Juhll lending tree-onlinemarketing-casestudy-public-lowres

Case Study

310.372.6111 | [email protected] © 2012 Juhll, Inc.

Increased Media SpendIncreased RevenueIncreased ROI

The Client | LendingTreeLendingTree, LLC is the nation’s leading online source for competitive home loan offers, empowering consumers during the mortgage, renance or auto loan process. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers nd the best loan.

TThe Challenge | Aggressively Scale Display AND Increase ROILendingTree found its niche capitalizing on the power of the internet and realized the need to improve their online display ad campaign efforts. The tactic was to increase net prot by scaling their display campaign efforts. With aggressive performance goals, LendingTree sought Juhll’s display expertise and online marketing services which included best practices for LendingTree’s internal marketing team to protably manage ongoing campaigns.

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“The work that Juhll put in was a great help in growing the LendingTree business protably.Nitin Bhutani, Marketing Vice President LendingTree”

The Results | A Remarkable WinWithin short 9 months of collaborating with Juhll, LendingTree display campaign results included:

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Media SpendRevenueROI

IncreasedIncreasedIncreased


The Take Away | Hire Juhll If you want to run highly scalable, protable and effective online marketing campaigns call Juhll.

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The Tactics | In-it-to-win-it, roll up your sleeves, hard work!Juhll focused on ve main objectives to reach the overall goal of scaling LendingTree’s display campaign efforts.

* First, Juhll increased the number of publishers required to launch more protable campaigns by leveraging existing publisher relationships and establishing new ones.

* Second, Juhll decreased the media cost per acquisition through lower rate negotiation.

** Third, intricate planning of media, creative and campaign optimization lead to increases in website traffic and lead form submissions at lower costs.

* Fourth, Juhll established a collaborative and efficient cross-functional workow between LendingTree, agency and publishers driving teamwork within all groups.

* Finally, Juhll set work-ow and process for LendingTree’s marketing team to independently and protably manage ongoing campaigns. Juhll’s highly effective work-ow and process remains in place giving LendingTree a platform to scale further.

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Request FREE 1 Hour ConsultationEmail: [email protected] Call: 310.372.6111 Visit: www.juhll.com/contact-us

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About Juhll | Grow Online or Go Home!

Mission | Juhll is a proven full-service online marketing agency. Our mission is to continue success as the new

type of ‘metrically-responsible’ agency, operating solely according to YOUR bottom line.

Achievements | We are WOWerful, hear us roar! Millions of online consumers engaged, thousands of killer

creative conceptualized, hundreds of protable online campaigns and dozens of clients with signicantly

increased ROI.

FFocus | Juhll is laser focused on strategic planning, development and implementation of protable internet

campaigns focused on brand, lead-generation, direct response or brand response. Our campaigns target

online acquisition channels, including display, websites, mobile, social media and email.

Services | We offer the full meal deal! Our services include strategic online marketing consultation and

planning, media buying and optimization, campaign management, analysis and reporting, creative

development and optimization, landing page optimization, multimedia content development and ad serving.

Our Full Service Display Solution

** Display campaign strategy, process & execution

* Media planning, buying & negotiation

* Publisher relations & communications

* Publisher & placement optimization

* Campaign management, tracking, analysis & reporting

* Creative conceptualization, development & optimization

* 3rd party ad serving technology, reporting & trafficking

** Cross-functional workow and processes for internal

accounting, media, campaign & creative services

Advantages | Our team’s DNA is “Do What You Say You Are Going To Do”. Our clients get rst class service,

better quality, faster deliverables and signicantly higher results. Plus, as a small, nimble agency with low

overhead, our fees are less than half that of larger agencies.

Clients | Juhll serves as your full-service outsourced online marketing team, interim support to assist existing

internal teams or larger AOR agencies, as well as backlog support on one-off content projects.

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