PowerPoint Presentation

Journey To Bright Ideas

2013 James Feldman

James FeldmanCITE, CPIM, CPT, MIP

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Today, I am going to challenge you. I want to talk about your future. We live in an age of extraordinary Innovation. We accept a pace of change that even our most recent ancestors could not have imagined. Almost anything is possible and almost everything is available.It is easy to be an expert in the future realm, since I, like you, have no exceptional experiences with the future-or any experience at all for that matter. I hope to provide you with a view that ultimately proves to be so compelling that you can never see thing in quite the same way again I have gathered insights and examples that may make you uncomfortable, challenge your assumptions, and force you to see your own potential. Change keeps picking up speed. Before your organization can finish getting adjusted to one change it gets hit with several others.Despite the improving economy, well continue to struggle with difficult challenges in 2014.

November 14, 20132010 Synectics Open Solutions, LLC3

How you think is as important as what you

AhaThe intuitive, fast moving side of our mindshas far more of an effect on our decision makingthan we realize.

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Aha2013 James FeldmanCreate an5According To Jim...

Aha2013 James Feldman6Learn from others

Aha2013 James Feldman7

AhaDont be concerned withwhat you accomplished Yesterday,or what you did Today,its all about Tomorrowthat really matters.2013 James Feldman8Its about AHA Ideas that make or save money...

Aha2013 James Feldman9

AhaAHA Ideas license you toBecome a Solution ProviderLive in the FUTUREAppreciate Unconventional WISDOMForget PermanenceChange your FOCUSGet excited and accept RISKAnd think aboutClear and Present Opportunities2013 James Feldman10

2013 James FeldmanThe challenge, of course, is to overcome the misconceptions surrounding Innovationwith a goal of making Innovation a cultural phenomenon which can be enhanced or inhibited by leaders, culture, and strategy.

There is a perception that Innovation is a threat to the status quo,to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits.

Large companies regularly have an Innovation strategy that is aligned with their overall corporate strategy.Small companies often dont have an Innovation strategy which will be detrimental to their future Innovation success.Innovation should be dedicated but not insulated in order to leverage cross-functional resources.And thats because.

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Meet OutsideThink Inside

2013 James FeldmanTheres a tendency in most industries to bePart of a scene. This provides little of the supportNeeded for professional development. Today, to succeedYou need to know a wide array of people. Then you go inside the box to do your 3D Thinking.12Depth

Distance

Determination

2013 James Feldmanwhat stifles Innovation are two barriersBusiness as usual and middle managers

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Innovate

Initiate

identification

ideation

InvestigateDepth

Distance

Determination

2013 James FeldmanInnovative thinking- takes place inside the box InvestigationIdentificationIdeationAcceleration is outside the box ImplementationImpact

14Five Stages in the Decision Innovation Process

2013 James Feldman

question everything1. What is Innovation?2. Who needs or wants more Innovation?3. When do people need more Innovation?4. Where do people need more Innovation?5. Why do people need to be more innovative?6. How can people be more innovative?7. What blocks or stops Innovation?8. Who blocks or stops Innovation?3-Repeat, refine, reflect. Before you work on any solution try the three Rs.4-Determine how you will solve the problem. Determination is the reason most companies dont impact their bottom line. They often solve problems, identify opportunities, resolve conflictsin their mindand never act.

16Journey To Bright Ideas

2013 James FeldmanGreat isnt good enough. You must create Competitive Distinction.In order to be irreplaceable, one must always be different.

Coco Chanel

2013 James FeldmanWhy do we need more Innovation?

2013 James Feldman

Why are your clients buying from you now?Why are they staying with you? Why not?

Why are you competing on price, product, process?

Why are you pressure driven instead of purpose driven? Why are your clients loyalty neutral?

2013 James Feldman

What am I doing differently tomorrow that will obtain better results than I achieved yesterday?

2013 James Feldman

Make a list of the ways that you believe your clients can tell the difference between YOU and the competition.2013 James FeldmanJourney To Bright Ideas

2013 James FeldmanChangeGrowthProfitCompetitionAccelerationImprovementIncreasesDecreasesProblemsGoalsCornerstones of InnovationDont let what you think you know, prevent you from learning what you need to know.2013 James FeldmanThe types of Innovation cultures2013 James FeldmanCreate a passionate and inter-connected Innovation department. Effective innovators had a higher degree of volunteers, selected high achievers for the department and had more functional diversity.

Keep the connections between Innovation and the rest of the organization strong by having regular check ins during development phases as well as involvement from Innovation after the product launches.

There are two main kinds of cultures.

Unsuccessful with less than a 50% success rate in the introduction of new offerings.

