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PUSAT PENGAJIAN

PENDIDIKAN JARAK JAUH

Universiti Sains Malaysia

ACADEMIC SESSION 2015/2016

BUSINESS COMMUNICATION JTW 106E/4, JTW 105E/2

Dr. Wan Afezah Wan Abdul Rahman

E mail: afezah@usm.my  ext 5947

Faeb!!": DrAfezah #$$

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COURSE OUTLINE

+his !urse is desi0ned t! 0i1e students a !m2rehensi1e 1ie3 !f !mmuniati!n its

s!2e and im2!rtane in business and its im2!rtane f!r suess in business en1ir!nments. +he

!urse 3ill 2r!1ide the students !22!rtunities t! de1el!2 !mmuniati!n s"ills that 3ill be

effeti1e in 3!r"2lae and !r0anizati!nal settin0s. +he students 3ill learn 1ari!us meth!ds !f 

3ritin0 listenin0 s2ea"in0 and n!n1erbal !mmuniati!n s"ills usin0 the tehniues !f 2ratie

and a22liati!n. +he !urse 3ill hel2 students learn h!3 t! 3rite effeti1e messa0es b!th

3ritten and !ral in 2resentati!ns meetin0s and !nflits in today’s workplace. +he !urse 3ill

 2r!1ide the students essential !mmuniati!n s"ills that are neessary f!r m!dern business

!mmuniati!n.

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• De1el!2 desi0n and deli1er effeti1e !mmuniati!n s"ills in the 3!r"2lae.

• earn strate0i business !mmuniati!n m!del in deli1erin0 s!und 3ritten and 1erbal

messa0es.

• Enhane !mmuniati!n s"ills in $!b 2ers2eti1es.

• #ratie the learnin0 !f business !mmuniati!n 2rini2les and hel2 ad1ane

!mmuniati!n in the 3!r"2lae.

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mailto:afezah@usm.mymailto:afezah@usm.my

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• uild an understandin0 !f different !r0anizati!nal ultures business 2raties and

s!ial n!rms t! !mmuniate m!re effeti1ely in d!mesti and r!ssultural business

!ntexts.

TEXT BOOK!1ee . (!urtland; +hill %. 8!hn . usiness (!mmuniati!n +!day -th ed. #ears!n

COURSE SCHEDULE

Lect!e C"#te#t

%( - 6nderstandin0 the F!undati!ns !f usiness (!mmuniati!n

  ? +hree*te2s Writin0 #r!ess

%( Eletr!ni *!ial and %isual ,edia ? rief ,essa0es

 

eture - Writin0 Re2!rts and #r!2!sals

eture (!m2letin0 Re2!rts and #r!2!sals

%( / Desi0nin0 Deli1erin0 'ral ? 'nline #resentati!ns

%( 4 Writin0 Em2l!yment ,essa0es and &nter1ie3in0 f!r 8!bs

COURSE E$ALUATION

'nline uiz : = +A

(!ntinu!us assessment : =Final Exam : =