

Frank SisserDIRECTOR OF PROJECT MANAGEMENT

Jonathan BensonPRODUCTION MANAGER

Bea JaegerDIRECTOR OF CIRCULATION & ONBOARD DISTRIBUTION

Colleen PuentNEWSSTAND SALES

Kevin DunnDIRECTOR OF DIGITAL OPERATIONS

DELTA AIR LINES

Tim MapesSENIOR VICE PRESIDENT–MARKETING

Judd HooksPRODUCT MANAGER–SKY MAGAZINE

We appreciate knowing about your Delta Air Lines travel experience. If you have comments, suggestions or compliments, please contact us through:

Website: delta.com; Phone: 404-715-1450; Fax: 888-286-3163 in the U.S. and Canada; Fax: 404-773-2102 in all other areas. For other information regarding Delta Air Lines, call 800-DELTA411

For questions or concerns relating to distribution of Sky magazine, please contact Lissette Alvis: [email protected]

Send letters and questions about editorial to [email protected] or to Delta Sky Editor, MSP Communications, 220 S. Sixth St., Suite 500, Minneapolis, MN 55402. Writers guidelines are available at deltaskymag.com

© 2010 Sky is published monthly by MSP Communications and Delta Air Lines. Publisher reserves the right to reject all advertising material. Publisher does not accept unsolicited manuscripts, art or photographs and cannot return unsolicited materials. Written permission from MSP Communications is required to reproduce any part of this magazine. The opin-ions of the personalities featured in Delta Sky do not necessarily express those held by Delta Air Lines or MSP Communications.

Individual copies or back issues: $8 in the U.S., $16 non-U.S. Annual subscrip-tions are $75 in the U.S., $150 non-U.S. Send check or money order to MSP Communications, Delta Sky Reprints, 220 S. Sixth St., Suite 500, Minneapolis, MN 55402 or e-mail [email protected] for information. Subscrip-tions to the digital magazine are free and available at DeltaSkyMag.com.Visit: www.greatsteakofna.com

The last of

the great

independents.

The owner/

operators who

give not only

fine beef but

their hearts as

well.

The Independent Retail

Cattleman’s Association

557 Mt. Pleasant Road

Kingston Springs, TN [email protected]

Malone’sLEXINGTON, KY....................859.335.6500Proprietors: Brian McCarty & Bruce Drake

www.malonesrestaurant.com

Metropolitan GrillSEATTLE, WA.........................206.624.3287Proprietor: Ron Cohn

www.themetropolitangrill.com

Gene & GeorgettiCHICAGO, IL.........................312.527.3718Proprietors: Tony & Marion Durpetti

www.geneandgeorgetti.com

St. Elmo Steak HouseINDIANAPOLIS, IN.................317.635.0636Proprietors: Steve Huse & Craig Huse

www.stelmos.com

III ForksDALLAS, TX............................972.267.1776Proprietor: Chris Vogeli

JACKSONVILLE, FL................904.928.9277Proprietor: Curtis Osmond

www.iiiforks.com

Manny’sMINNEAPOLIS, MN................612.339.9900Proprietors: Phil Roberts, Peter Mihajlov

& Kevin Kuesterwww.mannyssteakhouse.com

Grill 225CHARLESTON, SC................843.266.4222Proprietor: Nick PalassisExecutive Chef: Demetre Castanas

www.grill225.com

Benjamin Steak HouseNEW YORK, NY ..................212.297.9177Proprietor: Benjamin Prelvukaj

Chef: Arturo McLeodwww.benjaminsteakhouse.com

McKendrick’s Steak HouseATLANTA, GA.......................770.512.8888Proprietors: Claudia & Doug McKendrick,

Rick Crowewww.mckendricks.com


NORTHEASTRifka Zacharia

908-389-0420 [email protected]

SOUTHEASTJanice Kilpatrick

[email protected]

FLORIDA & CARIBBEANAdam Richter954-894-7308

[email protected]

MIDWEST & CENTRAL Steven Newman

312-494-1919 [email protected]

MICHIGAN Scott Miller

[email protected]

MINNESOTA Traci Auger

[email protected]

WEST COAST, NORTHWEST, SOUTHWEST & MEXICO

Kim Abramson415-705-6772

[email protected]

SPECIAL SECTIONSColleen Pruyn612-373-9633

[email protected]

THE AMERICAS

CANADAAllan Bedard416 679 9600

CENTRAL & SOUTH AMERICAAdam Richter954-894-7308

ASIA/PACIFIC

JAPANHideo Nakayama, Anna Tomizawa

81 03 3479 6131

AUSTRALIASonia Bonner

61 2 9252 3476

KOREAJoane Lee, MS Kim

82 2 3702 1740

INDIASharmila Devnani

91 22 2204 8890/ 2282 4842

MIDDLE EAST

DUBAINicky Dawson971 4 342 2112

SOUTH AFRICA/AFRICA

Gisela Albrecht27 11 234 9875

LONDONBen Smith, Nicolas Devos,

Donia Baddou 44 207 381 9007

FRANCEVeronique Chuette,

Nicolas Devos, Virginie Aarab33 1 40 13 00 30

ITALYLucia Colucci

39 02 3653 4433

SWITZERLANDMarcel Wernli41 61 319 9090

SCOTLAND Grant Gorrie

44 131 555 7414

IRELAND/SPAIN/RUSSIAKate Thomas

44 207 659 5567

GERMANYStephan von Dahlen

49 211 887 1353

GREECE/CYPRUS/TURKEYNikos Karambinis 30 210 69 15 650

BENELUXMarjan van Hal31 20 5473557

SCANDINAVIAAnita Wollroth

Catarina Berggren 46 8 797 03 47

NATIONAL

INTERNATIONAL

Natalie BushawDIRECTOR, MARKETING &

COMMUNICATIONS

Carsten Morgan DIRECTOR, CITY &

REGIONAL SECTIONS

Traci AugerDIRECTOR, SPECIAL SECTIONS

Marialice P. HarwoodPUBLISHER

Mary Beth HachiyaSALES ASSISTANT MANAGER

Lauren PeytonASSISTANT MARKETING &

RESEARCH MANAGER

Katie Shaw DIRECTOR, CREATIVE MARKETING

SALES & MARKETING

ADVERTISING SALES CONTACTS

Phone: 612-313-1788 | Fax: 612-313-1798deltaskymag.com

[email protected]

MSP COMMUNICATIONS

Dwight D. OppermanCHAIRMAN

Vance K. OppermanCHIEF EXECUTIVE OFFICER &

GENERAL COUNSEL

Nathaniel Opperman CHIEF OPERATING OFFICER

Gary JohnsonPRESIDENT

Deborah L. HoppVICE PRESIDENT, PUBLISHING

Mary K. AuthierVICE PRESIDENT,

PRODUCTION & DESIGN

Jayne Haugen OlsonVICE PRESIDENT, EDITORIAL

Anne PinneyGROUP PUBLISHER

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deltaskymag.com July 2010 11

The View from Here //

Embracing InnovationTECHNOLOGY IS MAKING TRAVEL EASIER AND MORE PERSONALIZED FOR OUR CUSTOMERS.

e’re in the thick of the busy summer travel season, with Delta customers jetting to more than 358 destinations in 66 countries across six continents. Along the way, ad-

vances in technology continue to make travel easier. From the moment you book a reservation to the mo-ment you reach your destination, the experience is more interactive and more personalized.

// Today, a multi-platform information system is available through your computers and mobile devices, as well as at Delta airport kiosks. At delta.com, you can book, manage and change your Delta reservations quickly and easily. Text messages provide the latest information on the status of your flight. Your Blackberry, iPhone or other smart phone lets you check in fom anywhere, choose or change your seat assignment and present an electronic boarding pass at security in many airports.

// SkyMiles® members can manage their account online—checking accrual of miles and Rollover Medallion Qualification Miles, gifing miles, booking Award Travel without fees and redeeming miles for a multitude of benefits. We are re-engineering the online Award calendar to make it easier to find and redeem Award seats, and we expect this experience to be vastly improved H

W

The Internet flies Delta! Wi-Fi is available on more than 500 planes, so you can work, play and stay in touch on nearly 2,000 flights daily.

2,000

On the Fly //Use your new iPhone 4 to check the status of your flight, check in, change your seat assignment or even—in select airports—present an electronicboarding pass at security.

The View from Here // What’s New in July


by November 2010. Technology today makes it possible for Delta to recognize Diamond Medallion® members—who have earned even more benefi ts as Delta road warriors—when they log in online, check in and travel through the airport. In the coming months, technol-ogy will ensure that more preferred Economy Class seats are reserved for our most f equent travelers to better guarantee you have the best seats available on all Delta and Delta Connec-tion® fl ights. Upgrades for SkyMiles Diamond, Platinum and Gold Medallions fl ying on domestic Award redemptions soon will be fully automated. Check out delta.com/whatsahead for more information.

At the airport, kiosks make checking in for your fl ight a breeze, even if you want to change your seat assignment. Delta kiosks recognize consumer or Business Gold, Platinum or Reserve Delta SkyMiles credit cards f om American Express, allowing cardholders to check their fi rst bag f ee and save up to $50 per person (for up to nine people in your reservation) round-trip.

Technology throughout many of our airports makes it easier to print new boarding passes and meal and hotel vouchers when your fl ight does not depart as scheduled. Through delta.com, we also are making it easier for you to contact us af er your fl ight to provide feed-back on your experience and receive assistance f om Delta’s Customer Care team.

We continue to invest in the onboard experience with the installation of personal, on-demand entertainment systems. Many Delta customers are surfi ng the Internet f om the sky, with Wi-Fi now available on nearly 2,000 daily domestic fl ights.

Flying has never been so full of opportuni-ty—f om being productive and entertained to being connected to the world even as you fl y high above it. We look forward to continually bringing you the latest innovations.

Thank you for fl ying with us.

Sincerely,

Richard AndersonChief Executive Offi cerDelta Air Lines

Standup GuysIn this month’s Fame

Exchange, comedians

Paul Provenza and Eddie

Izzard discuss comedy in

the United States versus

the United Kingdom and

Izzard’s recent appearance

on Provenza’s new Show-

time series. See page 72.

*

Meet Me in Manhattan!If you’re on a quest for delectable dining in

Manhattan, SkyMiles Platinum Medallion member

Daniel Yu of Demarest, New Jersey, recommends

Picholine and Gotham Bar and Grill. Advertising

guru Charlotte Beers shares her

Manhattan favorites on page 28.

Classic KicksElevated to an American

classic by JFK, the Sperry Top-

Sider this summer celebrates

75 years as the perfect boat

shoe for land or sea. See

History Lesson on page 32.

Meccas of MarketingLondon’s Piccadilly Circus is

just one of the bright, bustling

hubs of conspicuous consump-

tion around the world.

See more “Meccas of

Marketing” on page 68.

1 City 5 Ways: ChicagoGlobal lifestyle editor Jason Oliver Nixon jetted to Chicago to fi nd the best places to eat, sleep and play in the Windy City. His favorite spot? The wildly historic bar at the Drake Hotel’s Cape Cod Room. “It’s a time warp that takes you back to the days of the three-martini lunch,” notes Nixon. “Perfection.” See page 81.

In May, Delta was the present-ing sponsor of the 2010 Major

League Baseball Civil Rights

Game in Cincinnati. The weekend honors those who fi ght for equality on and off the fi eld. Read more on page 121.

Relay for Life Employees from Delta and the Minneapolis–St. Paul International Airport lace up their walking shoes this month for the fi rst-ever Relay for Life at an airport. All proceeds benefi t The American Cancer Society. July 22. relayforlife.org/deltamsp

Private Jet Service The award-winning comfort and convenience of private jet travel on Delta AirElite meets Delta Air Lines’ extensive network and unmatched service. Delta AirElite customers earn instant Diamond, Platinum or Gold status upon purchase of a fl eet membership and earn Medallion Qualifying Miles for each charter trip. airelite.com

Asia Bound!Save $100 on air and escorted tour packages to Asia, plus earn 10,000 bonus miles! Visit the Deals section of deltavacations.com or contact a travel agent. Not sure what to pack? See page 34 for our Style Inspiration this month: Tokyo.

*

South AmericaNicholas Gill combed the streets

of São Paulo to discover how Brazil’s fl avors and contemporary

cooking styles make for some killer eats. See page 22.

Georgetown

Caracas

Bogotá

Quito

Guayaquil

Lima

Santiago BuenosAires

São Paulo

Rio de Janeiro

Brasília

FortalezaManaus


Jeff Lipsky

Lipsky is a lifestyle/celebrity photographer who lives in Venice Beach with his wife and three children. Favorite Destinations: Telluride, Colorado, and Kyoto, Japan. Telluride because of its mountains and endless bump runs. Kyoto for its culture and amazing food.Home Base: Venice BeachStory: “Mad Men Off the Clock,” p54

Justin Krietemeyer

Krietemeyer, an illustrator and cofounder of the Los Angeles-based National Forest Design, created the opening illustration for this month’s advertising feature. Founded in 2002, National Forest’s client list includes Coca Cola, Urban Outfitters, Burton and Showtime.

Favorite Destination: ParisHome Base: Los AngelesStory: “The Mad, Mad World of Advertising,” p60

Stuart Elliot

A columnist for The New York Times since May 1991, Elliot writes the paper’s advertising report as well as other news articles and features. He also writes a weekly e-mail newsletter, In Advertising, for The New York Times website and contributes to the Media Decoder blog.Home Base: ManhattanStory: “The Mad, Mad World of Advertising,” p60

Michael Kaplan

Kaplan is a journalist who writes for publications such as Wired, Details and Cigar Aficionado, for which he covers gambling each issue. He is coauthor of Aces and Kings: Inside Stories and Million-Dollar Strategies from Poker’s Greatest Players.Favorite Destination: BaliHome Base: BrooklynStory: “Great Escapes,” p50

Elizabeth Doyle

This month, associate editor and resident style guru Liz Doyle spent a few hours on an LA rooftop with Christina Hendricks. Between wardrobe discussions, the two shared their love for the “mock-rock” band Garfunkel and Oates. When she isn’t assisting on cover shoots, Doyle curates colorful goodies for the monthly Style Inspiration page.Favorite Destination: LondonHome Base: MinneapolisStory: “Mad Men Off the Clock,” p54

Contributors //

wrote this month’s column the old fashioned way: with a Uni-ball and a notebook. I still find creative fulfill-

ment in the pen-to-paper process. (Maybe it exercises different “muscles.” I’m sure someone, somewhere, has studied this.) I also sketch. A lot. However, an artist I am not. My sketches are of the lopsided rectangle variety, representing spreads of magazine pages as I “visualize” how much space a photo will take up, or where a “sidebar” or “ticker” will run along a page. I can’t tell if our team appreciates it or tolerates it, but I’m lef feeling confident that we’re starting our creative dialogue on the same pages. Literally.

I landed in the magazine business, but I entered college in the ’80s with a desire to be an advertising copywriter. Frankly, I didn’t know much about advertising. Darrin Stephens fom Bewitched was the closest I got to knowing someone in the ad biz. So though I checked off the boxes of prerequisite journalism classes, I also studied persuasion in writing, design concepts for communication and consumer behavior. Little did I know that by the time I reached a corner office, magazines would be “packaged” and magazine covers would be designed to “sell” on newsstands with blurbs that “benefit” the reader. And that the decisions we make for stories, art and even our editing would be guided by the mission of our brand. Mad Men may take place in the ’60s, but some of the basics about how we connect with audiences haven’t changed much at all.

what’s on

deltaskymag.com

Editor’s Letter //Jayne Haugen Olson

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Win a trip to New York during Fashion Week! Visit deltaskymag.com/fashionweek for your chance to win a trip for two to New York courtesy of Sky, Delta Vacations and Macy’s. Plus, receive a $1,000 shopping spree at Macy’s Herald Square.

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Some of the best rides have nothing to do with roads.

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Lake OuachitaLake Chicot > Magic Springs & Crystal Falls

See what consumers are saying about the unmatched toughness and reliability of Fellowes® 100% Jam Proof Shredders. Read all reviews at www.fellowes.com.


The world takes fl ight Travel 18 // Business 26 // Lifestyle 32

+ Read more about the creative minds behind popular campaigns, starting on page 60.

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Salt Lake TempleUtah

Oasis of the Seas

The BahamasThe White House Washington, D. C.

White Rhinoceros Africa

Great Whites //More big white things around the world.

The MatterhornSwitzerland/Italy border

Before carbon was added to rubber as a

preservative, tires were gray-white/translucent

beige, hence the Michelin Man’s color.

The company’s original tag line, Nunc est

bibendum!—Latin for “Now we must

drink!”—suggested Michelin tires “drink

up” obstacles, thereby creating a safe roadway.

In Spanish, michelín has acquired the

meaning of the fold of fatty fl esh around the waist—a “spare tire.”

André Michelin published the fi rst

Michelin Guide in 1900 to help drivers maintain

their cars, fi nd decent lodging and eat well

while touring France.

Know Your

TrademarksIntroduced in 1898, the Michelin Man—

aka Bibendum—is one of the world’s oldest trademarks. In response to the

lifestyle of the time, French cartoonist Marius Rossillon’s original tire-clad giant

sported pince-nez and a cigar. Today’s decidedly more fi t and trim Michelin

Man appears more superhero than Sunday driver, but remains one of the world’s most-recognized brand icons.


THE BAG: Traveling has become more diffi cult, so I have engineered a solution for myself—all black. I buy black luggage that looks like inexpensive nylon (it’s never a designer name) as it is less likely to be stolen and is lightweight. I hang dangles on it that I fi nd on my travels to help me identify it.

TRAVEL UNIFORM: I travel in a black wool jersey pants and top set designed by Zonda Nellis in Vancouver that is smart enough for me to go to lunch in after my fl ight. Plus a Longchamp bag that, when unfolded, could carry an elephant.

PACKING PHILOSOPHY: I don’t ever worry about forgetting something—I know that if I am surprised and need something, I can always buy it. And I have learned to travel with clothes that are almost wrinkle-proof. It has taken me years to learn how to be so architectural and disciplined about packing, but I fi nally have it down.

WHEELS UP //

TravelD e s t i n a t i o n s , g e a r a n d i n s i d e r s e c r e t s .

What’s in My Bag //

Mary Wells Lawrence, Advertising Legend

Mary Wells Lawrence trail-blazed her way through a male-dominated advertising

industry in the 1960s and ’70s. As founder of Wells Rich Greene, Wells Lawrence

was the fi rst woman CEO of a company listed on the New York Stock Exchange,

the youngest member to be inducted into the Copywriters Hall of Fame (now

the One Club’s Creative Hall of Fame) and the highest-paid female executive in

the advertising industry. Among her fi rm’s memorable slogans: “Plop, plop, fi zz,

fi zz” and “Raise your hand if you’re Sure.” —J. O. N.

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The Best Of //

Mexico City Airport

Mexico City’s Benito Juárez International Airport, originally constructed as a military air base in 1928, is both Mexico’s and Latin America’s busiest jet port, serv-ing some 24 million passengers each year. The airport’s sleek and modern Terminal 2 opened in 2007. With artfully perforated concrete walls, a glass roof and plenty of amenities, the terminal serves as a nice retreat outside of Mexico’s 10th-most-populous city.

Comfort Zone // Terminal 2 houses a Starbucks outpost, so you can get a skim latte and muffi n prior to your fl ight back to the States. There’s also a 7-Eleven, Chili’s and Sbarro. If you’re looking for a Cinnabon or Dunkin Donuts, you’ll have to head for Terminal 1.

Shopping // Peruse the biker wares at the Harley-Davidson store or shop small boutiques for some one-of-a-kind handicrafts.

Bonus // Keeping with the times, the airport off ers free Wi-Fi service.

Check In // No need to worry about layovers. Catch some z’s at Terminal 2’s NH Aeropuerto T2 Mexico hotel, a modernist structure boasting a cutting-edge design and a stunning white-on-white pool deck. The cocktails at the hotel’s bar are especially colorful.

AIRPORT CODE: MEX

MILES FROM THE CITY: 4

SONY E-READ-ER: I carry it wherever I go.

WON’T TRAVEL WITHOUT: I love trench coats (par-ticularly Armani). I carry a black or silver version that looks just as good during the day as it does in the evening.

WARDROBE MUST-HAVES: Calvin Klein fl ats, Chanel or Louis Vuitton heels for night, a Hermès necklace and Tiff any & Co. earrings designed by Frank Gehry.

Wells Rich Greene created this iconic campaign for New York State.


On Our Radar //

Hotel Redux

1 NEW YORK: Richard Gere and Carey Lowell own Bedford’s ultracomfortable Bedford Post. Thanks to a massive restoration, the long-dilapidated 18th-century property now boasts many modern conveniences, including a yoga loft and eight luxurious rooms. For dinner, check out the property’s aptly named, farm-to-table restaurant Farmhouse, frequented by famous local Martha Stewart. bedfordpostinn.com

2 MAINE: Situated atop a bluff on a quiet island and accessible only by passenger ferry, the recently renovated Chebeague Island

Inn personifi es the classic coastal retreat. Spend an afternoon on the wraparound porch overlooking the rocky shoreline or explore the isle by bike. Sup in the chic restaurant, then tuck into one of the hotel’s 21 cozy guest rooms. chebeagueislandinn.com

3 CALIFORNIA: Situated in the center of charming La Jolla, the La Valencia Hotel has welcomed the well-heeled since opening in the 1920s. Here, Spanish-style architecture and unparalleled views of the Pacifi c Ocean

are paired with stellar service and gracious guest rooms. Jog along the two-mile beach boardwalk, go kayaking in La Jolla’s postcard-perfect cove or head to nearby San Diego. lavalencia.com

4 WEST VIRGINIA: The Greenbrier in White Sulphur Springs has welcomed generations of high-style travelers since opening in 1778. Featuring glorious, eye-popping interiors crafted by design legend Dorothy Draper, the Greenbrier this month shows off its latest attraction, the stunning Casino Club, a Monte Carlo-styled gaming retreat designed by Draper protégé Carleton Varney. greenbrier.com

5 FLORIDA: Casa Marina Resort in Key West was conceived as a place for wealthy travelers to relax after a long train ride. Opened in 1920, the hotel underwent a top-to-bottom, $43 million overhaul in 2007. Lounge at the pool with a kicky cocktail, visit nearby Louie’s Backyard for a an al fresco dinner and then head to your room (the ocean-vista suites boast spacious terraces). casamarinaresort.com

Five historic hotels are updated inside and out. By Jason Oliver Nixon

Notable DesignYou may not be able to get to Asia this summer, but why not bring a taste of the Orient home. Turn to stationers Dempsey & Carroll

and their limited-edition Chiang Mai Dragon-patterned notecards and envelopes based on textile

guru F. Schumacher & Co.’s playful fabric of the same name. $60 for 10 slate-colored cards and lined

envelopes, dempseyandcarroll.com

A Bright OutlookTired of wraparounds and oversized frames festooned with giant logos? Add some color to your summer wardrobe with Sol Moscot’s Nebb SE frames—available as either eyeglasses or sunglasses—in vivid hues such as peacock, golden olive and orchid. $220, moscot.

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Soundtrack:

New Orleans

New York-to-Nola transplant Sean

McCusker fi rst fell in love with food while helping his Sicilian great- grandmother make meatballs in his native Wisconsin. Next month,

the former Manhattan publishing heavyweight opens his fi rst restaurant,

Sylvain, in the heart of New Orleans’ jumping French Quarter. At right is the music you’ll fi nd on the sound system at McCusker’s stylish eatery, a former 18th-century coach house situated smack on Chartres Street.

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My Favorite Street“

A BRISK WALK UP

MADISON AVENUE IS A

NEW YORK ART LOVER’S

SAFARI.

” —George Lois

// Madison Avenue, Manhattan

Legendary art director, designer and advertising leader George

Lois (“advertising communicator” is how this multifaceted talent

describes himself) is mad for his favorite Manhattan byway,

Madison Avenue. For who knows Mad Ave. better than the man

who made household names out of Tommy Hilfi ger, ESPN, Xerox

and MTV, and created logos for Nickelodeon, Jiff y Lube and Lean

Cuisine—to name just a few. The author of The Art of Advertising,

Iconic America and George Lois on

His Creation of the Big Idea, Lois

was recently lauded by the Museum

of Modern Art with a yearlong exhibit.

Take a walk through the George Lois

exhibition yourself via the coff ee-table book

George Lois: The Esquire Covers @ MoMA. —J. O. N.

“A brisk walk up Madison Avenue is a New York art lover’s safari,” says Lois. “Start at historic Madison Square Park (former home of Madison Square Garden) at 23rd Street and sit at the feet of Augustus Saint-Gaudens’ Farragut Monument.” madison squarepark.org

“You must see the Morgan Library & Museum at 36th Street, a magnifi cent Italianate brownstone recently renovated by architect Renzo Piano and loaded with Leonardo, Michelan-gelo, Raphael, Rembrandt, Gutenberg bibles and Mahler scores.” themorgan.org

“Hop on the Madison Avenue bus to 60th Street, where you will fi nd the Macklowe Gal-lery. There you can light up your life with 5,500 feet of spectacular Louis Comfort Tiff any lamps and art glass.” There are also plenty of art nouveau antiques. macklowegallery.com

“In the area of 75th Street, there is a wealth of must-sees, including the Whitney Museum of American Art, a startling monolithic structure designed by the Bauhaus master Marcel Breuer, where the permanent collection covers the total modern American art scene.” whitney.org

“Explore the Safani Gal-lery, where the courtly Alan Safani deals in the beauty and history of 7,000 years of man’s greatest achievements in art from Eastern Medi-terranean cultures,” says Lois. And don’t forget the art deco-rich DeLorenzo Gallery. safani.com; delorenzogallery.com

More to ExploreThese days, the men in the gray fl annel suits have largely moved on f om Madison Avenue, but it remains a cultural hub.

1 Don’t miss the Gagosian Gallery, which Lois calls, “the maverick go-go gallery” that “knocks art lovers’ eyeballs out with modern masterworks and contemporary shock-of-the-new art shows.” 980 Madison Ave., gagosian.com 2 The Whitney Museum of American Art, 945 Madison Ave. 3 “The Carlyle hotel at 76th Street and Madison is as New York as you can get,” says Lois. “The hotel was also President Kennedy’s favorite. Marilyn Monroe was spotted sneaking in through the servant’s entrance more than once.” 35 E. 76th St., thecarlyle.com4 Morgan Library & Museum, 225 Madison Ave. 5 Eleven Madison Park has the best prix fi xe lunch in town. 11 Madison Ave., elevenmadisonpark.com

1 2

3

4 5

George Lois

WHEELS UP // Travel

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Lois is known for his famous and often controversial Esquire covers (1962–1972). Check out the complete collection, plus his world-famous ads and imagery, at georgelois.com.

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Welcome to an even quieter world.

New.


Not long ago, the best restaurants in São Paulo were Japanese and Italian. They weren’t bad restaurants (the city has large Italian and Japanese populations), but Brazilian cuisine was mysteriously absent. Today, Brazil’s vast fl avors are being paired with contemporary cooking styles and trends more fi tting for a metropolis of 11 million.

On a recent trip to the 135,000-square-foot Mercado Municipal Paulistano 1 near estação São Bento, it was the f uit, not the restaurants, that fi rst caught my attention. There was jabuticaba(a large, endemic black berry), pitaya (dragon f uit), pinha (sugar apple) and caju (cashew ap-ple), which can be found in pulpy juices that keep you buzzing for half a day or in sorbet, yogurt or ice cream, at one of the city’s many Sorveteria Frutos do Cerrado 2. There were baskets of açaí berries, the wonder f uit of the moment. Upstairs, amid the glow of Ra-

mos de Azevedo’s stained glass windows and hid-den among those juicy mortadella sandwiches, I found traditional snacks such as bolinho de bacalao (f ied pastry balls stuff ed with salt cod), moqueca (fi sh stew) and the fa-mous Hocca Bar’s Pastel de Carne de Sol (a f ied turnover stuff ed with sun-dried shredded meat and cheese).

Brazilian ingredients take on a completely new meaning in the swanky Jardins district and its

standout D.O.M. 3, considered one of the world’s 20 best restaurants. Chef Alex Atala is increasingly incorporating infl uences f om the Amazon in dishes once dominated by foie gras and truffl es. He’s turning pupunha, an Amazonian palm f uit, into fettuccine noodles and opts for Brazilian river fi sh such as fi lhote and pacú instead of salmon. The food will make you feel like Francisco de Orellana crossing the Amazon with every bite. Your tongue tingles, though it might be because Atala sometimes uses jambu, a curious jungle herb that has a numbing eff ect.

Like the older Tordesilhas in Consolação and Atala’s less pricey Dalva e Dito across the street f om D.O.M., nearby Brasil a Gosto

4 is giving classic regional Brazilian reci-pes a modern twist. Dishes that were more common in dirt-fl oor shacks and market stalls—pork with jabuticaba sauce, grilled banana and yam purée, Bahian miniacarajé (a f ied turnover made of bean fl our fi lled with cashews, dried shrimp, peanut, okra and green tomato vinaigrette)—are now served in a contemporary setting. Each day, chef Ana Luiza Trajano’s lunch specials feature a dif-ferent region of Brazil, including Rio, Minas Gerais and Espíritu Santo.

Before my fl ight home, I browsed the livrarias at Guarulhos International. My new f iends Atala and Trajano were there on the shelves, and I brought them home with me.

1

The rain forest provides a bounty of exotic fruits that can be found in Brazil’s markets and

high-end eateries.

GRU Get here via São Paulo International Airport.

Ask the Expert

Q: I’m planning

a trip to South

America and will

be spending some

time in the Andes.

Will I get altitude

sickness? How can I

avoid it?

A: There are no

warning signs for

altitude sickness,

or soroche. Some

travelers have no

trouble at all, while

others hit 8,000

feet and experience

symptoms that may

include fatigue,

headaches, dizziness

and vomiting.

Precautions include

eating light, drinking

lots of water and

taking the soroche

pills that are sold

in pharmacies in

Andean nations.

For more Sky travel info and blogs, go todeltaskymag.com

The author: Writer Nicholas

Gill contributes

to CondeNast

Traveler and The

New York Times,

and he publishes

newworldreview.

com, an ezine on

Latin American

travel. He’s based

in Brooklyn, New

York and Lima,

Peru.

WHEELS UP // Travel

2

Destinations with NICHOLAS GILL

3

São PauloOften overshadowed by international infl uences, Brazilian food comes into its own.

