JU E,1 31

This "extra 20%" gives Bristol "GoldLabels" greater trength, resilience and Iife ~. . . more pep and power to every stroke! I 'kPreci ion methods of manufacture inSUre}lconstant quality and uniformity. It's n -sary for a golfer to get the "fe " f onlyone Bri tol shaft-for it i~ th nfor him to elect oth rarne "feel" or bal

32

•IDlprO

r itt. tlli• •

THE neui (B-19) Bristol "GoldLabel" Steel Shaft was designedespecially for that great majority of

average golfers who score between 85and 105.

T en drives with this new spring steelshaft are usually sufficient to show a verydefinite improvement in increased distanceand control for the golfer whose strokeshave average force-all other things, ofcourse, being equal.

The reason is in the high-carbon pringteel used in these new Bristol shafts; steel

with actually 20% more carbon than anyother shaft made today.

GOLFDOM

oth

next order for clubs, and be sure that youare giving your customer the rna imumstrength, power and quality-the lie tra20%"! The gold label on the haft it Ifreadily identifies the Bri tol.

Everybody who is intere ted in gol fshould be receiving "The Bristolite" ournewsy little monthly golf publication. Write.and we'll be glad to put you on the mailingli t for a free subscription. The HortonManufacturing Company, 186 HortonStreet, Bri tol, Conn. Pacific Coa tAgents: Phil. B. Bekeart Co., 7 J

Market t., San Franci co, Calif.

-lub

(. 'f). of a .erie app ario in GOI DO tThe Bu ines Journal of Golf) lub

-AI , It,two view0/ WesttroodPro. hop.

This year I have entered upon my dutie in the new premi e of myold club and having an e cellent display room thought it only befitting to

tock up with goods in a manner which would both be in keepin ith theurrounding nd induce bi ger ale.

I cho e Hagen product and I cho e i elv, De pite et eather Iwa able to produce the bigltest ale turn-over I ever had. Repeat orderhave been the vogue ince the opening dav and the ervicc received wasreally beyond e pectations for promptne s.

The Young loaan of "one day at the factory" give the pro confidencein selling. hould he be sold out, he c n, with certainty. promiseimmediate delivery in the knowledge that he will be able to fulfil hi~obligation to hi member right on time. This, in my opinion. uppliea long-felt w nt. Uncertainty 10 e sale.

Hagen product will sell themselves if well displayed. The advertis-ing matter upplied by The L. Youn o, is a good a anotheralesman.

ornething new, something ju t a little better, somethin that appealto the golfer, mean a tremendou increa e in ale and Hagen golf equip-ment is ju t thi "omethin ",

The L. . Young Co. hould have a 10 an to the effect. "~ Helpthe Pro to Help Himself".

DAVE UTHERL ,D, Profe ion I-We twood ountry Club.

I learned my Ie on years ago of the importance of keeping a neat,clean and 'ell displayed to k of golf merchandise and it ha been moreor Je s of a ta k to do o.

Today the Hagen line ha implified thi ta k a great deal with thequality and plendid appear nee of their merchandi e and I have noticedthat golfers cannot re i t the temptation to handle Hagen club where erth yare displayed. Once handled they are old. Pro wi hing to increasetheir ale hould di play Hagen merchandi e.

E. H. D WE, Profe ional Fore t Park Golf Club

un et HillPro Shop and

lubhou e.

75% of m busine s ha been with thvident m m mber are delight d with Haaen merchandi •

I know ~ 'alter Hallen p r on all , and I h liev he has don morefor 401£ profe ional than an oth r indiv idual. \nd I be\i . thatthe Hagen line he done more for th pro than anv other lin •

I b lieve in the Hagen line; I tal th Hagen line; I di plath Hag n line; and • • •• ell, often I must ru h repeat ord r .

I ha eben unabl to find cut price on Hagen club or ball in m)territory-the merchandi e i top-notch and the er ic from theL. A. Young ompany ha b en perfect.

JOH. • f • 10 , Profe ional- un t Hill Countrv I b.

CHIC GO

CHICAGO DAILY JOU

The Hagen Hriti h win worth a 10tof morrev in increa ed club sale thi eason tous and to the pros who feature the Hagen lt raline. (;etour h reo

Live pro were ready to ca h in thein tant the new of the Hagen win of the Br iti hOpen hit their tow n . ny pro who make aseriou tudy of merchandi ing realizes that the

dvert is ing of this Hagen triumph was priceless.The illu tr tion at thetop of thi page howthe head of EVERChicago afternoon new •paper the day of thefinal. It a the arnein other citie. Then arne "H gen" gotcountlc thou and ofdollar ' worth of dver-ti ing. Golfcr were in-tere t d in the ort ofclub ~ alter u ed in"inning his f 0 u r t hBriti h victor}.

EW YORK, 1270 Bro dway

During an Average year V alter Hag nplay on app ro x imat Iy 200 diff rent cour e .Thousands 01 golfer c10 eh e amin hi pla inltequipment. Thev talk about it. They comeinto your hop an iou to duplicate Hagen'own club in their bag. There' m rre "Iii ••in selling th Hagen Itra cluh than anythinltyou ever h d in your shop, 0 feature thi lineund cash in.

Get in touch withv our n are t H genoffice right awa and eethat ou ha e goodtock of H gcn Itr

club. hallOur boy) ou ith plentytriking display material

lor making your hop abright cHing pot.

