1. Juice Me The Online Community andSmartphone Application for Juicers

2. Mission Statement Juice Mes mission is to promote holistic health and connect juicersthrough engaging, interesting, and educational content. 3. Team Members Aminata Clason-Diop - Founder and Managing Director Aminata is graduating from Baruch College in May, receiving a BBA in Entrepreneurship. She has worked in the retail industry in Stockholm as a Sale Consultant at Swarovski and a Store Manager at Robert Es Choklad. She has a great passion for holistic health, and will attend Integrative Nutrition in the fall to become a certified health coach. Christopher Waldekrantz - Creative Director Christopher studied at Berghs School of Communication to become an Art Director. Upon graduation he worked as an Art Director at Droga5 in Sydney, and is currently working as an Art Director at R/GA in Stockholm. Christopher is also a frequent quest speaker and Instructor at Berghs School of Communication. 4. Problem The need for healthier consumption habits The inconvenience of finding substitutes for artificial sources of energy The difficulty in locating small juice bars The lack of linkage between likeminded juicers The time consumption necessary to locate valuable information neededwhen pursuing a healthier lifestyle 5. Solution 6. Juice Mes Community Juicer Profiles Recipes Juice of the Day Reviews and Ratings Information about: Sharing to Social Networks Nutritionist Food Web Shop Juice Cleanses Blogs Juice Bars Meet-ups Blenders and Mixers 7. Juice Mes Application 8. Market Size The market size in New York City is 395,000 people. We estimate thatwe can reach about 12% of this market within the first year. The cost of acquisition will be $5,000 in advertising cost, and timespent within social networks. We plan to reach our target market by social media, word ofmouth, and guerilla marketing. To start building a network ofjuicers, Juice Me will launch its blog prior to the creation of thecommunity and application. We will identify influencers within socialnetworks, and provide information handouts in juice bars andhealth/fitness studios. Our target market consists of juicers, raw/organic foodies, and yogis.They live in New York City, are college educated, and between 20-54years old. 9. Competition Juice Mes competition consists of other holistic health websites thatprovide information, communities, or web shops, holistic health blogs,and juice and superfood applications. Juice Mes main applicationcompetitor is Superfood HD.PropertiesJuice Me Superfood HDOnline Community RecipesLocation based Application Search Food based on NeedSocial Network Sharing 10. Prospective Customers Juicers They consist of our target market Companies through Affiliate Programs The companies we want to work with for our web shop Advertisers We want the different juice bars that we will work with, as wellas, companies that represent the same values as Juice Me, toadvertise on our community. 11. Business Model Transaction fee Affiliate programs with companies such as: Amazon, which offer 4%- 8.5% commission; Arise & Shine, which offer 20% commission; and Sunfood Superfoods which offer 8%-13% commission. Advertising-based Advertising space on our community. We will charge a Cost Per Millerate of $5 for each monthly advertisement. Unit-based Sales of application via Apples App Store. The application will be sold for $0.99. 12. Financial Projections 13. Basis for Projections Affiliate Programs Q 1: 5% of 10,000 new visitors make a purchase of $50 at 10% commission Q 2: 5% of 10,000 new visitors make a purchase of $50 at 10% commission Q 3: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission Q 4: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission Advertising: Q 1: 6,000 unique visitors/month * $5CPM * 2 advertisements Q 2: 16,000 unique visitors/month * $5CPM * 2 advertisements Q 3: 30,000 unique visitors/month * $5CPM * 3 advertisements Q 4: 45,000 unique visitors/month * $5CPM * 3 advertisements Application Sales Q 1: 1,000 applications * $0.99 * 70% Q 2: 3,000 applications * $0.99 * 70% Q 3: 5,000 applications * $0.99 * 70% Q 4: 6,000 applications * $0.99 * 70% 14. Financial Request Juice Me will need $14,000 to get the business started. This capital willbe needed as a one lump. Juice Mes team members will invest$7,000, and the remaining $7,000 will be acquired through friends andfamily. Startup Cost Interaction Designer $3,000 Coder$3,000 Copywriter $1,500 Photographer $1,500 Marketing$3,000 Working Capital$2,000 Total$14,000 15. Juice Me The Online Community andSmartphone Application for Juicers