JSmith_lis2830_marketing_plan_spring11

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description

Marketing plan for 'Choose Privacy Week' at fictitious library. Used in LIS 2830 Marketing Class, University of Pittsburgh iSchool, Spring 2011.

Transcript of JSmith_lis2830_marketing_plan_spring11

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Librarians feel a professional responsibility to protect the right to search for information free from surveillance. Privacy has long been the cornerstone of library services in America. (Privacyrevolution.org)

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