Juicebox February 2016

As the extremely Hallmark-abused saying goes, “Absence makes the heart grow fonder. “ I know, I know. You’ve probably missed Juice, so don’t you worry now, dear AdCore, we’re here for a comeback. The seven-month break we had gave our new (and may I say stellar?) editorial team a really great and daunting opportunity to start afresh and get some good new juice. Needless to say that the chance to re-launch opened up so many options that made it amusingly crazy to even know where to start. But after much thought and with much love for AdCore, here we are two quick months later, excited to present you our newest publication: Juicebox, the Internal Juiceletter. Don’t worry, it’s still the Internal Juiceletter we all love, just served in a new package. Let me tell you more. First things first, why the need for Juicebox? Well, remember snack time during 1st grade? No matter what your seven-year-old woes and worries might have been, everything became good again once you opened that tin food container and drank your favorite snack-time drink in a, well you guessed it, Juicebox. The point? We want you to have that same comforting and refreshing feeling again. Being in UP is tough. And being in UP AdCore, in many ways, is even tougher. Project after project, we show the campus we’re an org to be reckoned with. No wonder many say, “It’s hard to get into AdCore.” But another truth is one only we know - it’s also quite hard to stay. Much passionate work keeps this organization rolling. And with this draining world, it’s sometimes hard to keep the passion. So our goal really for Juicebox is to refresh you, to rejuvenate you, to make you remember why you chose AdCore, to make you want to stay. We want to bring you closer to everybody, to celebrate our org’s culture, and to well, just make you freaking entertained. So while Juiceletter is for everyone, we’ve made Juicebox especially for us. Here’s a regular taste of unfiltered AdCore. So feel refreshed. Sip, slurp, and even slug down, this first ever 22 pages of Juicebox. So what do we have in store for you? Flip through the pages later, and you’ll see the layout and content are distinctively new. We even have a cover now! Crisp and fresh, Juicebox is. For our first issue, we picked a different hue of love, namely that OF PASSIONS AND PEELINGS. Why such poetry? Because as you’ll see later, an organization is only as good as its people. And at the very core of AdCore are these people, us. But what then, is at our very core? Our PASSIONS AND PEELINGS. So our editorial team featured many stories of passion, and hopefully, stories that will develop more passion in you. So there it is, I won’t make you wait anymore. I hope you enjoy and we’ll see you soon in our glitzy-glamour External Issue.

Sending you much passion and peelings,

Of Passions and Peelings

TEXT Mary Anne Balane

In AdCore, we always keep in mind our three core values in developing our skills and creativity. For sure, all of our

members share their own kind of creativity in making the organization proud, but amidst us are some who’ve become extraordinary embodiments of our core values.

Here are the unsung heroes who inspire us with their talents.

TEXT Mary Anne Balane PHOTO Viel Vidal

How are you showing your passion for UP AdCore?

I just try and show it by doing what I’m expected to do to the best of my abilities for the benefit of everyone here and for myself in order to develop the attitude and skills I need to make it in life.

What’s one thing about AdCore that always inspires you to give your best? I guess it has something to do with the positive and hardworking attitude of a lot of the members. It’s infectious in a way. Like, when I drop by the tambayan in a bad mood, there’s almost never a moment where something or someone (wink wink) fails to brighten up the day even for just a while. In terms of the work ethic, you see people giving it their all for the teams and projects so it gives you that drive to perform just as well, if not better.

Describe your proudest moment with the organization

OrgPres production design Kings, baby. Need I say more? The first one was when I was still an intern during Year 8 and when they awarded the thing, the mems told me to join Oxy on stage I realized even as a then applicant, I was part of a great achievement and it felt pretty good.

And little did we know, it has now become the legendary streak.

Three years straight and gunning for one more before graduating. A fitting parting gift for the org, in my opinion.

Embarassing moment as an AdCore member

Not really sure about this one. I don’t think I’ve had one yet, honestly and I’ll be the first to admit that I’ve done some pretty dumb things but I never considered any of them as embarrassing. Baka walang hiya nga lang talaga ako ha ha!

