July 20, 2016 Appendix A Portal Discovery: Naming...

July 20, 2016

Appendix A Portal Discovery: Naming Research

Children and family services

211Connect (strategic partnership with 211Info of Oregon)

Active Parenting (NJ)

Baby Academy

BabyLink - Healthy Families of Clackamas County

Baby’s Best Start (NJ)

BabyScripts (connecting by app)

Baby Steps (VA)

Birth Boot Camp (Natural Oregon Birth)

Boot Camp for New Dad (SHS class)

Building Bridges Family Success (NJ)

Building Bright Futures (AZ)

CaCoon Community Base Care Coordination (Linn County) -

http://www.co.linn.or.us/health/public_health/ph-cacoon.htm

of 6

http://www.co.linn.or.us/health/public_health/ph-cacoon.htm

Course for Parents

CASA (Court Appointed Special Advocate)

Coastal Families Together

Community Connections (NJ)

Connections (MI)

Early Head Start

Early Learning Hub of Linn, Benton & Lincoln Counties

Early Learning Services (West Sacramento)

FACTOregon (support for families with children with disabilities)

Family Connections (LBCC)

Family First (NJ)

Family Futures (MI)

Family Link (NJ)

Family Forward Oregon (work-family balance advocates)

Family Nurturing Center (Jackson County)

Family Resources

Family Tree Relief Nursery (http://www.familytreern.org)

First 5 (Yolo County, Calif. Expanded Family Resource Center Initiative)

Focus On Kids (MO)

Gorge Access Program (GAP - Hood River)

Growing Child, Inc. (newsletters)

H.A.R.T. Family Resource Center (Harrisburg)

Portal Discovery: Naming Research of 6

Healthy Families Oregon

Healthy Kids for a Healthy Oregon

Healthy Start (MI)

Jackson County Community Connected (C2) Network

Jackson Street Youth Services

Kidco Head Start

La Leche League

Lane Kids

LBCC Live and Learn Programs

Little Acorns Parent Child Class (Waldorf school)

Little Beavers Preschool

MAMA (Mobile Alliance for Maternal Action) (New Zealand)

Mama and Baby Group (Corvallis Multicultural Literacy Center)

Maslow Project (Medford)

Mom Enough (parent forum online)

MomConnect (New Zealand, S. Africa)

Mommy Connections (SHS class)

No Wrong Door (Eastern Oregon)

Nurse Family Partnership

Nurturing Fathers

Nurturing Parenting (LBCC program)

Nurturing Skills for Families (LBCC program)


Old Mill Center for Children & Families

Oregon Family to Family Health Information Center

Oregon Family Support Network (Benton County)

PANOW Community Care Connection Network (C3 Network)

PANOW Rockwood Pathways Project

Parent Connection (The)

Parent Education Together

Parenthetical (blog, website, social network for parents and educators)

Parenting Resources (USA.gov)

Parenting Success Network

Pathways (IL)

Pathways Connect (group/forum related to Pathways to Family Wellness Magazine)

Project Access NOW - Portland (PANOW)

Ready Together (Ready Parent and Ready Child uses The Incredible Years curriculum)

Sharing Strengths (parenting workshops on special topics)

Squishtivities (class offered by Strengthening Rural Families - Benton County)

Strengthening Rural Families (Benton County)

Text4baby (text msgs each week to help through pregnancy and first year)

VROOM (app and written materials with ideas to boost early learning)

ZERO to Three (National Center for Infants, Toddlers and Families)


Oregon Coordinated Care Organizations

Oregon’s coordinated care model (PDF)

https://www.dropbox.com/s/jhnrwz6n7smcdqi/Coordinated%20Care%20Model.pdf?dl=0

AllCare CCO

www.allcarehealthplan.com

Cascade Health Alliance

www.colpachealth.org

Eastern Oregon Coordinated Care Organization

www.eocco.com

Early Childhood Coordinating Council

Family Care, Inc.