“BRAZIL’S

FLAVORS ARE

COMING ALIVE. ”

4

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1 | Running of the Bulls //

Pamplona, Spain Not for the faint of

heart, hundreds of willing participants

wildly race 15 bulls through the streets of

Pamplona, resulting in nearly 60 injuries

each year. sanfermin.com

2 | Super Bowl // Arlington, Texas

(2011) Tickets can run thousands of dollars,

but that doesn’t stop 80,000-plus people

from attending each year. Another 100,000

watch this annual clash of the titans on TV, if

only for the commercials. superbowl.com

3 | Kentucky Derby // Louisville, Ken-

tucky The race lasts for two minutes, but the

festivities go on for days as owners and fans

don crazy hats, grab mint juleps and cheer on

their favorites—Super Saver! Mind That Bird!—

each May. kentuckyderby.com

4 | Tour de France // France The whole

2,200-mile course is stunning, but the most

picturesque stretch of the three-week-long

race weaves through the French Alps. While

the fi nely tuned athletes are resting for the

next stage, spectators have been known to

celebrate until sunrise. letour.fr

5 | Boston Marathon // Boston,

Massachusetts One of the most

competitive—and oldest—marathons in

the world, Boston attracts 500,000 spec-

tators annually. We suggest snagging a

spot near the 13th mile, where Wellesley

College creates the famous “scream

tunnel.” bostonmarathon.org

6 | Ironman World Championship //

Kona, Hawaii Started in 1978 by 12

Navy Seals, the competition has grown to

include 1,800 participants who compete

in a 2.4-mile swim, 112-mile bike ride and

26.2-mile run each October. ironman.com

7 | Soccer at Maracanã Stadium // Rio

de Janeiro, Brazil Built for the fourth

World Cup and slated for the 2014 World

Cup fi nal, this is a must-see for soccer loy-

alists. Each game attracts 80,000 spirited

Brazilians who fi le into the stadium ready

to sing, dance and cheer on their team.

suderj.rj.gov.br

8 | Baseball at Wrigley Field // Chicago,

Illinois There is nothing more quintes-

sentially American than spending a day in

the friendly confi nes of America’s second-

oldest ballpark. We suggest the left-fi eld

bleachers and an Old Style. cubs.com

9 | 24 Hours of Le Mans // Sarthe,

France The grand prix of endurance car

races, Le Mans is the oldest (and most

prestigious) endurance race in the world.

The 24-hour race winds through closed

public roads, testing the drivers’ endur-

ance and skill. lemans.org

10 | The Iditarod // Alaska If you don’t

like the cold, this 1,150-mile dogsled race

is not for you. Temperatures have plunged

to 60 degrees below zero (including wind

chill) during this yearly race that com-

memorates a heroic dogsled run that

brought medicine to a snowbound village.

iditarod.com

WHEELS UP // Travel

Top spots to see the blood, sweat and tears—and sponsor logos!—of adrenaline-fueled competition.

Ten to See //

Live Sporting Events

6

10

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WHEELS UP //

Business

Role: When he is not making an appearance as a talking head on cable news, Deutsch has a day job heading the 14th-largest advertising agency in the United States, New York-based Deutsch Inc., founded by his father in 1969. The younger Deutsch transformed the family business from a small boutique shop to one of the biggest agencies on Madison Avenue before selling it to Interpublic Group for $250 million in stock in 2000. Deutsch Inc. posted revenue of $165 million last year, working with household names such as Dr. Pepper, Kodak and IKEA.

Education: The Wharton School of the University of Pennsylvania.

// Agencies are creating content; media companies are creating ads. It’s a strange time in the ad world. What’s the future of the agency model? I don’t know if you want to use the word agency anymore. It’s someone who is providing ideas. The consumer touch points and the delivery systems are changing, but it’s still about creating wonderful content ideas for brands that deliver sales results for clients. The essence hasn’t changed.

// Do you believe the doomsday predictions that the traditional ad agency could soon be extinct? If you are a traditional agency, of course you’re going to die. There’s no agency out there not evolving. The things that don’t change are great, simply human ideas well told. It’s just that now it is more fragmented.

// Can advertising, social media and consumer privacy coexist? It’s something we are going to have to watch. There’s a slippery slope. They are at cross-purposes. That’s something that our civil-liberties folks are going to have to keep an eye on.

// Your guest-anchor gig on MSNBC’s,America the Angry was canceled, some say, because you lumped Keith Olberman into a critique of cable-news-show hosts such as Glenn Beck. What’s the real story? I thought it was a fantastic series. I’d like to think we are free to talk about the media’s role in creating anger in this country. You have to explore things coming from all sides. That’s my point of view. Obviously, it wasn’t MSNBC’s point of view. I love the folks there and am still part of the family there. I respect their opinion and the decisions they made, but sometimes we are going to agree to disagree.

// If you’d had more time with the show, what other sources of America’s anger did you plan to explore? There is such a passionate shade of purple out there, and things are not black and white. Media has played a role on both sides. I just think we are getting to the place where anger is running rampant in this country. Regardless of how you feel about Obama or Palin or John Boehner or Harry Reid or fi ll in the blank, they are not the bad guys. We are not the bad guys; we just have very diff erent passionate viewpoints on where the country belongs. —Mya Frazier

116,231,920 Number of people who saw the Doritos “Snack Attack Samuri” commercial, which aired immediately after a crucial play during Superbowl XLIV. Made by amateur fi lmmakers from Minneapolis as part of Dorito’s “Crash the Super Bowl” contest, it is the most-watched television ad of all time.

80Age of ultramarathoner Walt Stack when he appeared in

Nike’s fi rst “Just Do It” ad on July 1, 1988. The eight-letter phrase is considered one of the most recognizable slogans of all time.

5 Minutes With //

Donny Deutsch, Chairman of Deutsch Inc.

B e c a u s e y o u ’ r e n e v e r o f f t h e c l o c k .

By the Numbers //

1941 Year that the fi rst TV commercial aired—for Bulova watches—during a Dodgers game.

TV Commercials

606Number of takes needed to get a successful sequence in Honda’s 2003 “Cog” commercial, which used an elaborate Rube Goldberg machine —think dominoes with car parts—to introduce the new generation of Accords.

$240,462Cost of a 30-second spot during Grey’s Anatomy, the most expensive scripted-TV- show slot sold in 2009.

News NetworkCoverage by Household

100.22 million

97.59 million

98.04 million

93.0 million

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Considering how often people claim they

don’t like advertising, there sure is plenty of

it on TV and in pop culture. But keeping in

step with our love/hate relationship with the

persuasion industry, it’s usually portrayed as

an extreme between glam and sham.

In the early ’90s, we were entangled in the

lives of the sketchy art directors and account

executives of TV’s thirtysomething. And

glamour gals such as Heather Locklear made

Melrose Place—with much

of the boardroom (if not

bedroom) drama taking

place in an ad agency—a

huge hit for Fox.

Of course, Locklear was

just one in a long line of

long-limbed actresses in roles

revolving around advertising, media and

public relations—consider Audrey Hepburn

in 1957’s Funny Face or, well before that,

Bette Davis in 1934’s Housewife.

The devil-may-care ethos of those fi lms

is countered by the Faustian bargains of

evil behind the product pitches. Quiz Show,

for instance, showed how the new medium

of TV turned an Ivy League professor

into a TV game show cheat. Soon the

medium matured, but the executives didn’t,

particularly in the prescient fi lm Network,

which in 1976 eerily predicted today’s

commercial culture.

These types of soul-sapping bargains

made by ad executives were the theme of

The Man in the Gray Flannel Suit, the

1957 fi lm starring Gregory Peck.

Peck’s midcentury man is the

prototype for many of the natty

admen in Mad Men, AMC’s

critical and cultural hit TV

show about 1960s Madison

Avenue. Maybe the reason it’s

won three Golden Globe

awards and two Emmy

awards for best drama

is that it embraces glam

and sham, particularly

in its lead character,

Don Draper (Jon Hamm),

who is as mysterious

as our relationship with

advertising itself.

The Rash Report // By John Rash

Read Up //

The Book: Young World Rising:

How Youth, Technology, and

Entrepreneurship Are Changing the

World from the Bottom Up

Written for: Anyone, but

particularly executives who are

interested in understanding the

coming digital generation and its

global impact.

Author’s credentials: Rob Salkowitz is a

Seattle-based entrepreneur, consultant

and writer whose previous books include

Generation Blend and Listening to the

Future. Young World Rising is a volume in

the Microsoft Executive Leadership Series.

Rating:

Every new generation gets a lot of

attention, though it’s not always positive.

But if millennials—people born between

(approximately) 1982 and 2000—have

been scrutinized more closely than any

generation since the 1960s, it’s because

of one factor: They’re plugged deep into

the Internet and have the skills to make

the most of its opportunities.

Salkowitz’s book takes this idea

and runs with it,

globally. He shows

how tiny startups

in India, Brazil and

other nations whose

populations trend

young are building online

businesses on investment

shoestrings, collaborating with others

in their cohort (often across borders)

and creating innovative approaches to

maximize minimal resources. Big companies

can market to this “young world,” but its

residents are demanding customers.

Salkowitz’s book is no Kool-Aid stand:

Young entrepreneurs face numerous

hurdles, mostly repressive governments,

but also a lack of access to capital and

infrastructure. What’s more, the Internet is

a highly competitive business environment,

and not everyone has risk-taking nerves

of steel. (And one can’t help asking: What

opportunities are there for poor kids who

aren’t tech savants?)

Still, if the bottom-up entrepreneurial

culture Salkowitz describes can root itself

fi rmly and broadly, maybe on-the-rise

millennials, as some claim, can save the

world. Or at least take it up a notch.

—Gene Rebeck

Pack It //

In 1919, Charles Doppelt invented a bag for men to store their grooming tools, but the idea didn’t take off until the bag was issued to soldiers during WWII. Since then, the Dopp kit has become a travel essential for many jet-setting men. Keep one fully stocked with travel-sized provisions (like these from 3fl oz.com) in your vanity—you’ll be ready for your next business trip or even a spontaneous trip to the shore.

Dopp kit case by Flight 001, $35. fl ight001.com Brush by Mason Pearson, $150. masonpearson.com

Dopp Kit

Carrying-on? The case’s removable (and TSA-approved) clear plastic pouch is far more polished than a quart-sized Ziploc.

t�BEST PLACE FOR A POWER LUNCH

Four SeasonsIt is still the best lunch show in town. Power teams cluster everywhere in the Grill Room. Edgar Bronfman Jr. once took me up to the easy-to-miss balcony section.

Bronfman has been dining in that section since childhood: He was sent there to dine so the restaurant could hide his eclectic wardrobe. fourseasonsrestaurant.com


WHEELS UP // Business

t�FAVORITE MUSEUM

Acquavella Galleries and The Frick CollectionMy husband was a private art dealer, so I’m prejudiced, but don’t miss the Acquavella Galleries on East 79th Street and the mysterious Frick Collection. acquavellagalleries.com, frick.org


Road Warrior //

Charlotte Beers on Manhattan

“MY SECRET HIGH COMES FROM

WALKING THROUGH THE OFFICES

OF MARTHA STEWART LIVING

IN CHELSEA. DOWN EVERY HALL

THERE’S A CREATIVE EXPLOSION.

”

t�FAVORITE MANHATTAN MOMENT

The Offices at Martha Stewart LivingMy secret high comes from walking through the offices of Martha Stewart Living in Chelsea. Down every hall there’s a creative explosion—sexy, soft sheets for Macy’s, a new cleaning product for The Home Depot, test kitchens that are completely open and fragrant. How can you not love a company that serves hot rich brownies at its annual meeting?

Current Role: Director of Martha

Stewart Living Omnimedia, Inc.

since 2008.

Based: Charleston, South

Carolina, and New York City

Days Spent on the Road:

Beers travels internationally and

domestically at least twice a

month, if not every week.

Global Influence: She served

as the under secretary for public

diplomacy and public affairs for

President George W. Bush after

9/11.

Street Cred: The one-time

CEO of Ogilvy & Mather as well

the first female vice president

and chairman of the board of

directors at J. Walter Thompson

Worldwide, Beers is the stuff

of Madison Avenue legend. Ad

Age pegs her at No. 49 on its

list of the top 100 players in

advertising history, noting “A

brilliant strategic thinker, Beers

became the world’s highest-

ranked woman in advertising.”

—Jason Oliver Nixon

t�BEST PLACE FOR A POWER BREAKFAST

The Lowell, New York For a big meeting at breakfast, I like the quiet, elegant drawing-room quality of the breakfast salon at this Upper East Side hotel. It has the best oatmeal in town. lowellhotel.com

t�GUILTY PLEASURE

Papaya KingI crave a fix of the hot dogs and papaya juice at Papaya King on Third Avenue and East 86th Street. I stop here on the way to the airport. papayaking.com

t�BEST PLACE TO STAYHotel ElyséeI love this hotel for real-life livability. The sprawling couches, chunky chairs and cozy nooks—paired with a cappuccino and a paper—in the hotel’s morning room make for the perfect entry into the day. And there’s a conspiracy of silence among guests. It’s a very civilized place. elyseehotel.com

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Gotta Have It //

Nokia N8

The Finnish handset maker’s sleek new N8 has a long spec list and comes packed with every high-end feature imaginable. Equipped with a whopping 12-megapixel camera, a bountiful (and beautiful) 3.5-inch organic LED touchscreen, Wi-Fi, Bluetooth 3.0, Web TV, GPS and a host of other features, the N8 is capable of doing pretty much anything a smartphone worthy of its name should do—and then some. —Bryan Gardiner

H�Reworked OS

In an effort to keep up with the smart-phone market, the N8 will gain better 2-D and 3-D graphics performance for games, a streamlined and super-responsive multi-touch interface and personalizable home screens loaded with apps and widgets.

H�A Real Cameraphone

Blurring the line between smartphone and standalone pocketcam, the N8 packs a 12-megapixel camera, complete with Carl Zeiss optics, a Xenon flash and a beefy sensor that gives compact digital cameras a run for their money. Throw in 16GBs of storage (expandable to 48GB) and the ability to shoot HD video in Dolby Digital surround, and you have a one-stop photo and video studio that fits in your pocket.

H�World Traveler’s Compass

Loaded with GPS and free access to Nokia’s Ovi maps, there’s no excuse for getting lost with the N8 in hand. Not only does the N8 come with turn-by-turn satellite driving and walking directions in 70 countries, but you’ll also get built-in guides from Lonely Planet. Just don’t lose the phone.

Available this fall. $470, unlocked. nokia.com/n8

The N8 has an organic LED screen, which doesn’t need backlighting like an LCD screen.

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��The singer/songwriter is one vibrant voice of her generation

Social media. Helicopter parents. Aiming to get ahead and make a diff erence.(What’s so wrong with that?)

// PRAGUE: 1 CITY 5 WAYS

// TALK SHOW WITH

BROKEN BELLS

// TINTIN'S BRUSSELS

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ESTABLISHED: 1935

ORIGIN: As the story goes, avid sailor Paul Sperry wanted more traction on the deck of his boat. After noticing his cocker spaniel’s superior footing on the slippery surfaces, Sperry recreated the herringbone pattern that occurred naturally on his pooch’s paws.

CRAFTSMANSHIP: While the shoes have seen many reinterpretations in a variety of colors and materials, the key features are the same. Look for the signature nonskid

and nonslip white sole, handsewn construction and specially treated leather, meant to withstand the ocean’s fury.

TODAY: Sperry has rereleased the original model (brown leather with white sole) complete with a replica of the original box.

For 75 years, the boat shoe has been a mainstay with the seafaring crowd. Now, land-lovers are on deck, too.

WHEELS UP //

Lifestyle

Joan Cusack, beating cancer one cookie at a time.It started as a simple bake sale, but in the few short years since its incep-tion in 2007, Cookies for Kids’ Cancer has raised more than $1 million. Joan Cusack entered the picture in 2009 after she teamed with the organiza-tion and its corporate partner, Glad, to host bake sales. Along with raising money and awareness, Cusack shed light on a tough subject, saying, “I’m a mom on a mission, for other moms on a mission.” Last holiday season, she helped raise nearly $10,000 through a mobile bake sale in New York City and is currently spearheading Recipe for Giving, a contest that encourages families to share their stories of community service.

“SMALL STEPS CAN MAKE A BIG

IMPACT ON SO MANY LIVES AND CAN

BE THE BEGINNING OF A CHANGE.

”

— Joan Cusack

Cause Celeb //

WHAT YOU CAN DO

LEARN:

Pediatric cancer is the leading cause of death by disease in children. childrenscancer.org

ACT:

Bake a diff erence by hosting your own bake sale. cookiesforkidscancer.org

GIVE:

Purchase specially marked Glad products, and $1 from each will be donated to pediatric cancer research. glad.com/gladtogive

Tr e n d s , t a s t e s a n d t a l k .

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History Lesson //

Sperry Top-Sider

The preppy oxfords got a

boost when JFK was shown wearing the deck shoes while boating off the coast of Martha’s Vineyard. Ralph Lauren

revived the look in the 1980s.

Paul Sperry, with his signature non-marking sole. The fi rst

Top-Sider retailed for $4.50 in 1935. Today, prices top out at $90.

Contemporary designer Band of Outsiders col-laborated with Sperry in 2007, spurring a growth in popularity among hipsters.

Sole Mates

Add a little sparkle with metallic gold Sperrys—perfect for both the high seas and big city streets. $85


Everybody’s Talking About // Green RooftopsCity Hall //Chicago

To cut back on cooling costs, the city of Chicago developed a rooftop garden at city hall. Packed with more than 150 species, the new roof saves the city an estimated $5,000 in costs annually. cityofchicago.org

Ford Truck Plant //Dearborn, Michigan

The University of Michigan Green Roof Research team partnered with Ford to install a 10.4-acre green roof on its Dearborn Truck Plant. Not only does the roof reduce costs, but it also provides a habitat for nearby wildlife. ford.com

Ritz-Carlton //Charlotte, North Carolina

The rooftop’s swanky new penthouse just welcomed 120,000 new residents this past Earth Day. Among tomatoes, herbs and lavender are two bee hives, which will produce honey for the hotel’s res-taurant. ritzcarlton.com

1 2 3 4 5

1

Fairmont Hotel //Vancouver

The hotel shares its 2,100-square-foot herb garden with six bee hives, which are home to nearly 400,000 bees. Guests can take part in the weekly hive tours with beekeeper Graeme Evans. fairmont.com

Eagle Street Rooftop Farm //Brooklyn

In addition to commercial farming, the 6,000-square-foot roof-turned-vegetable-farm hosts classes and workshops on subjects such as com-posting, beekeeping and building green rooftops. rooftopfarms.org

4 5

Product innovation and brilliant branding have these trademarks leading the pack.

Pop Culture //

Household Names

You could say you did “an Internet search” on some-thing, but saying that you “Googled it” is about fi ve times more fun—and faster.

Kitty Litter brand was the fi rst com-mercial cat litter and became the generic term for all litters.

Windex Moment:

In My Big Fat Greek Wedding, Windex is used as a folk remedy for most ailments—from warts to tennis elbow to dating non-Greek men.

Scotch Tape Moment:

A kilt-wearing cartoon boy, Scotty McTape, was the brand’s mascot for two decades, fi rst appearing in 1944.

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Style Inspiration //

TokyoFrom their “anything-goes” style

to their hip-hop swagger, Japanese trendsetters bring the neon-lit

spectacle of nighttime Tokyo to life.

WHEELS UP // Lifestyle

Get the Look:1 Sunglasses by Ray Ban, $145. rayban.com

2 Dress by Lover, $405. net-a-porter.com 3 Watch by G Shock, $120. gshock.com

4 Boots by Dr. Martens, $130. drmartens.com 5 Courtney handbag by Louis Vuitton,

$2,430. louisvuitton.com 6 Baseball hat by American Needle, $30. americanneedle.

com 7 Shoes by Nike, $115. nike.com 8 Lil’ Angel perfume by Harajuku Lovers,

$30. sephora.com 9 City notebook by Moleskine, $17.95. barnesandnoble.com 10 Sneaker Freaker magazine, $8.

sneakerfreaker.com 11 Messenger bag by Organic Climbing, $75.

organicclimbing.com

12 Headphones by Stick It, $65. grandoesports.com

Go There:Tokyo has something for everyone.

Embrace the youthfulness of Shibuya in a terrace suite at the boutique Granbell

Hotel, a favorite of fashion editors seeking a retreat from the frantic city outside. If you crave luxury, visit Ginza, where

the streets are lined with architectural wonders. Enjoy lunch at the Gucci

boutique’s eighth-fl oor café or tea at fabled department store Mitsukoshi. Come nightfall, it’s all about karaoke.

Brush up on your Michael Jackson and Journey before heading to SmashHits, where a rendition of “Billie Jean” will help you blend in with the locals. granbellhotel.

jp, mitsukoshi.co.jp, smashhits.jp —Elizabeth Doyle

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Editors’ Pick //

The Perfect (Online) Suit

Want a custom suit, shirt or even a tux? Sartorial salvation has arrived in the form of Alton Lane, an online source that allows customers to create detail-driven apparel that includes options such as cut, collar selection, cuff s, monograms, thread colors and linings. Here’s how it works: Head to your local tailor to take measurements based on the website’s straightforward guide, then plug in your numbers and consult the style guide. The price point is pretty slick, too—shirts start at $79 and suits at $485. altonlane.com

It’s not the same handball played in

middle-school gymnasiums across

America. “It’s like water polo on sand,”

says Michael Hinson, president of the

Los Angeles Team Handball Club. Four

players per team face off on a sand court,

throwing and catching a ball until a goal

is scored, with a few unique rules. Players

have to think quickly, as they are allowed

only three steps once in contact with

the ball—which handles like a volleyball

and is slightly smaller than a cantaloupe.

The fun lies in the scoring system. A

spectacular play—one that includes a trick

or demonstrates inventiveness—earns

bonus points. Thus, players strive to pull

off maneuvers—think 360-degree spins

and alley-oops—to rack up points.

Who: Athletes who crave an outlet for

creative play should head to the beach. It

is a solid workout, as running and jumping

on sand can be tiring. Handball and

basketball players should

pick up the sport quickly.

Where: Currently,

the summer-only

sport has a strong

Californian following,

especially in LA,

San Diego and San

Francisco. Teams also

play regularly in Atlanta

and Houston. This August,

Huntington Beach, California,

will host the inaugural national

championships.

How: Got feet? Use ’em to mark off

a court on any plot of sand. But fi rst,

check out the International Handball

Federation’s online rules to learn the

dimensions. Videos on YouTube can teach

you the game in less than 10 minutes.

—Brooke Morton

Start Up //

Beach Handball

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Inventive moves earn more points.

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The Hot List

TheaterHARRY CONNICK

JR. // The last time

Harry Connick Jr. ap-

peared on Broadway,

in The Pajama Game,

he was nominated

for a Tony Award.

This month, the

Grammy winner

returns to the

Great White Way

for an 11-night

concert series at

the Neil Simon

Theatre. July

15 –26.

The people, places and things you’ll be talking about this month.

FestivalASPEN MUSIC

FESTIVAL // For nearly

two months, Aspen, Colo-

rado, focuses on classical

music, welcoming 650

virtuosic young musicians

who will study under

145 established classical

musicians. The result-

ing 350 events include

chamber recitals, operas,

workshops and private

concerts. July 1–August 22.

WHEELS UP //

Rihanna was born in Saint Michael, Barbados, and moved to the United States at age 16 to pursue her singing career.

ToursRIHANNA // After spending this spring touring Europe,

Rihanna kicks off her North American Last Girl On Earth

Tour. The singer will make 27 stops between July 2 and

August 25.


CD ReleaseDARK NIGHT OF THE SOUL //

A copyright issue delayed the

offi cial release of this collabora-

tion between Danger Mouse and

Sparklehorse, with cameos from The Shins’

James Mercer, The Flaming Lips, The Strokes’

Julian Casablancas, the Pixies’ Frank Black,

Iggy Pop and David Lynch. Now the record is

available—months after the passing of one

of its lead collaborators,

Sparklehorse’s Mark

Linkous. July 13.

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MovieINCEPTION // From

the director of The

Dark Knight comes a

thriller set in the

ultimate sci-fi play-

ground: the human mind.

Leonardo DiCaprio plays a thief who

steals secrets from people’s subcon-

scious when they’re asleep. July 16.

W

Modern ArtCALDER TO WARHOL //

Gap founders Doris and

Donald Fisher have loaned

1,100 artworks from their

private collection to the

San Francisco Museum of

Modern Art for an unprec-

edented exhibition.

Through September 19.

BookTALKING TO GIRLS ABOUT

DURAN DURAN // In his follow-

up to 2007’s Love Is a Mix Tape,

Rob Sheffi eld takes us back to the

1980s of his youth. The Rolling

Stone contributing editor

delivers coming-of-age

memories of MTV, Mem-

bers Only jackets and

John Hughes movies—

set to the soundtrack

of his life.

SportsBRITISH OPEN // Golf’s

oldest major champion-

ship—and the only one held

outside the United States—

celebrates its 150th an-

niversary. The tournament

boasts a $7 million

purse, with the

winner receiving

more than $1

million in prize

money and golf’s

most famed trophy,

the silver

Claret Jug.

July 15–18.

The Last Airbender:

M. Night Shyamalan’s latest, based on the animated series. July 2.

Salt: CIA agent Angelina Jolie goes on the run after she is accused of being a Russian spy. July 23.

Get Low: Bill Murray proves he’s still eccentric by throw-ing his own funeral party while he’s still alive. July 30.

Ramona and Beezus:

Beverly Cleary’s be-loved book characters come to life. July 23.

Dinner for Schmucks:

Paul Rudd earns honors for inviting the biggest idiot to dinner. July 23.

This Month on the Big Screen

W TV MASTERCHEF //

After turning failing

restaurants into

successes in his

Kitchen Nightmares

series, chef Gordon

Ramsay now turns

his icy, nitpicking

attention to those

who cook as a

hobby. Premieres

July 27, 9 p.m. EST,

on Fox.

“I MAY HAVE A BIT OF A SIDE TO ME THAT ENJOYS

BANTER, BUT 9 TIMES OUT OF 10 IT IS SOMEONE

ELSE WHO THROWS THE FIRST PUNCH.

”

—Gordon Ramsay

W

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PHOTOS: AMSTERDAM: PETER STIGTER; CRAIG FERGUSON: ©FRANK TRAPPER/CORBIS; LADY GAGA: ©SUZANNE PLUNKETT/REUTERS/CORBIS

July

Paris Sydney Barcelona

Boston OaklandJacksonville

Copenhagen Lima Hong Kong

Atlanta Norfolk New Orleans

Barcelona // In 1783, the first manned hot air balloon was launched from Paris and flew for 20 minutes over the city. Today, the European Balloon Festival attracts thousands as balloon teams fill the sky and compete in various challenges. July 8–11. ebf.cat/en

Paris // Ten thousand riders have suited up for the Tour de France over the years. Six thousand have completed the race and 250 riders have worn the Yellow Jersey. The 2010 Tour kicks off in Rotterdam and ends 3,600 kilometers later in Paris. July 3–25. letour.fr

Atlanta // Released more than two decades after she debuted her first, self-titled album, Melissa Etheridge's 10th studio album, Fearless Love, continues to showcase her pop-based, folk-rock sound. Cobb Energy Performing Arts Centre. July 23. melissaetheridge.com

Copenhagen // Jazz giants from across the world unite for Copenhagen’s biggest music event. This year’s Copenhagen Jazz Festival lineup includes Herbie Hancock, Brazilian musician Caetano Veloso and saxophonist Joshua Redman. July 2–11. jazz.dk

Boston // Glasgow native Craig Ferguson started a music career as a drummer in a punk band in the UK. He later found a knack for comedy and acting and became the star of his own BBC television show. See the host of The Late Late Show at the Wilbur Theatre. July 2. thewilburtheatre.com

Oakland // Pixar: 25 Years of Animation celebrates the work of Pixar and the legacy of animated film in California, displaying drawings, paintings and sculptures from 8"--t&��6Q and Toy Story 3 at the Oakland Museum of California. July 31–January 9. museumca.org

A taste of what’s happening around the world this month.

WHEELS UP //

Citylicious

New Orleans //Alicia Keys, Janet Jackson, LL Cool J, Keri Hilson and other entertainers gather for a weekend of music and seminars at the Essence Music Festival. July 2–4. essencemusic

festival.com

Lima // Authors, literary agents, booksellers and bookworms of all kinds meet to discuss their works at the Lima International Book Fair. July 22–August 1. mMQFSV�DPN

Los Angeles St. Louis Manila Johannesburg Chicago Toronto Buenos Aires London Osaka

Saipan Fortaleza Salt Lake City Amsterdam

Los Cabos Quito Lexington More online at

deltaskymag.com

Los Angeles // After an extensive 4-year renovation, the Natural History

Museum of Los Angeles County

reopens its 1913 building with a new exhibit, Age of

Mammals, tracing 65 million years of evolution. Opens July 11. nhm.org

Chicago // Chi-Town hosts the annual Old St. Pat’s World’s Largest Block Party in the West Loop, an event that attracts some 25,000 people. Expect great food, music and loads of singles (Oprah has dubbed the event the place to meet your match). July 9-10. worldslargestblockparty.com

London // BBC Proms kicks off this month, showcasing international classical musicians and the best of the British music scene. If you can’t attend the concerts at Royal Albert Hall and Cadogan Hall, join the party via one of the BBC big screens on the last night. July 16–September 11. bbc.co.uk/proms/2010

Lexington // If you've got a need for speed, the Keeneland Concours d’Elegance will have you drooling over the world’s hottest cars, from Alfa Romeos to Ferraris and Porsches. Take part in the silent auction and walk away with racing memorabilia. July 15–18. keenelandconcours.com

Amsterdam // Young and established designers show their spring/summer 2011 collections at Amsterdam International Fashion Week. From July 14–18, the city buzzes with fashion excitement: shows, launches, parties and exhibitions.amsterdam

fashionweek.com

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Toronto // With eight critically acclaimed studio albums and three Grammy awards under his belt, Brad Paisley takes his H2O World Tour to Toronto this month with songs from his smash-hit album American

Saturday Night. Molson Canadian Amphitheater. July 22.

St. Louis // Stefani Joanne Angelina Germanotta learned the piano by ear at age 4 and wrote her first piano ballad by the time she was 13. Today, Lady Gaga has taken the music world by storm with her eclectic style. New Monster Ball Tour dates have been announced for 2011. See her this month in St. Louis. July 17. ladygaga.com

Osaka // In 1994, Japan’s beer tax law was lifted after nearly a century. In celebration of the nearly 300 microbrewers now in the country, the Great Japan Beer Festival proves it’s not all about sake in Japan. July 17–19. beertaster.org

TALK Show //


After seeing Hill in Cyrus, director Bennett Miller cast him alongside Brad Pitt and Phillip Seymour Hoff man in Moneyball, the story of baseball player and general manager Billy Beane. Hill will play young sabermetrician Paul DePodesta.

Cyrus the Mumbler

NOW UP: Jonah Hill

CURRENT PROJECTS: Cyrus

& Get Him to the Greek

PAST ROLES: Knocked Up,

Superbad, Forgetting Sarah

Marshall, Funny People

HOMETOWN: Santa Monica,

California

H

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With two diff erent types of summer fi lms, Get Him to the Greek and Cyrus, Jonah Hill is doing his part to bring two American comedy movements together—like Athens and Sparta. By Steve Marsh

*

H

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onah Hill is stuck in an awkward conversation: It’s early June, and he’s simultaneously doing press for Cyrus, his fi rst bona fi de dramatic role (don’t worry, he’s still wickedly funny) and Get Him to the Greek, his big summer comedy—basically a sequel to Forgetting Sarah Marshall. Hill is costarring in Greek with Russell Brand, the British comedian who’s reprising his Sarah

Marshall role as an addled, past-peak British rock star. In Cyrus, Hill plays the eponymous Cyrus, a 21-year-old kid who lives with his mom (Marisa Tomei), while nursing a jealous vendetta against her new boyf iend (John C. Reilly). The conversation gets awkward when Hill is asked to compare his work in the two fi lms. He’s being f iendly and patient, but you can tell he’s wary.