What will you miss the most about the organization?

What will I miss most? So , you’re saying I’m old, is that it? You think I’m washed up and I should step aside to make room for the younger guys? I still have one more year, man! Nope, you know what? This interview is over; I’ve had it up to here.

(At this point, Templo abruptly stood up and stormed out the room, slamming the door behind him. He came back after a few minutes and apologized for overreacting. He hugged it out with the interviewer and they were bros again.) I’ll miss the people, man.

AdCore’s “it” factor has always been the people and I really believe that’s the reason why it’s where it is now after only a few years. Like I said, I still have one more year but that’s what I’ll really miss the most so, Templo’s gonna try to make his last year a good one.


I guess it’s doing what’s expected of me, and then doing a little bit more. I always try to do better than my last “performance”, to keep innovating and making sure anything I put out will wow the crowd.

What’s one thing about AdCore that always inspires you to give your best?

I’ll have to say it’s the support from the members. There’s nothing like words of encouragement from people around you and of course helping hands to push you to finish the project...especially when all you have is a stack of rubber foam and it has to magically turn into a full set + a batmobile in 3 days.


You mean other than the 3 year best production design streak?

I guess what makes me proud other than the actual awards is the exhausted but happy faces of the prod team and volunteers when we (photo)finish the set because production is definitely always a team effort. There’s always a sigh of relief for me when the last detail is painted, thinking “Thank GOD!” but I can see the people around me with accomplished, proud faces and stained clothes and I’m glad AdCore can bring a different experience to them outside all the acads.‘Wag lang palagi mental stress... may physical stress din dapat para balanced college life.


I don’t know, I’m not in the tambayan a lot anymore, unless there’s prod:P Hindi pa naman ako nahuhuhling umuutot.


Definitely my spot in the tambayan; the edge of the couch right in front of the electric fan.

Just kidding, of course I’m going to miss the people, the newer members I barely know(medyo joke-but seriously, sorry for not getting to know a lot of you guys), the familiar faces and not so familiar faces I boss around during prod work, my support system

Overall, my AdCore Family. They’re definitely a big part of my college life and Imma miss those crazy peeps.

Name:Carlo TemploCourse:BFA Industrial DesignAdCore Batch: 8.1Current Proj. and Dept.: AdCore Anniv – CRT

Name:Carlos Gabriel C. OxalesCourse:BFA Industrial DesignAdCore Batch: 7.1Current Proj. and Dept.:AdCore Anniv – CRT

Name:Benjamin M. DavidCourse:BS BusinessAdministrationAdCore Batch: 9.1Current Proj. and Dept.: Brandcore/UJF – PRP


I show my passion for UP AdCore by embodying the core values in my daily life, not just limiting myself to committing when the org works, but also when I do my day to day tasks. AdCore’s values have influenced my work ethic and my personality.


AdCore never gave up on me, it has given me multiple chances to prove myself as a worker. The thing is, this isn’t unique. AdCore has given everyone the same opportunity to everyone. That is a quality that makes the org worth working for.

Name:Ralph RamosCourse:BS BusinessAdministrationAdCore Batch: 8.2Current Proj. and Dept.:UJF – PRP


I show my passion for AdCore by really striving to share brilliant ideas to everyone. During planning seminars, I always seize the moment during brainstorming sessions, team reports and give my all in imparting value-adding insights for the betterment of the organization. I also enjoy being a Revalida mentor to future members. I make sure that I really equip my mentees with the knowledge that they need for their presentation. I do this in a way that I guide them to learn and really understand marketing and advertising. Above all, I believe that I greatly show my passion for AdCore by always striving to inspire the people around me, in everything that I do – be it in my teams, with my mentees, with friends and with everyone. Being able to inspire people, for me, is really a beautiful thing.