www.familycareinc.org

Health Share of Oregon

Healthshareoregon.org

IHN-CCO

www.samhealth.org

Jackson Care Connect

www.jacksoncareconnect.org

Pacific Source Community Solutions CCO - Central Oregon and Columbia Gorge Regions

www.communitysolutions.pacificsource.com/

Primary Health of Josephine County, LLC

www.primaryhealthjosephine.org

Trillium Community Health Plan

www.trilliumchp.com


https://www.dropbox.com/s/jhnrwz6n7smcdqi/Coordinated%20Care%20Model.pdf?dl=0

http://www.allcarehealthplan.com/

http://www.colpachealth.org/

http://www.eocco.com/

http://www.familycareinc.org/

http://healthshareoregon.org/

http://www.samhealth.org/healthplans/members/ihncco/Pages/default.aspx

http://jacksoncareconnect.org/

http://communitysolutions.pacificsource.com/

http://www.primaryhealthjosephine.org/

http://www.trilliumchp.com/

Umpqua Health Alliance

www.umpquahealthalliance.org

Western Oregon Advanced Health, LLC

www.WVCHealth.org

Yamhill Community Care Organization

www.yamhillcco.org


http://www.umpquahealthalliance.org/

http://www.wvchealth.org/

http://www.yamhillcco.org/

Date: June 30th, 2016

Appendix B

PSN Website Audit: Technical

Structure

The website is split into three Wordpress installs:

● http://www.parentingsuccessnetwork.org/

● http://www.parentingsuccessnetwork.org/parenting_tips/

● http://www.parentingsuccessnetwork.org/spanish/

The site is served using Apache Web Server, and is hosted on Dreamhost VPS.

The following external services are used by the site:

● Google Analytics

● Google Fonts

● YouTube (embedded videos)

● Facebook, Twitter, Google+, and Pinterest share buttons (only on the Parenting

Tips site)

● Facebook Like button

Wordpress This section will summarize details for each of the three Wordpress installs.

Page 1 of 16

http://www.parentingsuccessnetwork.org/

http://www.parentingsuccessnetwork.org/parenting_tips/

http://www.parentingsuccessnetwork.org/spanish/

Main Site

Installed Wordpress version: 4.4.4

The most up-to-date version of Wordpress is 4.5.3. There are sixteen documented

security vulnerabilities present in the currently installed Wordpress version 4.4.4.

Installed theme: Education, version 2.0.1, from StudioPress

(http://my.studiopress.com/themes/education/)

StudioPress does not publish the current version numbers of their themes, so there is no

way to know whether the theme is presently up-to-date.

There are seven other, unused themes installed; most of which are out-of-date.

Twenty-one plugins are installed. Ten of these plugins are reported as being out-of-date,

though it is possible that some of the other plugins are no longer supported, or are paid

plugins that do not have publicly published updates. So this number could be higher.

● Akismet

● All In One Seo Pack

● Breadcrumb NavXT

● BulletProof Security

● Contact Form 7

● The Events Calendar PRO

● Genesis Responsive Slider

● Genesis Simple Edits

● Genesis Simple Sidebars

● Google News Xml Sitemap

● Limit Login Attempts

● Page Links To

● Post Types Order

● Search By Category

Portal Discovery: Website Audit: Technical Page 2 of 16

● Subscribe2

● The Events Calendar Category Colors

● The Events Calendar Filterbar

● The Events Calendar User CSS

● The Events Calendar

● WP-PageNavi

● WP Rocket

Parenting Tips


This version of Wordpress is the most up-to-date.





There are seven other, unused themes installed; all of which are up-to-date.

Ten plugins are installed, all of which are reported as being up-to-date.

● AddToAny Share Buttons

● Akismet


● Contact Form 7

● Feedburner Feedsmith Plugin 2.3



● Network Publisher

● Simple Punctual Translation


● Subscribe2

Spanish


The most up-to-date version of Wordpress is 4.5.3. There are sixteen documented

security vulnerabilities present in the currently installed Wordpress version 4.4.4.





There are eight other, unused themes installed; most of which are out-of-date.

Eleven plugins are installed. Six of these plugins are reported as being out-of-date, though

it is possible that some of the other plugins are no longer supported, or are paid plugins

that do not have publicly published updates. So this number could be higher.