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He sounds like a lawyer when he responds to a question about Judd Apatow, who produced Greek: “Judd is an amazing guy, and he’s a real f iend and mentor to me, and I respect and appreciate him

more than is imaginable.” Then he ner-vously laughs and asks hopefully, “Um, do you have any more questions about Cyrus?”

Not only are Greek and Cyrus diff erent kinds of comedies in budget, look and feel, but Cyrus is rising on the crest of an under-ground indie fi lm movement that in many ways is an insurgency against the main-stream American comedies for which Hill has literally become the poster boy. Get Him to the Greek was produced under Apatow’s aegis, the same laugh factory that gave us Marshall, Knocked Up, Superbad and Funny People. Hill had juicy parts in all of them.

The scrappier Cyrus was directed by Mark and Jay Duplass, two brothers semi-famous in fi lm geek circles for being on the vanguard of a serious countergenre of American fi lm that has the silly name of mumblecore. Infl uenced by auteurs John Cassavetes and Richard Linklater,

mumblecore movies such the Duplasses’ The Puf Chair and Baghead are low-budget, with handheld cameras and tiny anonymous casts (The Puf Chair starred Mark and his wife, and his parents had roles, too—as his parents). Both The Puf Chair and Baghead are comedies, too, but the Du-plasses’ humor is driven by what’s being mangled or mis-

Talk Show //


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Above: Jonah Hill, Marisa Tomei and John C. Reilly in Cyrus, which opened nationwide June 25. Left: Hill and Michael Cera in Superbad.

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Talk Show //

communicated or even completely unsaid—the awkward silences and mumbled interruptions—rather than the clean release of the punchline.

Hill met the Duplass brothers seven years ago at Dennis Hopper’s fi lm festival in Las Vegas and was an immediate fan. “Mark and Jay had made a short fi lm called The Intervention. And I didn’t know what mumblecore was or what that term meant or anything. I just liked what they did,” he says. “It seemed f esh, and they seemed to have a very original voice.” In turn, the brothers were surprised by Hill. “He got what it is that we’re trying to do,” says Mark Duplass. “And he’s a very surprising individual when you meet him in person, particularly if you base your precon-ceptions of what he is on Superbad or Knocked Up. You’re going to get somebody completely diff erent in the room.”

Hill says his character in Cyrus deals with more “traumatic elements” than any movie he’s done before. In the majority of Apatow’s movies, Hill, with his foul mouth and baby fat, is sort of untouched by grown-up life, an avatar for the swaddled state of the young American dude. But in Cyrus, he has to react to his mom falling in love with another man. It was new territory for his directors, too. “This was the fi rst time we’ve worked with movie stars,” Mark Duplass says. “And we wanted to

show a part of them that you haven’t seen before.” With Hill as Cyrus, you still get the acerbic wit, “but now you’ve got this kid who chooses his words carefully, speaks succinctly and has a thou-sand-yard stare that can make you feel like you want to jump off a bridge,” he says. “And those are things that we imported into the script when we saw how delicate and

Top: Hill and Russell Brand in Get Him to the Greek. Right: Hill, Brand and Kristen Bell in Forgetting Sarah Marshall.

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Talk Show //

emotionally evolved Jonah was.” Mark Duplass understands his

leading man’s predicament when it comes to promoting his two summer products. “Boy, you’re so right,” he says. “It’s very much a talking-out-of-both-sides-of-the-mouth thing.” But afer hanging out with Hill, Duplass gets the sense that the guy loves both mov-ies, and that he has an apprecia-tion for different points of view. “He’s very much like me and Jay,” he says. “And I’m just as happy to go see the rerelease of Breathless as I am to see Dumb and Dumber on TBS—they’re both classics.” For his part, Hill just wants to keep mak-ing people laugh: “I want people leaving the theater happy.” And he sees Cyrus as a throwback, rather than part of some new wave. “It doesn’t feel like the movies that are being made these days,” he says. “There isn’t some big crazy thing happening. This is going to sound cheesy, but I would say that it’s a lot more like what life feels like.” //

FILMOGRAPHY

Jonah Hill:

Grandma’s Boy (2006)Knocked Up (2007) Superbad (2007)Forgetting Sarah Marshall

(2008)Funny People (2009) Get Him to the Greek (2010)Cyrus (2010) Moneyball (2011)

Mark and Jay Duplass:

The Intervention (2005)The Puffy Chair (2005) Baghead (2008)The Do-Deca-Pentathlon (2009)Cyrus (2010) Jeff Who Lives at Home (2011)

Mumblecore: Funny Ha Ha (2002)

LOL (2006) Hannah Takes the Stairs (2007)Nights and Weekends

(2008)The Freebie (2010)

A brand lives in the imagination. Intuitively, we all know what a brand is. It’s far more than

a logo. And it’s much larger than a product, service, idea, or

institution. A brand finds its home in the minds and hearts

of individuals; it’s made up of stories and experiences

that, over time, create feelings. When enough people

share those feelings, the brand comes to life.

Design lives all around us. Design is here and now. It’s immediate. Broadly, a design

is a plan and every plan is a design. Whether building

a spaceship, planting a garden, launching a political

campaign, or opening a business, we all start with a plan.

People are becoming aware of the power of design, from

the gadgets we use to the environments we inhabit. Our

encounters with design alter our daily routines, connect

us with other cultures, and build the global economy.

Design brings the brand down to earth.What design does for any brand is make it tangible. Real.

Through design, we grasp what the brand is and how to

interact with it. That’s true whether the brand is as simple

as a booth at a farmer’s market or as complex as an

international relief organization. Design opens the door

to understanding the brand. It gives us access. And, when

design is excellent, design does these things beautifully.

Through design, business meets beauty.Within any business, the beauty of design takes many

forms. It may be present in the streamlined, efficient

functioning of a system. We might sense it in a gracious

encounter with a company representative. It might be

directly visible in a product. Beauty is revealed because

of underlying design integrity. It’s not skin deep. In turn,

a design process that’s conducted with integrity will

produce beauty.

Tilka Design creates the beauty of the brand’s form and content.

Whatever the product, service, idea, or institution might

be, at some point, others need information communicated

about it. That is what Tilka Design does—our specific

discipline is communication design. The work is also

called brand development, identity design, and corporate

identity. We articulate and convey the beauty of the

brand’s attributes and define a design system for use.

Substance first, style second. At Tilka Design, we are serious about the idea that

communication design is a discipline. A practice. That’s

why we begin the process with research and analysis;

this is the spadework. Substantive research yields brand

strategy. Whether we’re talking about new or evolved

brand design, the process is equally relevant.

Articulating the visual language. Tilka Design creates the brand’s common visual language,

a language spoken with both words and images and

used organization-wide. Our work is critical to ensuring

that a company is speaking with the same voice. Other

marketing, interactive, and advertising professionals use

the brand identity systems we create, too.

Effectiveness through design integrity.When the design ideas are right, no one ever has to ask,

“Do we have to use the logo?” When audiences hear and

see consistent messages, they understand and remember

the brand. Communicating becomes more efficient. Within

the organization, too, people work from the same page,

literally and figuratively. That means fewer meetings and

do-overs. When people share the same way of speaking

about the brand, messages are clear.

How Tilka Design differs from other marketing firms.�

“Brand” is a word all marketing and advertising pros use.

However, there’s a qualitative depth to Tilka Design’s

brand discipline. Other types of firms offer important

services, but our emphasis on brand definition is unusually

specialized. And we’re told, enduring.

Connect, inform, resonate, motivate. This is what the discipline of communication design can

do for a brand. From development, to the first time the

brand reaches its audience, to later stages of maturity,

design makes a difference. Business meets beauty. And

naturally, when we humans detect beauty, we sense

our lives will be improved. Doorways open to trust and

respect for the brand. To loyalty.

So while the thinking around “brand” and “design” may

be complicated, the feelings they engender are simple.

The question every organization needs to ask itself is,

“Can we afford not to make good design a priority?”

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and Other Hyped Destinations You’ve heard the slogans—from “What happens in Vegas, stays in Vegas” to “It’s better in the Bahamas.” Now it’s time to check out these much-marketed places for yourself. By Michael Kaplan

Great Escapes //

When television

commercials promoted

Las Vegas by famously

promising “What

happens in Vegas,

stays in Vegas,” regular

visitors to Sin City

nodded knowingly.

Las Vegas is all about

excess: Gamble high,

party hard, stay out too

late and supersize your

sirloin. Cut loose, and

don’t worry about word

filtering back home. Like

the commercial says . . . .

Begin your living-

large adventure by

checking into a swanky,

kitted-out hotel. The

buzziest new option is

Aria, the Cesar Pelli-

designed hostelry

in the sprawling

mixed-use CityCenter

development. Detailed

in leather and chrome,

rooms drip with

technology and exude

urbane luxury (and the

hotel boasts a LEED

Gold Certification).

Conversely, you can

go Old World at The

Venetian—with gondola

rides out front—or at

its next-door, boutique

sibling The Palazzo.

If your inner hipster

yearns for thrills,

however, Hard Rock

Hotel & Casino’s new

HRH Tower Suites sits

high atop the playlist.

Groove to the pop-star

photos and in-room

jukeboxes at this high-

style hot spot, where

decadent opulence

feels rock-star ready.

Next Up: Time for

some afternoon fun in

1

1 The CityCenter

complex

2 Fountains at the Bellagio

3 Las Vegas nightlife

4 A covered walkway in

downtown Vegas

5 The sashimi tasting platter at

Bar Masa

6 Gondolas at The Venetian

Las Vegas

At Hard Rock Hotel’s

Skybar pool, spy on

the Encore Beach

Club action downstairs

via acrylic peekaboo

cutouts on the pool’s

bottom.

2

4

5

3

6


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the sun. The Hard Rock’s sleek SkyBar pool is the perfect spot to showcase your new string bikini, with one of the signature Strip Cleanse cocktails in hand. If you’re feeling extra daring, snag a day bed at Bare, The Mirage’s haven for top-optional sunbathing and swimming. The Ibiza-inspired Encore Beach Club (at Steve Wynn’s Encore Las Vegas) is a DJ-intensive spot run by the team behind the venerable Blush nightclub. Finish up your weekend at The Venetian’s Asian-themed Tao Beach—Sunday afternoon sundown parties around the pool are, ahem, legendary.

Life as a lounge lizard can be hard work, so unwind at one of Las Vegas’ pampering spas. Enormous soaking-pools and herbal-infused Good Luck Ritual massages are the draw at The Spa at Encore. Cool down at Qua Baths & Spa at Caesar’s Palace and its Arctic Ice Room, where blizzards of icy crystals break your sweat. Palms Place raises the heat with its coed take on a traditional Moroccan hammam ( just don’t forget your swimsuit).

Gambling, of course, is the lifeblood of Las Vegas. Casinos along the Strip all spread similar games, but blackjack afi cionados gravitate to tables where dealers must stick with a soft-17. The Bellagio and Mirage both off er that player-friendly feature, and hold ’em-lovers enjoy daily $120 buy-in tournaments at Aria’s poker room.

For a no-holds-barred dinner, Aria’s pricey-but-splurge-worthy Bar Masa serves some of the best sushi anywhere. Meat lovers will fi nd Kobe nirvana at Mandalay Bay’s StripSteak, where chef Michael Mina dazzles with an 18-ounce dry-aged bone-in rib eye. Mediterranean seafood, fl own in straight from the source, tempts diners at the atmospheric Bartolotta at the Wynn Las Vegas (vie for a seat in the private cabanas overlooking the lagoon). For the best high-end deal in town, reserve a table at Joël Robuchon, the three-star Michelin restaurant at MGM Grand,

where $109 buys you a two-course prix-fi xe dinner and roundtrip limo service. Who says the house always wins?

Of course, clubbing in Vegas is a must: The see-and-be-seen scene revs up after midnight at gilt-encrusted XS at Encore. Hard Rock’s newly launched Vanity boasts a light show almost as outrageous as the blinged-out crowd. And The Venetian’s Tao attracts the table-dancing set, who knock back Asian-inspired libations. Late-nighters invariably convene on the dance fl oor at subterranean Drai’s Afterhours, a decidedly louche corner of the otherwise unremarkable Bill’s Gamblin’ Hall. And since the DJs keep it going ’til well past sunrise, you might just fi nd yourself braving daylight early Sunday morning. If that’s the case, don your shades and hightail it to Simon, in Palms Place, for celebrity chef Kerry Simon’s gourmet upgrade of Vegas’ famous all-you-can-eat breakfast.

One of the best casino hosts in town is Steve Cyr, subject of Vegas-tell-all Whale Hunt in the Desert

and a guy who knows how to show his players a good time. stevecyr.com

7 Downtown Las Vegas8 Bare at The Mirage9 Bellagio Conservatory & Botanical Gardens10 Aria’s high-limit slot machines

Where (Else) to Eat:Despite the great casino dining, sometimes it pays to look beyond the clanging machines and tumbling dice. One of the best Thai restaurants in America, Lotus of Siam, incongruously resides inside an east-of-the-Strip mall (order the mind-blowing Tom Yum Kai). Appreciators of authentic Japanese cuisine should follow Vegas’ top chefs to cozy Raku, where the tofu dishes will have you rethinking bean curd. Fans of old Vegas should not miss Piero’s, an Italian eatery with great food, a pedigreed clientele and waiters who joke that the osso buco has a bullet hole in it.

The intimate Blush nightclub overlooks the fi ve-diamond Wynn casino.

Hard RockCityCenter

Encore Las Vegas

The MirageThe Venetian

7

8

9

10

“Incredible !ndia”

Seeking temples, palaces and jewel-encrusted

mausoleums? Check. Perhaps some eco-tourism paired with colors and scents and plenty of cosmopolitan hustle and bustle? Check and check. Maybe a spiritual retreat, followed by whitewater raf ing and a visit to the Himalayas or the Commonwealth Games? Check, check and check. And there are fabulous hotels to boot, such as Oberoi Udaivilas in Rajasthan or The Imperial in Delhi. Welcome to incredible India! incredibleindia.org

Memphis:

“Home of the Blues,

Birthplace of Rock ‘n’ Roll”

Welcome to M-Town, truly a Mecca for music-lovers. There’s historic and hopping Beale Street, where W.C. Handy wrote the fi rst blues song (check out the street’s live-music venues such as B.B. King’s and Al-f ed’s). There’s Graceland, of course, home to the King (Elvis would have turned 75 this year); the Memphis

Rock ‘n’ Soul Museum; and the leg-endary Sun Studio, where luminaries such as Johnny Cash recorded. To soak in the sounds of the city, check in at the opulent Peabody Memphis and watch the ducks hold court in the lobby fountain. memphistravel.com

“It’s Better in the Bahamas”

Thanks to the archipelago’s 700 islands, there are

beaches aplenty along with some of the clearest waters on the planet

and the world’s third-largest barrier reef. Plus, the United States is only 50 miles away. Throw in some stel-lar resorts—f om the kid-f iendly Atlantis on Paradise Island to the decidedly chic Rock House Hotel on Harbour Island—along with a piña colada, and maybe life really is better in the Bahamas. bahamas.com

Berlin: “The Place to Be”

You’re a jet-setter attracted to the white-hot club scene

and the stellar museums. Or perhaps it’s the cutting-edge boutiques and galleries that draw you to the City of Design. Leave your Goyard suitcase at the Hotel de Rome and meet up with a member of the just-opened Soho

House Berlin (if only for a cocktail beside the roof op pool). Dine at Restaurant Margaux and explore the culinary delights at the KaDeWe de-partment store’s jam-packed seventh fl oor. You’re a tastemaker, and Berlin really is where it’s at. visitberlin.de

“Your Singapore”

The glittering city-state of-fers something for everyone:

It’s been named the most business-f iendly economy in the world and

serves as a hub for medical tourism. You can satisf your cultural fi x at the Asian

Civilizations Museum and let the kids experience a nighttime safari. There’s world-class shopping, syba-ritic spas, festivals aplenty and the colorful byways of Chinatown. Phew! Sit back and ponder your options at the legendary Raffl es Hotel. yoursingapore.com

Great Escapes //

H�And 5 More . . .

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Destinations to road test truth in advertising.

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CLOCKOFF

TH

EMad Men

INTERVIEWED BY Deborah Caulfi eld Rybak

PHOTOGRAPHY BY Jeff Lipsky FOR Stockland MartelAT The Standard, DOWNTOWN LOS ANGELES

John Slattery and Christina Hendricks on hair color,

their characters and the paths that led them to Mad Men.

CHRISTINAHendricks

STINATI

The actress best known for her role as the alpha female of Mad Men's

Sterling Cooper Advertising Agency—and now one of Esquire's most

beautiful women in the nation—Hendricks has managed to keep her

feet on the ground even as her career has taken off.

WHEN I FIRST READ for the part of Joan, I saw the role as this sort of bossy know-it-all, needs-atten-tion type of girl, and that’s what I went in and did. Apparently, Matt [Weiner, creator/producer] really didn’t intend for it to be that way.

WHEN I TOOK THE ROLE in the pilot, my agents said, “Give us a break. This is AMC. This is never going to go. Who watches period pieces?” And I said, “We thought the other ones were all going to be huge hits, and they weren’t. So what do we know? Let’s do the one that’s great.” And so I shot the pilot, and then they dropped me. It’s funny now, but at the time I was humiliated. I mean, I had never been dropped f om an agency.

AFTER I WAS CAST, Matt went to each one of us and gave us sort of a reading list. So [longtime Cos-mopolitan magazine editor Helen Gurley Brown’s 1962 book] Sex and the Single Girl and John Cheever’s short stories and Revolutionary Road were part of my research in the beginning.

JOAN IS VERY MUCH ABOUT ORGANIZATION, and she’s very much about order and running a tight ship, whether it’s at work or home or with herself. It’s about proper presentation in every aspect of her life. I think she’s very, very savvy with pop culture and what’s happening, but she’s also sort of F

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classic and rigid in some ways as well. She certainly knows how to handle the attention she gets f om men and asks for it as well.

I KNOW PEOPLE ALWAYS TALK about how Joan walks or her confi dence. When I saw the wardrobe and the hair and everything, I thought, “This is the woman who, when she walks across the room, knows at least one person is looking at her at all times.” It’s a funny character trait, and sort of a horrible character trait in some ways, but also kind of glorious, you know.

PEOPLE COMPARE ME to Marilyn Monroe quite of en, and it’s the most fl attering thing I could ever hear. There’s a very sof , feminine

attribute to her that I admire. When I was a little girl, my mom put Marilyn Monroe pictures in my room, so maybe she fed it into me.

I’M NOT A NATURAL REDHEAD. I started playing around with my hair color when I was 10. It didn’t offi cially change to red then, but I was very into Anne of Green Gables at the time and thought she and I were kindred spirits, and since she was a redhead . . . . So my mom said, “Let’s go to the grocery store and get one of those cover-the-gray rinses and throw it on.” And I had this bright, bright carrot-orange hair and loved it, and was beaming, and I went to school the next day with the biggest, goofi est smile on my face you’d ever seen.

I THINK I KNEW the show was a big deal when Jon Hamm hosted Saturday Night Live. And then to have the cast actually spoof all of us characters on it —and we had no idea. That was pretty mind-blowing for me.

BEING NAMED Esquire’s "Sexiest Wom-an Alive" [in May] was super fun. Of course, I got relentlessly teased by my husband and f iends. Every time I walk in a room, it’s songs about, “The most beautiful girl in the world.” And I’m like, “You guys, shut up.”

BEFORE MAD MEN I had always played the sort of sweet, innocent, quirky girl. When I’d audition for cops and lawyer roles, they’d say, “She seems too sof . We just can’t imagine her.” And now with Joan, I’m only getting off ered bitchy roles. So when I say, “No, I want to play the f ee-spirited hippie girl,” they’re like, “But you wear high heels and tight dresses.” And I’m like, “No, I don’t. That’s not me. That’s totally not me.”

WHAT I CAN TELL YOU about this season—if you don’t want me to be fi red—is only that I will be on television. You can count on me being there.

“Sometimes when

people get what

they want, they

realize how

limited their

goals were.”

Age: Born: Raised: Lives: Family: Early role:

35 Opposite Pierce Brosnan in a Visa commercial

Married to actor Geoff rey Arend

Knoxville, Tennessee

Twin Falls, Idaho

Los Angeles

JOHNSlattery

OHNOH

A fi xture on TV since 1988—

from Will & Grace to Sex

and the City and Desperate

Housewives—Slattery

won raves playing the

son of the Sterling Cooper

agency's founder partner.

The debonair actor also

appears in movies and on

Broadway.

I STARTED GETTING MORE PARTS af er I let my hair turn gray. Early on, I would color it, because people would tell me to. I think I spent a lot of time listening to people I prob-ably shouldn’t have been listening to. Finally, I got to the point where coloring it wasn’t making me look any younger, necessarily.

THEY ASKED ME TO COME IN and read for the part of Don Draper, and I was surprised; I thought it would go to someone younger. But I jumped at the chance and did my homework and went in and read the scene, and then Matt said, “Well, here’s the thing. We already have this guy.” I hadn’t met Jon Hamm yet, so I said, “What are you talking about, you have the guy? I’m the guy.” And then I got a look at Jon and I realized they did have the guy.

SO THEY WANTED ME TO PLAY Roger. It wasn’t the part that they told me they wanted me for; it was a smaller, older part. I was a little pissed off . But they had come f om The Sopranos, and the writing and the script was so

Memorable Mad Men line:

Slattery on Hendricks:

“Christina just couldn’t be sweeter, on and off the set. She’s somebody who wants to do the best job with what she’s given. We’ve had intimate scenes together, and those can be diffi cult, but she’s just a great acting partner. She’s all you could ask for.”

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, ON CHRISTINA:

Red dress by Roland Mouret. Bracelets by

Alexis Bittar.

OPPOSITE PAGE, ON CHRISTINA:

Dress by Ports 1961. Necklaces by

David Yurman.

THIS PAGE, ON JOHN:Cardigan and shirt both by

Gap. Jeans by Theory. Watch by Rolex.

PAGE 58, ON JOHN:Shirt by Ever. Jeans by

JBrand. Watch by Rolex.


good—it was really just the script. And Roger turned out to be a great part.

ROGER IS A PRAGMATIST. He’s someone who, despite the fact that he inherited the firm, has put his time in. He served his country in the Navy in World War II; he’s seen his share of the world and pain and hardship and fear, and he’s come close to dying twice. He’s seen cultural change and is about to see more as the time passes. There’s been so much change and so much BS that goes on out there that I think people like Roger can put their finger on it and call it what it is. And I think it’s comforting to see someone like Roger who has a sense of humor, but also a sense of proportion. He can use BS to his advantage but has a sense of proportion when it comes to telling the truth.

THIS SHOW IS a remarkable sort of mini perfect storm of variables. I mean, not only was it well written, but then it somehow caught on, and I think it was—it was the look of

it, it was the sound of it, it was the fact that AMC marketed it well, the clothes, the music, the performances, the fact that no one had seen any of these people, or most of us, before. It was a confluence of circumstances that made this thing so big. I don’t think anybody necessarily thought that this would happen. The show’s success has presented lots of opportunities. A big one for me is that I’m going to direct an episode this season, which is very exciting.

MY WIFE [actress Talia Balsam] was on the show for a while, and she may still be, for all we know. She plays Mona, my first wife. So we would be out in Los Angeles together. We have a son in school in New York, so I kind of commute until school finishes, and then we spend the summers out here shooting, so it’s kind of perfect.

I LOVE TO SURF. I can’t get enough of it. I started surfing in Montauk on the East Coast, but it’s a good time-killer in Los Angeles when I’m not shooting. I’ll go anywhere fom Ventura to San Clemente, depending on where the waves are and how much time I have in the day. It’s a good way to take advantage of Los Angeles and get away fom the sort of anxiety that show business can bring.

I CAN’T TELL YOU ANYTHING about the new season. Matt starts every meeting with, “Don’t tell anybody. Don’t tell anybody anything. Don’t tell your mother, don’t tell your sister, your brother, don’t tell—don’t run lines with someone with a big mouth. Don’t tell your agent.” It’s the first 15 minutes of every read-through. //

Age: Born & raised: Lives: Family: Recent movie roles:

47 Iron Man 2, The Adjustment Bureau (opens in September)

Married to actress Talia Balsam; son Harry, 11

Newton, Massachusetts

New York City

“You know what my

father used to say?

Being with a client

is like being in a

marriage. Sometimes

you get into it for the

wrong reasons, and

eventually, they hit

you in the face.”

Memorable Mad Men line:

Hendricks on Slattery:

“I’m just crazy about John. He really is one of the finest actors I’ve ever had the opportunity to work with. I think our two characters have a very interesting relationship. I’m always, always rooting for the Roger/Joan scenes.”

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For more photos from Sky ’s shoot for this story, visit deltaskymag.com

Oh, the MadnessCigarettes Liquor Trysts

KEY:

THE

VICES

The Ad (and Ladies) Man

DON DRAPER

The Newcomer

PEGGY OLSON

The Alpha Female Offi ce Manager

JOAN HARRIS

The Boss

ROGER STERLING

The Go-Getter

PETE CAMPBELL

The 'Model' Wife

BETTY DRAPER

Ramp up for season four with a guide to the ego-driven, lust-fueled, martini-motivated, chain-smoking world of Mad Men.

Joan to Peggy:“He may act like he wants a

secretary, but most of the time they’re looking

for something between a mother and a waitress.”

When not bossing around the secretarial pool, Joan helps as a script reader in the TV department, until they hire a man for the job.

Resigns from Sterling Cooper but is forced to get a retail job due to her husband's lack of job.

Roger divorces his fi rst wife, Mona, after taking up with the much younger Jane Siegel, who was briefl y Don's secretary.

Roger encourages the takeover of Sterling Cooper by a London agency.

With the sale of Sterling Cooper, Roger and Don start planning to create their own agency.

Sterling to Don:“You’re not good

at relationships because you don’t

value them.”

“That’s life. One minute,

you’re on top of the world.

The next, some secretary is

running over your foot with

a lawn mower.”

The Brooklyn native begins her advertising career as Don Draper’s secretary.

After showing off her fl air for copywriting on the Belle Jolie cosmetic campaign, Peggy gets promoted to copywriter.

Don was born Dick Whitman, the son of a prostitute who died during childbirth. He assumed the identity of Donald Draper, an offi cer under whom he served during the Korean War.

Don charms major client Lucky Strike with a new ad campaign, despite

reports that cigarettes are unhealthy.

After he and his boss win an advertising award, Don's photo appears in Advertising Age.

Pete unsuccessfully tries to blackmail Don with the knowledge of his fraudulent identity.

Don, Roger and Bert form a new agency, with Lucky Strike as the chief account. Pete and Harry sign on, as does initially reluctant Peggy, forming the new Sterling Cooper Draper Pryce.

“You know what? I have good ideas. Direct marketing? I thought of that."

Although Pete grew up in a life of privilege, he and his wife, Trudy, live in a Park Avenue apartment fi nanced in part by her parents.

Pete to Peggy: “You’re

in the city now. It

wouldn’t be a sin for us to see your

legs.”

While modeling in NYC, Betty meets Don at a photo shoot.

Betty develops a nervous condition that causes her hands to go numb and decides to see a therapist.

Bored with her life as a housewife, she takes up horseback riding to keep herself occupied.

Peggy inherits Freddy Rumsen's offi ce after he is fi red for being drunk (and peeing his pants) before a meeting with Samsonite.

Don asks Peggy to join the new agency as head copywriter.

Betty kicks Don out for his infi delity, then discovers she is pregnant with their third child and asks him to come back.

Before taking Don back, Betty initiates a one-night stand with a stranger.

The discovery of Don’s fake identity pushes Betty over the edge, and she asks for a divorce.

Betty meets Henry Francis at a political fundraiser, falls in love and has plans to marry him.

The Women of Don Draper:

A GUIDE

BobbieThe Client's Wife

LorelaiThe Stewardess

Midge The Artist

RachelThe Heiress

Joy The Swinger

SuzanneThe Teacher

Roger and Joan's steamy long-term aff air ends after his two heart attacks.

DARK SECRET DARK SECRET

DARK SECRET

Marries Dr. Greg Harris, a surgical resident.

Roger asks Joan to help get the new agency off the ground.

Peggy falls for the less-than-smooth advances of the married Pete and ends up pregnant. He learns of the child more than a year later.

DARK SECRET

“I don’t know why I pick the wrong boys.”

To be continued...

Ad agency Sterling Cooper was started by Roger's father and Bertram Cooper.

et’s say, for the fun of it, that Don Draper, the dapper creative talent at the heart of Mad Men, was a real person who could board a time machine—equipped with martinis for the ring-

a-ding ride—that would fast-forward him onto the Madison Avenue of the 21st century. How would he react to what he finds?

As it turns out, a good deal of the contemporary ad in-dustry might not seem all that unfamiliar to him. Real-life agencies that figure in the plot lines of Mad Men, such as Grey and McCann Erickson, are still around. And much of what agencies did in 1960, they are still doing in 2010: creat-ing campaigns to help peddle clients’ goods and services while figuring out which media outlets ought to carry those campaigns.

For instance, today’s trend of marketers embedding name-brand products into TV episodes—branded enter-tainment, intended to counter the ability of viewers to zap or zip through conventional commercials—would be quite familiar to Mr. Draper. Afer all,

Edited By Sarah Elbert

Illustration by JUSTIN KRIETEMEYER

(Continued on page 98)

Intro By STUART ELLIOTT

READ ON for more perspectives from industry insiders


ince joining Goodby, Silverstein

& Partners in 2006, Haas has

worked on award-winning

campaigns for clients such as

Sprint, eBay, HP, General Electric

and Adobe. Prior to GSP, he spent seven

years at Organic as VP managing director

in São Paulo before heading the creative

department at the company’s headquarters

in San Francisco. He also founded vizio, a

leading Brazilian interactive agency that

was later sold to Organic. Earlier this year,

Advertising Age and Creativity recognized

Haas as one of the 50 most infl uential and

inspiring creative personalities of the year.

In his spare time, Haas writes a food blog

curiously titled “No salad as a meal.”

What makes a campaign go viral?

Most of the YouTube hits we see were never scripted as a viral video. That just happened. Because they were original, strange, and for the most part, funny. Humor is a universal language, but even funny jokes are not guaranteed to make you laugh. If humor was a science, every Hollywood comedy would be a block-buster. Unless you’re Paris Hilton, no video is guaranteed to go viral. A guide for creating a successful viral campaign is as eff ective as a tutorial on how to win the lottery. OK, you’ll learn the basics like “you don’t win if you don’t play,” but that’s about it. Viral work is, for the most

part, unpredictable. And while its con-tent will vary f om artful high-produc-tion-value spots to a glance of a dramatic prairie dog, one theme will likely recur: originality. Originality that draws on popular culture or is so brilliant that it becomes popular culture.

Do “viral” campaigns actually

affect sales among the general

population, or are they a fl ash in the

pop-culture pan? Absolutely. Innovative work—not just work titled “viral”—brings brands into the conversation, amplif ing what adver-tising alone can achieve. With market-ing budgets getting axed, earned media —which is generated through viral activity and PR—is any client’s jackpot.

