Journey to Digital Country TAYSAD Aftermarket Conference 29.05.2014 Onur Eren.
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Transcript of Journey to Digital Country TAYSAD Aftermarket Conference 29.05.2014 Onur Eren.
Journey to Digital Country
TAYSAD Aftermarket Conference29.05.2014
Onur Eren
“build multiple sided platforms to structure automotive sector
according to needs of car owners”
a. What is “Digital Country”?b. How does it differ from other countries?c. Why Become a Citizen?
a. What is “Digital Country”?
What is “Digital Country”?
Internet Penetration - 11th in the World
Leader of Europe in Growth
Online Customers only %28 – (%87 in Europe)
Very Active in Social Engagement
“The Infographic of Turkey’s eCommerce”, November 2013, Sina Afra
What is “Digital Country”?
“Europe B2C Ecommerce Report 2013”, September 2013, Ecommerce Europe
What is “Digital Country”?
“Delticom Investor Presentation”, January 2013, Delticom
6% of Tyre Market is online
Only 0.8% in Turkey
own estimates
What is “Digital Country”?
b. How does it differ from other countries?
How does it differ from other countries?
How does it differ from other countries?
Run by private companies
How does it differ from other countries?
SPEED of TIME = x5
How does it differ from other countries?
High Expectations
Delivery Time Measured In Hours –24/7!
How does it differ from other countries?
7 figure R&D a decade ago
How does it differ from other countries?
Commercially available to everyone today
How does it differ from other countries?
Unlimited Geological Access
How does it differ from other countries?
How does it differ from other countries?
How does it differ from other countries?
Buffer space between you an customer Customer is always present in the roomVS.
How does it differ from other countries?
Relationship management
How does it differ from other countries?
Data driven
How does it differ from other countries?
Business model comes before financials
How does it differ from other countries?
Scalability is the key
Why Become A Citizen?
c. Why Become A Citizen?
“Initiative: More time spent on brand consideration”, September 2011, how cool brands stay hot
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
Why Become A Citizen?
“Auto Aftermarket: Today’s Digital Driver”, November 2013, Google Think
“Strategic principles for competing in the digital age”, May 2014, McKinsey Quarterly
Why Become A Citizen?
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Charles Darwin
Why Become A Citizen?
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