Judy Derman Digital Service GroupKaiser Permanente

Patient Portal Increasing User Engagement

Opportunities for secure messaging with patients

Extension of Care: Touchpoints can replace a visit or provide follow-up after a visit

Teachable Moments: Follow-up, New medication, change in symptoms

Communication: Physicians and Care Team initiate messages

Marketing

KP’s integrated marketing efforts have been crucial to portal adoption.

We reach our members at every touchpoint:• Email announcements• Flyers in clinics• Newsletter articles• Employee engagement programs• Integrated into the care experience with MD, nurse• Included in the After visit summary

Discussion

Why do you think your patients are not using the patient portal?

What have you do to market it to patients?

What has the clinic done to integrate it into care?

Who are your clinic sponsors for increasing utilization of the patient portal ?

How are they working to support the increased engagement? Do your sponsors understand the benefits of patient engagement with patient portal?