How important is it these days to be

unexpected?

It’s more important than ever. We have never been bombarded with more advertising messages, TV channels and online options. And while the variety of sources keeps growing, our attention span gets shorter by the second. It’s no coincidence we’re fi nding more ways to curate our own content—TiVo, RSS Feeds, Twitter.

Advertisers need to break through not by pushing yet another ad, but by giving people something they actually

Group Creative Director & Associate

Partner, Goodby, Silverstein & Partners

Not limited to TV, billboards, the Internet and print,

savvy marketers are always on the lookout for new

and creative ways to peddle their wares.

Advertising Goes Ambient

On San Francisco: San Francisco’s importance

in the creative landscape is

growing again. Creativity and

technology have never been

so integral to each other, and

the Bay Area is where most of

the technology innovations are

happening today. It’s no diff er-

ent in advertising.

Favorite spot for a working lunch:

A working lunch usually means

eating a sandwich at my desk,

and for that, my takeout meal of

choice comes from The Senti-

nel. When I do go out, one of my

favorite restaurants is RN74.

Favorite place for creative inspiration:

The city hosts really unique

events such as Pop-Up

Magazine—which is intellectu-

ally stimulating and inspiring.

Performed live only once a year

for a lucky few, it makes TED

kind of obsolete.

S

Goodyear blimps have been

using the skies to promote

the tire and rubber company

since 1925.

Some brands take event sponsorship

a step further. This summer, Red Bull

is holding four Flugtag events around

the country, challenging home

inventors to create their own quirky

human-powered fl ying machines.

CHRISTIAN HAAS


ower joined

ArnoldNYC

in 2005 and

has helped

build iconic

brands such as Hershey’s,

Lee Jeans, Gillette, L’Oréal,

Duracell, American Express

and Pizza Hut. During her

20-plus-year career, she’s

worked at McCann, BBDO

and O&M, among others,

but says she is thankful

every day for the entrepre-

neurial idea-driven culture

of Arnold. She is originally

from Chicago and moved

to New York (15 years ago),

thinking it would just be a

short-term stop.

How do brands successfully stand out?

By exhibiting confidence, which

many brands seem to have lost

these days. Don’t try to manu-

facture coolness or try to be

hip; consumers can see through

that. Just be true to who you are,

understand your DNA and make

it relevant to people today. This

was the formula for the success

behind our Reese’s campaign. We

knew that consumers loved the

product the way it was and that

we needed to capture the simple

brand essence of chocolate,

peanut butter, orange, two

cups. The solution? “Reese’s

Lynn PowerPresident, ArnoldNYC

San Francisco-based Goodby, Silverstein &

Partners was founded in 1983 by Jeff Goodby

and Rich Silverstein. Its clients include

Comcast, Sprint, Wii, Netflix and Doritos. Plus: 1 A campaign for Häagen Daz about the plight

of the honey bees. 2 From “got milk?,” the

White Gold single, “Pour the Milk Slowly.” 3 A

campaign for California Coastal Cleanup Day.

THE WORK

Tired of all that “wasted time” as

you’re filling up? Now you can

watch TV at the pump. Nielsen

estimates that Gas Station TV

reaches more than 20 million

adult viewers each month.

If you’re visiting Shanghai,

don’t be surprised to see

boats equipped with LED

advertisements trolling the

Huangpu River.

1

2

3

P

´

would want to watch, interact with and share. That ofen involves approach-ing advertising differently, taking risks and not doing things that are proven to work. Best practices are by definition the antithesis of innovation. And innovation eventually causes discomfort.

In the last 18 months, advertising innovation plummeted. Sure, there are some campaigns we’ll remember, but if creativity could be plotted on a chart, its line would mirror the one fom NYSE. Not coincidently, of course. The global recession put clients on hold and agen-cies on standby. And as innovation gave way to activation, creativity entered a sort of forced hibernation state—think Han Solo fozen in Carbonite.

Now that the economy is show-ing signs of recovery, clients can again look beyond near-term needs and push their agencies to do the same. As for the creative minds, they are coming out of the hibernation hungrier than ever—like a polar bear waking up afer a 6-month fast.

I’d bet the next year will be a fuitful one for advertising innovation. We just designed and manufactured an actual product for Sprint, a case that turns Apple’s iPad into a 4G device. It’s the first product made by the agency—fom concept to production. But more than a product, it’s a marketing idea. One based on a smart insight. The kind of thing I see us doing more in the future.

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Perfect,” a campaign that treats

the product as the icon it is, and

gives Reese’s a bold leadership

voice that elevates it from the

rest of the candy in the category.

Do clients these days expect bold new ideas?

Companies want ideas that will

generate results, no matter the

medium. Sometimes that means

turning category conventions

upside down. Other times that

means just telling your story in a

more meaningful way and fi nding

new ways to connect to consum-

ers. Either way, it’s essential to

have a point of view that puts a

stake in the ground and breaks

through the clutter.

What’s the best possible reaction you can hope for from a consumer to a message?

Obviously, we want people to

be inspired to go try and buy the

product we’re marketing. But

often just a “Wow, I didn’t realize

that” can be just as eff ective for

a brand that is a bit outdated. Or

“That brand really understands

me!” is a great reaction for a

brand that is trying to connect

with consumers, both emotion-

ally and rationally.

How far have we come from the male-dominated days of Mad Men?

While there still is a lot of

testosterone at the top of many

organizations, advertising has

really become a female indus-

try. Many companies, like mine,

have women in leadership posi-

tions. And lots of the emerging

talent across many disciplines

are women. It’s not unusual

these days for the women to

outnumber the men. Girl power!

ArnoldNYC is the New York City offi ce of Arnold Worldwide, whose clients range from Progressive to McDonald’s to Jack Daniels. Plus: 1 The award-winning “truth” cam-paign, voted Best of the Decade by Adweek readers. 2 Chocolate and peanut butter perfection cam-paign for Reese’s. 3 Ocean Spray’s “straight from the bog” spots for its cranberry juice.

adal is founder, chairman and

CEO of the Toronto-based

MDC Partners, an advertising,

media and marketing holding

company that includes

the hot shop Crispin Porter + Bogusky

(the fi rm behind Burger King’s “Creepy

King” and Best Buy’s “Buyer be Happy”

campaigns). Nadal also founded First Asset

Management, one of Canada’s largest asset-

management fi rms.

In the past, you’ve talked about

buying more agencies. What kind

of agency model do you want to buy

today?Instead of focusing on any single agency model, I believe deeply in our overarch-ing model of perpetual partnership. When we acquire an agency, we never buy a 100 percent share. If an agency has the kind of talent, creativity and success that catches our eye, we like to keep that team intact with a continuing stake in the business. That’s why we’re always looking for people with what I call “IDEAS”—“Infi nite Desire for (Epic) Entrepreneurial Accomplishment.” Our acquisition targets evolve according to our needs and those of our clients, along with the specifi c demands of the market-place. By seeking out the most talented people and by bringing their intellectual capital into MDC Partners, we will stay suffi ciently agile to meet whatever chal-lenges today and tomorrow throw at us.

You’ve been called a believer

ArtLumière and Horizon Media recently projected images from the History Channel’s new series America

the Story of Us on three historic buildings in the United States.

N

THE WORK

Chairman & CEO, MDC Partners

(Lynn Power continued

from previous page)

MILES NADAL

2

1

3


The world of MDC Partners:1 "Subservient Chicken"

campaign for Burger King,

from Crispin Porter + Bogusky. 2 A campaign for Asics, by

Vitro. 3 Colle + McVoy’s brand

makeover for Caribou Coff ee.

1

2

It’s not uncommon to see

cars blinged out in brand

logos. The original brand

vehicle might be the Oscar

Mayer Wienermobile, which

was fi rst created by Oscar’s

nephew in 1936.

Take your message on the

road—or the sidewalk.

These Segway Ad Chariots

by GoMobile helped promote

KFC and distribute coupons.

A real offi ce in a methacrylate box

33 feet above the ground. For three

weeks, this became Waskman’s main

studio in Bilbao and Madrid, all in an

eff ort to promote new Vodafone

services and products.

in “constant change.” Can you

defi ne what that means today?

Change is the only constant you can be assured of, whether you believe in it or not. If you hope to make change your ally, if you hope to deploy new ideas with the kind of speed and agility that will give you a competitive advantage, you need to be part of enacting tomorrow’s change instead of reacting to yesterday’s. The only way to do that consistently and well is by gaining an appreciation of the hidden, underlying forces driving the trends that are visible to all.

What is the biggest change

impacting the advertising industry

today?On the surface, it’s the endlessly remarked-upon shif f om traditional media to digital media and viral market-ing in all its forms. Dig a little bit deeper, though, and you’ll fi nd something more meaningful going on—the correspond-ing swing of the brand-building pendu-lum f om persuasion to the infl uence of trusted sources, as seen, for example, in the proliferation of social media. Again, if you seek to drive change, it’s essential to grasp not only the “whats,” but also the “hows” and “whys” of new media.

Advertising can’t just disrupt

anymore, aka the 30-second TV spot,

but must integrate and infuse pop

culture. How does this impact the

kind of creative talent that agencies

need?

Put simply, it puts a premium on outstanding talent with brilliant ideas. The best talent understands that, af er some decades of media stasis, we are in a period of accelerated evolution. The best talent is nimble enough to try f esh approaches and arrive at the best mix for delivering return on marketing invest-ment. As disruption is supplanted by engagement, brilliant ideas are needed to bring virtual and real-life brand experi-ences into the kind of harmony that makes for lasting, eff ective engagement.Finally, I think the wise agency realizes that the phrase “creative talent” encom-passes lef -brain, analytical thinking, too. This is especially true in today’s incred-ibly interactive marketing world, where consumers tell us so much about their preferences, lives and actions—if we know where to look and how to listen.

Do you believe TV ad campaigns

work for brands anymore?

Absolutely. For all the undeniable and growing importance of new media and

novel marketing models, it’s important to remember that television and even the traditional television ad format still have tremendous reach. It’s equally important to think holistically—to think in terms of “and” rather than “or.” For many brands, television advertising contin-ues to make a great deal of sense as one component of a broader campaign. The challenge lies in understanding what television can accomplish for a client and what role it can play in a fully integrated strategy.

What’s your favorite campaign to

come out of MDC?

Ah, now you’re asking a parent to choose between his children. But today, and off the top of my head, I’ll say the Burger King “Subservient Chicken” campaign by Crispin Porter + Bogusky. Why do I think it worked? Because both the campaign and the client dared to be completely new in a big way. I’ve always loved the saying, “Go big or go home,” and we never stop looking for ways to go big.

THE WORK

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he art director (Malmstrom)

and copywriter (Karlsson) team

known as “The Swedes” (they

met in school in Sweden) are

co-creative directors of Mother

New York, which they launched in 2003

as an offshoot of Mother in London. The

pair worked in Sweden until moving to

Minneapolis to work for Fallon Worldwide;

later they transferred to Fallon’s New York

offi ce and worked on campaigns for Diesel

jeans and MTV. At Mother New York,

they’ve hatched campaigns for the likes of

Target, the NBA and Dell.

How has the defi nition of

advertising changed in the past 10

years? The defi nition of advertising hasn’t changed. However, how you do stuff has changed and will continue to change. Our industry is going through a huge transformation; technology has cre-ated an entirely new media landscape, which in turn has fundamentally changed how you as a brand connect with people. It’s more democratic. We love it, because all of a sudden you can clearly sense that “nothing has been

done.” It’s a new world again.

What does it take to connect with

consumers right now?

I guess a very simple way to break it down is that brands can’t just keep talking and saying the same old things. They need to listen, interact and be somewhat interesting, just like any person who wants to be taken seriously. It now fi nally applies to brands as well.

How important is it to be

unexpected?

Very important. Originality and unex-pectedness are superpowers. Surpris-ingly, very few brands use them as such. They’re hard to master and far away f om a science or anything you can test. That’s probably why you don’t see more truly original and unexpected commu-nication today.

What makes a great advertising/

brand creative person today?

Our observation is that many successful creative people are able to strike a per-fect balance between true humbleness and f ightening egomania. Exceptional creatives are not sure if they hate or love what they’re doing, and everyday is a battle to justif existence and worth.

What’s been your secret to

keeping A) your interest and B) your

relevance in the ad world?

Our secret has always been that there’s no secret. The brain wants to have fun. If you keep thinking about that everyday, you’re always going to be

Co-founders & executive creative directors,

Mother New York

T

Who says dioramas are

limited to shoe boxes?

Why not a truck? With real

people? Just keep your eyes

on the road if you’re driving.

You go to get your golf ball out of the

hole, feeling pretty good about the

two under par, and lo and behold, an

ad for Heineken is staring up at you.

Where is that beverage cart?

Mother New York is known for

its outside-the-box campaigns,

including: 1 The “Ritual Proj-

ect” for Stella Artois. 2 Target

and Shaun White, in Times

Square. 3 truTV “Actuality”

campaign. 4 Dell Design

Studio.

1

2

3

4

THE WORK

LINUS KARLSSON &

PAUL MALMSTROM

Flash mob events have been one of

the decade’s hottest viral trends.

Case in point? Saatchi & Saatchi’s

T-Mobile “Dance” campaign, in which

350 dancers spontaneously took over

London’s Liverpool Street Station.

wo of the creatives

who have helped

transform Old Spice

from the cologne

your grandfather

wears into the hot new hipster

scent, Allen (art director) and

Kreher (copywriter) are two

of the bright young minds at

Wieden +Kennedy.

What role does humor now play

in advertising?

ALLEN: It plays the same role it always

has. It’s a form of entertainment, much

like drama or suspense. I think we

see more humor in advertising today

because younger generations seem

to respond to it more. If you look at

the highest-rated videos on YouTube,

they’re not sad dramas, they’re men

getting hit with inflatable balls or

animals falling off things. Younger

generations love humor, which is why

advertising is using increasing quanti-

ties of it to sell things. People like it. It

works.

KREHER: Humor now plays the role of

Sigourney Weaver in Gorillas in The

Mist: The Story of Dian Fossey.

Do people buy what makes them

laugh?

KREHER: People like to laugh, but they

also like to purchase. And I like to give

people what they like to like. Whether

it’s a wildly expensive luxury car, a

blanket with arm holes or a bag of

magic beans, laughter helps people

come to terms with the fact that I,

Jason Kreher, want them to purchase

these items, and that is what matters.

ALLEN: I think people buy things from

brands they like. When a brand makes

someone laugh, they like it more.

They’re more willing to listen to what

the commercial is selling.

How do you define “smart” humor?

ALLEN: That is a tough one. I’m not sure

there is an exact definition. I think hu-

mor is at its best when it makes a per-

son think. Consumers are smart; they

Craig Allen & Jason Kreher Art Director and Copywriter, Wieden+Kennedy

T

Portland-based Wieden+Kennedy created Nike’s award-winning “Just Do It” campaign and also has offices in Amsterdam, London, NYC, Tokyo, Shanghai and Delhi. Clients include: 1 eBay 2 Old Spice 3 Nike 4 Dodge.

Airports, malls and building façades have become prime real estate for interactive ads that draw the consumer into the experience with entertainment and games.

interesting and relevant. The brain hates boring and expected. Creativity stems fom going about things the wrong way. Irritation is also interesting as a source for inspiration. Why do certain things ir-ritate you? Don’t know, but go there. It’s more interesting.

Sum up the state of advertising

today.

Advertising today is where it has always been: caught up in a constant state of discussion of yesterday and tomorrow.

Where does New York stand today as a creative city?

New York feels fantastic right now. There are so many interesting small companies,

so many creative people and so many won-derful things happening at the same time.

Where is your favorite place for a “power lunch”?

We usually go around the corner from our office on Bond Street to Gemma, next to

the Bowery Hotel. However, on Fridays we always have a LuLu’s Special Panini from Il Bagatto. It’s a crazy good sandwich on a

Friday; it just makes us happy.

Where is your favorite place to go in NYC when you need

creative inspiration?Going out on a day trip to Ellis Island is amaz-ing. It’s a very simple and obvious reminder

of what makes New York City and this country so special. It’s really inspiring to hear all the stories of the people who came here just like us, except we didn’t take the boat.

want to feel like they’re in on the joke.

I think people like humor that leaves a

little bit of the joke for the viewer to

put together themselves.

KREHER: I don’t think it’s my place to de-

fine smart humor; I’ll leave that to the

grammar scientists. What I will define,

however, are my abdominals, my calf

muscles and jaw line.

What are your funniest campaigns?

KREHER: I’ve done a campaign for Old

Spice with mountainy armpits and a

Clearasil campaign with some overly

confident teenagers. I shot some Tar-

get commercials with a baby brazenly

pooping his pants and a bunch with a

crazy blonde lady. I did a spot with Rob

and Big Black from MTV and worked

on a campaign for Howard Stern that

THE WORK

´(continued on page 98)

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TIMES SQUARE

The fl ashing neon! The scrolling messages! The people! The billboards! This is materialism unleashed. Centers of consumerism that have sprouted around transportation hubs and now draw visitors for the pure spectacle.

566,500 $300,00045 MIN.$70 MILLION

Traffi c: 566,500 people pass through New York City's iconic

square daily; an estimated 1.6 million ad impressions are

created each day.

Cost: Billboards cost from $10,000 to $300,000 a month.

SOURCES: CBS OUTDOOR, CLEAR CHANNEL OUTDOOR, KINETIC AND TIMES SQUARE ALLIANCE

Payoff : Visitors’ dwell time ranges from 45

minutes to several hours.

Total spent annually: $70 million, that's more than

15% of the roughly $442 million spent on outdoor advertising in

all of NYC in 2009.

people Billboards costdwell spent annually

time

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PICCADILLY CIRCUS

34 MILLIONTraffi c: An estimated 34

million people pass through this London hub each year, plus 17 million people in buses and

coaches, 2.5 million in taxis and 2.4 million in cars.

79% Demographics: Of the total traffi c, 79% is aged 18 to35.

$101,500Cost: The costs of long-term contracts are kept a secret. But “Piccadilly Lite”—a single scrolling LED sign below the

larger signs—costs £70,000 ($101,500) a month for a

12-month contract to reserve 19 hours of fl ashing neon

impressions.

SOURCE: CLEAR CHANNEL UK

aged 18 to35

“Piccadilly Lite”

people


HACHIKO SQUARE

2.2 MILLION

Traffi c: More than 2.2 million train passengers pass daily

through the adjacent Shubuya Station.

Mascot: A humble bronze statue of an Akita dog, which serves as a meeting place for

the country’s hippest teenagers.

SOURCE: DENTSU

$11,000Cost: Airing a 15-second ad on

QFRONTQ’s Eye—which includes a 600-inch LED screen and

built-in sound system—60 times a day for seven days costs an

advertiser 1 million yen, or about $11,000 U.S. dollars.

$103 MILLION

All out: If a brand wants to “hijack” the square, taking over

the more than 10 major ad spaces for two weeks, the fi nal price tag is 9.38 billion yen, or

$103 million U.S. dollars.

train passengers serves as a meeting place

15-second ad

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SUNSET STRIP

1½ 31,000 $127,820$407 A DAY

Size: Los Angeles' thoroughfare of

conspicuous consump-tion is 1½ miles long.

Traffi c: As many as 31,000 people drive, ride or walk by daily.

Demographics: The average visitor has a household income

of $127,820.

SOURCES: CBS OUTDOOR,

CLEAR CHANNEL OUTDOOR

Payoff : Visitors spend an estimated $407 a day in the Strip’s clubs, high-end hotels

and designer boutiques.miles

Visitors spend household income people

1 October 2009 deltaskymag.com &FAME

EXCHANGE

&

Paul Provenza

deltaskymag.com October 2009 2

Edited by Deborah Caulfi eld Rybak

Photos by Dan Dion and Robert Todd

Williamson/Contour by Getty

Comedians Paul Provenza and Eddie Izzard riff on the new Showtime program, The Green

Room with Paul Provenza, and the pros and cons of being verbal gladiators on opposite sides of the pond.

Eddie Izzard

Occupation(s): Comedian, actor, producer, director, writer.Background: Grew up in New York, attended The Bronx High School of Science. Made his standup debut at the Improv when he was 17. Lives in Los Angeles.Career highlights: Series regular on TV’s Northern Exposure and Empty Nest, directed the dirty-joke classic The Aristocrats (2005), co-author of Satiristas!, a collection of interviews with comedians, to be pub-lished this month.One-liner: “I just try to make it funny. I fi nd that for every person that is deeply off ended by my humor, there’s another person who comes up to me and says, ‘Thank you for saying the stuff that I’m afraid to say.’ ”


C

&FAME

EXCHANGE

Paul Provenza: Hey, Eddie. Where are you?

Eddie Izzard: I am campaigning in New-castle, in the northeast of England.

PP: Are you running for offi ce?

EI: No, I’m lending my support, but I will in 10 years. I’m not sure what for yet, but in 10 years’ time I’m going to run.

PP: Have you watched any of the Green

Room shows yet?

EI: No, I haven’t.

PP: They have a very diff erent energy f om a talk show, really. When I decided to do the show, I thought about the thing that makes me happiest. And that’s just hanging out with comedians.

I think they’re brilliant people. Any-thing that was a detriment to them in life before they got into comedy became their currency, and I love that. So Green

Room is more like a jazz show, where everyone gets to jam together.

EI: Yeah. It was great. I like doing that, with everyone just f ee-associating off what anyone else has said.

PP: It really separates the men f om the boys. I think that people who are truly working f om the heart, who have comedy in their bones, can shine in this kind of scenario, and people who are more or less manufacturing and selling product, I think, will fi nd it a little more diffi cult.

EI: Yeah, I would agree with that. I made a rule that on normal chat shows I would never do my material. I believe

omedians Paul Provenza and Eddie Izzard recently appeared together on Provenza’s new Showtime series, The Green Room with Paul Provenza, which brings together noted standup comics in an informal setting to talk about their craf . During a recent phone conversation, Izzard and Provenza revis-ited that experience—and talked about the diff erences between comedy in the United Kingdom and the United States, and the perils of taking time off f om the circuit.

PAUL PROVENZA //

Actors Penn Jillette, Billy the Mime, Paul Provenza and Eddie Izzard arrive at the 2005 premiere of The Aristocrats at the Egyptian Theatre in Los Angeles.

a number of standups still do. The host will say, “So tell me about chicken farming,” so they go into their chicken-farming bit. People can sound hysterically funny, but they’re actually doing their act.

PP: Yeah, in the Johnny Carson Tonight Show days, if you had a good six, seven minutes, you know, you could basically hit the charts, so to speak.

EI: That’s an interesting point, because we don’t have that in Britain. We couldn’t get chat shows like the Letterman show and like The Tonight Show working in Britain, so we actually had to have our best 20 minutes going, and then you sort of get to a point where you have your best hour. So we’ve been doing LPs in Britain, I think, all the time, whereas in America I think you were encouraged to come out with singles.

PP: That’s a great way to put it, actually.

EI: Doing standup in the U.K. is diff erent. In London alone, we have 70 to 80 clubs that pay money—sometimes not massive amounts of money, but some of them really pay well, so you can really earn a living. So comedians come out of that, and then we start going into the-aters, and you can tour in theaters around the country. Plus, this weird thing has happened: We can be put into sitcoms and sketch comedy, but not into a fi lm industry, because we haven’t got a fi lm industry. We don’t have that mas-sive amount of money that took people off the circuit in America and plugged them into Hol-lywood. A lot of Americans will say, “Oh, stuff it, I don’t want to do standup anymore,” but in Britain, we do, because you can tour. There are about 8 to 10 comedians playing arenas in Brit-ain now, which wasn’t happening before. We’re heading toward stadiums. There are Germans who play stadiums. There’s a German guy and there’s a French guy who play stadiums.

PP: Yeah, also the audience for comedy is very diff erent in the U.K. And the Edinburgh Fringe Festival makes a big diff erence. The Edinburgh festival encourages people to really, really write new material, longer-form pieces, and generally it is presented under tremendous scrutiny f om a genuinely critical press. You know, there is ac-tual critical press for comedy at the Edinburgh Fringe, which there really isn’t anywhere in

America, so it really sort of encourages people to be really creative.

EI: Yeah.

PP: That’s what we tried to do in The Green Room—take away all the stuff about doing mov-ies or seven-minute TV spots and just let people do what they do. They’re not getting together to promote themselves. It’s like taking great musicians and saying, “Hey, you guys have never played together? I think you’re going to get off on this,” then putting them together in a room to just play.

EI: You know what I think? I think that standup comedians are verbal gladiators. There’s a great respect, I feel, among standups who know that the others can do it. And once you get to a certain stage in your career, you play your own venues and you don’t really meet up with other comedians. You have to go and hang out with people who—even if you haven’t seen all their stuff that much or even at all—you can just sense f om what they’re saying that they can do it. And we’re like gladiators. It’s that tough verbally.


EDDIE IZZARD //

Occupation(s): Comedian, actor, producer, aspiring politician.Background: Born in Yemen. Often appears on stage in a dress and makeup. Spent two months in 2009 running 43 marathons in 51 days around the United Kingdom, which raised $2.7 million for charity. Career highlights: His stand-up act has sold out arenas such as Madison Square Garden. Won two Emmys for Eddie Izzard: Dress to Kill, his 1999 HBO special in which he appeared wearing makeup and heels. Critically praised for his starring role in the 2007-08 FX series, The Riches, and roles in Valkyrie and Ocean’s 12 and 13. Tony-nominated for Day in the Death of Joe Egg. One-liner: “I’d be happy to be taken as a woman—and that’s what I was initially trying to do when I started throwing on dresses and stuff . But that wasn’t going to happen because everyone kept calling me sir.”

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PP: A lot of people make this really unfair as-sumption that when comedians get together they’re always trying to outdo one another, that they’re really aggressive and hostile. That’s a ca-nard, because what really happens when you put them together is that you get to see people enjoy-ing having great volleys, like a tennis game. And you want to play with somebody who’s as good or better than you to get that ball moving.

EI: Yes, we all have confi dence that we can bat it around. You see, when comedians come out on-stage to talk to the audience, we try to kill—that’s the terminology we use—but we’re not neces-sarily trying to kill each other off stage. Top each other, maybe. But mainly, like you said, just try-ing to keep the ball in the air and keep it going.

PP: I think the comedy world is on an upswing. In the States, we had that big boom in the ’80s. It sort of trailed off in the ’90s, and then it was kind of lying fallow for quite some time, but now there’s the Internet and comedy has really gone international. Plus, I get the feeling that people are really tired of all the phoniness and all the spin and the deceit and the mistrust of any authority or institution, and I think they’re realizing that the one place they consistently seem to get any kind of truth, for better or worse, is f om comics, which is kind of astonishing.

EI: I think that’s true. Standup is one of the most honest forms of art. If you think of rock ’n’ roll, you’ve got to come out somewhere in the godlike area: “Hey, I’m a god, worship me.” If you’re a fi lm star, you come out in a godlike area: “I’m a goddess or a god of this, and here I go.” But in standup, you’re sort of saying, “I’m a complete screw-up. I can’t do this, I don’t know anything.”

PP: Right.

EI: Whatever it is. And it pays to be truthful in comedy, because if you come out and say, “I’m a god,” it doesn’t really work, so it pays to be as truthful as you can. And I think that’s why I’ve built up a big following. I told everyone I was a transvestite, I’ve said I’m an atheist, and people kind of fi nd that interesting.

PP: I think that’s been a real sort of hallmark of your career—it’s been beautiful to watch, because your material can be so substantive, yet whimsical at the same time. It can be so grounded in reality but also surreal. You really forged your own path. You didn’t play by any of the rules.

EI: Yeah, well, there’s method in my madness, I think. I didn’t want to get too well known as a comedian, because I wanted to do drama, so it’s a little bit odd, my thing. I took three years off recently, and when I came back, it was hard. So

now I try and keep match fi t at all times. I constantly search for big-ger and bigger subjects and more interesting subjects. I’d like to read all the philosophers that have ever written anything, and then once I know all that, I can start to talk about it. But that will take a few Sundays.

PP: Yeah, it’s like being a concert pianist in that if you don’t practice standup all the time, it’s very easy to lose that edge that makes you the greatest you can be.

“I think standup is one of the most honest forms of art. If

you think of rock ‘n’ roll, you’ve got to come out somewhere

in the godlike area: ‘Hey, I’m a god, worship me.’ . . . But in

standup, you’re sort of saying, ‘I’m a complete screw-up. I

can’t do this, I don’t know anything.’ ” —EDDIE IZZARD

&FAME

EXCHANGE

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1 City // 5 Ways


ChicagoThere’s more than one way to discover a destination. By Jason Oliver Nixon

Architecture Afi cionadoWhether you’re a fan of architects Louis Sullivan, Frank Lloyd Wright, Ludwig Mies van der Rohe, Jeanne Gang or Renzo Piano, Chicago will truly satisfy your edifi ce complex.

History Buff No matter if your interest in history trends toward Jean Baptiste Pointe or Mrs. O’Leary and her infamous cow, here’s a cheat sheet for history buff s who want to explore Chicago’s colorful past.

Lofty AmbitionsFrom the heights of its storied skyscrapers, the city is breathtaking, spreading out like a jeweled necklace hugging the Lake Michigan shoreline.

ShopaholicYou crave a fi x at Marc Jacobs and MaxMara and can’t wait to wander though Barneys New York. Check in at the hottest new hotel in Chicago and get ready to shop ’til you drop.

For the KidsFrom hop-on, hop-off trolley

tours to a creaky coal mine elevator at the Museum of

Science and Industry, the tykes will go ga-ga for this

city of adventure.

MORNING // Chicago History MuseumWander through wonderful, evocative displays at the Chicago History Museum, which guide visitors through the city’s rich history. chicagohs.org

History Buff

For the Kids

Shopaholic

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MORNING // Willis Tower Skydeck Let the world unfold below your feet from the Willis Tower Skydeck, the highest observatory in Chicago. On clear days you can see into Wisconsin, Indiana and Michigan. theskydeck.com

WHERE TO STAY // Hotel BurnhamHoused in the historic Reliance Building, built by architect Daniel Burnham in 1895 as one of the world’s first glass-and-steel skyscrapers, the Burnham oozes history. Plus, its location on State Street is stellar. burnhamhotel.com

MORNING // Architecture River Cruise Take the Chicago Architecture Foundation River Cruise along the Chicago River. You’ll see everything from modernist masterpieces to crenelated, sandcastle-like structures from the 1920s. caf.architecture.org/tours

WHERE TO STAY // Trump International Hotel & Tower ChicagoRising 92 stories along the Chicago River, the Trump offers unparalleled views from its guest rooms, spa and Sixteen, the contemporary American restaurant. trumpchicagohotel.com

WHERE TO STAY // Palmer House HiltonFounded in 1871 as magnate Potter Palmer’s wedding gift to his wife, the fabled Palmer House shines afresh, thanks to a massive refurbishment. The hotel counts myriad “firsts,” from the city’s first elevator to the creation of the brownie. hilton.com

WHERE TO STAY // The Peninsula Chicago This retreat at the center of the Magnificent Mile sits steps from Navy Pier, shopping and museums. The American Girl Place package is just one of the many children’s programs offered here. peninsula.com/chicago

WHERE TO STAY // ElysianFlanked by Bloomingdale’s and Barneys New York, this elegant newcomer sits at the apex of the city’s top shopping. After hitting the stores, retreat to this true urban retreat. elysianhotels.com

MORNING // ShoppingSleep in, then grab a late-morning pastry at Sarah’s Pastries & Candies and explore the two-block radius surrounding the Elysian for outposts of Luca Luca, Intermix, Chanel, Gucci, Jil Sander, Tory Burch, Hermès and more.

