Judy Stevens, MSSNAP-Ed State Project Associate

Virginia Master Well Owner Network TrainingOctober 29-30, 2008Harrisonburg, Virginia

Reaching the Underserved

Financial and Technical AssistanceVirginia Dept of Housing and Community Dev’t

(http://www.dhcd.virginia.gov/HousingPreservationRehabilitation/default.htm) Emergency Home Repair Program Indoor Plumbing Rehabilitation Programs Livable Homes Tax Credit Virginia Lead Safe Homes Program Water/Sewer Programs

USDA Rural Development Housing Programs(504) (http://www.rurdev.usda.gov/rd/nofas/index.html) Very low to moderate income housing loans for single or multi-family

homes Grants for homeowners 62+ Rural rental housing loans

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Financial and Technical AssistanceSoutheast Rural Community Assistance Project

(http://www.sercap.org/programs/rc_facilities_dev.htm) Rural Communities Facilities Development Program (emergency

housing loans to low income families) Many resources for small community water and wastewater systems

SAIF Water Wells (Northern Neck) (http://www.saifwater.org/) Faith-based effort for safer drinking water for rural Virginians VALUABLE resources/brochures for less-educated homeowners Provide financial and technical assistance

What is available locally in your area???

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Locating Your Audience

Free Clinics http://www.vafreeclinics.org/Public Schools (50% free or reduced lunch)

http://www.doe.virginia.gov/ss_services/nutrition/resources/statistics/free_red_elig/07-08/sch/schfreered_07-08.pdf

Head Start

http://www.headstartva.org/program/index.htmArea Agency on Aging

http://www.vda.virginia.gov/aaalist.asp

Locating Your AudienceHabitat for Humanity

http://www.habitatvirginia.orgLocal DSS, Local Health Department, Local CSBLocal Food Pantry/Local Churches/Child Care

CentersSNAP-Ed Program Assistants

Smart Choices in the Grocery StoreHealth Fairs

Locating the Diverse AudienceSame as aboveNuevas Raices (Spanish newspaper)

Carolina Parietti: cparietti@nuevasraices.comLocal Ethnic Food Stores

Reaching Your Audience

Flyers and Handouts:

Use Emotion-Based MessagesReferrals

Partner with a Person of Trust

(Ex. pastor, center director, doctor)County/Local Mailings Local Media

Understand Your AudienceBackground

Education Level

What’s important to THEM

Attitude

Teaching Your Audience

Stick to the “Need-to-Knows”, not the “Nice-to-Knows”

Showing/doing - not telling“Sneak” in the educationUse Emotion-Based Messages

Emotion-Based MessagesUsing underlying emotional motivators to drive

acceptance of an idea is more effective than appealing with facts.

Find out:

- What emotional motivators do your audience have?

- How can you use them to translate your message?

Use the Four Steps….

Four Steps to Facilitating Emotion-Based Motivation

1. Anchor (Open) – ask questions that will lead to emotion-based conversation

2. Apply (Dig) – draw out true feelings about an issue

3. Add (Connect) – show how personal needs are connected with the activities you are suggesting

4. Away (Act) – discuss specific actions to take for getting the job done as well as the potential benefits.

Some Emotion-Based IssuesTarget the real issues/desires in your audience’s

life:

-Being a good parent

-Having healthy children

-Feeling accepted, supported – not isolated

-Being in control of one’s life

-Staying well

What Pictures Would Express These Concerns on a Flyer?

Are you buying water because you don’t trust your well water? $$$$$$$

Does your well water smell like rotten eggs?Do you need to use much more soap to get your

clothes clean?$$$$$$$ Are there rust stains on your sink/clothes? Are there black stains on your laundry?

In Conclusion:Only Effective Messages Make A Difference.

What Will Make Them Come?

Understand your audience Know how to interact with your audience Know how to reach your audience Use Emotion-Based Messages – they are effective.

References“What will make them come?”. Pam McCarthy. “Teaching Limited Resource Audiences Effectively”.

Online resource, Oregon State University. “Faces Of Poverty”. PowerPoint. Mary McFerren. www.touchingheartstouchingminds.com accessed

online November 14, 2007. Carrington A, Clarke V. “Learner Centered Approach

to Nutrition Education”. PowerPoint.