JQH.IMS Industry Portfolio 2014 · tastes great and is "One Great Tea." Green Teas ˇ Green Tea is...
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Herbal Tea Cozy Chamomile Mint Medley I Love Lemon Sweet Dreams Orange & Spice Cranberry Apple Cinnamon Apple Green Tea Green Tea Green Tea Lemon Green Tea Pomegranate Jasmine Green Green Tea Decaf Flavored/Black Tea English Breakfast English Teatime Earl Grey Constant Comment Lemon Lift Cinnamon Stick Plantation Mint Darjeeling English Teatime Decaf Raspberry Royale Morning Afternoon Evening 38% 27% 32% Evening Afternoon Morning When Tea is Consumed (by time of day) When Tea is Consumed (by type/time of day) Motivation for Tea Consumption (by time of day) Corresponding Bigelow SKU
Transcript of JQH.IMS Industry Portfolio 2014 · tastes great and is "One Great Tea." Green Teas ˇ Green Tea is...
Herb
al Tea
Cozy C
ham
om
ile
Min
t M
edle
y
I Love L
em
on
Sw
eet
Dre
am
s
Ora
ng
e &
Spic
e
Cra
nberr
y A
pple
Cin
nam
on A
pple
Gre
en T
ea
Gre
en T
ea
Gre
en T
ea L
em
on
Gre
en T
ea P
om
eg
ranate
Jasm
ine G
reen
Gre
en T
ea D
ecaf
Fla
vore
d/B
lack T
ea
Englis
h B
reakfa
st
Englis
h T
eatim
e
Earl G
rey
Consta
nt C
om
ment
Lem
on L
ift
Cin
nam
on S
tick
Pla
nta
tion M
int
Darj
eelin
g
Englis
h T
eatim
e D
ecaf
Raspberr
y R
oya
le
Morn
ing
Aft
ern
oon
Even
ing
38%
27%
32%
E
venin
g
Aft
ern
oon
Morn
ing
When T
ea is C
onsum
ed
(b
y t
ime
of
da
y)
When T
ea is C
onsum
ed
(b
y t
yp
e/t
ime
of d
ay)
Motivation for
Tea C
onsum
ption
(b
y t
ime
of
da
y)
Corr
esp
on
din
g
Big
elo
w S
KU
ÏB
lack t
ea is t
ea
that
has u
nderg
one
its f
ull
ferm
enta
tion
pro
cess
Fla
vo
r A
sso
rtm
en
t
Asso
rtm
en
t
Inc
lud
es:
Con
stan
t Com
men
t
Lem
on L
ift
Gre
en T
ea
Ear
l Gre
y
Eng
lish
Tea
time
Gre
en T
ea w
/Pom
egra
nate
Bla
ck T
ea
s
NE
W!
Va
nil
la C
ha
i
6/2
8 c
t M
fg.
10
36
2
BIG
ELO
W B
RA
ND
AW
AR
EN
ES
S:
W
ha
t yo
ur
reta
il c
on
sum
ers
se
e o
n t
he
sh
elf
: A
fe
w
yea
rs a
go
Wa
yn
e G
retz
ky
sta
rte
d d
rin
kin
g B
ige
low
Gre
en
Te
a a
nd
ha
s m
ad
e it
an
im
po
rta
nt
pa
rt o
f h
is
die
t. W
ith
a l
igh
t, d
eli
cate
fla
vor,
Big
elo
w G
ree
n T
ea
tast
es
gre
at
an
d is
"O
ne
Gre
at
Tea
."
Green
Teas
Ï
Gre
en
Te
a
is
the
fa
ste
st
gro
win
g
seg
me
nt
in t
he
spe
cia
lty
te
a
cate
go
ry
Gre
en
Te
as
BIG
ELO
W B
RA
ND
AW
AR
EN
ES
S:
Fiv
e f
lavo
rs o
f th
e B
ige
low
Gre
en
Te
a,
incl
ud
ing
a n
ew
va
rie
tal
Gre
en
Te
a w
ith
Po
me
gra
na
te.