Architecture Aficionado

Lofty Ambitions

MORNING // Trolley & Double-Decker Bus TourHop on Chicago Trolley’s tour, a 90-minute overview of the city’s top attractions. Hop off when you land at a site on your to-do list, from the Museum Campus to the Willis Tower. coachusa.com/chicagotrolley

To fuel up for power shopping, nab a chocolate-raspberry brioche from Sarah’s.

*The Skidmore, Owings & Merrill-designed Trump International Hotel & Tower is the second-tallest building in North America.

*

Search “1 City 5 Ways” at deltaskymag.com for more great destinations.

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LUNCH // NoMIVie for a table overlooking Michigan Avenue and the historic Water Tower, then dig into the elegant Park Club sandwich or the fresh sushi platter. nomirestaurant.com

AFTERNOON // Oak ParkPay homage to Frank Lloyd Wright in the historic Oak Park neighborhood with a trip to the master’s home and studio. gowright.org

DINNER // EverestHead for an early dinner at Everest, on the 40th floor of the Chicago Stock Exchange Building, for stellar views of the city and chef J. Joho’s inspired Alsatian cooking. everestrestaurant.com

AFTERNOON // Museum of Science and IndustryKids will go ga-ga for the U-505 German submarine as well as the baby chick incubator, the Omnimax theater and the descent into the coal mine. msichicago.org

DINNER // Ben PaoFamilies love the Chinese cooking and the buzzy, relaxed setting, including colorful dragons dangling overhead. Teach your kids to use chopsticks as you savor the Shanghai shrimp. benpao.com

DESSERT // Chocolate at The PenStop in at the Peninsula’s all-you-can-eat chocolate buffet before you tuck in upstairs. Happily, the hotel offers PlayStations—perfect for your kiddo’s post-pig-out sugar rush.

LUNCH // The BerghoffSteps from the Palmer House, The Berghoff is a Chicagoland institution renowned for its corned beef sandwich and chili con carne. Also sample such German-inspired dishes as the Wiener schnitzel in the clubby, retro setting. theberghoff.com

AFTERNOON // Fred’s ChicagoOn the 6th floor of Barneys New York, Fred’s offers Manhattan-style panache that attracts fashionistas and the ladies-who-lunch set. Dive into Mark’s Madison Avenue chopped salad paired with a cool sauvignon blanc. barneys.com

NIGHTCAP // Trader Vic’sAfter some high-octane shopping, kick back at retro-fabulous, South Seas-themed Trader Vic’s for a rum-spiked mai tai paired with some kicky crab rangoon. tradervicschicago.com

EVENING // The Cape Cod RoomA restaurant dating to 1933, The Cape Cod Room at the Drake Hotel will transport you to a more gracious age with its nautical décor and tuxedoed waiters. thedrakehotel.com

LUNCH // Terzo PianoItalian architect Renzo Piano designed the Modern Wing of the Art Institute of Chicago. Sample the Modern’s restaurant, where chef Tony Mantuano crafts contemporary Italian fare. terzopianochicago.com

AFTERNOON // Museum CampusStroll along Lake Michigan to the Shedd Aquarium, Adler Planetarium, Field Museum and Soldier Field for a culture-filled afternoon.

DINNER // SpiaggiaSoak up the terrific views of Lake Michigan from this favorite of President Obama. Chef Tony Mantuano wows with sophisticated Italian eats. spiaggiarestaurant.com

EVENING // Green Mill Cocktail LoungeOriginally opened as a roadhouse in 1907, the Green Mill began offering entertainment in 1910. Enjoy live jazz or poetry washed down with a cool martini. greenmilljazz.com

*If you’re in town on July 16, visit Wright’s Robie House for the After Hours Tour, complete with cocktails and light hors d’oeuvres.

*Don’t miss a stroll down Michigan Avenue to the Chicago River, popping into Tiffany & Co. or Ralph Lauren’s RL for a cocktail.

*At NoMI, keep your eyes out for loads of eye candy as well as excellent cuisine— as the restaurant attracts the mover/shaker set.


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Andrew Zimmern on

Want to eat and drink like a merchant of cool? Add these restaurants to your travel itinerary: The Bazaar in LA, Hix in London and Corner Bistro in New York City.

3 Adland Favorites

My dad was one of the original men in the gray fl annel suits, an early “lifer” at Grey Advertising, beginning his career in the mailroom right af er World War II. That was when the job still meant pitching the account, doing the creative, producing the ad and maintaining account relations.

Things have certainly changed in Adland. Three-martini lunches at The Four Seasons’ Pool Room have vanished. In their place, modern-day agency types are swapping out glam for hipster authenticity. Chicagoans working at agencies such as Draf fcb f equent the “fi ne dining [think caviar] meets backseat-of-the-station-wagon-road-trip food [think CornNuts]” at Graham

Elliot in the River North district. David & Goliath founder David Angelo has been known to treat clients to a night in LA’s Korea-town, home to some of the best barbecue joints outside of Seoul. It’s nothing fancy, but it is a uniquely LA experience. Which is the whole point.

Agencies forever want to be seen as true insiders, the lives of the party; to be ahead of the trend, creative, plugged in and switched on. Today’s agency execs stay true to the brand, hitting the latest hot spot or the still-trendy dive for a great meal. —A.Z.

N ew res t au ra nt s , g ro u n d b rea k ing ch ef s a n d t h e la tes t fo o d t ren ds .

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THE LOCALE: 465 South La Cienega Boulevard, thebazaar.com

AGENCY: David&Goliath

CLIENTS: Kia, Bacardi, Universal Studios

MEALTIME: D&G employees can’t get enough of the salads and sandwiches at Second City Bistro in El Segundo and the impressive build-your-own-burger at The Counter. But when it comes to celebrating, this creative group pulls out all the stops. In 2009, D&G rented out all of The Bazaar by José Andrés to celebrate the agency’s 10th birthday—complete with stilt walkers and flamenco dancers.

THE VENUE: Renowned Spanish chef Andrés teamed with the SLS Hotel in Beverly Hills to create an eclectic restaurant: four dining concepts in an open 11,500-square-foot space. Bar Centro offers imaginative drinks such as margaritas with salt air, paired with raw bar selections. Rojo y Blanca is a tapas restaurant split in two—Rojo, a traditional Spanish matador- inspired space, and Blanca, its light, contemporary counterpart. The menu is a modern exercise in classic Spanish tapas—Iberian hams and Man-chego cheeses in the company of Japanese grilled-eel tacos. If it’s dessert and coffee you’re afer, Patisserie, with its Marie Antoinette-inspired décor, won’t disappoint.

SURPRISES: There are plenty. You may encounter a tarot-card reader dol-ing out fortunes or a caricaturist sketching wildly. The food follows suit. As Andrés says, The Bazaar is more than a restaurant, “it’s a playground.”

DINING // Andrew Zimmern

Los Angeles

The Bazaar

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1 Bazaar’s “orga-nized arugula” with quinoa, corn and raspberries 2 A mixologist’s delight 3 The vibe at Bar Centro 4 An after-office powwow 5 Trout roe cones that taste as good as they look.

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THE LOCALE: 66-70 Brewer Street, hixsoho.co.uk

AGENCY: Fallon London

CLIENTS: Eurostar, BBC, Cadbury

ENTERTAINING: While the iconic London restaurant The Ivy remains one of advertising’s great hangouts, trendsetting

agency folk are also flocking to Roka—a sleek and modern Japanese restaurant serv-ing traditional robatayaki (ingredients cooked over an open-charcoal grill). Another fave? Hix, chef Mark Hix’s homage to classic Brit-ish favorites, with a modern twist. “It always feels lively,” says Helen Weisinger, market-ing director of Fallon London. “The food is British and always good.” THE CHEF: Mark Hix is one of London’s brilliant food minds, and he does it all. In addition to his four restaurants (three in London, one in the seaside village of Lyme Regis), he writes a weekly, award-

winning column for The Independent, and British GQ named him Chef of the Year in 2008.

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Hix

1 The dining room at Hix features warm lighting and modern art 2 Chef Mark Hix 3 The “heaven and earth” dish of black pudding and potatoes.

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ATMOSPHERE: Hix, which opened in October 2009, marries clas-sic British style with modern art. Warm lighting, leaded window-panes and rustic wooden tables are juxtaposed with dangling, whimsi-cal mobiles—the fi sh encased in Perspex blocks designed by famed artist Damien Hirst simply dazzle.

THE MENU: Hix is one of many Brit-ish chefs rediscovering and reinter-preting traditional cuisine. Expect f esh meats, seafood and produce highlighting seasonal British ingre-dients. Start out with a meaty por-tion of cod’s tongue with whipped squash and hazelnuts. Follow up with an impossibly British main course: roast woodcock, kidney pie, pan-f ied dabs (teeny fl ounder) or a fl at-iron steak served with bone marrow. Not convinced modern and inspired British food is your bag? Opt for the old-school comfort classic of fi sh fi ngers, served with chips and mushy peas.

THE SCENE: While the restaurant provides phenomenal food, it’s Mark’s Bar that keeps this see-and-be-seen crowd coming back for more. Head to the basement, where the expansive cocktail list teems with traditional and innovative British libations. Try the Hix Fix: Morello cherries in Somerset eau de vie generously crowned with champagne. Ample bar snacks are available, and the Blythburgh pork crackling with apple sauce pairs perfectly with a pint of Hix’s own ales.

3

Editors’ Pick //

TCHO Chocolate

When a former NASA scientist and the co-founders of Wired

magazine collaborated with a veteran chocolate manufacturer,

the result was a completely diff erent approach to chocolate. San

Francisco-based TCHO off ers diff erent “varietals” of chocolate,

including nutty, fruity, chocolatey and citrus. But instead of adding these

fl avors to the chocolate, TCHO aims to bring the fl avors out of the cocoa beans, which are sourced

from Ghana, Ecuador, Madagascar and Peru. Top it off with a socially responsible business model

and brilliantly designed packaging, and we’re sold. tcho.com —Elizabeth Doyle

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THE LOCALE: 331 West 4th Street, cornerbistro.ypguides.net

AGENCY: ArnoldNYC

CLIENTS: Hershey’s, Côtes du Rhône, Lee Jeans

ENTERTAINING: Most of Arnold’s clients are fom outside of New York, so when they come to the city, they want the real thing. Some favorite

spots? The Spotted Pig, Inoteca and Corner Bistro—a dive bar in the West Village that boasts a simple tavern menu. “Quality is valued more than pomp and circumstance,” says Maggie Connors, Arnold’s director of new business and development. “Clients aren’t necessarily looking for glamorous; people want a unique, authentic New York experience, which could be a $5 burger.”

THE CROWD: This neighborhood burger joint starts hawking burgers at 11:30 a.m. and calls it a night (er, morning?) at 4 a.m. The atmosphere changes as the hours pass by—business lunches turn into happy hours, which turn into late-night shenanigans with the young professional set. When the kitchen finally closes at 3:30 a.m. . . . well, just use your imagination.

THE TRADITION: Corner Bistro opened in 1961 and its signature burger debuted in 1977. Bill O’Donnell, who has run this place for 43 years, says the key to its success is simply quality and consis-tency. “We’ve been dealing with the same meat guy for 40 years,” O’Donnell says. The combination is pretty straightforward—


New York City

1 Comfort food with a smile 2 A classic New York joint 3 Bacon cheeseburger and fries 4 A jukebox full of classic jazz 5 Where’s the beef? Here. 6 The name says it all.

Corner Bistro

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ground chuck for

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and a 10 percent fat content.

THE MENU: While O’Donnell serves a mean chicken sandwich, chili and BLT, the Corner Bistro is famous for its burgers. Eight-ounce patties are grilled in a salamander broiler and topped with the basics—lettuce, tomato, onion and pickles. If you’re a bacon cheeseburger feak, opt for the Bistro burger. Pair it with fies and a fosty McSorely’s dark brew (fom the city’s oldest continuously run ale house) for an authentic New York experience. The best part? This is one of the only spots in the city where you can get a full meal for two for less than $20.

GOOD TO KNOW: Bring cash, as Corner Bistro doesn’t accept credit cards. And if you’re a music junkie, check out the jukebox—it’s full of old-school gems. “We’ve got a lot of old, classic jazz,” says O’Donnell. “We discourage all the current hip-hop crap.”

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The ad men of 1960s-era Madison Avenue knew that their job was not just to sell us the product, they were inviting us to participate in their own glamorous way of life. They un-derstood full well that whether you’re a skirt in a bullet bra or a suit in a skinny tie, the best ac-cessory is always a dry martini paired with an even drier wit. So where would these market-ing maestros meet up today? Here’s a list of bicoastal hot spots that would surely entice the modern-day Don Draper.

When courting the Holly-wood starlet set for your latest campaign, there’s no better spot for a stylish sell than West

Hollywood’s wildly evocative Chateau Marmont 1. At the in-timate Chateau restaurant, chef Carolynn Spence (formerly of New York’s famed The Spotted Pig) craf s California-infl uenced cuisine such as a gossamer-light calamari tempura with roasted tomato aioli and a rich chestnut ricotta-stuff ed ravioli. Meals can be taken poolside or delivered to any of Chateau Marmont’s charming garden bungalows or penthouse suites. chateaumarmont.com.

A quick jet fl ight up the coast leads our ad men to San Francisco, where the city’s power players power lunch at Town Hall 2. Chef-owners/brothers Mitch and Steven Rosenthal specialize in New American cooking with hearty lunch specials such as a buttermilk-f ied-chicken sand-wich and an array of red meat cooked to order on their patio grill, which is fi red up whenever the weather is swell. townhallsf.com

In keeping with the eco-conscious vibe of Portland, Oregon, Don and Co. might bike downtown to dine f om the city’s legion of food carts. Got a lunchtime hankering for schnitzel or Korean barbecue? The PDX food cart

scene is where all the business gets done (foodcartsportland.com). Howev-er, none of these restaurants on wheels has a liquor license. To get a hit of the hootch, our copywriting crew would visit one of Portland’s famous alehouses: Top of the list is Henry’s 12th Street

Tavern, with its menu of Oregon’s best microbrews, as well

as a host of European specialty lagers. henrystavern.com

If you’re a dealmaker who wants a dinner so f esh it’s still squirming, look no further than the Miami sushi restau-rant NAOE. The ultra-exclusive haute sushi bar (it seats only 17) is owned and operated by chef Kevin Cory, who returns to Miami af er an apprenticeship in Japan. The menu changes nightly according to Cory’s whim, with sumptuous off er-ings of spiny lobster, monkfi sh liver and mounds of glistening sea urchin. naoemiami.com

Where would the ad execs take their dates for an extra-fab-ulous meal in Chicago? Zip over to Alinea 3, where executive chef Grant Achatz prepares a $150 tasting menu that includes bites of pork belly with curry and cucumber followed by duck breast with morels, topped off by chamomile and Earl Grey

foam with chocolate. The cooking is assuredly artful, if not especially fi lling—perfect to keep that trophy wife’s waist alluring. alinea-restaurant.com

And where would the fedora-sporting set be found on their home turf? That’s actually a tough one, considering that smoking in NYC bars and restaurants has gone the way of the three-martini lunch. Perhaps they’d be part of the schmooze-fest that is Midtown’s Monkey Bar. Since Vanity

Fair editor in chief Graydon Carter ref eshed the classic New York restau-rant, Monkey Bar has become the place to see and be seen. It still serves all of the old favorites (lobster thermidor, Chinatown chicken salad and sticky tof-

fee pudding) with a few new items (such as Nora’s meat loaf, recipe compliments of Nora Ephron). If you’re only

in the mood for a cool cocktail, belly up to the bar for some of the best Manhattans, sidecars and dirty martinis around. monkeybarnewyork.com


DINING //

1

Up, with a Twist

Foodometer // The dish on the dish. By Melissa Clark

1

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Mad for a Mad Men Cocktail Party?

DINING //

Tips From the Pros // By Tony Conway

We asked award-winning event planner Tony Conway how to channel classic 1960s style and host the perfect soirée.

As a new season of Mad Men is about to dominate talk at the water cooler, embrace your inner Don and Betty Draper and throw a 1960s-style cocktail party. Not only is the cult-classic a glimpse into the Golden Age of Manhattan advertising, it’s a primer on American midcentury swank. So fasten your bullet bras—here are some quick tips for capturing the boozy swoozie elegance of Mad Men.

Look the part: Since paper was the medium of the era, please use a proper paper invitation, and politely ask your guests to abide by your “dress code.”

Set the stage: Dial up your home’s midcentury chic-o-meter by removing some of your current accessories and adding a few vintage touches such as candy dishes, kitschy drink coasters and vintage books or magazines. (Shop local vintage stores or eBay.) Incorporate a few table lamps with large drum shades and a retro gooseneck desk lamp or two to create that sultry Mad Men lighting.

Dress the bar: Of course, you can’t have a Mad Men cocktail party without a proper bar. Drape a dining table or sideboard with a white cloth and add a small accent lamp. Stock the bar with assorted gold-rimmed vintage highball and lowball glasses, manly cocktail shakers and copious amounts of swiz-zle sticks and cocktail umbrellas. Don’t forget the pimento-stuffed olives, cocktail onions and maraschino cherries. Stock the bar: You needn’t offer an unlimited selection of cocktails, but you must serve the classic martini with a

OLD-FASHIONED

(aka, Don Draper’s choice)

1 splash soda water1 sugar cube2 dashes aromatic bitters1 ½ oz. whiskey (Canadian Club)1 orange slice1 cherry1 lemon peel twist

Combine soda water, sugar and bitters in old-fashioned glass. Muddle. Add whiskey and ice. Garnish with orange slice, cherries and lemon twist.

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Wardrobe tips:Ladies, look for floral frocks that accentuate your waist—and your perfectly coiffed hair. Gents can forgo the suit for summer and opt for slim-cut Cuban shirts and trousers. Top off your look with a straw fedora.

*

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The 1930s brought unprecedented inno-

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Tony Conway is an award-winning party planner who owns Atlanta’s A Legendary Event, creators of world-class fundraisers and special events. alegendaryevent.com

generous dash of vermouth. Another must-serve is Don’s favorite—the old-fashioned. Add one more signature ’60s cocktail such as the Manhattan, the Tom Collins or the Screwdriver. Finish the look with a chrome ice bucket (with tongs), cocktail napkins, and bowls of pret-zels, salted nuts and cheese puffs!

Hostess with the mostess: No Mad

Men gathering is complete without tasty appetizers speared with filly-festooned toothpicks. Cocktail sau-sages and Swedish meatballs are the archetypal choice. Plus deviled eggs with a dusting of paprika (bonus for serving on a vintage deviled eggs platter). Use vin-tage tablecloths, relish dishes and serving pieces. To help soak up all that alcohol, prepare a hearty main course such as leg of lamb, meatloaf or beef Wellington. For dessert, try classic lemon chiffon cake on a pedestal cake stand.

Party extras: Though the days of chain-smoking Lucky Strikes are long gone, vintage ashtrays are essential to achieve that smolder-ing Mad Men mystique. Silver Zippo lighters and boxes of candy cigarettes make great party favors.

Play list: And the perfect recipe for mood music? Fill the room with such ’60s chart-toppers as Dionne Warwick, Connie Francis, Sam Cooke, Marvin Gaye, Dusty Spring-field and Brenda Lee. Add one shot of Miles Davis, one shot of Theloni-ous Monk and a jigger or two of old Blue Eyes. Turn up the volume. Shake vigorously. Repeat. //

*Betty Crocker’s Host-

ess Cookbook includes more than 400 blast-from-the-past recipes. It also makes a great coffee table book for guests to peruse dur-ing the party.

For more 1960s cocktail recipes, go to the official Mad Men website at amctv.com/originals/madmen.

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he was watching programs such as The Bell Telephone Hour and Mutual of Omaha’s Wild Kingdom, which would not have been on the air without the largess of the title sponsors.

And if Don Draper were to tip his fedora at newfangled technologies such as cable TV, PCs and cell phones, the fact that advertising has found its way onto all of them might make them easier to comprehend.

What, then, would likely make the Draper jaw drop? Perhaps simply the current profusion of of eat, even wacky, agency names: Anomaly, Evolution Bureau, Firstborn, Huge, Tequila, Mother, Victors & Spoils.

He might also be taken aback by how widely the ad business has spread around the country. In Draper’s day, “Madison Avenue” was a literal address for the industry as much as a symbolic one, for New York was the power center of the art of persuasion. If an agency was not actually located on Madison Avenue, it was nearby, and many of the agencies in big cities such as Chicago, Los Angeles and San Francisco were out-posts of the New York behemoths.

That began to change in the 1970s and 1980s, as execu-tives began thinking about quality of life as well as quality of work. They opened agencies in markets such as Austin, Texas; Boston; Minneapolis; Portland, Oregon; and Seattle. Today, among the other cities that well-regarded agencies call home are Boul-der, Colorado (TDA Advertising & Design); Columbus, Ohio (Engauge); Sausalito, California (Butler, Shine, Stern & Partners); and Miami (Crispin Porter + Bogusky). And, of course, some of the New York City agencies are now based in Brook-

lyn rather than the Sterling Cooper stomping grounds of Manhattan.

Then there’s the proliferation of media. Fif y years ago, the hucksters of Madison Avenue were still learn-ing to perfect the TV commercial as it grew to become the dominant ad-delivery system. TV commercials were deemed the most eff ective form of ads ever invented, combining sight, sound and motion in a single, irresist-ible platform.

For decades, that held true, as hundreds of brands, f om Crest tooth-paste and Winston cigarettes to Timex watches and Ginsu knives, were built by television advertising. But when consumers morphed f om wide-eyed TV novices who’d watch test patterns to savvy viewers who easily picked apart the fl aws in commercials, the tube began to lose its luster.

That accelerated as fi rst the remote control and then the digital video recorder gave view-ers the ability to skip, avoid and otherwise ignore the commer-cials that interrupted their programs. It’s no coincidence that at the same time, media such as the Internet, where consumers are more in control of what they consume, started to rival televi-sion as entertain-ment—and advertis-ing outlets.

It is no wonder, then, that lists of the most popular and eff ective advertising campaigns of recent years are dominated not by television com-mercials, but rather by Web wonders such as the “Subservient Chicken,” which sold countless sandwiches

for Burger King; “Evolution,” f om Dove, which sought to reveal the illusion behind the beauty industry; and the experiment that combined Mentos candy with Diet Coke to pro-duce fountains of fi zz. //

On Portland as a creative magnet:

KREHER: A rich history of conservative values, monster trucks and gluten allergies has made Portland a creative force unmatched in this country and abroad. One can often spot hip Portland architects and design-

ers carpooling to the latest composting café.

ALLEN: Wieden+Kennedy has been known for doing

great work for as long as I can remember. I mean, I think I had

exams on the work they did in college. When you have an

agency known for pushing the envelope and fi ghting to sell

great work, good creatives will fl ock to it. Coming here was an easy decision. Sadly, most of

our ideas come while sitting in silence, in a small offi ce. Oh, and we eat a ton of Chipotle. Maybe

that’s the secret?

was banned by the Reverend Jesse

Jackson—sorry, Rev! And I’ve also

made some ads for foot cream and

mustard and fancy water that were so

bad your head would explode. Which

would be very funny. What a mess!

ALLEN: I was lucky early on, while at

TBWA/Chiat/Day, to have worked on a

slew of candy brands such as Star-

burst, Skittles and Snickers. These are

brands that aim at younger demo-

graphics that love and respond well to

humor. We got to do a lot of fun stuff .

On Skittles, I think my favorite spots I

worked on were “Touch,” where every-

thing a guy touches turns to Skittles

and it turns his life upside down. I also

did a spot called “Piñata” that told the

story of a poor man who unfortunately

looked like a life-sized piñata and was

constantly beat up by people look-

ing for candy that they assumed was

inside of him.

Here at Wieden+Kennedy I’ve been

lucky enough to do a lot of work on Old

Spice, most recently on a spot called

“The Man Your Man Could Smell Like.”

This work has been a complete blast to

work on.

(Craig Allen & Jason Kreher

continued from page 67)

(Continued f om page 61)

—LINUS KARLSSON &

PAUL MALMSTROM

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Additional Photography Credits //

Cover & pages 54-58 //Photography: Jeff Lipsky for Stockland Martel. Location: The Standard Hotel, downtown Los Angeles. Cover: on Christina Hendricks: Dress by Ports 1961. Necklaces by David Yurman. On John Slattery: Blazer by Alexander McQueen. Shirt by Ever. Jeans by Gap. Watch by IWC.Chairs courtesy of Design Within Reach (www.dwr.com).For Christina Hendricks:

Stylist: Daniel Caudill for The Wall Group. Hair: Philip Carreon for The Wall Group. Makeup: Rachel Goodwin for Chanel Cosmetics at The Wall Group.

For John Slattery:

Stylist: George Kotsiopoulos for Margaret Maldonado. Grooming: Lauren Kaye Cohen for Tracey Mattingly.

Pages 62-67 //Pages 62-63: (blimp) Clarence S. Lewis; (Redbull) Jeremy Bernard/Red Bull Photofiles; (gas station) Paul Chinn/San Francisco Chronicle/Corbis; (Shanghai boat) Claus Borum.Pages 64-65: (Projected on Building) nyclovesnyc.blogspot.com; (Wienermobile) Oscar Mayer; (Vodafone) Vodafone; (KFC Segways) GoMobile.Pages 66-67: (Flash Mob) Saatchi&Saatchi;

(Nutcracker truck) GoMobile; (golf ball) adintheholeusa.com; (interactive wall) Monster Media.

Pages 81-83 //Page 81: Chicago: Vito Palmisano; Page 82: Trump International Hotel: William Huber; Willis Tower: © Anne Ryan/zrImages/Corbis. Page 83:

Terzo: Jeff Kauck; Museum of Science and Industry: Scott Brownell; Museum Campus: © City of Chicago / GRC; Green Mill: Marc PoKempner.

EI: Yeah. I like your analogy of a concert pianist. My analogies were a mercenary or an assassin. PP: You see, that says a lot about us. EI: It’s like being an assassin, where someone is phoning you afer three years and you’re going, “What? I’ve got to kill someone? Oh, right.” PP: You’re like a part-time ninja. EI: Yeah, a part-time ninja—“I’d better get my gear. Where the hell is my gear?” PP: “Where are my throwing stars? Damn you, kids.” EI: Yeah. PP: Hey, good to talk to you, Eddie. Let me know when you’re back in the States. EI: Yeah, absolutely.

(Continued fom page 76)

“I think that people who are

truly working from the heart,

who have comedy in their

bones, can shine in this kind of

scenario, and people who are

more or less manufacturing and

selling product, I think, will find it

a little more difficult.”

—PAUL PROVENZA

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right).

This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by infrared laser as well as several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process. Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage.

Located in Miami Beach, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

THE CENTER FOR REGENERATIVE MEDICINEA NON-SURGICAL TECHNIQUE TO FIGHT AGAINST

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\IN-DEPTH //

ENTREPRENEURSHIP

DAVE RAMSEY has been talking to people about money as a counselor, author and broadcaster for nearly 18 years. In the fi nancial advice market, he has carved a niche for himself that is grounded in the belief that “debt is dumb” and “cash is king.”

Ramsey hosts a call-in show that airs on 458 radio stations. More than 1 million people have attended his Financial Peace University and EntreLeadership programs. He also authored the best-selling book The Total Money Makeover.

Ramsey started keeping fi nancial records for his lawn mowing business at age 12. By 26, he had amassed more than $1 million f om fl ipping houses, but he also was $3 million in debt. Then the bank was sold and called in all short-term notes. “I went broke and lost everything,” he says.

Af er being buried in debt, and surviving, Ramsey began one-on-one fi nancial counseling and addressing groups on how to avoid making the same mistakes he did. “The way people responded to my story of failure—and then recovery—[demonstrated] a huge need in the marketplace,” Ramsey says. He formed The Lampo Group in 1992, four years af er declar-ing bankruptcy.

From the beginning, Ramsey’s guiding principle was to serve his customers. “If we can fi gure out ways to serve people, to give them a cool drink in the desert, usually there’s a way to monetize that,” he says. Thanks to Ramsey’s eff orts, thousands of people have taken control of their fi nances.

BrightMinds

Entrepreneurs come in various packages. The “accidentals” do it out of necessity, after being pushed from a corporate nest. Others are wired to be their own boss. Some simply have a dream. But nearly all of them have a vision for the future, the ability to navigate complex environments and a tolerance for failure.

“If you want to make an impact on your personal wealth, and if you want to create something lasting, entrepreneurship is the way to do that,” says Ethan Mollick, assistant professor of man-agement at The Wharton School of the University of Pennsylvania. “There’s defi nitely the oppor-tunity to change the world.”

We tracked down three noteworthy entrepreneurs from across the nation. Here are their stories.

��Dave Ramsey * President and CEO, The Lampo Group //

Brentwood, Tennessee

By Tom Beaman


\

DAVID FRIEND came up with the idea for Carbonite, Inc., an online computer back-up service, af er a laptop belonging to his business partner’s wife, containing years of baby pictures, was stolen. The point was driven home further af er Friend’s daughter had her computer crash, losing six weeks of work on a college term paper.

“There had to be a better way,” says Friend, a Yale University graduate who had previously co-founded fi ve companies. “The [fi le backup] products out there were way too expensive and complicated. We thought if we could make this cheap and simple, we might have something that everybody could use.”

Before they wrote their fi rst line of code, Friend and his business partner, Jeff Flowers, conducted the requisite market research. It confi rmed their gut feeling that signifi cant demand existed for the type of service Carbonite could provide. Friend also raised about $67 million in venture capital to launch and grow the fi rm.

The keys to Carbonite’s success are simplicity and unlimited backup for a fl at annual fee. “Nobody had done that before,” Friend says. Since Carbonite opened its doors in 2006, the company has backed up more than 39 billion fi les and restored 3.2 billion lost fi les for customers in 120 countries. Sales have increased more than 100 percent each year for four years.

“I get e-mails every week f om people who have averted some kind of disaster—saving their thesis, their wedding pictures. That’s really gratif ing,” Friend says.

��David Friend * Chairman, CEO and Co-founder, Carbonite, Inc. //

Boston, Massachusetts

ADAPTIVE MATERIALS, INC. has produced solid oxide fuel cells for military and commercial uses for 10 years. Today, its reputation and expertise have positioned the company to revolutionize the way power is delivered on the battlefi eld. AMI’s lightweight, portable fuel cells off er a fl exible fuel alternative to conventional power sources that keep soldiers’ vital equipment charged.

“[Our product] is 10 times better than the best battery in terms of endurance, and it’s a lot lighter and easier to carry than a generator,” says chief business offi cer Michelle Crumm, who co-founded the fi rm in 1999 with her husband, Aaron Crumm, AMI’s chief visionary offi cer. In a recent test, AMI fuel cells kept an unmanned drone alof for more than 10 hours, compared to 90 minutes for battery-powered aircraf .

