“ I begin with an idea, and then it becomes something else. “PABLO PICASSO“

ME

Whilst studying for my degree, I have gained valuable experience designing, advertising and marketing material including brochures, logos, posters, advertisements and booklets.

I am proficient with industry standard design software including Photoshop, Ilustrator, Indesign and AfterEffects on Mac and PC.

I take pride in the design work I create and always strive to deliver an effective, proffessional and on target product that fits the clients and user’s needs and goals.

My career goals are to continue to learn and grow as a visual communicator while utilizing my creativity, knowledge, education and people skills.

National Trust Campaign

Live brief

‘Reconnect our relationship with nature and beauty’- National Trust (D&AD New Blood 2014 Award Brief)

Create an integrated campaign that makes the brand stand for a positive impact on people’s relationship with nature and beauty, forever.

Creative challenge: To reposition the National Trust away from its current perceived image; make it relevant to the modern visitor. Put the Trust firmly at the centre of a drive to re-establish the importance of place in our lives.

Print campaign

Print campaign

moving image campaign

These are the storyboard images from the animation, please visit my blog; juliarosieedwards.tumblr.com to view the full teaser moving image advertisement.

Gigler broadband

The UK’s fastest broadband

Live brief

To re-design Gigler’s seasonal advertisement flyer’s so that they are modern, simple, aestetically pleasing and speak the brand.

The place of words editorial The word is the smallest element within linguistics that may be uttered in isolation with literal or practical meaning. The

meaning of a word can be changed dramatically when placed in a different context. Words: Flora and Techonological.

Concept: Despite our efforts to develop technologically every aspect of our world, sometimes

it is better to use natural resources to create better results. Technology can however be used to help us

make more of floras powers and uses, thus in this sense the two concepts work in a

kind of parallel harmony. The technology of extracting dye from plants reflects

plant life and habitat (flora) through each culture having its own dye traditions and that the dye

depends on the life and habitat of the plant.

Editorial

Editorial

Editorial

Editorial Illustration

Barclay’s Corporate

Live brief

Illustration

Fashion Illustration

Watercolour

Mannequin Skyline

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” -Coco Chanel

Letterpress (metal & acrylic)

Type & Tape

You can view the stop motion video on my blog; juliarosieedwards.tumblr.com

juliarosieedwards.tumblr.com