Julia Musienko, Lead Game Designer (Supercity Project), Playkot
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Segmentation of Users by Comfortable Payment Julia Musienko Playkot [email protected] White Nights Mobile & Social Games Development and Marketing Conference
Transcript of Julia Musienko, Lead Game Designer (Supercity Project), Playkot
Segmentation of Users by Comfortable Payment
Julia MusienkoPlaykot
White Nights Mobile & Social Games Development and Marketing Conference
Supercity is…
• City building game• DAU ~250k
• 32 on Facebook Top Grossing • 1.5M MAU• 7.5M of people
Supercity is…
How did we get to Top-32?• High production values
• Regular content updates• Endless game improving• Constant monetization
tuning
Facebook Best Practices
What did we start with…
UX-design
Everyone is a person
Design
New concept
• Change of segment borderline definition.
New concept
• Change of segment borderline definition.
• Another bank packs politics.
How does it look now?
• No more whales!• We have more segments.Dividing ‘em by comfortable payment’s borderlines.
• Constantly searching for better.
For our players, of course.
Segmenting FB
Recommendations
• Start with offers.
Segmented offers
1 segmentNon-payers and small-amounts-at-a-time
2 segmentmiddle-amounts-at-a-time
Recommendations
• Start with offers.To check your theories.
• Be generous.
Optimized prices
“Beautiful prices”
1 segmentFor American Dollar and Brazilian Real
Optimized prices
1 USD = 3.1 BRL
Takeaways
• Start with offers.To check your theories.
• Be generous.Optimize prices for people.
• Know your people.