To create AMI, Michelle merged her business acumen with Aaron’s engineering expertise. Their goal was to respond to the military’s demand for fuel cells that pushed the envelope.

The Crumms chose a vertically integrated busi-ness model when they launched AMI. “In order to stay ahead of competition, stay agile, get results and learn quickly, we did it all in-house,” Michelle says. The company is located in a single 47,000-square-foot building.

With more than $7 million in Army and Air Force contracts, Crumm predicts record revenue for 2010. “We’ll probably do more work in half a year than we did in all of last year,” she says. //

[Our product] is 10 times better

than the best battery in terms of

endurance, and it’s a lot lighter and

easier to carry than a generator.

—Michelle Crumm

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Adaptive Materials, Inc. // Ann Arbor, Michigan

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Are tough times bringing out your inner tycoon? Starting your own

business could be the solution. Here are three up-and-coming industries

worth looking into. By Kevin Featherly

TrendsEntrepreneurial

With the economy struggling, the best way to get a job may be to create one for yourself. That’s how nearly 9 percent of unemployed workers found jobs in 2009, according to global outplacement consultancy Challenger, Gray & Christmas, Inc. But the unemployed are not the only ones launching start-ups. People who have a great idea or want to control their destiny also are starting businesses. All you need is some expertise, seed money and a whole lot of confi dence.

“There is no such thing as a pessimistic entrepreneur,” says Matt Stewart, global board chairman of the Entrepreneurs’ Organization, a worldwide network of entrepreneurs whose businesses exceed $1 million in revenue annually. “They have to believe that their idea will succeed.”

MattersExperience Matters

AMONG THE TOP 100 BUSINESS SCHOOLS IN THE NATION

— U.S. NEWS & WORLD REPORT 2011

At the Clarkson University School of Business, our students

learn business by doing business.

From the moment students set foot in the classroom, they

are challenged to use creative and integrative thinking,

work within teams, launch new ventures, and develop

the flexible skills necessary for success in today’s global

marketplace.

At our Center for Entrepreneurship, students maximize their

potential through paid internships and gain professional

experience by partnering with small business owners.

Is it any wonder that one in six Clarkson alumni is an owner,

CEO or vice president of a company?

www.clarkson.edu/delta

Interested in starting a business? Not sure which industry to delve into? There is no single answer, experts indicate. Opportunities are everywhere. But some business sectors are hotter than others. Here’s a look at three entrepreneurial trends.

The Senior MarketYou don’t have to be a demographer to see a population bubble looming. The oldest members of the giant baby boom generation have already begun to retire. There’s a great

opportunity for would-be entrepreneurs to provide health care, recreation, fi nancial ad-vice or other services to aging citizens.

Robert C. Cadena Jr. seized this opportunity. He is the founding CEO and president of San An-tonio-based Retirement Solutions. Since its founding in 2001, the company has grown to manage about $150 million in assets for some 400 clients, most of them imminent retirees between the ages of 55 and 65.

Cadena started Retirement Solutions with a partner, Eliza-beth Moss, when they both worked at MassMutual. Cadena was bored with writing life insurance policies. Moss was working on investments. Af er collaborating with 150 retired clients, some-thing clicked. In 2001, they started their own company, which Cadena runs today.

A simple insight led Cadena to stick with his newfound fi eld. baby boomers, he says, are extremely loyal. If they like your work, they are generous with referrals. He hopes to grow his client list through his current customers. With more boomers approaching retirement each year, the senior management indus-try shows no signs of slowing down. Robert C. Cadena Jr.

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DOES YOUR CAREER NEED A CHANGE OF

DESTINATION?

\The Green

MovementGordon Ommen is a self-made businessman.

He started out as a janitor at a South Dakota bank in 1979 and eventually became its loan offi cer. Af er moving to Virginia, he talked investors into helping him launch Coastal Virginia Bank. He sold his ownership, became president of a multi-bank holding company in South Dakota, then broke off once again to form a private equity company. Finally, he started US BioEnergy Corporation, a producer and marketer of ethanol and distill-ers grains. He lef that company in 2008. Now, Ommen is CEO of St. Paul, Minnesota-based JetE Corp.

JetE aims to develop a green biofuel that can be used in existing jet airliners and military aircraf . Ommen plans to develop and sell the technology needed to produce biofuels. JetE will then provide ser-vices to help get that fuel to market.

Expert AdviceAnytime Fitness COO Jeff Thames off ers tips for starting your own business.

Q: What is the most important thing to consider when starting your own business?

A: Being able to answer “yes” to the question of whether entrepreneurship is right for

you. Are you a risk-taker? Are you a self-starter? Are you willing to rely on yourself for a

paycheck, or are you the type of person who needs that guaranteed paycheck every two

weeks? Pick an industry that has growth potential. It also needs to be an industry you’re

passionate about. Entrepreneurship is easier if you enjoy what you’re doing.

Q: Once you’ve started a business, how do you ensure its success?

A: You have to be a motivated owner who won’t take failure as an option. Hit the ground

running every day and generate excitement in your community. Location also is important.

Think in terms of accessibility, visibility and marketplace.

Q: Why is franchising often a good option for someone looking to start a business?

A: Typically, the franchisor has a business model that is proven and works for many people.

Franchisors have experience in their business, plus the training and support necessary to

assist with any issues a person would encounter. A real benefi t of franchising is networking

with like-minded individuals who have similar goals and aspirations. // —Maija Saulitis

In 2004, Jeff Thames took the helm at Anytime Fitness, the world’s

fastest-growing fi tness club franchise. With more than 1,300 locations

worldwide, the company has turned hundreds of individuals into successful business

owners. Here, Thames off ers advice to aspiring entrepreneurs.

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It’s a big plan that’s still under development, but there are several military and commercial aviation interests that are eagerly awaiting an alternative to petroleum-based fuels.

Ommen isn’t the only entre-preneur interested in alternative energy sources. A recent article in Entrepreneur magazine stated that, “thanks to government incentives and changing public sentiment, clean energy is the most popu-lar kid on the green movement block.”

It’s not easy going green. There are barriers to entry on the ex-pense f ont. But Ommen doesn’t see that as a problem. Anyone who is a born leader, he says, can smash the barriers, attract the needed capital and get a business moving—even a capital-intensive business in the burgeoning green fi eld.

Social EntrepreneurshipScott Miller is no entrepre-neurial rookie. Five years

ago, he sold his company, Treadstone Group—a consulting fi rm and producer of high-end enterprise resource planning sof ware—which he founded and ran for 15 years. Since then he has done some angel investing and taught entrepreneurship at Miami University of Ohio.

This year he founded B2Bee (getthebee.com), a Cincinnati-based Web application company that charges f eelance writers, editors and consultants $14.95 a month to help them produce invoices and keep track of their income and expenses. In addition, the company has a social mission. Miller sends 25 cents f om each monthly payment to Pennsylva-nia State University to help fund research to save honeybees.

The honeybee population has plummeted in recent years because of an unexplained phe-nomenon called colony collapse disorder. Given the crucial role bees play in the human ecosys-tem—pollinating f uits, fl owers

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and crops—it’s crucial to save them. B2Bee is one of many compa-

nies with a social mission. TOMS Shoes (toms.com), a Santa Monica, California-based for-profi t footwear company, gives a pair of new shoes to children in need for every pair sold. MARCsMovement (marcsmove-ment.com) is a U.S. online retail site that lets customers donate 5 percent of their purchase price to charities of their choice.

Cause-related initiatives of en appeal to consumers, as it gives them another reason to buy a qual-ity product. “You’ve got to provide quality service and product,” says Tom Gimbel, CEO and founder of The LaSalle Network, a Chicago-based staffi ng and recruiting fi rm. “People don’t go to Target because the company [gives 5 percent of its income to communities], but they feel better about themselves when they go there and that’s happening.” //

21.9 millionNew jobs created by small

businesses between 1989

and 2008.

Percentage of companies on

the 2009 Fortune 500 list

that were launched during a

recession or bear market.

55-64

By the Numbers // American Entrepreneurship

Percentage of inventions since

World War II that have been

created by entrepreneurs.

The age group with the

highest rate of entrepre-

neurial activity over the

last decade.

530,000New businesses created per

month in 2008.

Percentage of U.S. registered

voters who think the health of

the economy depends on the

success of entrepreneurs.

“When evaluating the risk versus return of this business decision we had to keep in mind the ‘return components’ including “doing what makes us happy” and “being our own boss.”

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Wdeltaskymag.com July 2010 113

\IN-DEPTH //

EDUCATION

No longer just a buzzword for going green, sustainability is sweeping

college campuses across the country. By Mike Knight

When the Association for the Advancement of Sustainability in Higher Education (AASHE) opened its doors in 2005, only 40 organizations were on board. Today more than 1,000 schools and organizations across the country belong to the association, whose goal is to empower higher education to lead a sustainability transformation. “Initially, growth was not expected to be that fast,” says executive director Paul Rowland. “But during 2007 and 2008 we were adding a new school every day. Now it’s every other day.”

According to Alan Miciak, dean of the John F. Donahue Graduate School of Business at Duquesne University in Pittsburgh, sustainability is a higher education trend comparable in scale to information technology and globalization—if not bigger. “Sustainability is a mega-trend,” he says. “Mega-trends are ubiquitous, aff ect everything and are global in nature. In some ways, sustainability is the next technology or globalization, but more encompassing. We all have to make sense of this phenomenon. People need a new sustainability mindset.”

From new curricula to campuses powered by renewable energy sources, schools across the country are incorporating sustainability into their everyday operations. Here’s a sample.

School

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present needs

without compromising the

ability of future generations

to meet their own needs.

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\Northland College // ASHLAND, WISCONSINNestled on the banks of Lake Superior, Northland College was born f om environmental issues, says Rick Fairbanks, provost and VP of academic aff airs. Congregationalists established the school in 1892 in response to a timber cutover that decimated forests throughout Wisconsin, Minnesota and Michigan’s Upper Peninsula. Their values of stewardship and conservation were infused into a liberal arts education f om the beginning.

Today Northland’s sustainability curriculum focuses on three sequences of interdisciplinary coursework: Natural Connections, the study of man’s relationship with nature; Growing Con-nections, which studies sustainable agriculture; and Superior Connections, which uses the lake to make important connections to man’s infl u-ence on water—and vice versa.

“We’re a college shaped by place,” Fairbanks says. “So it’s a deep introduction to place and how it shapes human life.” Students consider pollution’s eff ects on the watershed, along with how mining and other industrial communities cope when natural resources disappear.

The school’s Sigurd Olson Environmental Institute helps the surrounding community address sustainability issues while expanding students’ education through internships and projects.

“We want our students to have practical experiences and a connection to community organizations,” Fairbanks says. “One of the most important reasons to foster sustainability is to provide practical problem solving. This is an initiative that’s both an end and a means to an end.”

Emory University // ATLANTA, GEORGIAFounded in 2001, Emory University’s Piedmont Project infuses sustainability throughout the university. The purpose is to prepare citizens and communi-ties to tackle sustainability challenges. The university off ers curriculum-wide courses that demonstrate the interconnected role sustainability plays in soci-ety. These courses have led to innovations in teaching, according to Ciannat Howett, Emory’s director of sustainability initiatives.

For example, the university off ers a history course on early Japan that includes a sustainability focus. “It’s exciting teaching something that’s not so obvious,” Howett says. “Land use was quite signifi cant for the people of early

Japan because it’s an island. How the land was used shaped modern Japan.”Students at Emory’s Rollins School of Public Health learn about the value of clean water. On the fi rst day of class, each student receives a bucket and is instructed to fi nd a natural water source, calculate his or her daily use and then test the water’s quality. “That fi rst lesson is such an eye opener for a student who has taken water for granted his or her whole life,” Howett says.

According to Howett, 34 out of Emory’s 43 departments off er sustainability-related coursework. “This generation of college students

will have to tackle the greatest environmental issues,” she says. “It’s the responsibility of higher education to prepare students to do that.”

Above: An Emory

University student

examines energy

consumption and

savings on a monitor

in a campus residence

hall. Right: A student

works in educational

gardens on campus.

*

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foster sustainability is to provide practical

problem solving. This is an initiative that’s

both an end and a means to an end.

—Rick Fairbanks, provost and VP of academic aff airs

“OO “i ffi ff

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of the Sigurd Olson

Environmental

Institute, takes a

hands-on approach to

environmental studies.

*

University of New Hampshire // DURHAM, NEW HAMPSHIREFor a university that began as a college of agriculture and mechanic arts in 1866, the University of New Hampshire has a sophisticated perspective on sustainability. According to Tom Kelly, the university’s chief sustainability of-ficer, UNH drew on Americans’ post-World War II perspective about what living the “good life” meant—and how sustainability is changing that meaning. “Sustainability has real context and history,” Kelly says. “The tendency is to assume it’s just a way of talking about the environment.”

UNH uses an approach called C.O.R.E.—which stands for Curriculum, Operations, Research and Engagement—as its famework for furthering sustainability. The university integrates a sustainability focus into each element of C.O.R.E., providing learning opportunities throughout the cur-riculum, campus operations, research projects and on- and off-campus engagement.

In addition to having access to sustainability-infused curricula, UNH students can earn certificates in sustainability politics and policy, major in sustainable agriculture or earn a dual major in ecogastronomy, the combined study of sustainable agriculture, nutrition and hospitality management.

Undergrads taking the university’s Global Environmental Change course meet with senior administrators to understand operations and restraints as part of an ongoing effort to reduce greenhouse gases. Students then negoti-ate an agreement on reduction and present the policy to a task force. The results could influence future campus policies.

Tackling real-world challenges excites students. “They love to solve problems,” Kelly says. “The negotiations rooted in realities of campus life—students get really turned on by that. It’s team-based, feels relative and integrates different disciplines and tools.”

University of South Floridaundergraduate research students

gather environmental data at

De Soto National Memorial on

Florida’s west coast.

Pro Humanitate. It’s more than just Wake Forest University’s motto. It’s a way of living and learning that is grounded in the spirit of giving. The students and faculty of the Wake Forest Schools of Business are continually finding new and more meaningful ways to find their passions and serve their fellow man.

One of the most popular outreach initiatives in the history of the Schools of Business is Project Nicaragua, a student-initiated, student-led business education seminar that originated in Central America, and has since expanded domestically to North Carolina and New Mexico, and internationally to Benin, Africa.

Students Make a Positive Impact on People Across the PlanetFor the past four years, more than 100 students have travelled to Nicaragua twice a year to conduct business seminars and offer consulting services and loans to micro-, small- and medium-sized enterprises. While there, students also volunteered with Nica HOPE, which provides education and job training to children who live in the dump in Managua.

The challenges confronting Nicaragua are not only business problems, but also legal obstacles, health and nutrition concerns, and a lack of general

education. “By working together, we can bring holistic solutions and accomplish our true goal: poverty alleviation,” says Project Nicaragua Faculty Advisor and Wake Forest Professor Ajay Patel.

Through programs such as Project Nicaragua, future business leaders are learning to use their classroom knowledge and hands-on experience to find out how they can best contribute to society. Combining learning with service is not only the right thing to do; it is what Wake Forest University is known for — to do well and do good.

\


W.P. Carey School of Business at Arizona State University // TEMPE, ARIZONAWhen students in the W.P. Carey School of Business at Arizona State University want to understand the role sustainability plays in mar-ket forces, retailing and personal consumption, Charles Redman sends them to Walmart. ASU has a partnership with the University of Arkansas and Walmart, with the purpose of helping the giant retailer streamline its sustainability program while giving students a real-world learning experience.

“Walmart has 68,000 suppliers and 300 environmental rating systems,” says Redman, director of ASU’s School of Sustainability. “[The company] needed order out of chaos so customers can make better decisions.” The goal is to make it easier for consumers to identif and purchase products made with sustainability in mind.

Students f om the Carey School of Business are helping create a meta-system that will streamline Walmart’s product ratings system and make it easier for the company to better evaluate its vendors’ sustainability programs. This is part of students’ coursework.

Students can also partake in sustainability-related internships with companies such as PetSmart and U-Haul. These opportunities are designed to give students “a taste for what’s on the other side of their diploma,” Redman says.

The goal of the school’s sustainability concentration is to help students use their sustainability training and knowledge no matter where they go. “Some students will seek out existing sustainability positions; others will apply those skills in traditional functions such as accounting or marketing,” Redman says. “Some we can’t train because those jobs don’t exist—[the students] will create them.”

Colorado State University // FORT COLLINS, COLORADO Carol Dollard, energy engineer at Colorado State University, has participated in the university’s long commitment to sustain-ability both professionally and as a student.

“I came to CSU because I wanted to study solar energy,” she says. A 1983 graduate, Dollard is a self-described energy geek. She remembers the university’s solar village of the 1970s, a collection of homes heated and cooled by the sun. It’s a far cry f om the university’s solar plant that went live in November 2009.

The plant—featuring 8,700 solar panels—is one of the largest on a U.S. university campus. It joins a smaller solar plant at the university’s Pueblo campus. Coupled with a wood-chip-fueled biomass boiler, the university’s solar plants are expected to save $6 million in energy costs over the next 20 years. And that doesn’t include the univer-sity’s other eco-f iendly initiatives.

One of the university’s dining facili-ties uses 100 percent green electric power. A pulper machine grinds organic scraps, paper and cardboard to create pulp that can be composted. This helps reduce up to 70 percent of the facility’s waste. Plus, water that’s removed f om the pulp will be re-circulated.

Overall, “renewable energy is important f om a state standpoint, but also for local opportunities including jobs, tax base and other benefi ts,” says Bill Farland, the uni-versity’s VP of research. “The intellectual capital is here, and as a result, we’ve had a number of renewable energy companies locate here.”

Students at the W.P.

Carey School of

Business can partake in sustainability-related internships with companies such as PetSmart and U-Haul.

*

Colorado State University’s solar

plants will help save $6 million in energy costs over the next 20 years.

*

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Ithaca College // ITHACA, NEW YORKDespite a down economy, leaders at Ithaca College were able to raise funds for a new business school. The reason? A wealthy donor was pleased to learn that the facility would be constructed to achieve LEED Platinum certifi cation.

Once the university received funding, leaders had to fi gure out a way to build the business school. “It was a leap of faith for founders, for the school, the architect, everyone,” says Marian Brown, the school’s special assistant to the provost for sustainability. Yet when it opened in 2008, the Dorothy D. and Roy H. Park Center for Business and Sustainable Enterprise joined a group of fewer than 100 buildings in the world to achieve Platinum certifi cation.

In addition, Ithaca used its own capital to construct a new home for its administrative offi ces using LEED standards. “We thought there would be a 8 to 12 percent cost variation,” Brown says. “But it was actu-ally 5 percent.”

Along with a system-wide energy management program, the two new buildings have helped Ithaca trim its energy use by 30 to 40 percent. “We learned that

[constructing LEED-certifi ed buildings] is just a smart thing to do,” Brown says. “We could make the

business case that if we are going to have more buildings, why wouldn’t we build them that way?”

\

Bainbridge Graduate Institute //

BAINBRIDGE ISLAND, WASHINGTONMost schools integrate sustainability into existing programs. But Bain-

bridge Graduate Institute was founded around the principle of sustainabil-ity. “It wasn’t a question of deciding to off er an MBA in sustainable business; BGI was created specifi cally for that purpose,” says Jill Bamburg, co-founder, dean emeritus and faculty member.

Established in 2002, the school off ers both an MBA and a certifi cate in sustainable business. Social and environmental issues are weaved into every course, f om fi nance to marketing. The school also emphasizes hands-on learning. For example, fi rst year students participate in action learning proj-ects, such as assessing a company’s carbon footprint and examining ways to improve its sustainable operations.

“Many of the courses in our MBA are analogous to courses in a traditional MBA,” says Giff ord Pinchot III, co-founder and president. For example, the course Finance and the Triple Bottom Line teaches traditional fi nance prin-ciples, plus ways to keep track of social and environmental impacts.

BGI’s track record is impressive. Within six months of graduation, more than 90 percent of students fi nd jobs related to their fi eld. “Businesses are looking for employees with expertise in sustainability to help them make their own shif s in that direction,” Bamburg says.

Thanks to LEED-certifi ed

buildings and other

sustainable measures, Ithaca

College trimmed its energy

use by 30 to 40 percent.

Tulane University // NEW ORLEANS, LOUISIANAIf there was a silver lining to Hur-ricane Katrina, Tulane University provost Michael Bernstein says it was the opportunity to rebuild New Orleans with an eye on sus-tainability. “Af er the short-term emergencies, we began to think of things in terms of sustainability,” he says. “We wanted to rebuild the city so it was green and more resilient, but also to make it an exemplar and show others how to do it.” The Tulane City Center is at the heart of that eff ort.

Located within Tulane’s School of Architecture, the center’s faculty and students collaborate with the Tulane/Xavier Center for Bioenvironmental Research and partner with various groups to restore the city in a sustainable way. Projects include urban coop-erative gardens meant to bolster public health in the city’s hardest-hit neighborhoods, plus a project designed to provide aff ordable and sustainable housing.

“Architecture students develop a series of house designs for use in high-risk areas,” Bernstein says. “Then, with professional oversight that helps account for environ-mental, economic and aesthetic best practices, the students build the house.”

Creating a sustainable New Orleans is a challenge, but it’s one that the university must meet, Bernstein says. “It gives us a chance to rebuild in a green and smart way, to redo power grids and neighborhoods,” he says. “New Orleans is a very old city, and changing inf astructures is very complicated. But no city, no Tulane.”

Wake Forest University

Schools of Business students and faculty

participate in a project to

build sustainable businesses

in Nicaragua. The school has

successfully introduced a

similar program in Benin,

Africa.

Architecture students

construct a shade unit

for the Hollygrove

Market and Farm in

New Orleans.

*

Humanity’s great discoveries have

been made by people who took the

time for exploration. University of

West Georgia students have the

luxury of doing the same, without

putting their career goals on pause.

As early as freshman year, UWG

students have access to mentored

research opportunities, technology

and career experiences not usually

available before graduate school.

These programs build qualities

essential to the next generation of

explorers — and their employers.

www.westga.edu

EXPLORATION

In a world on

FAST FORWARD,

there can still

be time for

We’re on the move


\Ball State University // MUNCIE, INDIANACreated in 2001, Ball State Univer-sity’s Council on the Environment helped the school reduce its carbon footprint by using a variety of in-novative approaches to sustainabil-ity. For example, the university now has a fl eet of vehicles powered by alternative fuels, including 31 that run on biodiesel, six hybrid buses, an electric car and more. Recycling programs keep 20 percent of the university’s waste f om landfi lls. Its current strategic plan requires that all new buildings and renovations meet LEED guidelines. But when university leaders wanted to replace the coal-burning boilers with re-newable energy, they were stuck.

“At one point we stopped and someone said, ‘Aren’t people heat-ing their homes using geothermal systems?’” says Jim Lowe, director of engineering, construction and operations. That was the beginning of Ball State’s $80 million project designed to heat and cool 6 million square feet of building space, a project that will reduce the univer-sity’s carbon footprint while saving $2 million per year in energy and operating costs.

Scheduled for completion in 2011, the project includes drilling 4,100 boreholes to collect, store and transfer heat through a connected series of water-fi lled pipes. Eventually, the system will heat and cool the entire campus. //

In May 2009, Sen. Richard Lugar drilled the fi rst ceremonial borehole for Ball State University’s geothermal initiative.

Among the global top 20 graduate business schools for integrating social and environmental stewardship into curricula and research, according to Beyond Grey Pinstripes, a biennial survey by the Aspen Institute

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In May, Delta was the presenting

sponsor of the 2010 Major League

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in which the Cincinnati Reds hosted the

St. Louis Cardinals. The game was part of

Civil Rights Weekend, developed to honor

those on and off the fi eld who fought for equality. Baseball was at the

forefront of the civil rights movement: MLB became racially integrated

before the military and the public schools.

The weekend of events included:

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connect and educate youth to understand the importance of diver-

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for our crossword or Sudoku

puzzles. Plus, fun games

for the kids.

In-flight Information

Preserving Delta’s HeritageIn 1990, a group of Delta retirees launched an eff ort to locate one of Delta’s fi rst 1940s

Douglas DC-3 aircraft. This, combined with eff orts to consolidate Delta’s memorabilia and

archival collections, expanded into the nonprofi t Delta Air Transport Heritage Museum.

-PDBUFE�JO�%FMUB�T�m�STU�UXP�"UMBOUB�NBJOUFOBODF�IBOHBST�UIF�NVTFVN�DPMMFDUT�QSFTFSWFT�

and presents the history of Delta and its affi liated airlines in ways that are educational and

engaging. Donations help maintain the historic aircraft, present new exhibitions and collect

rare items from Delta’s history. Make a contribution at deltamuseum.org. PH

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blue collarless

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the “Delberet,” replaced the

traditional overseas cap.

Winter Uniform 1968–70 'MJHIU�BUUFOEBOUT�

wore one of

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dresses in red and

black, a red topcoat,

black gloves and

alligator-print pumps or boots.

*


HEADSETSInternational FlightsHeadsets are compli-mentary for all custom-ers. Noise-canceling headsets are provided in the BusinessElite® cabin.

Within the United States*

Headsets are complimen-tary in the First Class cabin and are available for $2

in the Economy cabin (of course, you can

always use your own headset for free).

FEEDBACKComments? Sug-

gestions? We’d love to hear from you!

E-mail feedback to [email protected].

Please know that while we do read everything, we are unable to personally respond to every message due to the volume of mail received.

We’ve created a rotation of great music to listen to as you settle in for your flight. Here are the artists and songs featured in July:

Bebel Gilberto So Nice

SadeThe Moon and the Sky

The ScriptThe Man Who Can’t Be Moved

VaranoSwim Into the Blue

Bitter:SweetHeaven

Jack JohnsonYou and Your Heart

Anna TernheimToday Is a Good Day

Kate HavnevikSo:Lo

// TV ON DEMAND// HBO PROGRAMMING

// MOVIES or HBO FILMS // GAMES SUITE

Pricing for all your entertainment options is available via

your personal in-seat monitor. For additional information,

select the on-screen help menu or ask your fl ight attendant.

Let us entertain you . . .

BOARDING MUSIC

Delta’s boarding music is available via iTunes. Enter “iMix” in the iTunes Store search bar, then select “iMix” under the “Related” header. Enter “Delta Tunes” in the iMix search bar.**iTunes/iMix is a registered service mark of Apple, Inc.

H

*

Dave BarnesLittle Lies

Sarah McLachlan Loving You Is Easy

Rue Du SoleilAngel Eyes

Michael Bublé f. Ron SexsmithWhatever It Takes

Leslie MendelsonSo Far So Bad

Corinne Bailey RaeTrouble Sleeping

Jody SheltonPhotograph

Holly BrookWanted

*Includes Puerto Rico and the U.S. Virgin Islands

*

Selling more than 40 million recordings worldwide since her

career began in 1988, Grammy Award-winner Sarah McLachlan released her newest album, The

Laws of Illusion, last month. See her in July and August as Lilith Fair, which McLachlan co-founded, crosses the United States celebrat-ing women in music.

Swim Into the Blue

Green ZoneMatt Damon stars as an Army

officer who hunts through covert

and faulty intelligence hidden on

foreign soil before a war escalates.

Available on Delta on Demand.

30,000 Feet //

Entertainment

*Note: HBO is available on all B777, B767, B757 and B737 aircraft that feature Delta on Demand. HBO content is not complimentary in the Economy cabin. Satellite TV service is not available on flights outside the continental United States. The signal may be lost during inclement weather and while the aircraft is banking. Delta Air Lines is not responsible for interruptions of service that are beyond our control, including, but not limited to, acts of nature, power failure or any other cause. Programming is subject to aircraft and schedule changes.

AVA I L A B I L I T Y //

Delta on Demand is available on all A330 and B777 aircraft and select B737, B747, B757 and B767 aircraft. Digital media loading takes place between the 25th and 5th of each month. As a result, you may notice that new movies are available prior to the start of the new month, while some prior month’s mov-ies may carry over into the new month.

R E A D I N G L I G H T &AT TE N DA NT C AL L //Press the button on the right side of your screen to access your reading light or to call a flight attendant (B767 and B777 only).

H A N D S E T CO NT RO L //On B767 and B777 aircraft, touch the HELP button onscreen for instructions on using your handset. On A330 and B747 aircraft, touch the red button on the handset for instructions.

Delta on Demand //It’s time to relax and enjoy all that Delta on

Demand has to offer. Watch, listen or play—

choose from movies, music, HBO*, TV and

games—all available at your fingertips.

Bonus: Check out the real-

time moving map to see

how far you have to go.

Ready? Let’s have some fun!

Please be

considerate of the

passenger in front of

you and touch the screen

gently—a light tap

of your fingernail

works best.

*

C R I T I C S ’ P I C K S//

Satellite TV//Live satellite television is available on select B737, B757 and B767 aircraft on flights within the continental United States.

1Channel

Network

2 3 4 5 6 7 8 9

181716151413121110Channel

Network

Entertainment is complimentary in the BusinessElite® and First Class cabins, and

for customers in the Economy cabin on international flights. Additionally, Delta

on Demand is complimentary* in the Economy cabin on flights to/from the

Hawaiian Islands and Alaska.

*

FilmDATE NIGHT //

To spice up married life, Phil (Steve Carell) and Claire (Tina Fey) Foster take the dinner res-

ervation of a no-show couple. The no-shows happen to be criminals, and the Fosters soon find themselves in a dangerous case of mis-taken identity. 88 minutes

Access can be limited to G-rated content if you’re traveling with children. Just let a flight attendant know if you’d like the parental control feature activated at your child’s seat.

*Applicable to B737, B757, B767 and B777 only.

CO NTE NT //

Audio and video content featured on Delta on Demand is unedited. Discretion is advised.

HBO

TREME //Treme (named after one of New Orleans’ oldest neighborhoods) is a debut series set in post-Katrina New Orleans and chroni-cles the rebuilding of American culture after the devastation. The drama follows the inter-connected stories of several struggling musicians and locals; also featuring real-life musicians Elvis Costello, Allen Toussaint and Kermit Ruffins.

HDirector Shawn Levy

envisioned the plot for

Date Night while on a

date with his wife.

Did You Know?

C R I T I C S ’ P I C K S//

30,000 Feet // Entertainment

Please Give, starring

Catherine Keener and

Amanda Peet

Greenberg, starring Ben Stiller

Oceans, from

Disneynature

CO M I N G I N AU G U S T

Music THE MUSIC OF AMC’S MAD MEN //Travel back to the 1960s with David Carbonara, the music maestro of AMC’s Mad Men, as he treats you to poignant classics from Patsy Cline, Smokey Robinson, The Platters and more. The new season of Mad Men premieres Sunday, July 25, at 10/9c. Only on AMC.

TVMAD MEN //

AMC’s Mad Men, winner of

three consecutive Golden Globes®

and back-to-back Emmys® for

Outstanding Drama Series, returns

for a new season rife with possibilities.

Jon Hamm and the rest of the breakout

ensemble captivate as they grapple with

an uncertain new reality. Welcome

to a mad new world. Mad Men

premieres July 25th at 10/9c.

Only on AMC.

Showtime and related marks are trademarks of Showtime Networks Inc., a CBS Company.