And successful, relentless innovators, who make Innovation not only a priority, but an integral part of their business models, or risk being overtaken and surpassed by their competitors. They have over a 50% success rate in the introduction of new offerings.

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Innovation is a defined process commonly used to achieve measureable objectives.The value of Innovation comes from achieving new levels of results that would not be obtained through continuous improvement identify trends and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios.My goal is to help organizations achieve Innovation, remain viable and competitive, and create a more constant flow of Innovation.

27From efficiency; Business As Usual (BAU) to to disruption; Innovation As Usual (IAU)

What is BAU? BAU is all the norms inside your company that govern how your company operates.Are all kinds of changes and circumstances we cant control that exert their own force and shift us sideways.Theres a ton of room for growth in that unplanned space.Innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing. Ever-increasing focus on efficiency creates an Innovation trap: the more efficient BAU becomes, the more the firm seeks to protect and isolate BAU, leading to less and less Innovation.

It's no longer about cost cutting, outsourcing, or efficiency; it's about Innovation. Time to think 'inside the box' and create new products and services. Jim asks the audience "If you were starting from scratch, and there were no hindrances, no obstacles and no limit to your resources, if anything was possible, what would your business look like?"

It is not enough to have a good idea or to find the best ideas lurking within a company - a company must be able to overcome BAU.The most important factor sustaining Innovation is an operating model that considers Innovation as business as usual (BAU).

Innovation is a strategic choice rather than an act of fate.

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Whats your vision?2013 James FeldmanAt this point, I am pleased to tell you my interviews with some of your industry leaders told me that conditions are improving for small businesses.Dont stay within the lines that were drawn years ago.Turn the paper sideways and change everything.The most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.As you encourage your people to display Innovation and creativity, be prepared for mistakes. Acknowledge the mistakes, learn from them, and then try again. When people know that mistakes are part of the process, they'll be more open to take risksand think in new directions. Remember, failure and Innovation are related. Success only comes when you learn from failure.Focus is the ultimate power that can change the way we think, the way we feel, and what we can do.When we change our focus, we change our lives.

November 14, 201329NOMMA Shift Happens!Knowledgeis free.Wisdom has a price.

2013 James FeldmanWhat is the ULTIMATE Competitive Advantagea client could gain from YOU?

2013 James FeldmanMy focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

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Better Results.Better Outcomes.Competitive Advantage.The goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation.Simply put: everything thats necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

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How do you intend to position or distinguish yourself from your competitors? How can you use Innovation to support those goals?

2013 James FeldmanThe goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation.Simply put: everything thats necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP process

33How are you working on YOUR businessDifferentlyto enhance profit? To upsell? To provide better service?What keeps you awake at night?

2013 James FeldmanMy focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

34Whats the most innovative practice, service, or product YOU launched in the last year?

What product or service would you eliminate if you had to get rid of dead weight?

My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

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Are you giving awayyour best ideas?

Clients pay for solutions not suggestions.

If you were starting from scratch, and there were no hindrances, no obstacles, and no limit to your resources, if anything was possible, what would you do differently?

My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.

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If Innovation is the goal how do we get there?The key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.

38The secret is applying the information you have in a way that benefits your clients.

2013 James Feldman

Champion creativity and Innovation will follow

2013 James FeldmanThere are many reasons firms can't sustain Innovation. These include everything from a "project" rather than "capability" mindset to fear of failure, to a lack of resources, and uncertain support from executives.Today I want you to think about your company's fundamental approach to doing business.Is it outside the box? If its outside the box you cant see the problem.You cant see the side of the box. You can see the components that make up the problem.And your back is to your potential audience.You need to go inside the box.Move the components around. Get them out of the shadows. And discover and gather information.

40See a Need.Fill a Need.

2013 James Feldman

Few of us can rely on the pastwe have to invent our own future.2013 James FeldmanFor years the meetings industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details but lost the ability to target the experience to the audience. Its all about the audience not them!The improvements in those details have not taken the meetings industry to the next level. In fact, many conferences are still suffering because the attendee experience has not changed in 30-50 years. Its become stale, predictable and status quo or as Business As Usual.Its time for the industry to make an intentional and radical leap to take the meetings professional out of department silos and into a more holistic, strategic and creative planning professional.

42Are there important forces that shape YOUR competition?2013 James FeldmanA typical 21 year old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cell phone some 10,000 times and spent 3,500 hours on line.Cell phones in the last decade have gone from big single purpose telephones to small smartphones. Now they are getting bigger to accommodate videos, photos, and tactual keyboards.Yet to many of you in this room these are developments that you expect to deal with but find it uncomfortable.

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Chooses to do things differently2013 James FeldmanThe most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.Our value is measured by the size of the problems we can solve.In our short time we share today, I want you to find at least three concepts that unleash the unlimited possibilities that result in new profits for your organization. The time to make a change is now!