Ass
ort
me
nt
Incl
ud
es:
2 G
ree
n T
ea
s
2 G
ree
n w
/Le
mo
n
2 G
ree
n D
eca
f
He
rba
ls
H
erb
Tis
an
es
Ï H
erb
al t
ea
s d
o
no
t co
nta
in t
ea
lea
ves
an
d
the
refo
re a
re
na
tura
lly
c
aff
ein
e-
fre
e
Big
elo
w®
he
rba
ls a
re a
de
lig
htf
ul,
caff
ein
e-f
ree
in
fusi
on
tha
t re
sult
s fr
om
th
e
de
lica
te b
len
din
g o
f fi
ne
he
rbs,
fru
its
an
d s
pic
es
He
rb A
sso
rtm
en
t In
clu
de
s:
I Lo
ve
Le
mo
n
Sw
ee
t D
rea
ms
Ora
ng
e &
Sp
ice
Cra
nb
err
y A
pp
le
Min
t M
ed
ley
Co
zy C
ha
mo
mil
e
NE
W!
Lem
on
Gin
ge
r
6/2
8 c
t M
fg.
10
39
5
NE
W!
Ta
hit
ian
Bre
eze
6/2
8 c
t M
fg.
10
39
4
A T
ea
fo
r E
ve
ry T
ast
e –
Org
an
ics
Pe
rfe
ct f
or
Sp
a a
nd
Re
sort
s
Org
an
ic o
ffe
rin
g f
or
he
alt
hca
re
Big
elo
w’s
Org
an
ic T
ea
is
na
tura
lly
gro
wn
usi
ng
na
tura
l fe
rtil
ize
rs t
o m
ain
tain
a
he
alt
hy
an
d s
afe
gro
win
g e
nv
iro
nm
en
t, w
ork
ing
wit
h s
oci
all
y r
esp
on
sib
le f
arm
ers
, w
ho
als
o e
mp
ha
size
th
e c
on
vers
ati
on
of
so
il a
nd
wa
ter
to
en
ha
nce
en
vir
on
me
nta
l q
ua
lity
fo
r fu
ture
ge
ne
rati
on
s.
Big
elo
w’s
ne
w l
ine
of
org
an
ic t
ea
s a
re g
row
n a
nd
pro
du
ced
in
str
ict
acc
ord
an
ce w
ith
the
in
du
stry
’s h
igh
est
sta
nd
ard
s.
As
a r
esu
lt,
the
ne
w l
ine
of
org
an
ic t
ea
s h
ave
ea
rne
d b
oth
th
e U
.S.
De
pa
rtm
en
t o
f
Ag
ricu
ltu
re (
US
DA
) a
nd
Qu
ali
ty A
ssu
ran
ce I
nte
rna
tio
na
l (Q
AI)
. T
he
ne
w o
rga
nic
s li
ne
fit
s in
to t
he
Big
elo
w p
hil
oso
ph
y p
erf
ect
ly:
Big
elo
w is
a s
oci
all
y-r
esp
on
sib
le,
fam
ily
-ow
ne
d c
om
pa
ny
no
w in
its
th
ird
ge
ne
rati
on
.
Wh
ile
do
ing
th
e r
igh
t th
ing
ha
s so
me
tim
es
incl
ud
ed
gra
nd
pla
ns
like
ge
ne
rati
ng
ou
r o
wn
po
we
r th
rou
gh
th
e i
nst
all
ati
on
of
sola
r p
an
els
, it
oft
en
me
an
s d
oin
g o
ne
sm
all
th
ing
. B
ige
low
Org
an
ics
giv
es
the
ho
tel
op
era
tor
a s
imp
le s
olu
tio
n t
o a
nsw
eri
ng
th
e
“Wh
at
Gre
en
in
itia
tive
are
yo
u p
art
icip
ati
ng
in
to
da
y?
”