FilmDIARY OF A WIMPY KID //Wisecracking preteen Greg Heffl ey (Zachary Gordon) hates everything about middle school—the bullies, the mo-rons, the swirlies and lunchtime banish-ment. To cope, he starts writing a journal with his thoughts and ideas, devising schemes to attain recognition, status and fame. Based on the best-selling illustrated novel by Jeff Kinney. 92 minutes

Sky Kids BEN 10: ULTIMATE ALIEN //The Ultamatrix gives Ben access to new aliens and ultimate versions of some of his most powerful heroes.

GamesGALAKTOR //Popular arcade game Galaktor is now available at your fi ngertips. Shoot down the advancing alien spaceships before they destroy you.


Just Wright, starring

Queen Latifah

TVNURSE JACKIE //Three-time Emmy® winner Edie Falco stars in the Showtime Original Comedy Series Nurse Jackie as a sharp-witted woman of substance who will do whatever it takes to survive the chaotic grind of saving lives in a New York City hospital.

Celebrate the season four premiere of AMC’s Mad Men by entering the Jet Set Sweepstakes. One lucky winner will pick their Grand Prize (4-day/3-night) getaway to New York or Los Angeles! Four fi rst prize winners receive a new Barbie® Collector Mad Men Doll courtesy of Mattel. Visit BarbieCollector.com for complete doll information.

NO PURCHASE NECESSARY. VOID IN PR AND WHERE PROHIBITED. Open to legalresidents of the 50 United States and DC, 21 or older at time of entry. Sweepstakesbegins 9 a.m. ET 7/1/10 and ends 8:59 a.m. ET 8/2/10. For entry and complete Offi cial Rules, visit madjetsetsweeps.com. Subject to applicable laws.

H

Mad Men Sweepstakes //


Movies //

My BoysPJ (Jordana Spiro) is an at-

tractive, smart, tomboy sportswriter who is searching for love. Her world is dominated by her group of male friends, which tends to intimidate potential suitors.

Sky TechSky Tech is your monthly in-fl ight review of the

latest in computers and consumer electronics. Tech-

celebrity host Mark Bunting shows you the hottest new products from the latest from gadgets to the technolo-gies necessary to run your enterprises.

Cougar Town and Castle

In Cougar Town, divorced mom and career woman Jules (Courteney Cox) is learning that it’s never too late to live like a twentysomething even if you’re a fortysomething. In Castle, a mystery novelist shadows a NYPD detective as they solve homicides in New York.

Lifestyle 365 Lifestyle 365 showcases where you live, how you live and what you do 365 days a year. First, we’re off to Macy’s (visitmacy-susa.com), where travelers can receive VIP treat-ment and exclusive savings. Then, an insider’s tour of Atlanta Medical Day Spa, (atlanta-medicaldayspa.com), where cosmetic surgery and antiaging treatments have made remarkable advances. Finally, we show you how Charbroil (charbroil.com) is revolutionizing outdoor cooking.

TV //

H I G H L I G H T S//

If you are interested in appearing in a segment of Delta Destinations please contact In-Flight Media Associates at 760-944-6575 or online at info@in-fl ightmedia.com.

The movie is based on a novel written by best-selling author Robert Harris. Harris joined

Roman Polanski in adapting the book for the big screen.

“

WATC H T H I S ! T H E G H O S T W R I TE R

Ewan [McGregor] brings a likeability to the role and you have

sympathy for the character, largely due to the way Ewan plays

him. He has the charm and the sense of humor that brings a

lightness to the movie that was so important.

—— Producer Timothy Burrill

“

FILM RATINGSG General AudiencePG Parental Guidance Suggested PG-13 Parents Strongly Cautioned

CONTENT KEY Adult Situations Strong Language Violent Content

Date Night COMEDYTo spice up married life, Phil (Steve Carell) and Claire (Tina Fey) Foster take the dinner reservation of a no-show couple. The no-shows happen to be criminals, and the Fosters soon fi nd themselves in a dangerous case of mistaken identity. PG-13 88 minutes

The Ghost Writer DRAMAA ghost writer (Ewan McGregor) undertakes the task of penning the memoirs of Adam Lang (Pierce Brosnan), the former British prime minister who is seeking refuge on a secluded island due to accusations of war crimes that lead to international ramifi cations.PG-13 128 minutes

Dear John DRAMAJohn (Channing Tatum) and Savannah (Amanda Seyfried) begin a romance that is separated by war. The couple tries to stay

connected through love letters, but the length of John’s deployments challenges their relationship in unexpected ways. PG-13 105 minutes

Leap Year ROMANCE/COMEDYIn the spirit of an ancient Irish tradition, Anna (Amy Adams) decides to propose to her boyfriend on Leap Day. As she travels from Boston to Dublin to surprise him, fate steps in to derail her plans. PG 99 minutes

The Bounty Hunter ACTION/ADVENTUREBounty hunter Milo Boyd (Gerard Butler), whose mission is to track down his bail-jumping ex-wife (Jennifer Aniston), fl ops when she gives him the slip so she can investigate a lead on a murder coverup, proving once again that life between the two is never easy. PG-13 111 minutes

The Bounty Hunter

Entertainment programming provided exclusively for Delta Air Lines by Pace Communications, 1301 Carolina Street, Greensboro, NC 27401, pacecommunications.com

Delta DestinationsDelta Destinations brings you straight to the most captivating corners of the world. First stop is an insider’s tour of Ireland (discoverireland.com). Let yourself be swept up and taken on a ride through history, nature and culture. Then, we explore Utah (utah.travel), where outdoor adventure shares the stage with natural splendor and world-class leisure. Next, we take you all the way to Korea (visitkorea.or.kr), a place to be inspired by culture and tradition. Finally, we visit Universal Orlando Resort (universalorlando.com), an entire universe of action and thrills, featuring two spectacular theme parks.

If you are interested in appearing in a segment of Lifestyle 365 please contact In-Flight Media Associates at 760-944-6575 or online at info@in-fl ightmedia.com.

Utah

Dear John

30,000 Feet // Entertainment


U.S. EASTBOUND/NORTHBOUND

U.S. WESTBOUND/SOUTHBOUND

FROM ALASKA/HAWAII/MEXICO/CARIBBEAN/CENTRAL AMERICA

2nd film to Atlanta/Detroitfrom Alaska/Hawaii only

TO ALASKA/HAWAII/MEXICO/CARIBBEAN/CENTRAL AMERICA

2nd film from Atlanta/Detroitto Alaska/Hawaii only

3rd film from Atlanta/Detroitto Alaska/Hawaii only

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The Ghost Writer Sp

The Ghost Writer Sp

Leap Year Sp

Date Night Sp

Dear John Sp

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UNITED STATES

CANADA

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CARIBBEAN

CENTRAL AMERICA

TO EUROPE*/SOUTH AMERICA/AFRICA/EGYPT/ISRAEL/JORDAN/RUSSIA/UKRAINE

2nd film 3rd film

3rd film to Israel, Egypt & Jordan only4th film to Israel, Egypt & Jordan only

FROM EUROPE*/SOUTH AMERICA/AFRICA/EGYPT/ISRAEL/JORDAN/RUSSIA/UKRAINE

2nd film3rd film4th film

The Ghost Writer Ar, Fr, Ge, Hb, It, Po, Ru, Sp

Invictus Ar, Fr, Ge, Hb, It, Po, Ru, SpHarry Potter and the Half-Blood Prince Fr, Ge, It, Po, Ru, SpLeap Year Ar, HbHarry Potter and the Half-Blood Prince Ar, Hb

Date Night Ar, Fr, Ge, Hb, It, Po, Ru, Sp

Valentine’s Day Ar, Fr, Ge, Hb, It, Po, Ru, SpDear John Ar, Fr, Ge, Hb, It, Po Ru, SpThe Informant! Ar, Fr, Ge, Hb, It, Po, Ru, Sp

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Japan to HonoluluU.S. to Asia (Japan/China)

2nd film3rd film4th film

Japan to U.S. 2nd film 3nd film 4th film

China to U.S. 2nd film3rd film 4th film

Japan to Intra-Asia**Intra-Asia to Japan

The Ghost Writer JpValentine’s Day JpThe Bounty Hunter JpThe Ghost Writer Ch, JpValentine’s Day Ch, JpWhen in Rome Ch, JpHarry Potter and the Half-Blood Prince Ch, JpThe Bounty Hunter JpAlice in Wonderland JpInvictus JpThe Informant! JpDate Night ChThe Bounty Hunter ChInvictus ChThe Informant! ChLeap Year JpDear John Jp

ASIA

t�4FF�MBOHVBHF� abbreviation key.

* Belgium, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, Ukraine, United Kingdom** China, Guam, Hong Kong, Philippines, Saipan, Singapore, South Korea, Taiwan, Thailand, Vietnam

AVAILABILITY

Delta On-Air is available on all B747 and select B737, B757, B767 and MD90 aircraft. Programming will vary depending on the length of your flight and is subject to change. Video programming is available in English and other languages, which will vary based on your destination.

CONTENT

Although programming has been edited for an airline audience, films may contain material not suitable for everyone. Viewer discretion is recom-mended. Delta strives to offer a variety of entertainment choices across multiple genres. With that in mind, content does not necessarily reflect the views of Delta Air Lines.

LANGUAGE

All movies are in English unless indicated

Language availability varies with

route and aircraft type.

Ar–Arabic It–Italian Ch–Chinese Jp–JapaneseFr–French Ko–KoreanGe–German Po–PortugueseHb–Hebrew Ru–RussianHi–Hindi Sp–Spanish

Overhead Movies // July 1-31

OVE R H E A D V I D E O CO NTE NT//


In-fl ight CommunicationNow you can truly connect anywhere! Keep in touch with the world below, even as you fl y high above it. Easy Wi-Fi connectivity keeps you

close to what matters.

FLY THE LARGEST WI-FI HOT SPOT AND STAY CONNECTED ON MORE THAN 2,000 FLIGHTS DAILY//

Note: Any liability for damage to the passenger caused by loss of information or data is rejected by the airline. In case of misuse or manipulation, any liability is rejected by the airline.

In-set power may be interrupted at any time without notice. A variety of factors may impact the service, quality and availability within the nationwide coverage area, such as network

traffic volume, signal strength and other conditions. ©2009 Aircell, all rights reserved. Gogo is a registered trademark of Aircell LLC and its affiliates.

// P O W E R U P

On A330 aircraft, you can send and

receive short e-mail and SMS text

messages in-fl ight. To use, swipe

your credit card using the handset,

input your message via the seat-

back screen and your e-mail or SMS

text message will be on its way.

110-volt power

ports are available

at every seat in the

BusinessElite® cabin

and in the First

Class cabin of select aircraft. 110-

volt power ports are also off ered

in select rows of the Economy

cabin on B777, B767, B757 and

A330 aircraft.

Can’t fi nd one? Ask a fl ight

attendant if you need help.

International E-mail & SMS Text Messaging //

H

Get Started //

Gogo® Inflight Internet works with

laptops and other Wi-Fi-enabled mobile

devices. Cellular, Bluetooth and voice

services, including Voice over Internet

Protocol (VoIP) applications, may not be

used while in-flight.

INTERNET ON-BOARD

Get online in 3 easy steps:

1. Enable the Wi-Fi on your laptop

or handheld device

2. Look for the “gogoinflight” signal,

then connect

3. Launch your web browser and sign up

at airborne.gogoinflight.com

delta.com

FREEaccess!

*

All Seats in BusinessElite® and Economy// B767-400ER with fl at-bed seats

// B777-200LR

// B777-200ER

All Seats in First Class and Economy// B737-700/800

// B757-200

// B767-300

Can I connect on this fl ight? //

To find out if Gogo Inflight Internet is available

on your flight, look for this Wi-Fi symbol

overhead or next to your row number.

Or look for the seatback card (left)

for instructions on how to connect.

Have more questions about using Gogo? //

Visit the in-flight portal or contact Gogo Customer Care

In the air: airborne.gogoinflight.com

On the ground: gogoinflight.com,

[email protected] or 877-350-0038

*-)-*-)-

USB power ports are available

on aircraft equipped with Delta

on Demand.


C H A N N E L 6

30,000 Feet //

Tunes

Mozart and Other ProdigiesRemarkable musical ac-

complishments by young

composers are highlighted in

these classical selections.

PlaylistA Midsummer Night’s Dream: Overture(Mendelssohn: Ouvertüren)(Felix Mendelssohn) Claudio Abbado/London Symphony OrchestraSymphony No. 15 in G, K. 124(Mozart: Symphonies No. 14, No. 15, No. 16, No. 17 & No. 18)(Wolfgang Amadeus Mozart) Sir Charles Mackerras/Prague Chamber OrchestraString Sonata No. 4 in B-flat(Rossini: Sonaten für Streicher)(Gioacchino Rossini) Thomas Füri/Camerata BernDer Schneemann: Prelude and Serenade(Korngold, Orchestral Works Vol. 1)(Erich Wolfgang Korngold) Werner Andreas Albert/Nordwestdeutsche Philharmonie

Café CabaretConversation with and music

from Lucy Woodward, an

emerging pop-standards artist.

Her music covers standards

and tunes from swing jazz, to

‘50s and ‘60s pop. Plus, guest

DJ selections.

PlaylistHe Got AwayLucy WoodwardPurple HeartLucy WoodwardSlow RecoveryLucy WoodwardI Wan’na Be Like You (Monkey Song)Lucy WoodwardStardustLucy WoodwardAnother WomanLucy WoodwardSan SouciLucy WoodwardA Woman Alone with the BluesPeggy LeeBabiesLucy WoodwardIs That All There IsPeggy Lee

Soft Sounds Let the stress melt away with

this collection of calming spa,

hip easy-listening and mellow

instrumental tracks.

PlaylistNectar to the BeesSpringtime Bliss

Awash with ColorFalling Rain

Looking for the StarsTranquil Twilight

Dancing StarsEvening Star

After the RainWoodland Mists

Time for JoyNature’s Harvest

Heart of the EarthRainforest Renewal

Moonstones on the BeachWeathered Stones

Brilliant GemsEarth’s Jewels

Cool MistOcean Breezes

Garden of EdenBountiful Orchards

Pitter PattersSummer Storm

Waking SoftlyNew Morning

ChillA sophisticated and relaxing

blend of down-tempo beats

and chilled lounge tunes.

PlaylistLa Femme ParallelThievery Corporation

Set Me FreeJames Bright

Oceans of EcstasyDeepak Chopra

Come As You AreKad

Angel EyesRue Du Soleil

Passage to BaliGlobe Trekker

Love Rain DownGary B

Under My StarGelka f. Beth Hirsch

BreatheTelepopmusik

There Was EvolutionGovinda

Music180.com New Music Channel Some of today’s most exciting

up-and-coming music from

around the world; you’ll hear a

mix of indie rock, pop and even

country—all discovered on

Music180.com, where artists

and industry pros connect.

PlaylistDistanceAwake! Awake!Sublime CrimsonFacedGhost TownDanielle BarbeSpinningMatt Dahan‘Til Ya Make ItJamie Lynn NoonWhat Is This PlaceNames of StarsIn Every WayNicole SullivanLet’s Get It StartedOh No Not StereoPeople Die Building BridgesReality AddictionLies Don’t Come CheapThe Windmill Vandals (Travis Tighe)Take ControlLove Is a StoryCover UpSenderOver YouBeau Davidson

Delta Exclusives Indie artist Kimya Dawson,

New Zealand native Gin

Wigmore and U.K. crooner

Findlay Brown talk about and

play music from their latest

releases.

PlaylistAnyone Else But YouThe Moldy Peaches

I Like GiantsKimya Dawson

Tire SwingKimya Dawson

Caving InKimya Dawson

Oh MyGin Wigmore

Hey HoGin Wigmore

I DoGin Wigmore

Golden ShipGin Wigmore

Love Will Find YouFindlay Brown

If I Had a DreamFindlay BrownTeardrops Lost in the RainFindlay BrownEverybody Needs LoveFindlay Brown

C-PopEnjoy a variety of Chinese hits

from artists such as David Tao,

Jolin Tsai and Hins Cheung.

PlaylistThe Moon Represents Whose HeartDavid TaoActing Like a Prima DonnaJolin TsaiYour Love Is Killing MeLeo KuPlease Don’t Say You Love MeF.I.R.Like FlowerKay TseTheory of RelativityHins CheungNew HomeS.H.E. & FahrenheitFalling for Best FriendAlex FongSevenEason ChanBreak It UpElva HsaioI Am a FishRichie JenNew SongEken Chang

J-PopTune in to a variety of hot

Japanese hits including Miss

Monday, Misia and Exile.

PlaylistSAKURAMonkey MajikShow Me Your LoveEMI MARIASayonaraMiss Monday f. Sayuri SugawaraFutatsuno KuchibiruExileAitakute ImaMisiaAtarashiYesSalyuLove symphonyComa-chi f. JAY’EDSakuranamidaTIAFAR AWAYNANA TANIMURAToki wo tometeTohoshinki

* Audio may be found on Channels 1-8 on select B757 aircraft.

Additional channels may be available on select aircraft.

C H A N N E L 5 C H A N N E L 7

C H A N N E L 8

Our monthly boarding and deplaning music

compilations are downloadable via iTunes!

*

TUNE IN //

Music180.com

New Music ChannelSome of today’s most exciting up-and-coming music from around the world; you’ll hear a mix of indie rock, pop and even country —all discovered on Music180.com. Hundreds of top music industry professionals use Music180.com to find new talent and offer services directly to artists. It’s the music biz at your fingertips.

Delta Exclusives

Channel 7

Channel 7

Put your finger on the global music pulse with our highlight on up-and-coming artists from different corners of the globe. American artist Kimya Dawson (Juno soundtrack), New Zea-land native and Australian resident Gin Wigmore and English singer Findlay Brown talk to us about their music and inspiration on Delta Exclusives.


C H A N N E L 9

Spotlight: Meat LoafA spotlight on rock legend Meat Loaf’s new release, Hang Cool Teddy Bear.

PlaylistPeace On EarthMeat Loaf

Living on the OutsideMeat Loaf

If I Can’t Have YouMeat Loaf

Did You Ever Love SomebodyMeat Loaf

Song of MadnessMeat Loaf

Running Away From Me Meat Loaf

Like a RoseMeat Loaf

Let’s Be in LoveMeat Loaf

Elvis in VegasMeat Loaf

Delta FeaturesAlternative rock bands Sum 41 and Neon Trees stopped by our studios to talk about the music from their latest projects.

PlaylistOur WarNeon Trees

AnimalNeon Trees

Your SurrenderNeon Trees

Sins of My YouthNeon Trees

Love and AffectionNeon Trees

Farther Down (Bonus Track) Neon Trees

PiecesSum 41

We’re All to BlameSum 41

Fat LipSum 41

In Too DeepSum 41

88Sum 41

Close-Up: Suzanne Vega World-renowned singer/songwriter Suzanne Vega talks about her music and plays some of her favorite songs in a guest DJ segment.

PlaylistSmall Blue ThingSuzanne Vega

GypsySuzanne Vega

(If You Were) in My MovieSuzanne Vega

HeadshotsSuzanne Vega

Marlene on the WallSuzanne Vega

CaramelSuzanne Vega

Suzanne Judy Collins

Give Me Your Love (Love Song)Curtis Mayfield

The Art TeacherRufus Wainwright

LukaSuzanne Vega

Big CountryThe rich history of country music’s female artists are highlighted including tracks from Patsy Cline, The Judds and Miranda Lambert.

PlaylistCrazyPatsy Cline

Stand By Your ManTammy Wynette

Coal Miner’s DaughterLoretta Lynn

JoleneDolly Parton

Sleeping Single in a Double BedBarbara Mandrell

Mama He’s CrazyThe Judds

Whoever Is in New EnglandReba McEntire

Blame It on Your HeartPatty Loveless

Wild AngelsMartina McBride

Man! I Feel Like a Woman!Shania Twain

I Hope You DanceLee Ann Womack

Redneck WomanGretchen Wilson

White LiarMiranda Lambert

Non-stop PopA popular mix of non-stop current hits from chart-toppers such as Lady Gaga, Ke$ha and Lifehouse.

PlaylistRude BoyRihanna

This AfternoonNickelback

AlejandroLady Gaga

Never Let You GoJustin Bieber

Ghosts N StuffDeadmau5 f. Rob Swire

BreakevenThe Script

ImpossibleShontelle

Your Love Is My DrugKe$ha

Break Your HeartTai Cruz. f. Ludacris

Not Myself TonightChristina Aguilera

Halfway GoneLifehouse

The Only ExceptionParamore

Delta’s Party in the Sky The party’s at 30,000 feet and climbing. From cutting edge to mainstream—keep your energy up with the hottest club beats and DJ remixes.

PlaylistStep by StepLaidback Luke & Salto f. Mavis

Acquah

Rude Boy (Low Sunday Remix)Rihanna

Forever and a DayFragma

PyramidCharice

Break Your Heart (Mixin’Marc Remix)Taio Cruz f. Ludacris

HotInna

I Will Never Forget YouManiacalm f. La La

Need You Know (Dark Intensity Remix)Lady Antebellum

OperatorDJ Dan & Uberzone f. Blake Lewis

Remedy (Kaskade Remix)Little Boots

Bulletproof (Dave Audé Cherry Mix)La Roux

Over YouLasgo

Telephone (Kaskade Remix)Lady Gaga f. Beyoncé

The Music of AMC’s Mad MenClassic pop and standards inspired by the sexy, stylized and provocative AMC drama Mad Men. Join host David Carbonara, the show’s music composer, as he outlines the story of the music that captures the style of the era and reflects the struggles of the characters on Mad Men.

PlaylistA Beautiful Mine (Jazz Arrangement)David Carbonara

MiseryBarrett Strong

Smoke Gets in Your EyesThe Platters

I Wanna Be LovedDinah Washington

Look for a ManMable John

A Beautiful Mine (Original Version)RJD2 & Aceyalone

How Mable Get SableDavid Carbonara

Something’s Gotta GiveSammy Davis Jr.

Be My Life’s CompanionThe Mills Brothers

All Alone, Am IBrenda Lee

Hungry for LovePatsy Cline

Paper DollThe Mills Brothers

Mellow in ColiDave Hamilton

Too Many SecretsPatsy Cline

This Bitter EarthDinah Washington

The New Girl (Score)David Carbonara

The Hospital Walk (Score)David Carbonara

Pete Won’t Speak to Trudy (Score)David Carbonara

A Beautiful Mine (Original Version)RJD2 & Aceyalone

A Beautiful Mine (Retro Remix)Jim Jacobson

Classic RockThe progressive rock of the ‘70s pushed popular music’s boundaries. Sample the new levels of artistic creativity lead by artists such as Yes and Pink Floyd.

PlaylistGames Without FrontiersPeter Gabriel

AbacabGenesis

Starship TrooperYes

Too Young to Rock and Roll, Too Young to DieJethro Tull

Pigs (Three Different Ones)Pink Floyd

The Punk and the GodfatherThe Who

YYZRush

Spotlight: Meat Loaf One of the great American rock ‘n’ roll icons, Meat Loaf has sold more than 60 million albums worldwide. On Spotlight: Meat Loaf we celebrate the release of his new CD, Hang Cool Teddy Bear. The album also features a stellar array of big-name guests, including Steve Vai, Brian May, Kara DioGuardi, Jack Black and actor Hugh Laurie.

Close-Up: Suzanne VegaWidely regarded as one of the most successful singer/songwriters of our time, Suzanne Vega has recently released Close-Up Vol. 1, Love Songs. In this collection, Vega reinterprets beloved songs from her catalog, with a more intimate, stripped-down feel. Join us as she talks about her music and plays us some of her favorite tunes.

Channel 9

Channel 10

TUNE IN //

C H A N N E L 11C H A N N E L 12

C H A N N E L 10

Music programming for Delta is produced by DMI Music & Media Net-works, 35 West Dayton St., Pasadena, CA 91105. For information on audio programming and sponsorship op-portunities, contact DMI Music & Media Networks; [email protected]; dmimusic.com. All music selec-tions reproduced under license from the appropriate agencies.


30,000 Feet //

Drinks + Eats

Featured Cocktails

AL L DAY G O O D I E SB E VE R AG E S//

It’s 5 O’Clock Somewhere $7Flight attendants are often asked by passengers to suggest a cocktail. This is one submitted by Delta fl ight attendant Linda Kelly–it’s a blend of Bacardi Rum, Minute Maid Orange Juice, a splash of Minute Maid Cranberry Apple Cocktail and fi nished with a lime.

Jack and Ginger $7Relax with this refreshing classic cocktail. A mix of Jack Daniel’s Tennessee Whiskey and Canada Dry Ginger Ale complemented with a lime.

Alcohol may be served only to

customers over the age of 21.

By FAA rule, we may not serve

alcohol to customers who ap-

pear intoxicated. Only alcohol

provided by Delta and served

by fl ight attendants may be

consumed on-board.

ALCOHOLIC BEVERAGES*

SPIRITS $7Bacardi RumBaileys Irish Cream Canadian Club Reserve WhiskyCourvoisier V.S.O.P. Cognac **Dewar’s ScotchGlenlivet Single Malt Scotch WhiskyJack Daniel’s Tennessee WhiskeySkyy Vodka Tanqueray Gin Woodford Reserve-Small Batch Bourbon

BEERS $5CoronaHeinekenMiller Lite WINES $7RedWhite

SOFT DRINKSCoca-ColaCoca-Cola ZeroDiet CokeFrescaSprite

MIXERSCanada Dry Club SodaCanada Dry Ginger Ale Canada Dry TonicMr. & Mrs. “T” Bloody Mary Mix

JUICES AND BOTTLED WATERMinute Maid Apple Juice Minute Maid Cranberry Apple CocktailMinute Maid Orange JuiceTomato Juice Bottled WaterMilk

HOT DRINKSFresh-Brew Hand-Roasted Decaff einated Coff ee Fresh-Brew Hand-Roasted Caff einated Coff eeSara Lee TeaTazo Tea ***

We apologize if your selection is not available on today’s fl ight.

Delta fl ights within North America (including United States, Canada, Mexico, Central America and the Caribbean) accept credit/debit cards only. Delta Connection fl ights accept cash only.

All beer, wine and spirits are complimentary in First Class, Business Class and BusinessElite© and can be purchased in the Economy cabin on most fl ights. On intercontinental and intra-Asia fl ights, beer and wine are off ered complimentary in the Economy cabin. For a complete listing of wines and champagnes available in Business-Elite©, please refer to your menu or ask a fl ight attendant for today’s selection.

On fl ights to and from Japan, a variety of Asian beers are also available.

On Boston/New York City/Washington, D.C., Shuttle fl ights, all passengers will enjoy a selection of complimentary wines and beers, including Sam Adams and Michelob Ultra. In addi-tion, First Class passengers will enjoy complimen-tary cocktails. (Some complimentary beverages may not be available on Shuttle fl ights.)

All trademarks and registered trademarks are property of their respective holders. All rights reserved.

Delta Air Lines is proud to serve products from The Coca-Cola Company.

* Not all beverages are available on all fl ights.** Available on some international fl ights.*** Available in BusinessElite® only.

Delta Air Lines’ beverage cans are recycled.

COMPLIMENTARYBEVERAGES

AL L DAY G O O D I E SE AT S//

On-board flights of 600 miles or more and select Caribbean,

Latin American and transatlantic markets, you may purchase

the snacks below.

FLIGHT DELIGHTS*

$3

$2

$5 TRAVEL TREATS $5

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This tasty selection of snack

items contains an assortment of

chips, Jack Link’s Beef Nuggets,

crackers, cheese, dried fruit,

cookies and candy.

A deliciously healthy and high-

energy collection of bagel chips,

Asiago cheese spread, olives,

pomegranate-vanilla-glazed

cashews, dried cranberries and

pineapple, Swiss chocolate and a

collectible card highlighting Delta’s

exciting worldwide destinations.

*Product contents may vary

$3

What happens if I miss my flight or my flight is canceled?

Here are a few things to know while you’re in the airport, especially if you’ve missed your flight due to a delay, cancellation or other irregular operation.

If my luggage gets lost, what are the recovery steps?

We strive to have baggage returned to you within 24 hours. Scanning technology is used to quickly identify the rightful owner. Delta also supports the per-passenger baggage-liability claim of $3,300 for domestic travel.

We intend to ensure that your air travel experience will encompass the best cus-tomer service possible. We have outlined our responsibilities and how we will fulfill them in 12 key points known as our Customer Commitment, which can be found at delta.com/commitment.

Is paperless check-in available in all airports?

We are working with the Transportation Security Administration (TSA) to make your Web-enabled mobile de-vice a paperless boarding pass, giving you one more reason to never leave home without your BlackBerry, PDA or cell phone.

Help us test the new process!

Here’s how it works: Check-in for nonstop domestic travel departing from Atlanta, Las Vegas, LaGuardia, Indianapolis, Memphis, Minneapolis-St. Paul, Salt Lake City, Cincinnati, Detroit, Orlando, Chicago/Midway, Houston, Boston, Milwaukee, Denver, Washington/Dulles and Orange County at mobile.delta.com. Checking bags? Just go directly to any Delta baggage drop and drop your bags with an agent. Head to security, where TSA will check your ID and assist you in scanning your electronic pass—you’ll still need to follow the airport

security guidelines. Zip to the gate and present your electronic pass to the gate agent at the time of boarding.+

Try it out on your next flight departing from one of the airports listed above.

+ For Sky Priority boarding,

gate agents will verify

your Sky Priority status via

your web-enabled mobile

device.

//

//

D E LTA S K Y C LU B AC C E S S : $ 2 5 P E R V I S I T//

YO U A S KE D ; W E A N S W E R E D//

It’s easy to travel in style, just put it

on your card. To learn more, go to delta.com/skyclubaccess.

Like what you see? To purchase a member-ship, visit any Delta Sky Club or online at delta.com/skyclub.

Experience the comfort and conve-nience of Delta Sky Club™ for just $25 per visit. Introducing Delta Sky

Club Access for Gold and Platinum Delta SkyMiles® Credit Cardmembers from American Express.

Next time you travel, stop by any of our 50 Delta Sky Club locations worldwide and enjoy:

// Complimentary beverages and snacks// Complimentary Wi-Fi service for all members and guests// Your favorite magazines and newspapers // Personalized flight assistance// Convenient private restrooms and more

To purchase a membership, visit any Delta Sky Club or online at delta.com/skyclub. BEST AIRPORT LOUNGE WINNERS

//

We are automatically rebooking you on the next available flight. Scan your boarding pass at any available Delta scanner to receive your rebooking information and meal or hotel vouch-ers (when applicable).Delta scanners are located at our Need Help? Centers, as well as in gate areas at Atlanta, Cincinnati, New York (JFK) and Salt Lake City.

We’ll make every effort to reroute your checked baggage on the same flight as you.

Upon deplaning in our hub cities, please review the gate information screen for up-to- the-minute flight information. If your flight is delayed and you are on-board a Wi-Fi-enabled aircraft, you can access delta.com free of charge to check arrival and departure gates as well as rebooking options prior to landing.