● Akismet

● All In One Seo Pack


● Contact Form 7

● Genesis Responsive Slider



● Page Links To

● Post Types Order

● Search By Category

● WP-PageNavi


Analytics Analytics data for the site is managed by Google Analytics. The following analysis was

made from analytics data collected between January 1st and June 29th, 2016.

Each Wordpress install currently has its own Google Analytics account set up. We will be

making suggestions in another section, but it should be noted here that all three

Wordpress installs could share one Google Analytics account, since they are all hosted on

the same domain.

There are two redundant views (views that show the same information) in each of the

three Google Analytics accounts. They are: Master View, All Website Data. The “Master

View” can be removed without loss of any information.

Concerning the analysis below, we are presented with a small problem in evaluating the

site’s analytics, since the information is essentially split among three accounts. Most of

the information presented below will be gathered mainly from the main Wordpress install,

since traffic to the other two installs is relatively small when compared to the main install,

and data points like device use and visitor location are similar.

Most site traffic is coming from the local area, with bounce rates increasing and session

durations decreasing the further from Corvallis/Albany you get.


Even though most traffic is coming from Oregon, the bounce rates and session duration

from places like Washington, California, and few other states, indicate that people finding

the site from those states are finding what they are looking for.


The majority of site traffic is coming from visitors browsing on a desktop or laptop

computer. Though, there is a significant percentage of people accessing the site on mobile

devices.


The vast majority of traffic to the main site is coming from English speakers. Though, the

percentage of Spanish speakers visiting the Spanish area of the site is at about 16% (with

35% being English speakers, and 35% unknown).

Most site traffic is arriving by way of search engines (Organic Search). The bounce rate

indicates that they are generally finding what they’re looking for when they get to the site.

There is a significant amount of Referral traffic, but the bounce rate indicates that this

traffic is either automated (e.g. by bots), or from people who are not finding what they’re

looking for when they get to the PSN site.

There is a surprisingly large amount of traffic coming directly to the site (i.e. without

having followed a link).


Below are the search terms people are using to arrive at the site via Organic Search. Some

of them are indicative of bot traffic, but the legitimate search results generally have to do

with parenting.

● In the chart below, we redacted a word in a spam keyword search that used an

obscenity.


Below are the primary Referral sources to the site. Some are bot sources, but the

legitimate ones appear to be local organizations, with traffic from LBCC’s website

showing an incredible 20% bounce rate (i.e. people coming from LBCC’s website are often

finding what they’re looking for when arriving at PSN’s site).

There is a small amount of traffic from Facebook, but you’ll notice that the low bounce

rate and long session duration indicate that Facebook referrals are very effective.


Most people are arriving to the site at the home page or the events page, and once on the

site, will generally view events or one of the Parenting Program Pages.


HTTPS The site is not currently encrypted (i.e. it can’t be accessed via https). The only sensitive

information transmitted on the site is Wordpress login information. This is vulnerable to

what is called a “man in the middle” attack, where someone could get password

information if they are able to monitor traffic on the site. The risk of this kind of attack is

minimal for most small sites.

One benefit of using https is that Google gives a search result boost to https secure sites.

Another possible benefit for a site like parentingsuccessnetwork.org is that https allows

for the use of a technology called HTTP/2. HTTP/2 lets a site send all of its resources on

one single server request. Without HTTP/2 (which is the case with most sites on the

internet currently), resources must be sent via separate server requests. If you have many

resources, this can lead to longer load times.


Security Headers There are a number of measures a site can take to protect visitors, in the form of what are

called “headers”. These are little bits of text that a website will send along with the normal

website data. Visitors never see them, but browsers do and are able to protect visitors

accordingly. We found a number of these headers that are not currently being used that

could make the site more secure. They are:

● Content-Security-Policy — Content Security Policy is an effective measure to

protect your site from cross-site scripting attacks. By whitelisting sources of

approved content, you can prevent the browser from loading malicious assets.

● X-Frame-Options — X-Frame-Options tells the browser whether you want to allow

your site to be framed or not. By preventing a browser from framing your site you

can defend against attacks like clickjacking.

● X-XSS-Protection — X-XSS-Protection sets the configuration for the cross-site

scripting filter built into most browsers. You can use it to tell the browser not to

execute cross-site scripts.

