Journey to the Intelligent Enterprise...• SAP BusinessObjects is deployed on-premises. Despite...

Copyright © 2018. MicroStrategy Incorporated. All Rights Reserved.0

Journey to the Intelligent EnterpriseWhy Conversion from Cognos/Business Objectsto MicroStrategy Might be Right for You

MicroStrategy has developed a comprehensive set of best practices, tools, and processes that deliver effective

conversions and accelerate business benefits.

We do not simply replicate legacy reports.

We optimize the design of your best reports to leverage the capabilities of the MicroStrategy platform.

Our recommendations reduce the number of legacy reports by 50-80%, providing an effective alternative to

report proliferation seen on legacy platforms.

This reduces conversion cost and future maintenance costs.

MicroStrategy 2019 Exceeds Requirements

3

To support a wide range of use cases, an enterprise BI and analytics platform must be modern, open, scalable, and innovative.

How MicroStrategy compares against other analytics tools across multiple categories

Source: MSTR assessment of tools and platforms.

Confidential, proprietary and non-contractual. 2019 MicroStrategy Incorporated. All rights reserved. Do not reproduce or distribute.

4

MobilityBusinessObjects doesn't have the ability to create customized iOS and Android applications to bring mobile analytics to your workforce. It also does not have write-back capabilities or optimized caching.

…That Lacks Many of the Features of a Modern Analytics Solution

ClientsBusinessObjects lacks modern platform APIs. It does not provide connectors to Tableau, Power BI, or Qlik.

Data DiscoveryBusinessObjects is scaling back future development in their data discovery product, Lumira. This leaves BusinessObjects without a product for self-service analytics across multiple deployments.

Source: MSTR SMEs assessment of tools and platforms.

BusinessObjects has not evolved its offering for modern analytics. It lacks modern mobility, REST APIs, multi-cloud, and data discovery capabilities required for open enterprise analytics.

BusinessObjects has fallen behind bringing to market a comprehensive, modern analytics solution


5

Recap of Top DifferentiatorsDifferentiator MicroStrategy BOBJ

Data Access

• Offers built-in data wrangling and blending capabilities and is supported across all data sources.

• End users can perform transformations on data prior to visualizing information using dozens of functions available via graphical interfaces and without exporting out to Excel.

• Data prep in SAP Lumira is supported but with certain limitations• For example, transformations such as converting date to day-of-the

week is not an automated process

Gateways

• MSTR supports in-memory cube technology, reducing the need to access data directly from the data warehouse.

• MSTR in-memory cubes can be quickly loaded with data using parallel threads from the database which can also be optimized and fine-tuned for specific databases.

• Out of the box in memory technology is limited. The Web Intelligence micro-cube is single-user and does not scale.

• The Lumira engine is based on a technology built by the HANA team, but it cannot be tuned nor can it scale the way MSTR MTDI cubes can

Clients• Using the Push API, organizations can push external data in

JSON format using REST APIs into in-memory cubes on the MicroStrategy Intelligence Server, so users can readily consume, process, and analyze the corresponding data.

• BusinessObjects does not have a mechanism for third-party applications to push data as cubes. Customers can only use the limited data sources that are certified by BusinessObjects. In order to use any other data source, customers would have to wait until it's included as a part of the platform

Platforms • MSTR provides one platform for all of the enterprise’s BI requirements on-premises or on the cloud.

• SAP BusinessObjects is deployed on-premises. Despite some overlap in features between BOBJ and SAP Analytics Cloud interoperability between those environments is still limited

Metadata and Governance

• Objects can be combined to create higher level objects (e.g. attributes and metrics make up a report; reports, filters, and prompts make up a document).

• This also covers filters, reports, prompts, custom groups, reports, dashboards, and documents.

