July 15, 2014

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Who we are What we believeA diverse team of field experts, nonprofit organizations and funders deeply committed to helping families of children with learning and attention issues.

An informed and confident parent, who helps and gets help as needed, can enable a child with learning and attention issues to succeed in school and in life.

Network of Founding Partners

Poses Family Foundation

What we mean by learning and attention issues

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Learning &attention issues are:

Brain-based disorders that impact a person in school, home, community, workplace and relationships

People withlearning & attention issues struggle with:

Reading, math, written expression, organization, attention, focus, and social learning

Commonidentifications include:

While there is no “cure,” much is known about strategies to help people leverage their strengths and manage their

challenges

• ADD/ADHD• Executive Function

Disorder• Auditory & Visual

Processing Disorders

• Dyslexia• Dysgraphia• Dyscalculia

Strong Prevalence of Learning & Attention Issues in Our Society

More than 1 in 5 kids -- 15 million aged 3-20 --

struggle with learning & attention issues

This is 15x more than autism spectrum disorders or

developmental disabilities 5

Almost ½ struggle with more than one disorder

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• For an online experience as close as possible to having an expert in your family

• For practical, personalized advice• For parents who speak English and/or Spanish• For “whole child” support for parents

throughout the journey

• For web, mobile, and tablet• For parents with and without learning &

attention issues themselves

Understood Incorporates the Best Practices From Across the Web

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Understood uses clear, empathetic and empowering language…

Example: LetsMove.org

… to develop a deep understanding of each parent…

… And uses that understanding to personalize content.

Example: eHarmony.com

Example: Zappos.com

Understood Incorporates the Best Practices From Across the Web

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Understood helps parents see the world through their child’s eyes…

Example: Makingsenseofbaby.com

… provides parents with tools and advice…

… and connects parents with other parents like them.

Example: babycenter.com

Example: ihadcancer.co

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F P O

Content for the “Whole Child” and

the Whole Journey

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Learning & Attention

Issues

School & Learning

Friends & Feelings

You & Your Family

Community & Events

Getting started Partnering with your child’s school

Common challenges Managing everyday challenges Expert webinars

Signs and symptoms Evaluations Empowering your child

Events & outings Expert office hours

Differences and disabilities

Special services Managing feelings Siblings Questions for the community

Treatments and approaches

Your child’s rights Social situations Your relationships Interest/Issue based Groups

Understanding your child's challenges

Choosing or changing schools Teens & tweens Taking care of

yourself Expert and Parent Blogs

Personal stories Learning at home Connect with other parents (like FB)

Tutors & more Daily expert chats

Assistive technology

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F P O

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F P O

Thank You!

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