44Can you personalize the experience?

But Less LoyalThe New Breed of client

More Demanding2013 James Feldman45

what if? why not? whats next?whats Possible?2013 James FeldmanYou cannot learn about what they want second hand. You must take actionquick action on those ideas that have merit. Innovative thinking distinguishes the best companies from the also-rans. Truly innovative companies encourage their employees to think creatively, to develop new ideas, and to offer unique solutions. The company that encourages creative change has many resources at hand when faced with new challenges.Opportunities will be waiting for you if you can overcome any resistance to new ways of thinking. What stops most companies from Innovation is hesitation due to uncertainty. But when you cast aside uncertainty and Start to ask What If, you will unleash the unlimited possibilities that result in new profits for your organization.

November 14, 201346NOMMA Shift Happens!Success comes from turning problems into opportunities.

2013 James FeldmanAre YOU slow to change?

2013 James FeldmanChoose to do things differently.You have to take action and apply the principles of risk management.

November 14, 201348NOMMA Shift Happens!Who do YOU hunt?

2013 James Feldman

Am I hunting elephants or rabbits? Who is our customer?Why would they buy from us?What is my business?Why would I work here?Am I happy doing what I do?Where do the profits in your business come from? What are the areas where you beat the pants off your competitors? Why do clients seek you out?

These are the critical areas of success -- and you'd better be darn good at them.

November 14, 201349NOMMA Shift Happens!Be part of how your client wins business using your solutions.

ImagineInspireInstillInvolveInnovationInitiative2013 James FeldmanThe building blocks of Innovation culture comes with its own set of components that allows a company to develop a culture that motivates employees to innovate.

The building blocks are Imagine is about determining the vision for your Innovation culture including purposes and objectivesInspire-is about engaging employeesInstill-centers on having the right mechanisms including resource commitment, structure and teamsInvolve-focuses on bringing the entire organization on board with training of all the employees, communication, and leadership guidelines

Ultimately, culture is about the value, norms, and attitudes that exist in the organization and theyre the driving force of Innovation success.51People do notdefault up!

Sell from top downnot bottom up.

Is YOU ready for change?2013 James FeldmanThe key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.Theres never been more data and its never been more important.Its behind every business decision.

If Innovation is the goal how do you get there?Does your organization have an Innovative VisionHave they established a strategic Role for InnovationIs there an established Success CriteriaAll this can be accomplished if you Simplify--Go inside the box.

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Failure is the first cousin of success2013 James FeldmanStudy failure as closely as you study success.Why did you miss the markidea, execution, support?How can you invert those results if you were doing it all over again?Crystallize the key lessons learned.Try again.

54If failure is not an option,NEITHER is Success.

2013 James Feldman

Wealth is not gained by perfecting the known, but by seizing the unknown.

Focus on the customers needs for ideas, not what management wants.Understanding those needs and frustrations will allow them to focus on Innovation efforts that really matterto consumers/consumers. Apple makes 46 products. Mac products 6IPOD 5Iphone 2Software 17Accessories 1656clients want theproduct of your product.

2013 James FeldmanTwo words often describe products. They are so loosely used by the average sales person that they often say them together really fast, almost as if they were one word "features & benefits.

Features are unique characteristics that your product has to offer a customer. Without Features your product would look just like everyone else's product in the marketplace.

Benefits-the product of the product- are what the unique characteristics of your product can actually do for a person or business.

What your customer sees are features, what they use are benefits.

Features just fill the prospects needs. Innovation should show how the benefits will actually improve that person's business or improve their life.The customer wants the product of your product.57People buy from people they trust.

Build trust and price isnt an issue.

2013 James Feldman

Now I know what I will be doing differently tomorrow to obtain better results than I achieved yesterday. Investigate, Innovate, Initiate2013 James FeldmanBeware ofDistractionsdisguised asOpportunities.

2013 James FeldmanYou PROVIDE solutions not deliver products.You CREATE value not provide services.You ENGAGE your clients' not sell to them.You are PROBLEM SOLVERSthat charge for your wisdom. .

2013 James Feldman

AhaAs experts in your business, you know that it requires agile management to make changes quickly so that the company can manage more entrepreneurially. You provide focus. You offer concentration. You deliver commitment and determination. Your big visions move people. You are in the fast lane and either you winning big or you lose even bigger. You do not permit your associates to concentrate on the past but point out what the possible positive potential holds for them. I am not going to candy coat it. I know you have a tough job. This is a potent strategy to help you handle the pressure of change. Something powerful. Useful. Replicatable. Something you can use to further your business goals. That is rightvalue.

61Logic makes people think.Emotions make people act.

2013 James Feldman

2013 James Feldman

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