JTED CURRICULUM WRITING PROJECT Professional Sales & Marketing:

Consumer BehaviorLesson Title: Business in Society Lesson 1 of 4Duration: 50 minutes Teacher/Student Ratio: 1/30Lesson File Name: MAR-Consumer-Lesson1.doc

STANDARD & MEASUREMENT CRITERIA1.0 ANALYZE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR

1.4 Evaluate the role of business in society

OBJECTIVES TERMINOLOGYStudent will be able to:

1. Define terms that play a role of business in society

2. Identify role of business in society3. Explain role of business in society4. Evaluate role of business in society

Marketing – Process of developing, promoting, and distributing products to satisfy customers’ needs and wantsGoods – Tangible items (cars, toys, furniture, etc.)Services – Intangible items (oil changes, cutting hair, etc.)

INTRODUCTIONBellwork: Teacher starts PowerPoint MAR- Consumer -Powerpoint.ppt. and goes to slide 2, introduction.Teacher introduces today’s lesson by asking students to think of the last product they purchased and why they purchased it. Students share with a partner and are prepared to share with the class. The teacher will call on two non-volunteers to share.

Teacher says “Today we’re going to define products and services and discuss the role in business in society.” Teacher distributes MAR-Consumer-Handout1b.ppt. Teacher shows slide 3 with the objectives and asks students to fill in objectives with key words as teacher introduces the objectives.

CONTENT

TEACHER ACTIONS STUDENT ACTIONSDefine terms that play a role of business in society

1. Teacher will distribute vocabulary squares to each student MAR- Consumer -Handout1a.ppt. Present PowerPoint MAR- Consumer -

1. Students use MAR- Consumer -Handout1a.ppt (three per student) to complete vocabulary squares.

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Powerpoint.ppt., slide 4. Teacher introduces the vocabulary terms by having students complete a vocabulary square for each of the three terms. Teacher defines and fills out vocabulary square with the first word ‘marketing’ as a sample with students. Teacher will provide the next two terms and students will complete ‘goods’ and ‘services’ definitions later in the lesson.

2. Teacher will use MAR- Consumer -Powerpoint1.ppt and instruct students to take notes on note-taker MAR- Consumer -Handout1b.ppt. Instruct students to fill in missing words.

Slide 5: What is marketing?Process of developing, promoting and distributing products to satisfy the needs and wants of

2. Students fill in missing key terms on their note-taker MAR- Consumer -Handout1b.ppt

productsneedswantscustomers

Identify role of business in society3. Teacher continues slideshow and directs

students to highlight the underlined words. Use slides 6 and 7 MAR- Consumer -Powerpoint1.pptSlide 6: What is the role of business in society?The role of business in society is to connect and serve customers while making a profit. Slide 7: How do businesses connect with customers?Businesses connect with customers with their products.

3. Students will highlight/circle the following words:

connect

products

4. Teacher says “all products are classified as a good or a service” and goes to slide 8 MAR- Consumer -Powerpoint1.ppt. Teacher directs students to highlight/circle the underlined words.

Slide 8: Product Goods – tangible (touch or hold) Services – intangible tasks performed for customers

4. Students will highlight/underline the following words:

tangibletasks

Explain roles of business in society5. Teacher has pairs of students explain to

each other if each product listed on slide 9 (MAR- Consumer -Powerpoint1.ppt) is a good or service to each other and list it in their notes. Walk around the room to ensure students are on-task. Allow students five minutes to discuss and capture results in their notes. Teacher calls on

5. In pairs, student will work together to explain if each product listed is a good or service and list it in their note taker. They will be ready to share at the end of six minutes.

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four non-volunteers to share the product type the pairs wrote down.

Slide 9: Product Types Product

1) Haircut2) Verizon, T-

Mobile, AT&T3) Hammer4) Movie in a

theater5) Car6) School

supplies7) iPod8) Amusement

Parks Rides9) Income Tax

Preparers

Product Type1) Service2) Service

3) Good4) Service

5) Good6) Good

7) Good8) Service

9) Service

Teacher will call on non-volunteers to share.

1) Service2) Service

3) Good4) Service5) Good6) Good7) Good8) Service9) Service

Students will be prepared to share.

Evaluate role of business in society6. Teacher reminds students of the role of

business in society in slide 10 (MAR- Consumer -Powerpoint1.ppt).

Slide 10: Role of business in society:To connect and serve customers through products while making a profit.Teacher has students work in pairs and asks students come up with two examples. The students will think about product purchases. Think of one bad example and one good example and why it was bad or good. They should record their examples in their note-taker. Teacher will walk around to ensure students are on-task. Teacher will call on five non-volunteers to share.

6. In pairs, student will work together to provide good/bad examples of product purchases. They will record their experiences and be ready to share at the end of ten minutes.

CLOSURESlide 11 - Teacher will have the students use the bottom of their note-taker to summarize in 12 words or less the most important aspects from today's lesson. The students will share with a partner. The teacher will call on four non-volunteers and collect the summary to be returned the following class period.

SKILL ASSESSMENTThe student will complete the note taker, evaluate the role of business in society based on their past experience and complete a 12 word summary. Teacher will review, make comments and return to students.

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CONNECTIONSN/A

SAMPLE END OF PROGRAM ASSESSMENT QUESTIONS1. A product can be either a good or a ____________.

a. serviceb. equipmentc. needd. supply

2. Marketing is the process of developing, promoting, and distributing products to satisfy ________ needs and wants.

a. businessesb. customersc. storesd. managers

EQUIPMENT ProximaComputer

MATERIALSSUPPLIES

MAR- Consumer -Powerpoint1.ppt

MAR- Consumer -Handout1a.ppt Vocab squares (3 per student)

MAR- Consumer -Handout1b.ppt Student note-taker (1 per student)

RESOURCES ACCOMMODATIONSSchneider Farese, L., Kimbrell, G., & Woloszyk, Ph.D., C. A. (2009). Marketing Essentials. Woodland Hills, CA: Glencoe.

ATTACHMENTSMAR- Consumer -Powerpoint1.ppt – Teacher PowerPoint MAR- Consumer -Handout1a.ppt - Student vocabulary mapMAR- Consumer -Handout1b.ppt – Student note taker

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