The organization and what it stands for. I strongly believe in the vision of AdCore. Rooted with three amazing core values, I always bear these in mind in whatever I do. I believe in the power of creativity and the ability of this organization to influence and touch people’s lives.


My proudest moment so far in AdCore was when my mentees won the best revalida award, batch 9.2. On the night of their Addendum, they immediately called me breaking out the great news that they won best Revalida. Words cannot express how I felt that night. It was pure bliss. I guess the moment would have been grander if I was there with them. Truly, one of the best feelings in the world is when you are able to shape champions. Not only did I shape champions but I was able to develop a strong bond with all of them because of our experiences together.


When the animation that I prepared in my powerpoint presentation didn’t work as it is supposed to during team update for AdVenture in one of the TGAFs last sem. This was due to the different version of powerpoint that the operator had. Because of this, some of the animations were affected. It came out bugged. Haha I animated the circular part of the AdVenture logo and made it spin but it ended up spinning in a skewed way. Haha I was expecting amazement as I made my entrance but I ended up getting laughs from the audience haha =)))


The people and being a Revalida mentor. <3

An organization is only as good as the people

who make it happen.AdCore has great

individuals who make the org even greater.


My proudest moment was being given the chance to lead my own team, InfoCore. The project, though not as glamorous as other projects, was exciting to work with. We tried to achieve a lot of things and even if we didn’t get to do half of what we planned, we managed to at least make a small contribution to our org.


My most embarrassing moment is probably answering this because a lot of you are probably cringing at my answers right now.


I will miss the people. A culture is only as good as the people who bring it to life. An organization is only as good as the people who make it happen. AdCore has great individuals who make the org even greater. It brings together different people, united by the values of their org.

TEXT Lloydie Moreno ILLUSTRATION Viel Vidal

For those with a significant other in their lives, February is the love month. But, for the rest of us, February is more importantly the glamorous official Oscars season! In AdCore, we also recognize managers and AVPS for their achievements. But what does it really take to be a “Best Manager” or “Best AVP?” In this series of interviews, Juicebox brings you closer to the best from 10.1 as they share with us how they #PassOnThePassion and got to be our organization’s Creme dela Core.

CRÈME DELA CORE

Matt DavidBest CRT Manager

AdVance 10.1 and Punch Creatives 10.1

How would you describe your personal creative process?

My creative process is pretty much user/audience centric. Having an Industrial and Product design background, I put a lot of thinking and effort in[to] creating materials which provide their audience a different or unique experience.

How do you come up with ideas for executions? Where do you draw your inspiration from?

I always try to look back to the comm plan and creative brief! Then, I look out for pegs. I get inspired by almost anything – movies, art, kpop, and I love science too!

What were some things that you struggled with when you were new to being a CRT manager?

I had this profound love for Photoshop that I was afraid of shifting to using Illustrator haha! But, after getting tips and learning from other creatives, I conquered that fear and now I am hungry to learn more new things.

How would you describe your work ethic using only one sentence?

I would say that I was very passionate and efficient when I was a CRT manager [and that] I never liked letting my teammates down. If you could give just one piece of advice to all the CRT managers in AdCore, what would it be?

Be courageous and step up your game! We are in UP AdCore for a reason.

TEXT Mary Anne Balane

How do you prepare for possible hitches in the operations of your project’s event?

I really put time into thinking about possible emergencies and contingencies. I make sure the team’s prepared for the smallest to the biggest mishaps. Basically, I try my best to always have a second batch of all needed materials on standby in my car. You can never be too prepared for a shoot or an event. I’d rather put a heavier load on myself than have the whole event or shoot fail.

Jeff GalbanBest SEaL ManagerAdDition 10.1

What were some things that you struggled with when you were new to being a SEAL manager? What did you to overcome these?

It definitely took some time for me to get used to all the required paperwork and immediate deadlines. Processing paperwork just a few days late can really mess up the whole calendar of the team. I overcame it by always thinking long term. I looked at all the events of my team as a whole rather than as individual events happening on different days.

