Oliver Chaudhuri, Amsterdam, November 8, 2012

Coping with cultural changes and

benefitting from the web community

The web community:

just like a capricious

and excentric diva?

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The secret Clooney Commercial that shocked Nespresso...%5bHD%5d.mp4

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Well, can this “shrew” be tamed at all?

How to attract the “consumer 2.0”?

Inviting customers

to grumble?

Pouting – or re-entering

the dialog?

http://www.utopia.de/magazin/live-chat-mit-rene-obermann-zum-nachlesen-weil-wir-es-ernst-meinen-telekom

Promoting products with a

“twinkle in the eye”?

“We’re not for everyone.

So, love us? Great.

Hate us? Fine.

Not sure? Undecided?

Don’t care?

That’s where we’ve got a

problem. It’s time to get off

the fence, get us on a

sandwich and make a

choice. Are you Miracle

Whip? Pick a side.”

Selling competence instead of products?

Knowing what’s best for the customer – or

embracing his knowledge?

Provide opportunities for users to share their

views, comments, and recommendations

(even if they are critical)

Talk to people in the same way that you would

talk to real people (in a professional situation)

Embrace users’ knowledge and invite them to

interact and network (under your roof)