//

//

//

//

//

//

Terms and Conditions

Benefit is limited to Gold and Platinum Delta SkyMiles

Credit Cardmembers and may be used only in conjunction

with same-day ticketed air travel on any airline. Payment

must be made with a Gold or Platinum Delta SkyMiles

credit card. Cardmember must be at least 21 years of age

to access Clubs with a self-service bar, unless accompa-

nied by a parent or legal guardian who is also accessing

the Club with a $25 Delta Sky Club Access pass or who is

a Club member. Up to two guests are permitted upon pay-

ment of $25 per guest. Partner lounges are not included.

Amenities may vary among airport club locations. Offers

and rules subject to change. Additional restrictions may

apply. All Delta Sky Club rules apply. To review the rules,

please visit delta.com/skyclub. Please drink responsibly.

©2009 Delta Air Lines, Inc.

Atlanta Delta Sky Club

At Your Service


//


30,000 Feet //

Worldwide PartnersG E T TO K N O W O U R N E T W O R K//

Minneapolis London Sydney

SkyTeamDelta wants you, as a world traveler and a valued customer, to have more flexibility and more choices in your global travel. So we’ve joined with 12 strategically based airlines to create the SkyTeam global airline alliance, built upon the principle “Caring more about you.” How do we care more about you? By taking care of your needs throughout your travels:

Choosing SkyTeam: Access to a Global Networkt SkyTeam offers its 455 million annual passengers a worldwide system of 15,955 daily flights, covering 928 destinations in 174 countries

Planning Your Trip: Special SkyTeam Offeringst Round the World fare passt America, Asia, China and Europe fare passest SkyTeam Global Corporate and Global Meetingst Guaranteed full-fare Economy class reservations for SkyTeam Elite Plus passengers with 24 hours notice on long-haul flights

At the Airport: Passenger Perkst Seamless connections with single check-int Access to 415+ airport lounges worldwidet Priority check-in, boarding and baggage handling, as well as preferred seating and reciprocal lounge access for Elite passengers

In-Flight: Consistent Servicet Passengers receive accurate and timely in-flight informationt In addition to the language of each carrier, English is spoken on every flightt SkyTeam offers its passengers consistent special meals across all international flights

When You Arrive: Earning Frequent Flyer Milest Members of the alliance have agreements in place that allow passengers to earn miles toward Elite status, as well as redeem miles with every SkyTeam airlinet Frequent flyers are able to obtain Multi-Carrier Awards, enabling them to use SkyTeam carriers with one single award ticket and offering travel opportunities for fewer miles than before to many destinations

Other Travel PartnersIn addition to our SkyTeam partners, Delta also has other travel partners that offer Codeshare flights and frequent flyer agreements. Together, Delta and our other travel partners are committed to bringing you high-quality service, convenient travel options and increased opportunities to earn and redeem SkyMiles. For the most up-to-date partner information, please visit delta.com/partnerairlines.

*Redemption only **Earn only

SkyMiles Partner Delta Codeshare Partner

Air Tahiti Nui*

Alaska Air/Horizon Air

American Eagle

Avianca

China Airlines

China Eastern

GOL**

Hawaiian Airlines

Jet Airways India

Kingfisher Airlines Ltd.

Malaysia Airlines

Malev Hungarian

Olympic Air

Royal Air Maroc

V Australia


The Air France KLM Group and Delta Air Lines have entered into a new long-term joint venture whereby the partners will jointly operate their transatlantic business by coordinating operations and sharing revenues and costs of their transatlantic route network. The joint venture’s geographic scope includes all flights between North America and Europe, between Amsterdam and India and between North America and Tahiti. On these routes, the business will

be jointly operated with the strategy and econom-ics equally shared among the Air France KLM Group and Delta. The airlines will also cooperate on routes between North America and Africa, the Middle East and India, as well as on flights between Europe and several countries in Latin America.

Global passengers will benefit from access to a vast network offering more than 200 flights and ap-

proximately 50,000 seats daily. That network is structured around six main hubs: Amsterdam, Atlanta, Detroit, Minneapolis-St. Paul,

New York/JFK and Paris/CDG. The airline partners will provide their corporate clients with a broad, global offering that best meets their

expectations for the most convenient airline system.

The Alaska Air Group1 and Delta Air Lines have entered into a long-term enhanced marketing agreement calling for Alaska Air Group and Delta to work closely together to provide a unique customer experience. This enhanced agreement is a natural progression of a partnership that has existed for more than 20 years.2 Benefits include:

t Coordinating Alaska Air Group’s strong West Coast network with Delta’s international and domestic presence to provide hundreds of unique connecting opportunities for our customerst Expanding our lounge agreement to provide full access to all of our respective lounges for each other’s customers

t Providing our elite customers premium benefits on each other’s flights, such as priority check-in and boarding

t Developing the best-in-class experience for customers connecting between Delta and Alaska Air Group flights through technology, process enhancement

and trainingt Bringing our operations closer together in critical airports to allow quicker and easier connections This is only the beginning, as many more enhancements for our customers will come. Delta and Alaska Air Group look forward to working together to bring the best experience possible to our customers.

1 Alaska Air Group includes Alaska Airlines and Horizon Air.2 Northwest Airlines started working with Horizon Air in the 1980s.

Key facts and figures for the Alaska Air Group–Delta Partnership:

// Alaska Air Group operates more than 800 daily flights, primarily from West Coast hubs in Seattle, Los Angeles, Portland and the State of Alaska// Delta and Alaska Air Group combined offer extensive service for customers in the key West Coast gateways of Seattle, Los Angeles and Portland

Key facts and figures on the joint venture:

// More than 200 daily transatlantic flights (100 roundtrips) // Joint venture represents approximately 25 percent of total transatlantic capacity// More than 400 destinations in Europe and in North America // Annual revenues estimated at more than US$12 billion (approximately 9.3 billion euros, reference year 2008-09)// More than 100,000 employees at Air France KLM // 70,000 employees at Delta

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SKYMILES PROGRAMDelta now offers you the world’s largest loyalty program with the most ways to earn and use miles. Use your miles to fly to more than 360 Delta destinations in 60+ countries on six continents or other exciting destina-tions served by our SkyTeam partner airlines. Plus, you can redeem miles for hotel stays and car rentals, unique experiences, magazine and news paper subscriptions, Delta Sky Club™ memberships and more. Visit delta.com to learn all the ways to use miles.

MAKE SURE YOU’RE EARNING MILESAlways provide your SkyMiles number when making a reservation with Delta or when doing business with any one of more than 100 SkyMiles partners.

If you forget to add your SkyMiles number when making your reservation or checking in at a Delta kiosk, visit delta.com/mileagecredit after your flight to request mileage credit.

All taxes and fees for Award Travel are the responsibility of the pas-

senger and must be paid at the time the ticket is booked. Award Travel

seats are limited and may not be available on all flights or in all markets.

Complimentary upgrades are subject to availability, may not be available

on all flights or in all markets. Each SkyTeam and alliance airline reserves

the right to change its program rules at any time without notification,

and mileage restrictions may apply for the accrual and redemption of

miles. Partner offers and partner airline benefits subject to the terms

and conditions of each individual offer and each partner. Partners are

subject to change. Offers void where prohibited by law. Other restrictions

may apply. Offers and benefits are subject to change without notice. All

SkyMiles program rules apply. To review the rules, please visit

delta.com/memberguide.

BEST FREQUENT

FLYER PROGRAM

EARN MILES ACTIVITY

�� miles

�� miles

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25,000 miles

First purchase with the Gold Delta SkyMiles Credit Card from American Express

Become a new paying Netflix member

Spend $100 dining out with participating restaurants of SkyMiles Dining (5 miles for every $1 spent)

A qualifying stay at a Hilton Worldwide portfolio hotel

Rent with Hertz for five days

Buy Miles at delta.com/buymiles

You have enough miles for an Award Ticket within the continental United States, Canada and Alaska (Hawaii excluded)

S E E T H E W O R L D W I T H T H E S K Y M I LE S P RO G R A M//

EARNING MILES, AN

EVERYDAY ACTIVITYEarning miles for your purchases with the Delta SkyMiles® Credit Card from American Express and the Delta SkyMiles Check Card from SunTrust is more convenient than ever! Ask your flight

attendant how to apply.

MORE BENEFITS FOR

MEDALLION MEMBERS Reach these flying thresholds and enjoy an array of Medallion program benefits, including unlimited complimentary upgrades, Rollover Medallion Qualification Miles, bonus miles, priority board-ing, preferred seating, baggage fee waivers and special check-in privileges. Please visit delta.com/medallion for more information.

2

3

Status Medallion Medallion Qualification Miles Qualification Segments (MQMs) (MQSs) 4JMWFS �� (PME �� 1MBUJOVN �� %JBNPOE ��


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Seats: 403Range: 8,357 miles (13,450 km)Speed: 561 mph (902 km/h)Engines: 4 Pratt & Whitney PW 4056 turbofans, each generating 56,000 lb. (249 kN) of thrust.Information and image applies to B747-400

Seats: 278Range: 10,840 miles (17,446 km)Speed: 560 mph (901 km/h)Engines: 2 General Electric GE90-110B1 turbofans, each generating 110,000 lb. (489 kN) of thrust.Information and image applies to B777-200LR

Seats: 298Range: 6,524 miles (10,500 km)Speed: 541 mph (871 km/h) Engines: 2 Pratt & Whitney PW4168A turbofans, each generating 68,600 lb. (305 kN) of thrust.Information and image applies to A330-300

Seats: 241Range: 6,471 miles (10,415 km)Speed: 530 mph (853 km/h) Engines: 2 General Electric CF6-80C2-B8 turbofans, each generating 63,500 lb. (282 kN) of thrust.Information and image applies to B767-400ER

Seats: 174Range: 4,722 miles (7,600 km)Speed: 530 mph (853 km/h)Engines: 2 Pratt & Whitney PW 2000 turbofans, each generating 43,000 lb. (192 kN) of thrust.Information and image applies to B757-200 ETOPS

A320 / 319Seats: 148Range: 3,009 miles (4,843 km)Speed: 521 mph (840 km/h)Engines: 2 CFMI CFM56-5-A1 turbofans, each generating 25,000 lb. (111 kN) of thrust.Information and image applies to A320

B737-800 / 700Seats: 160Range: 2,840 miles (4,570 km)Speed: 531 mph (854 km/h)Engines: 2 CFMI CFM56-7 turbofans, each generating 27,300 lb. (121 kN) of thrust.Information and image applies to B737-800

MD90, MD88, DC9-30 / 40 / 50Seats: 150Range: 2,400 miles (3,862 km)Speed: 509 mph (819 km/h)Engines: 2 IAE V2528-D5 turbofans, each generating 28,000 lb. (125 kN) of thrust.Information and image applies to MD90

E175LR / E170Seats: 76Range: 2,416 miles (3,889 km)Speed: 554 mph (890 km/h)Engines: 2 General Electric CF34-8E turbofans, each generating 13,800 lb. (61 kN) of thrust.Information and image applies to E175LR

ERJ145Seats: 50Range: 1,876 miles (3,019 km)Speed: 518 mph (834 km/h)Engines: 2 Rolls-Royce AE3007A turbofans, each generating 7,420 lb. (33 kN) of thrust.Information and image applies to ERJ145

CRJ900 / 700 / 200Seats: 76Range: 2,103 (3,385 km)Speed: 547 mph (818 km/h)Engines: 2 General Electric CF34-8C5 turbofans, each generating 14,510 lb. (64 kN) of thrust.Information and image applies to CRJ900

Saab 340BSeats: 34Range: 1,076 miles (1,732 km)Speed: 290 mph (467 km/h)Engines: 2 General Electric CT7-9B turboprops, each generating 1,870 lb. (8 kN) of thrust.Information and image applies to Saab 340B

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Detroit Metro(McNamara Terminal) Built: 2002Miles to city center: 22 By train: no trainBy bus: 60 minutesBy taxi: 30 minutes

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NEW YORK / JOHN F. KENNEDY

INTERNATIONAL AIRPORTJFK

New York / JFK InternationalBuilt: 1948Remodeled: 1962, 1970, mid-1990sMiles to city center: 15 miles by highway to MidtownBy train: 35 minutesBy bus: 1 hourBy taxi: 25 minutes–2.5 hours

*

Hartsfi eld-Jackson Atlanta InternationalBuilt: 1925Remodeled: 2009Miles to city center: 10 By train: 20 minutesBy bus: 20 minutesBy taxi: 15 minutes * The world’s busiest airport (passenger traffi c and operations ).

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CHECK-IN CHANGES AT JFK

*First Class, Business Class and BusinessElite® passengers as well as SkyMiles Medallion® and SkyTeam® Elite Plus members may continue to check in at Terminal 2 for travel to all destinations.

TERMINAL 2*

Flights to:Los AngelesSan FranciscoLondon/Heathrow

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Flights to:AmsterdamBerlin & FrankfurtMontego Bay & KingstonTokyo

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Salt Lake City InternationalBuilt: 1911, current projectsMiles to city center: 8By train: no trainBy bus: 15 minutesBy taxi: 10 minutes* There is an 18-hole golf course located on

the south end called “Wingpointe.”

New York / LaGuardiaBuilt: 1929Remodeled: 1990sMiles to city center: 8 miles to Midtown ManhattanBy train: no train accessBy bus: 40 minutesBy taxi: 15 minutes–1.5 hours* The current space was an amusement park before it

became an airport.

Cincinnati-Northern KentuckyInternationalBuilt: 1947Remodeled: 1974, 1990s, 2009Miles to city center: 13 By train: no trainBy bus: 25 minutesBy taxi: 17 minutes

Memphis InternationalBuilt: 1963Remodeled: 1976, 2005Miles to city center: 9 By train: no trainBy bus: 15–20 minutesBy taxi: 15–20 minutes

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Minneapolis-St. PaulInternationalBuilt: 1962Remodeled: currently under renovations and expansionsMiles to Minneapolis: 10 By train: 25 minutesBy bus: 30 minutesBy taxi: 20 minutesMiles to St. Paul: 8 By train: no trainBy bus: 25 minutesBy taxi: 16 minutes

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30,000 Feet // Terminal Maps


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San Francisco International Built: 1927Remodeled: 2000, 2011Miles to city center: 14By train: 20 minutesBy bus: 30 minutesBy taxi: 30 minutes

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Boston / Logan International Built: 1923 Remodeled: 1961, 1970s, 2007, currentprojectsMiles to city center: 5By train: 10–20 minutesBy bus: 5–10 minutesBy taxi: 10 minutes * New England’s largest transportation

center.

*

Portland International Built: 1958Remodeled: current projectsMiles to city center: 12By train: 38 minutesBy bus: no busBy taxi: 20 minutes

*

Los Angeles International Built: 1929Remodeled: 1982, current projectsMiles to city center: 20By train: no trainBy bus: 60 minutesBy taxi: 30 minutes * Ranks sixth in the world

for passenger traffic.

*

Seattle-Tacoma International Built: 1944 (the current terminal complex was built in 1959) Remodeled: 1961, 1973, 2008Miles to city center: 15 By train: 20 minutesBy bus: departs outside door 6 on lower level By taxi: 23 minutes

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TOKYO / NARITA INTERNATIONAL AIRPORT

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Paris / Roissy–Charles De Gaulle InternationalBuilt: 1965Remodeled: 2008, current projectsMiles to city center: 18By train: 35–45 minutesBy bus: 45–60 minutesBy taxi: 30–90 minutes

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Seoul / Incheon InternationalBuilt: 2001Remodeled: current projectsMiles to city center: 32By train: 40 minutes, express train to be completed in 2010By taxi: 55–75 minutes * The baggage handling

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Tokyo / Narita InternationalBuilt: 1978Remodeled: 1999, 2006, current projectsMiles to city center: 37By train: 55 minutesBy bus: 60–80 minutesBy taxi: 60–80 minutes

*

Amsterdam / Schiphol International Built: 1967Remodeled: current projectsMiles to city center: 10.4By train: 20 minutesBy taxi: 20 minutes* Since 2007, passengers have been

able to marry at the airport and

directly depart for their honeymoon.

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ROME (LEONARDO DA VINCI - FIUMICINO) AIRPORT

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MEXICO CITYINTERNATIONALAIRPORT

MEXSEOUL / INCHEON INTERNATIONAL AIRPORT

ICN

Stow carry-on items in overhead compartment or under seat. Items you need to access should be stowed under your seat.

Use caution when stowing items overhead.

Pets must remain in closed hard- or soft-sided carriers at all times.

30,000 Feet //

In-flight Information

Please Be Considerate

Please use headphones with portable electronic devices.

Spare Batteries

Spare lithium batteries are prohibited in checked baggage; however, portable electronic devices with lithium batter-ies installed can be checked. All spare batteries included in carry-on baggage must be in original retail packaging or in-dividually protected to prevent short circuits (by taping over exposed terminals or placing each in a separate plastic bag). For tips on flying safely with battery-powered devices, visit

SafeTravel.dot.gov.

Never Permitted Radio External Drive with Cable

Satellite RadioTV

Hearing AidPacemakerNoise-Canceling

Headphones(power OFF)

Always Permitted


P O RTA B LE E LE C T RO N I C D E V I C E S//

C A R RY- O N BAG G AG E//

Tobacco

Smoking and the use of smokeless tobacco (including e-cigarettes/pipes) are not permitted on any Delta flight.

Never Permitted

Laptop Handheld Game Media Player DVD/CD PlayerPermitted at Gate

Video Camera PDA Noise-CancelingHeadphones

(power ON)

Permitted Above10,000 Feet

Wi-Fi

&

Mobile Phone Usage

Mobile phones may be used at the gate and after landing as instructed by the cabin crew.

ALSO OF NOTE //

(on select Delta aircraft)

Using cellular network services (voice or data) to make or receive calls during the flight is not permitted by the Federal Communications Commission (FCC). The use of any voice application, such as a Web-based VoIP service, is prohibited by the Gogo Inflight Internet Terms of Service.If you still have questions about the use of other portable electronic devices not shown here, ask your flight attendant.

H


Customs Declaration Before arriving in the United States of America, each traveler or head of family is required to fill out a Customs Declaration Form. Most of the questions can be answered with a “yes” or “no.” The form must be signed and dated. Please print legibly, using black or blue ink. Entries must be in ENGLISH and in ALL CAPITAL LETTERS. The Customs Declaration Form will be distributed during the flight.

I–94W (Green)All nonimmigrant visitors seeking entry into the United States under the Visa Waiver Program (VWP) are required to complete an I-94W (green) form. Applicants applying for admission to the United States using an I-94W are exempt from having a visa.

Completing the Arrival/Departure Record (I-94/I-94W)One form is required for each family member, including infants and children. Visitors under the age of 14 must have their forms signed by a parent or guardian. Please print legibly, using black or blue ink. Entries must be in ENGLISH and in ALL CAPITAL LETTERS. This form is in two parts. Please complete both the Arrival Record and the Departure Record. The reverse side of the I-94 or I-94W must be signed and dated. The bottom portion of the form must be kept with your passport until you leave the United States.

It is still necessary to complete the paper I-94W (green form) even if an electronic application has been completed. The elec-tronic form of the application is for visa waiver status.

I–94 (White)All foreign nationals–except Canadian citizens and perma-nent residents of the United States–are required to com-plete an I-94 (white) form.

For assistance, please contact a member of the flight crew.

,

All PassengersVisa-Waiver Visitors Visitors with Visa

US-VISIT Program US-VISIT is a program that requires gathering biometric data for all visitors who are not U.S. citizens (with limited exceptions) upon entering and exiting the United States. Visit dhs.gov/usvisit to learn more.

Visa Waiver ProgramThe Visa Waiver Program (VWP) enables nationals of certain countries to travel to the United States for business or pleasure for stays of 90 days or less without obtaining a visa. Nationals of VWP countries must meet eligibility requirements to travel without a visa. VWP travelers are required to apply for authorization though the Electronic Sys-tem for Travel Authorization (ESTA), are screened at their port of entry into the United States and are enrolled in the US-VISIT program. Visit cbp.gov/esta to learn more.

Guam-CNMI Visa Waiver ProgramThe Guam-CNMI Visa Waiver Program enables nationals of certain countries to travel to Guam and the Commonwealth of the Northern Mariana Islands (CNMI) for business or pleasure for stays of 45 days or less without obtaining a visa. Travelers who plan to spend more than 45 days in Guam or the CNMI, or plan to travel on to another U.S. destination can utilize the standard Visa Waiver Program. Certain restrictions and admission requirements apply. Visit cbp.gov to learn more.

Upon ArrivalIn addition to passport and document process-ing, all international visitors will have their fingerprints scanned by an inkless device and a digital photograph will be taken. This will add only seconds to the overall entry process.

Upon DepartureInternational visitors who received a CBP Form I-94 (Arrival Departure Record) upon arrival must return the form to an airline representative when departing the United States.

U.S. Arrival Forms

Für Instruktionen in deutscher Sprache fragen Sie bitte eine/n Flugbe-gleiter/in.

Pour toute information en français, prière de contacter un membre de l’équipage.

Vraag het cabinepersoneel naar de instructies in het Nederlands.

Si require asistencia, consulte con los miembros de la tripulación.

Per assistenza, contattare un membro dell’equipaggio.

Se precisar de ajuda, queira chamar um membro da tripulação.

P ro g ra m s//

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AndorraAustraliaAustriaBelgiumBruneiCzech RepublicDenmarkEstoniaFinlandFranceGermanyHungaryIcelandIrelandItalyJapanLatviaLiechtenstein

Lithuania LuxembourgMaltaMonacoThe NetherlandsNew ZealandNorwayPortugalSan MarinoSingaporeSlovak RepublicSloveniaSouth KoreaSpainSwedenSwitzerlandUnited Kingdom

AustraliaBruneiHong Kong (SAR)JapanMalaysiaNauruNew ZealandPapua New Guinea

SingaporeSouth KoreaTaiwan*United Kingdom**

Countries participating in the Guam-CNMI Visa Waiver Program:

*Authorized for visitors arriving directly from Taiwan; must possess a Taiwan National Identity Card

** Includes British National Overseas

Countries participating in the Visa Waiver Program:

H

answers on page 96

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Yo u r c o m m u n i t y i n t h e c l o u d sA F E W H A P P Y D I S T R AC T I O N S

“OBVIOUSLY, IF I WAS SERIOUS ABOUT HAVING

A RELATIONSHIP WITH SOMEONE LONG-TERM,

THE LAST PEOPLE I WOULD INTRODUCE HIM TO WOULD

BE MY FAMILY.

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I’M AN ALGEBRA LIAR. I FIGURE TWO GOOD LIES MAKES A POSITIVE. —Tim Allen

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BRAIN TEASERSSee if you can solve these problems in five minutes or less!

1Bonnie’s father has five daughters but has no sons. Four of the daughters are named Chacha, Cheche, Chichi and Chocho. What is the fifth daughter’s name?

1.) Bonnie

2.) When the bird flies, it pushes down on the air which pushes down on

the scale. The scale reads the same.

3.) Small. Adding “er” gives you “smaller.” You can do this with “meter.”

Adding “mili” makes the word “millimeter,” which is smaller.

4.) A,E,T makes EAT, TEA and ATE; A,T,R makes ART, RAT and TAR; O,P,T

makes OPT, TOP and POT.

2Suppose a bird is standing in a closed box which is resting on a scale. When the bird flies in the box, does the scale read the same, more, or less than when the bird is resting?

3What word becomes smaller when you add additional letters?

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30,000 Feet //

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4Which three letters can make three or more letter words using the three letters?

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Yo u r c o m m u n i t y i n t h e c l o u d sA F E W H A P P Y D I S T R AC T I O N S

ACROSS 1 Navajo’s neighbor in Arizona

5 Edinburgh native

9 Defect

13 Racetrack shapes

15 Many millennia

16 Parks who received the Presidential Medal of Freedom

17 Tendon

18 Common advice to travelers

20 Terminus

21 Seed with a licoricelike flavor

23 Beginning

24 Race that finishes in a tie

26 Warm embrace

27 Worms, to a fisherman

28 Early Fords that “put America on wheels”

32 Say “C-A-T” or “D-O-G,” e.g.

34 Boathouse gear

36 “___ don’t say!”

37 Doing something risky . . . or a hint to the last words of 18-, 24-, 49- and 58-Across

41 Avis or Alamo offering

42 Misfortunes

43 Uncles’ mates

44 Being risked, as in a bet

47 Cassini of fashion

48 Cubes from the freezer

49 Bygone love interest

53 Digging tool

56 Weak-___ (easily intimidated)

57 Candlemaking supply

58 “Omigosh!”

60 Oven brand

62 Language of Pakistan

63 What Yale became in 1969

64 Hayseed

65 Vault (over)

66 “The ___ the limit”

67 Crème de la crème

DOWN 1 Cleaned with water, as a

sidewalk

2 Sheeplike

3 Adorable zoo critters from China

4 Suffix with percent

5 Tone of many old photos

6 Where a hurricane makes landfall

7 ___ in a blue moon

8 “For shame!”

9 Outer edge

10 Hearth contents

11 U.S. tennis legend on a 37¢ stamp

12 The “W” of kWh

14 Widespread language of East Africa

19 Earsplitting

22 Ping-Pong table divider

25 Tyne of Cagney & Lacey

26 Party giver

28 CT scan alternatives

29 Suffering from insomnia

30 Wrong that’s adjudicated in court

31 Takes to court

32 Org. for cat and dog lovers

33 Builder’s map

34 Look at lustfully

35 Hole-making tool

38 Athletics brand with a swoosh

39 9:00 a.m. to 12:30 p.m., say, for a worker

40 Gasoline or peat

45 Neaten

46 Unreturned tennis serves

47 Keats’s “___ to Psyche”

49 Not sharp or flat

50 Textile city of north-central England

51 Grooms comb them

52 Praise mightily

53 Place for a bar mitzvah service

54 Skin opening

55 Alan of M*A*S*H

56 Nutcase

59 Introducers of a show’s acts, e.g.

61 The Godfather crowd, with “the”

EDITED BY WILL SHORTZ (Answers on page 96)

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Reprinted with permission of Highlights for Children, Inc., which owns the characters and trademarks used. © 2010 Highlights for Children, Inc. All rights reserved. Notice to parents, grandparents and other adults: To subscribe to Highlights™ magazine or other Highlights publications and book clubs, please go to highlights.com.

From the creative minds at

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Answer: Five times

Footprints

Answer: 1. Judy 2. Jerry 3. Devon 4. Miranda 5. Cindy

The sun is shining and it’s

time to catch some waves.

Which surfboard belongs

to each person?

Surf’s UpBy Toni Saddler-French

START

FINISH

Can you tell how

many times the

person walking has

repeated a step by

hopping?

Cindy’s surfboard does not have any green on it.

Judy’s surfboard contains more than two colors.

Jerry borrowed a surfboard with polka dots.

Miranda’s surfboard is next to Cindy’s.

Devon’s surfboard does not have a leash attached to it.

1

23

4

5

A Bathtub Filled with BeerIn the realm of teenage male fantasies, taking a bath in beer is right up there with doing body shots off Megan Fox. But for people who would rather drink their hops than bathe in them, the idea is less sexy than sticky.If you fall into the latter camp, skip the Chodovar brew-ery in the Czech Republic. Billed as “Your beer wellness land,” it offers hops-crazed visitors the chance to soak their cares away in bathtubs full of their favorite bever-age. Complete with warm mineral water and a “distinct beer foam of a caramel color,” the brewery’s special dark bathing beer contains active beer yeast, hops and a mixture of crushed herbs. Aferward, guests are led to a relaxation area where they are wrapped in a blanket in a dim room with music and given a complimentary drink.

“The procedures have curative effects on the com-plexion and hair, relieve muscle tension, warm up joints and support the immune system of the organism,” says Dr. Roman Vokaty, the spa’s official balneologist. One could argue that the combination of a postbath massage and the bottles of Chodovar’s lager consumed while the “organism” soaks in the tub might have just as much, if not more, of an impact on the organism’s well-being than the beer’s carbon dioxide and ale yeasts. But then, I’m not a balneologist.

If you like the idea of wasting a perfect-ly good drink, check out some of Europe’s other beer spas: Starkenberg in Austria has filled an entire pool with Pilsner, and the Landhotel Moorhof in Franking, Austria, offers a facial of ground hops, malt, honey and cream cheese. Accord-ing to one survivor, it “smells remarkably like breakfast.”

The Beijing Museum of Tap WaterThe history of Beijing’s tap water dates back to 1908, when the Empress Dowager Cixi supported a plan to build a water system for Beijing. The museum, however, is a re-cent addition—it’s the result of a 2001 edict requiring that 150 new museums open in Beijing by 2008. As any cura-tor knows, 150 is an awful lot of new museums to build in seven years. The result: Beijing now also has museums devoted to honeybees, red sandalwood and goldfish.

Housed in a former pump house, the tap water mu-seum starts with the founding of Beijing’s first water

company, the Jingshi Tap Water Co., and features arti-facts like vintage water coupons and a stethoscope used to listen for water leaks. Step aside, Forbidden City.

The White Shark Café while Dressed as an Elephant SealI know you think it’s an unlikely situation: you, floating in the middle of the Pacific Ocean, dressed as an elephant seal. But it’s not like it’s impossible. You’re at a costume party on a cruise boat fom Hawaii, there’s fee booze, you decide to reenact the “I’m the king of the world!” scene fom Titanic, and then, boom. You fall overboard.Please make sure this doesn’t happen. If there’s one spot where you don’t want to go swimming in a seal outfit, it’s the 400-mile-wide stretch of ocean halfway between Hawaii and Baja, California. Known to scientists as the “White Shark Café,” this is a popular spot for great whites,

who come here fom all along the North American coast to spend time hanging out with other sharks. Eventually, they return to the coast for their favorite time of year: elephant seal breeding season.

No one’s sure what attracts the sharks to the café or what they eat while there: Despite its name, the White Shark Café is considered by scientists to be a food desert, devoid of any creatures that the great whites might enjoy. Which brings me back to why you shouldn’t visit: No matter what the sharks are doing, they’re likely to be eager for a snack.

The Top of Mount EverestReally? You really want to see the top of Mount Everest before you die? Why? Because you want to boast to your fiends that you’ve

climbed the world’s tallest mountain? Or is it because you want the thrill of adventure that comes fom paying $65,000 for a guided climb and then risking a team of sherpas’ lives (not to mention your own) so that you can spend 15 minutes breathing supplemental oxygen at the so-called top of the world? Unless you love fostbite, hy-poxia, blinding snow and high-altitude games of Russian roulette, do Nepal a favor and stay home. //

Catherine Price has written for The New York Times, O, Popular Science and Salon. For more 101 Places Not to See Before You Die, or to add your own entries to the list, visit 101worstplaces.com—or get the iPhone app. Copyright 2010 by Catherine Price. Reprinted by arrangement with HarperCollins Publishers.


In her new book, 101 Places Not To See Before You Die, Catherine Price highlights an assortment of locales around the world—and beyond—that you don’t need to feel bad about missing.

Here are just a few of the entries.

Don’t Go There

Last Laugh //

The Chodovar brewery offers hops-crazed visitors the chance to soak their

cares away in bathtubs full of beer.

Less time lying awake with aches and painsand more time asleep

than Tylenol® PM.

The Difference is a Better Night’s Sleep

Advilpm.com

Non-habit forming

Use as directed. For occasional sleeplessness associated with minor aches and pains.

Tylenol PM is a registered trademark of The Tylenol Company. Advil PM is a trademark of Wyeth. ©2009 Wyeth

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July 2010

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