So far, what is the one thing you have accomplished as a SEAL manager that you are most proud of?

I think reviving and pulling off the amazing race setup of the Future Members Team Building Seminar was one of my biggest accomplishments as a SEaL manager. It’s not easy to make sure a university-wide event with big groups of participants to run smoothly throughout the whole day. I’m really thankful Team AdDition & other AdCore members were behind my back the whole time.

How would you describe your work ethic using just one sentence?

It may not always seem like it, but I’ll do everything I can to get the job done for the good of the team, the project, and AdCore.

If you could give just one piece of advice to all the SEAL managers in AdCore, what would it be?

Be a visionary. SEaL managers have to be consistently ten steps ahead, so they can warn the team of all possible problems they may encounter. This way, better ideas can be formulated & more efficient plans can be executed. How far a SEaL manager can look ahead determines whether he is simply a logistics officer or already an experienced event planner.

Monica MabutiBest PRP Manager

AdVance 10.1 and Brandhub 10.1

What is your favorite ad campaign?

A recent one that really struck me was Always’s “Like a Girl” campaign. Many of us use the phrase “like a girl” to describe someone who’s acting slower, weaker, or even lamer. This campaign aims to remove this negative connotation by showing that, to young girls, the phrase actually means the complete opposite. When they’re told to do things “like a girl,” they actually act stronger, faster, and better. It’s a call for us to stop looking down at girls and start empowering them.

Do you have your own personal strategies when it comes to coming up with strategies for executions and campaigns?

When I’m brainstorming for executions, I try to put myself in my audience’s shoes. I ask myself, “Would this kind of promotion grab my attention?,” “Will this excite me?,” “Would I go to this kind of event?,” and so on. Your ideas have to excite you first before they can excite others! This way, you also get more motivated to work on them.

What were some things that you struggled with when you were new to being a PRP manager? What did you do to overcome these?

I was a little bit shy at first to share my ideas to others, but then I realized there’s no reason to be. I pushed myself out of my shell right away, because PRP managers should be the most bibo ones during brainstorming!

How would you describe your work ethic using only one sentence?

I’m quite the go-getter, especially when I really love what I’m working on, so I always give my 110%.

If you could give just one piece of advice to all the PRP managers in AdCore, what would it be?

Pour your heart out in every word you write and every idea you churn out. (And learn how to comm plan and promo cal, LOL).

Gia TongsonBest HR ManagerAdDition 10.1 and AdCore Anniversary 10.1

How do you motivate project teammates who are not really participating that much?

I think it helps when you address them with their own names, rather than just sending a generic text brig. That way, it might help them feel that their presence is needed and missed in the team. Plus, we initiate hangouts with them outside of org work. It’s important to make them feel that they belong because this gives them a drive to participate. Even though meetings can get boring and stressful sometimes, at least they know they’re spending it with friends.

What were some things that you struggled with when you were new to being an HR manager?

Honestly, it’s the heartbreak of people not replying to text brigs haha. It’s not just a matter of feeling ignored, but it’s also about unfulfilled expectations and unwanted delays during meetings. To avoid these problems, it’s important to provide the team with other avenues to reply.

So far, what is your favorite experience as an HR manager?

I was an HR manager for Addition 10.1. It’s an amazing feeling when you know that you’re part of the team that handpicked the next generation of AdCore members. After months of counting tambay hours, carefully monitoring 100+ future members’ progress, and choosing the org’s future over friends you’ve made along the way, it’s very fulfilling to know that your hard work paid off.

When the results came out, I enjoyed reading the new members’ tweets and posts because I knew that somehow, I helped in making those dreams come true. It’s an amazing feeling, but to be honest, Bon Chon Chicken dates with the team were equally amazing too.

If you could give just one piece of advice to all the HR managers in AdCore, what would it be?

