An inspiring place to discover

International market approach

Decision selection model (proprietary tool)

Year on Year Growth (3 years)

Propensity to travel during low season

Propensity to repeat visit

Is language a barrier?

Do they need a visa to visit South Africa?

Is there direct air access?

What is SAT’s strategy with regard to this market?

Demographics and Psychographics of traveller

An inspiring place to discover

Germany:

JMA with SAT

Workshop with product going to ITB Berlin

UK and Europe:

JMA with Tour Operator

(Academy in Western Cape)

JMA with British Airways

JMA with KLM

JMA with Turkish Airlines

France: Media hosting with SAT

Italy: Media hosting with SAT

USA and Canada:

JMA with Tour Operator

SAT / OnShow Solutions

Road Show

Nigeria, Ghana and

Angola:

Road show to drive Western

Cape Events

Namibia

Cape to Namibia Website

South Africa:

SAT Indaba, We are Africa,

WTM Africa

India:

JMA with SAT

Mxit

Russia:

Workshop with product going to

road shows

China, Japan, Korea

& Singapore

WECHAT

Australia and New

Zealand

SAT / OnShow Solutions

Road Show

South America:

Media hosting with SAT

UAE and USA:

JMA with Emirates