Browser Tests There is currently an error displayed to site visitors on

http://www.parentingsuccessnetwork.org/calendar-of-events/. Apparently the calendar

events cannot be loaded because of a permission issue. We can recommend solutions for

this.

Apart from that, we were not able to find any errors or memory leaks generated by the

site.

Accessibility, Network, and Performance Most pages on the site transfer close to 1 Megabyte of data on initial page load (without

any files being cached), and can take close to five seconds to load. On subsequent page


http://www.parentingsuccessnetwork.org/calendar-of-events/

loads (after some files are cached), between 60 and 200 Kilobytes of data is sent, with load

times of around 2-3 seconds. The bulk of these load times are spent by Wordpress

generating the initial page. Subsequent resources load relatively quickly. This poor

performance is likely due to the large number of plugins installed.

All data served from the site is being appropriately compressed by the server.

Most resources are being cached appropriately. However, we did find a few resources

that should be cached, but have caching explicitly disabled, or that have short cache

lifetimes (i.e. they won’t stay in the cache very long).

There are a large number of CSS and Javascript files served on each page load that could

be combined into a single file, rather than requiring that many files be requested and

loaded from the server.

The order of resources listed on the site is not optimal. Many CSS files are included after

Javascript files, which can lead to poor performance.

There are some style/CSS blocks included in the main page body of the site, which can

adversely affect performance. These blocks should be moved to the head.

We performed a quick accessibility test on the site, which determines how accessible the

site is to people with disabilities like visual impairment. The summary of the findings is

that it doesn’t appear like any intentional steps have been taken to meet accessibility

needs. The website doesn’t conform to ADA accessibility standards at this time.

SEO We performed a quick SEO test on the site. The site generally scored very well. Titles and

descriptions are set appropriately. The only real problem is that “alt” text was not

provided for quite a few images on the site.


The following search keywords are the organic search terms people are using to reach the

site:

1. first aid for kids (one analytics tool tells us this search keyword represents 40% of

organic traffic coming to the site)

2. parent enhancement program

3. lbcc classes

4. teaching kids first aid

5. parenting classes topics

6. teaching first aid to kids

7. kids first aid

8. summer camp clipart

9. teaching first aid to children

10. oregon family support network


0.0Home

5.0Search

4.0Contact Us

6.0Privacy

and Terms

0.1En Español

2.0Classes

& Activities

1.0Ages & Stages

• Messaging about purpose and benefits

• Sign up for email notifications (upcoming classes, etc.)

• Select child age(s) to display matching content

• Featured classes

• Toggle between English and Spanish (all website content)

• High-level messaging, tailored to the child’s age, designed to empathize with the parent and encourage enrollment in classes.

• Sample list of upcoming classes

• Recommended resources (e.g. PSN blog)

• Sort/filter by child age, class date, and county

• Phone and email for Family Connections

• Option to request contact by phone or email

• Form to register for the class

• Phone number to call for more information or to register

• Option to receive email updates about related classes

3.0About Us

Primary Navigation

Key

Secondary Navigation

• Content on page

Unique pageX.X

Click path

Wireframe candidate

Portal websiteAppendix C - Draft website architecture

1Website architecture v0.1 / July 19, 2016

1.1

1.2

1.3

1.4

1.5

1.6

1.7

3.1

3.2

2.x

2.1

2.2

Pre-Birth & Infant

Toddlers

Preschool

Elementary

Middle School

High School

Special Topics

Partner Organizations

News

Class detail page

List view

Calendar view

DRAFT July 20, 2016

Portal Discovery: Findings & Recommendations

Overview In this report we:

● Describe our methods for collecting and analyzing information about the project (referred to as “the Portal” in this report), and

● Summarize our findings and offer recommendations to guide the next phases of our work with Early Learning Hub and IHN-CCO.

Goals for the Engagement

Short-term goals (during this Discovery)

1. Gain a deep understanding of the Portal: its purpose, positioning, and unique value proposition to clients and partners.