• Local reporting objects are not shareable among users: Many calculations, conditions, and prompts are typically created new for each report and cannot be easily used as building blocks for other reporting objects


6

MSTR vs. BOBJ: 5 Things to Remember Category MicroStrategy BOBJ

Metadata Management

Objects can be combined to create higher level objects (e.g. attributes and metrics make up a report; reports, filters, and prompts make up a document). This also covers filters, reports, prompts, custom groups, reports, dashboards, and documents.

NO single version of truth: metadata is modeled in a number of different layers: Universes, HANA views, and BW, all of which are completely different.

Single Code Base MSTR provides one platform for all of the enterprise’s BI requirements.

There are multiple tools for multiple requirements. It is common for a customer to have Lumira for Modern serf service Data Discovery with Design Studio as its IDE, Xcelsius for Dashboard development, and Business Web Intelligence for reporting and analytics.

In-Memory

MSTR supports in-memory cube technology, reducing the need to access data directly from the data warehouse. MSTR in-memory cubes can be quickly loaded with data using parallel threads from the database which can also be optimized and fine-tuned for specific databases.

Out of the box in memory technology is limited. The Web Intelligence micro-cube is single-user and does not scale. The Lumira engine is based on a technology built by the HANA team, but it cannot be tuned nor can it scale the way MSTR MTDI cubes can.

SecurityMSTR provides object level ACLs, fine grained user permissions, data personalization, digital identity based two-factor authentication, object certification, and geolocation security.

BOBJ provides security at data and report level and cannot provide security at object level.

Mobility

The MSTR mobile app, capable of data manipulation, write-back, EMM, offline, and more, can be used on iOS and Android devices. MSTR empowers users to create apps integrated with MSTR and tailored to any function or role.

Limited mobile deployment with no native apps, no support for write back capabilities, and limited offline activity (only on iPad).

Confidential, proprietary and non-contractual. 2019 MicroStrategy Incorporated. All rights reserved.

7

Data AccessCognos has minimal support for modern NoSQL, HDFS or API based application sources. Cognos metadata development requires the use of two separate modeling tools which deliver inconsistent experiences and uneven functionality.

MobilityCognos has discontinued investment in native iOS and Android mobility. It also lacks the REST API, writeback, native caching, and automation support required to manage and deploy Transformational Mobility solutions.

ClientsThird-party access to Cognos is only permitted through a proprietary SDK, low-level JavaScript, or information export. It does not provide connectors to Tableau, Power BI, or Qlik.

Source: MSTR SMEs assessment of tools and platforms.

Cognos has narrowed its focus to front-end client capabilities and relies on complex IBM products to supply enterprise connectivity, data preparation, and multi-cloud services.

Cognos Analytics is Perceived as Immature with Basic Product GapsIBM is no longer perceived as a disruptor, but instead it is playing catch-up with the market leaders


8

Differentiator MicroStrategy Cognos

Platforms• Regardless of deployment method, users are given

access to the same capabilities and features of the MSTR platform.

• SaaS, Dedicated Cloud, and on-prem Cognos Analytics deployments do not share the same set of product features.

Distribution & Alerting• Within the comments panel, users can tag other

colleagues who will automatically be notified of their mention.

• Users can add comments to live reports and to saved report output versions but cannot tag other colleagues using @mentions.

Scalability• The platform can create multiple parallel threads to the

database, increasing the speed at which data is fetched from the warehouse.

• Cognos does not support parallel threads.

Federated Analytics

• The Enterprise Semantic Graph abstracts all enterprise assets into a common business glossary for the tools users know and love. MSTR empowers anyone to use their tool of choice to build trusted analytics and mobile applications.

• Cognos does not work OOTB with other data discovery tools; it does not natively enable popular BI tools (Qlik, Power, Tableau, etc.) to integrate with its semantic layer.

Transformational Mobility

• The MSTR mobile app, capable of data manipulation, write-back, and more, can be used across all iOS and Android devices. MSTR empowers users to create apps fully integrated with MSTR and tailored to any function or role.