A FRA CISCO, 153 arn t.

JU E, 1 37

1,01IOr: conte ted with

gift of aod (lnd til«tuni .

profitfiv •

of cducauon=«lmowledg and

I. ealth,"Gol] iu 1171"(', clj-conf. d( 71('(', iti-cour-

ag( (111(1 eOll#1'01,,. '011 maglliJll !7';cnd,11i1) and 1)rolo1l0

iu :'

en.

Til leading Jobber can supply you with

n.oj

Iia:

38

It' a VULCAN Driver. model V-37-steelor hickory haft-one of a 'ET O' THREE.Driver. Bra ie and Spoon. with colorfulMore- Yards face insert. Blue for thedriver-green for the brassie-and red forthe spoon. To retail at $10.00 ach. $30.00Ior the SET 0' THREE-a rem rkablevalue.

Ther are dozens of splendidmodels in the VULCAN lineof wood and irons - greatfavorites among the pros.

Use the coupon below to e-cure fu/1 de cription 01 allmodel.

Vulcan Golf CompanyPort mouth, Ohio, U. • A.

ICl ubs ,!!Character for l11Jer!JColfer

1929 catalog and

Nam

Addr

Countr Chili •••.••.•••••..•••••••••••••.•.•••.

eta d

(cason l/em7}(l'sl ilJ- 1 .00 good anday d1 ring the ntir a on.

T1 o1JPro:rimat )lalling s a 07 • Apt'll15 to Ionemb r 15-7 montli or 31 tOe k: .making it 1)OS ible to 2)la11 (OJ' a littl a.32c 21 r day ot play.

Playing 'rights for m01'C t1 an 01 dayrnny be purclio d. For in tanc , uo« canplay Monday and T1tu1'sday . 01' 'l'uesdaYRand Vridays, v ru ck: of eo on (OJ'25.00, the ~am p"ic a, for aturdau.

atone. flY other combtuauon ar 1>0-sib7e.

One-Dcv-a-wcet: 2)laying "ight will notbe gooel on the following holiday : Decora-tion Day, Fourth 0/ 11.(11/, Laoor D v. andOotumbue Day.

H re' 80m thing for the manufa tur rof good golf In rehandle to consider wh nh is comparing pro shop dl tribution 'Uhdl tribution through department tor"D partm nt stor and tor chain ared terminet: that th ir own lab Is shan'tplay econa flddl and r fus to build 00will for any outsid product pt undthe compulsion of continuou and 0' r-whelming demand." There is ood logifrom a 'opyri ht d adv rtisem nt of thAmerican V ekly.

T'h pro i cont nt to cash in from t am-work and to glv it. Big busine throughthe pro shop do sn't mean th manufac-turer is simply lncr asin th t mptatlonfor his outl ts to ontrol hi d stin andsubmer e hi identity.

JUNE, 1929 3

.,

ap har r he troi a C ombletel» uto-

malic in trum n vhich r nd-r mu ic ith the full volume

and t ne character of the ori -inal. Club have found it oneof he m popular articl of

in their ntiroloe th ir

ln

o t.

an ingeniou , patented mechani m thapehart rche trope play 6 elec-

tion , 2 record on both ide -a four hourprogram ithout e en a moment' attention.It operate 24 hour ad, if de ir d. Ittone, brought through three rage of audiomplification and nn electro-dynamic peaker,

I tart lingly true to life. It volume idju tabl to any requirement, \ hether it be

for dancing in a large hall or entertainmentin a mall room.

40 GOLFDO

MOa 1 town golf progr

E ((DOUGH" FO orecomm nded a

B· HERB R FI

•payi

T ~ill b a h. IlP era or mor than athou and of th g If club in the Unit d

tat s wh 11 they pay th ir pro moremon y, to ay nothing of th jo Oil timit "ill b for th pro. In a good man' ofth e 'a it will mean, all by its If. th

b t reen having a club of om-I a rativel y f w memb rs, and the onlyca ua lly inter t d. and having a Ilv ly,plea d "standing room only" rost r f thbe t p opl in th c mmunity and a I' alplac for th m to njoy golf.

Lat Iy I have been doingand wrttin among golfmaller places. Iany of th

visit d hay our location n-chanting th m tropolltan golf r vlth th ireenic beauty' nd golfing possibiliti s, In

thi resp t the averag small town cour ehas a big dg on th 1lI .tropolitan distri .tclub. But you'd w p to se how iasf lycorrected a rchitectural mistak s maksome of the cours s tragi llH'SS on theI. ndscap , how utterly neglected fairwaysand gre ns rnak golf a jok , and how venthe ghosts of (lead hop hav all but 1 ftsome plae s. SOlO x-cadd ie, mayb stillin his t ns and rar ly thre years old rthan the voting ag , i around th place.hoping luck will award him enough doughat th nd of th year to get him ou of

f w 1 ssons to some of thea few lub and ball sales, a littl

practic to "ke p his hand in" and that'sth day,

Yes, it may b partly the kld' fault.!JayI) h should b "makin a job for

hims If," but, my d ar Mr. Presid nt, youknow 1110 t of us are unfortunat Iy in-lined to art lik human b ings and work

accord ln to our wag seal, goodcaddie. with a fair break in lu ik, couldme ke in a metropol ltr n di trict s asonabout vhat the pros at a larg number ofth m Her town club get for th Ir

n plathat are

workho .the

and