1. 1. 7 B E S T C O N T E N T M A R K E T I N G T O O L S T O U S E I N 2 0 1 5 J U D A H B L U M E N T H A L
2. 2. C O N T E N T M A R K E T I N G M A D E A B I G S P L A S H I N 2 0 1 4 A N D I S P R E D I C T E D T O B E H U G E I N 2 0 1 5 . L A S T Y E A R , M O R E C O M P A N I E S B E G A N R E G U L A R L Y I N V E S T I N G I N C O N T E N T M A R K E T I N G T H A N E V E R B E F O R E . C O N T E N T M A R K E T I N G C A N C O S T 6 2 % L E S S T H A N T R A D I T I O N A L M A R K E T I N G A N D G E N E R A T E S A B O U T T H R E E T I M E S A S M A N Y L E A D S . 7 8 % O F C M O S B E L I E V E C U S T O M C O N T E N T I S P R O B A B L Y T H E F U T U R E O F M A R K E T I N G . W E B S I T E C O N V E R S I O N R A T E I S U S U A L L Y 6 T I M E S H I G H E R F O R C O N T E N T M A R K E T I N G A D O P T E R S T H A N N O N - A D O P T E R S ( 2 . 9 % V S 0 . 5 % ) . N O T S U R E H O W T O B E G I N ? H E R E A R E S E V E N G R E A T T O O L S Y O U C A N U S E T O M A S T E R C O N T E N T M A R K E T I N G I N 2 0 1 5 :
3. 3. 1 . F O R C O N T E N T I D E A T I O N A N D R E S E A R C H : B U Z Z S U M O Buzzsumo is a tool where you can come up with better content ideas, as well as finding great content to share, keep track of what your competitors are doing, and find influencers.
4. 4. 2 . F O R C O N T E N T C R E A T I O N : P E N F L I P Penflip is a tool for working on bigger pieces of content like white papers, ebooks, or long blog posts. The minimalistic design allows for a focused writing experience and the platform makes collaborating with others really easy.
5. 5. 3 . F O R H I R I N G G H O S T W R I T E R S : S C R I P T E D Not everyone has the time create blog posts on a regular basis, and thats where freelance writers come in. You can hire content writers to help you with a whole range of content.
6. 6. 4 . F O R P R O J E C T O R G A N I Z A T I O N : T R E L L O Trello is a terrific tool for managing any of your projectsespecially when multiple people are involved. Trello is different then other project management software platforms because of its focus on visual organization and flow.
7. 7. 5 . F O R S O C I A L M E D I A P U B L I S H I N G A N D S C H E D U L I N G : E D G A R Edgar is a social media publishing and scheduling app that offers the ability to categorize, store, and re-use the updates you create and share with your followers. The process is very simple and you write your update and upload it to Edgar. The app publishes your update based on your category schedule. Then the update goes to your library to be published again after all your other updates in the category have been shared.
8. 8. 6 . F O R P A I D C O N T E N T D I S T R I B U T I O N : Z E M A N T A Zemanta is a content promotion that companies use to share their content on popular partner sites around the web.
9. 9. 7 . F O R M A N U A L O U T R E A C H A N D P R O M O T I O N : S T R E A K Streak is a CRM platform that uses within Gmail. Its a tremendous tool to use when you move into the promotion phase of your content marketing efforts. With Streak, you can create & save an outreach template so when it comes time to promote content, you can customize your greetings, and you can send out emails with just one click.