• Depending on the use case, Cognos Analytics users must choose between a mobile app and a browser UI (ex. Mobile app only supports Active Reports). Neither the app nor the web UI support write-back / transactions.

Top Five Differentiators


Typical Cognos Conversion Approaches

Direct Conversion Optimized Conversion

MicroStrategy follows two basic approaches

Work Entailed:

• Recreation of Cognos catalogs• Recreation of Cognos reports• Used mainly for proof-of-concept purposes

Benefits:• Faster conversion of small environments• Reduced cumulative effort

Work Entailed:

• Detailed report analysis to eliminate redundancies• Recreation of Cognos reports• Revision of data model to improve performance

Benefits:• More efficient environment that fits requirements• Capitalization on MicroStrategy platform strengths

Our recommendations often reduce the number of legacy reports by 50% to 80%

Rationalize and Optimize – Right Size the Conversion

Shift Optimize

Recreate "as-is" maintaining existing functionality

Redesign for optimized user experience and

improved maintenance

Consolidate & eliminate,Selective optimization

• "As-is" Reporting application functionality

• Closely matched to legacy reports

• Consolidate & eliminate reports where possible, removing redundancies

• Maintain essential reporting application functionality

• Selective optimization where most valuable

• Redesigned and optimized functionality

• Leverage added-value MicroStrategy capabilities (e.g. Mobile, Dashboards)

• "As-is" meta data design / import• Existing data sources • Closely matched to legacy models

• Eliminate redundant or unnecessary elements• Leverage MicroStrategy metadata features where appropriate

• Closely matched to legacy models

• Redesigned and optimized metadata • Streamline multi-dimensional business layer

Considerations:• May recreate poor report designs• May recreate a poor meta data model• May retain report maintenance inefficiency

• Selective report design improvements• Moderate meta data improvements• Moderate report maintenance improvements

• Major report design improvements• Reduced maintenance• Time needed to redesign reports• Time needed to redesign meta data

Optimize time-to-value with improved capabilitiesB

I Con

tent

Met

a D

ata

BusinessObjects/CognosInoperativereports

Old/Unusedreports

Candidates forcombining into

one report

Candidates forcombining into

one report

Typical report reduction ratio is 7:1 to 10:1 depending on complexity of your environment

TARGETS FORCONVERSION

Private Copies of

Public reports

Rationalize and Optimize – Right Size the Conversion

BOBJ Conversion Assessment Program Key Benefits

12

Convert to MicroStrategy to Enable the Intelligent Enterprise

Deep Experience in both MicroStrategy and SAP Business Objects

Dedicated and Experienced Personnel

ROI Calculation for Conversion

Conversion MethodologyProven methodology in 1 - 2 weeks engagement that will:

• Assess current BOBJ Reports, Universes, and Platform and suggest opportunities for reduction in the numbers of reports and universes as well as new capabilities using MicroStrategy

• Stand up a proof environment either on premise or in the cloud giving your users an opportunity to see and feel the conversion first hand

• Deliver a roadmap for full conversion including milestones and key benefits at each stage

A quantitative measurement of the cost savings possible with a MicroStrategy conversion including:

• Comparison of ongoing maintenance and operational cost savings• Estimate of the potential for reduction in the number of reports (up to 10:1) and universes (up to 30:1) thus saving cost• Estimate of business benefit of new analytics workflows possible with unique MicroStrategy capabilities

IBM Cognos Conversion Assessment Program Key Benefits

13

Convert to MicroStrategy to Enable the Intelligent Enterprise

Deep Experience in both MicroStrategy and IBM Cognos

Dedicated and Experienced Personnel

ROI Calculation for Conversion

Conversion MethodologyProven methodology in a 1 – 2 weeks engagement that will:

• Assess current Cognos Platform and suggest opportunities for reduction in the numbers of reports and packages as well as implement new capabilities using MicroStrategy

• Set up a proof environment either on premise or in the cloud giving your users an opportunity to see and feel the conversion first hand