2. Identify, test, and analyze assumptions regarding potential solutions.

3. Uncover previously unrecognized needs.

4. Develop recommendations based on these findings to guide naming, branding, and website development.

5. Create options for naming the Portal.

Page 1 of 9

6. Recommend a website strategy, including core functionality.

7. Provide cost and timing estimates for the next phase of work.

Long-term goals (after this Discovery)

1. Assist the Early Learning Hub team in selecting a new name for the Portal.

2. Create a branding and identity system to support the new name.

3. Design and develop a public-facing website.

4. Develop copy and other content for the website.

5. Plan for future phases (marketing campaign, print materials, or other).

Methods & Findings Summary

Internal Stakeholder Interviews

The MAC conducted interviews with:

● Kris Wessel (Project Manager)

● Jerri Wolfe, Sheri Branigan, Lynnette Wynkoop, and Louise Hamilton (Family Connections)

● Cyrel Gable and Aoife Rose Magee (LBCC Parenting Education)

● Kristi May and LeAnne Trask (Early Learning Hub)

● Julie Manning (Samaritan Health Services)

Findings

1. The Portal will target parents living in Linn, Benton, and Lincoln counties.

2. There will be a pilot project designed to register expectant moms for prenatal classes, but the Portal should address the entire lifespan of family services.

Portal Discovery: Findings & Recommendations Page 2 of 9

Parenting is a long term process, and parents need resources throughout the child’s development.

3. Family Connections (FC) has been around for 20+ years, serving families in Linn and Benton counties. It offers more than just classes; it’s about establishing and maintaining a long-term relationship with parents.

4. Family Care & Connections (FCC) serves families in Lincoln County.

5. Referrals are entered into a database (spreadsheet) manually, and then FC staff contact the parents when followup is needed.

6. VistaLogic’s Clara system will provide HIPAA-compliant secure database functionality.

7. FC does not currently have a website, but has existed for more than two decades, and has significant brand recognition.

8. The Parenting Success Network (PSN) website lists parenting classes and has brand recognition through advertising and promotional materials. LBCC branding is not displayed on the marketing materials.

9. Parenting education is fairly normalized in Corvallis, not at all in Lebanon and Sweet Home, and somewhat in Albany.

Question: How “normalized” is parenting education in Lincoln County?

External Stakeholder Interviews - Maternity Care Coordinators

The MAC conducted interviews with:

● Pam Collier (Maternity Care Coordinator at SHS Albany)

● Laurie Barajas (Maternity Care Coordinator at SHS Lebanon – Spanish-speaking)

We didn’t interview anyone from Lincoln County.

Findings

1. During one-on-one patient visits with a nurse, Pam tries to meet with all of the English-speaking moms in Albany.


2. Laurie does all the first appointments with Lebanon patients, even before they see an OB doctor (different from Albany, they see high risk and first-time patients).

3. To refer moms to prenatal classes, these care coordinators give patients an SHS-branded brochure, with a registration form and business reply envelope.

4. In some cases, they can register the patients for prenatal classes during the visit; in other cases the patients take the information home and then phone or email to identify which classes they would like to attend.

5. Once a patient is registered for a class, these care coordinators provide that info to the instructors: class dates, registered attendees, and their info. Instructors call each person before the class to remind them where the class is, answer questions, etc.

6. They also refer patients to the PSN website for additional information.

7. There is duplication of effort in entering the information into EPIC and also in their own records (spreadsheet).

8. There is a lot of manual work that could be streamlined by taking it online and/or providing template emails and postcards.

External Stakeholder Interviews - Parents

The MAC conducted an interview with:

● Kendall Bates, Linn County (expectant mom)

On behalf of the MAC, Shirley Blake conducted an interview with:

● Maria, Benton County (Spanish-speaking expectant mom)

We didn’t interview anyone from Lincoln County.

Findings

1. This is not the first pregnancy for either of these moms.

2. Neither of these expectant moms are registered for prenatal classes, nor did they attend classes with prior pregnancies. The English-speaking mom didn’t feel good during prior pregnancy and didn’t want to sit with other moms. The


Spanish-speaking mom indicated that the language difference may have influenced her decision not to attend classes.

3. When asked if they were offered registration for prenatal classes, the English-speaking mom answered “probably” and the Spanish-speaking mom said she wasn’t sure that she would.