Make time to get to know your team mates, and hang out with them outside of meetings. Play with them in the tambayan, walk with them to class, join them for dinners, and share jokes and stories! You’ll find that they’re not just a random bunch of other managers you get to work with for one semester. They’re good friends as well, and you get to keep them even after the project is done. Work can get very draining and tedious sometimes, but if you love the people you’re doing it with, then it won’t seem so bad.

What is your favorite icebreaker?

Personally, my favorite icebreaker is Mismo (courtesy of Bettina Abad-Santos hehe!) It’s like a Filipino version of Cards Against Humanity, and it’s even funnier because the cards are derived from our culture.

Nj San PedroBest FCA Manager

Teenspeak 10.1 and UP Fair 10.1

What do you do to ensure that your team adheres to your project’s allocated budget?

I usually keep a tally on the expenses by keeping a personal spreadsheet that I update. Also, as much as possible, I’m present when buying something to ensure that we won’t go over budget.

How do you conduct yourself when dealing and communicating with clients?

I get really nervous when dealing with clients, especially when meeting with them. I try to be really professional when replying to them in emails by addressing them with “ma’am” or “sir.” When presenting, looking the part means [that] you’re halfway there. Being able to deliver the proposal and getting the client is the tough part.

What were some things that you struggled with when you were new to being an FCA manager? What did you do to overcome these?

Preparing the different financial statements back then (and up to now, to be honest) really puzzled me. I had no idea what balance sheets and income statements were, let alone prepare them so the different guides and samples were really helpful.

So far, what is your proudest moment as an FCA manager?

Definitely being recognized as one the best FCA Managers. Being awarded without much effort and just doing the things I thought that I had to do meant that I was actually doing something right for a change.

If you could give just one piece of advice to all the FCA managers in AdCore, what would it be?

Always know by heart how much the remaining budget for the team is. It’s better if you always have a copy of it on your phone to be able to judge how much cash should be spent.

What do you think were your best practices as an AVP?

I try my best to lead by example. I establish rules and I follow them. I also listen to the opinion of my managers and I get to know them outside work. That way, we build relationships that go beyond the project duration. I also get to know their strengths, weaknesses, and priorities and consider that in planning and making decisions.

If you could compare your leadership style to a famous leader’s, who would this famous leader be?

Haha sorry, I’m not familiar with famous leader’s leadership style but if anything, I’m a quiet leader. I want my managers to think we’re just groupmates working on a very important project but, at the same time, I draw a line between work and play so they would still respect me as their leader.

Mae ConstantinoBest AVPUniversity Freshie Month 10.1

What were some things you struggled with when you were new to being an AVP? What did you do to overcome these?

When I first did turnover, I was overwhelmed by how little time we had to prepare for the semester ahead and events were piling up one after the other. So at the start of every meeting, I brief my managers about what to expect in the next few days or weeks so they would know how urgent things need to be done.

Personally, I was shy and I lack the leadership experience. These were things I tried to overcome along the way. I realized that that mentality would only hinder me from doing my best. I still make mistakes along the way but I learn valuable lessons from it. If ever there are things I could not decide on my own, I ask my VP for help or my managers for their opinion.

What do you think is your greatest achievement, what you are most proud of, as an AVP?

When at the end of the project, some of my managers would thank me and they would say that I deserve to be “Best AVP”. In both AdDition and UFM, we had a large target market. I am proud that we have succeeded in producing well-received campaigns. But I am more proud of knowing that the people who worked hard for it actually enjoyed working on it and that they have somehow learned from me. For me, that means I have given them a fulfilling experience and I have led them well.

If you could give just one piece of advice to the aspiring AVPs in AdCore, what would it be?

To those who think they’re not yet ready, you can never be ready enough for the AVP position. Expected and unexpected challenges would pile up no matter how much you prepare for it. But I promise, it would be ten times more rewarding. The friends, the lessons, and the fulfilment along the way are worth it. You won’t go through it alone anyway so G na!

ILLUSTRATION Viel Vidal

Juicebox February 2016

Documents

Transcript of Juicebox February 2016