• Deliver a roadmap for full conversion including milestones and key benefits at each stage

A quantitative measurement of the cost savings possible with a MicroStrategy conversion including:

• Comparison of ongoing maintenance and operational cost savings• Estimate of the potential for reduction in the number of reports (up to 10:1) thus saving cost• Estimate of business benefit of new analytics workflows possible with unique MicroStrategy capabilities

During the BusinessObjects/Cognos Conversion Start Up, MicroStrategy provides an expert delivery team over two weeks to:

• Analyze your business requirements and existing BI BusinessObjects/Cognos reports to determine conversion objectives and priorities

• Assess the usage of your current BOBJ/Cognos assets to see which reports can be deprecated, and which reports can be combined for better analytic efficiency

• Redesign and optimize your BusinessObjects/Cognos reports leveraging the comprehensive suite of MicroStrategy capabilities

• Develop a future state pilot that demonstrates the enterprise-ready value of the MicroStrategy Intelligence Platform and validates the optimal conversion roadmap for your organization

Outcomes include:

• Optimized conversion strategy that replaces BusinessObjects/Cognos reports with a streamlined and enhanced MicroStrategy solution

• Quantitative ROI calculation for a conversion from BOBJ/Cognos to MicroStrategy

• Customized future state pilot with enhanced capabilities applied to your BI workflows

Conversion Pilot for Business Objects/Cognos Overview

14

Experience the MicroStrategy advantage and create your BOBJ/Cognos conversion roadmap.

ANALYTICS ARCHITECT

WEEK 1

APPLICATION ARCHITECT

ENGAGEMENT MANAGER

WEEK 2

Step 1: Analyze and Prioritization

ASSESS

Step 2: In-Depth Analysis

ADVISE

Step 3: Future State

Pilot

ARCHITECT

ENTERPRISE ARCHITECT

Step 1: AssessAnalyze and prioritize your Business Objects tools and existing reports.

Components• MicroStrategy conducts interviews around specific business drivers,

expected outcomes, and legacy reporting outputs

• MicroStrategy reviews your existing SAP environment, SAP Universes and data sources, and report usage data

• MicroStrategy prioritizes and recommends which BusinessObjects, Crystal, and Web Intelligence reports and universes to streamline in a unified future state pilot

15

ASSESS ADVISE ARCHITECT

Outcomes• Selection of BusinessObjects reports to convert for the future state pilot

• Documentation of existing business challenges and reporting issues

• List of Reports and Semantic Layers that can be deprecated or combined to save maintenance costs

• Suggestion of opportunities to improve BI Workflows with mobile, identity, and transaction services

Step 2: AdviseLeverage the in-depth BusinessObjects analysis to develop a high-level conversion strategy.

Components• MicroStrategy facilitates collaborative workshops to create a solution

storyboard and design future state pilot

• MicroStrategy validates requirement priorities with key stakeholders to determine your best approach for conversion

• MicroStrategy develops the roadmap with phased project plan that outlines high-level conversion activities and tasks

16


Outcomes• Future state pilot storyboard with workflow

• Draft implementation plan recommendations

• High-level BusinessObjects conversion roadmap

• Quantitative ROI Calculation based on the conversion plan

Step 3: ArchitectArchitect your future state pilot and validate your BusinessObjects conversion strategy.

Components• MicroStrategy creates an AWS environment for your future

state pilot and connects to appropriate data sources

• MicroStrategy architects a future state pilot to validate automation assumptions and estimated level of effort

• MicroStrategy refines and finalizes your conversion roadmap, phased project plan, and high-level activities and tasks

17


Outcomes• Provisioned MicroStrategy on AWS environment

• Future state pilot showcasing key MicroStrategy features

• Finalized conversion roadmap from BusinessObjects and execution plan recommendations

Based on the information & knowledge collected during the conversion assessment our recommendation is:

Ø Use “Consolidate & Eliminate. Selective optimization” strategy for the conversion.

v Consolidate & eliminate reports where possible, removing redundanciesv Maintain essential reporting application functionalityv Selective optimization where most valuablev Eliminate redundant or unnecessary elementsv Leverage MicroStrategy metadata features where appropriate v Closely matched to legacy models

Implementation approach

18

Establish a solid foundation to develop all your Analytics applications

Customer Success Stories

19

SAP BO to MicroStrategy Conversion Success Stories

20

Manulife Financial

21

Multinational insurance company converted from SAP BOBJ to MicroStrategy.