4. Neither mom has experience with being referred to other parenting education opportunities (see #6 for exception).

5. Neither mom has had any interactions with the Parenting Success Network website.

6. The English-speaking mom was familiar with Family Connections; they helped with classes she took to get certified to offer childcare services.

7. The Spanish-speaking mom was not familiar with Family Connections.

Naming Research (see Appendix A)

The MAC conducted research to identify other organizations providing services to children and families, both here in Oregon and across the U.S.

Findings

1. Most organization and program names are very literal, focusing on people types (e.g. kids, families, parents) geographic locations (e.g. Lane county), or what the program does (e.g. connecting, strengthening).

2. A few of the names are metaphorical (e.g. pathways, acorns)

3. A few of the names focus on emotional qualities and/or tangible benefits (e.g. bright futures, best start, healthy)

4. The searches we performed did not include Spanish names (so we will need to carefully test name options for Spanish interpretation before selecting the final).

Website Technical Audit (see Appendix B)

The MAC conducted a technical audit of the PSN website (parentingsuccessnetwork.org).

The goal of this audit was to identify potential issues with security, accessibility, performance, and functionality. Included in the report is an overview of SEO metrics.


Recommendations

Naming Recommendations

1. The new name should be clear, but not too literal. To differentiate and be memorable, the name should evoke an emotional response, or reflect the benefits to the primary target audience (parents).

2. The name should support our commitment to the success of kids and families, not just on the needs of parents.

3. Make the name inclusive of all stages of parenting, not just baby-oriented.

4. The name should be positive and uplifting, emphasizing hope or success, not problems to overcome.

5. The name should support the “normalcy” of parenting education, not focusing on classes being special or unusual.

6. The name should embody trustworthiness and instill confidence in the information provided and services offered. Some clients will be leery of logging onto a system they don’t know.

7. Determine whether IHN-CCO and LBCC need to be included in the name/tag line.

8. The name should be appropriate and meaningful for Spanish speakers.

9. Test the new name and messaging with the primary target audience.

Brand & Identity Recommendations

1. Provide targeted collateral to providers in English and Spanish.

2. Create templates for emails and postcards. To increase credibility, consider co-branding these materials with the Portal and other sponsor organization(s), e.g. IHN-CCO or LBCC.


3. Create specific campaigns to address Spanish-speaking expectant moms and families.

Website Strategy Recommendations

1. Based on our technical audit, we recommend creating a new website for the Portal, separate from the PSN website.

2. Address the entire lifespan of family services.

3. Provide for several user types:

Primary

● Parents - expectant parents, and parents with children of any age through high school

Secondary

● Providers - maternity care coordinators, parenting education staff, other referrers

● Partners & staff - class instructors, Family Connections staff

Website Functionality Recommendations

1. Provide toggle between English and Spanish copy.

2. Provide high-level messaging, tailored to the child’s age, designed to empathize with the parent and encourage enrollment in classes.

3. Organize classes by child age/needs.

4. Organize classes by date.

5. Organize classes by location (e.g. county).

6. Allow parents to register for classes on their own.

7. Give parents the option to receive personalized email reminders and guidance based on the age and need of their child. This functionality may be dependent on API availability from VistaLogic’s Clara system.


8. Give parents the option to be contacted by email or phone from Family Connections.

9. Prominently display Family Connections contact info.

10. List partner organizations with descriptions about their roles in the Portal.

11. Look for ways the website can streamline the experience for care coordinators and others who register patients for classes and then need to share that information with class instructors (reports?). (CMS)

12. Give website administrators the ability to add and edit classes. (CMS)

13. Give website administrators the ability to feature/highlight classes on various pages. (CMS)

14. Give website administrators the ability to report on and download information entered in the website contact forms.

Next Phases 1. Branding system, including guidelines for implementing the new logo and identity

elements across various mediums (print, email, and web).

2. New website utilizing the new graphic and brand identity guidelines to distinguish the Portal from other online resources across the three counties.

A timeline, strategy, key metrics, and costs for completing these efforts will be included in Appendix D.

Appendixes Appendix A - Naming Research


Appendix B - Website Technical Audit

Appendix C - Draft Website Architecture

Appendix D - Timing and Costs for Next Steps


July 20, 2016 Appendix A Portal Discovery: Naming...

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