Industry: InsuranceLocation: CanadaProducts: Analytics

Program Offering: Conversion Start Up

• Opportunity to convert BO Universes and optimize reports to take full advantage of MicroStrategy features and capabilities, as well as compress and streamlines the high volume of existing reports

• The creation of the semantic layer allowed for scalable growth. MicroStrategy provided a more efficient environment that fit Manulife's requirements and made better use of the MicroStrategy capabilities

• MicroStrategy analyzed, assessed, and modified the converted 24 BOXI universes with 17 data sources and 9,000 reports for optimal use the with MicroStrategy Intelligence Platform

Profile Application

Randstad

22

Dutch multinational HR consulting firm converted 22,600 BO reports to 395 MicroStrategy reports.

Industry: ConsultingLocation: NetherlandsProducts: Analytics, Mobile


• Needed a scalable platform to support innovative enterprise reporting to be deployed in all locations and to improve agent reporting using dashboards and visualizations

• BusinessObjects lacked a data discovery solution, an analytics solution on mobile, native multi-source connectors, and a unified, centralized, and secure architecture

• Converted to MicroStrategy due to the Platform’s single version of the truth, data governance capabilities, and cost reduction with a single platform in their own cloud environment

• Migrated from 43 BO Universes with 22,600 reports to 1 MicroStrategy project with 295 reports and dashboards

Profile Application

Tesco

23

British multinational groceries and general merchandise retailer converted from SAP BOBJ to MicroStrategy.

Industry: RetailingLocation: UKProducts: Analytics


• MicroStrategy provided a more efficient environment that fit Tesco requirements and optimize reports to take full advantage of MicroStrategy features and capabilities, as well as compress and streamlines the high volume of existing reports

• The creation of the semantic layer allowed for scalable growth. MicroStrategy provided a more efficient environment that fit Tesco requirements and made better use of the MicroStrategy capabilities

• MicroStrategy analyzed, assessed, and converted their 120 BO Reports and 60 dashboards in 13.5 days with 10 members staff for optimal use the with MicroStrategy Intelligence Platform

Profile Application

McDonald's (UK)

24

McDonald's is the leading global foodservice retailer with more than 31,964 local restaurants serving more than 58 million people in 118 countries

Industry: RestaurantsLocation: UKProducts: Analytics


• McDonald's (UK) needed a scalable platform to support innovative enterprise reporting to be deployed and to improve performance of reporting and quality of dashboards and visualizations

• Key features: Wide usage of Distribution Services – sending dashboards in e-mails to all recipients with the use of security filters.

• MicroStrategy converted their 500 BO Reports and 28 dashboards in 255 days with 4 members staff for optimal use the with MicroStrategy Intelligence Platform

Profile Application

Caesars Entertainment

25

Fourth largest gaming company in the world, operating over 50 casinos and hotels, converted from IBM Cognos to MicroStrategy

Industry specifics: Gaming, hospitality and tourismTime to Complete: 7 Months

• An optimized MicroStrategy data model, schema and application objects brought on the following benefits:

• Improved performance

• Increased stability of platform

• Greater ease of use

• Improved productivity

• Lowered costs

Profile Application

Thank You

26

Journey to the Intelligent Enterprise...• SAP BusinessObjects is deployed on-premises. Despite...

Documents

Transcript of Journey to the Intelligent Enterprise...• SAP BusinessObjects is deployed on-premises. Despite...