Journey Kenya
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Connec&ng you to the world Online solu&ons
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Presentation by Journey Kenya at E-Tourism East Africa Conference September 2-3rd 2010 Nairobi
Transcript of Journey Kenya
Connec&ng you to the world
Online solu&ons
The Evolu&on…
Journey Kenya
Samadari
Sabre Hospitality
Hotel THIS
E‐tourism in Africa
• Only 2% credit and debit card booking in Africa vs 45% globally • Mul&ple steps – emails and telegraphic transfers • Not following the money – shiL from west to east
Pivotal ques&on: How do you use innova&on in technology to achieve higher bed occupancy, higher spends and longer periods of stay?
• Ac&vi&es and Experiences • Mul&‐currency Diversifica&on
• Independent travellers • DINKS and Affluent travellers Market segmenta&on
• E‐commerce enabled distribu&on in Africa • World class presence Visibility
• 24/7 x 365 • Automated no&ces Efficiency
• Hotel specific reports e.g. Click through rates • Industry reports
Management Informa&on
Capitalise on the Opportunity...
Journey Kenya/Samadari – Online Booking and Payment
• Hassle‐free holiday booking and online payment
• Processes all major online credit and debit card payments • Increased web visibility in aarac&ng independent travelers,
who are increasingly booking travel online
• World Class – Stunning photography • Showcasing the diversity of experiences
– Discover ‐ Kite Surfing, Scuba Diving, Nairobi vibe, Fashion – Events – Rhino Charge, Safari Sevens Rugby, MTV Africa Music Awards
• Unlimited specials / packages
• Mul&‐currency – all global currencies
Innova&on to drive traffic • We pride ourselves in coming up with crea&ve ideas to
promote tourism e.g. – Partnerships with Paramount to Launch Madagascar2 – Listener’s choice prize for MTV Africa Music Awards run across 8
countries and 10 radio sta&ons
– Adver&sing in Conde Nast, featuring our proper&es in a des&na&on – ‘Journey of a life&me’ compe&&on to 16m WAYN members globally
• News on events, des&na&ons, experiences
• Social networking sites – Twiaer – Facebook
‘Journey of a life&me’ promo&on
What next? Engage the Customer
2 Trip planner 3 Customer tes&monials
4 Community of travelers – ‘share photos, stories, videos’ 5 Mobile phone plamorm
Hotels
7 Last minute deals and specials capability 8 Resellers in major interna&onal markets & mul&lingual
9 Value added programmes e.g. learning tracking in the Maasai Mara or Volunteerism…
10 Integrate local air &cke&ng
And then…
Hospitality Websites HotelT.H.I.S provides a professional hotel website for the hospitality industry that
meets the following features/quali&es of effec&ve websites:
Services
Digital Strategy, Crea&ve Design, Integrated Marke&ng, Rich Applica&on Development, E‐Commerce, Web & Email Hos&ng
Easy to use Customer experience
Search
• By loca&on, experience, ac&vity, price range, places of interest
Select
• Hotel descrip&on, photography, ameni&es, facili&es and services
Book &Pay
• Choose room type and enter credit and debit card details
Confirma&on
• E‐mail voucher received aLer hotel confirms booking
Hotel experience
Rates & availability
• Availability maintained daily, up to date rates, promo&onal items
No&fica&on • E‐mail and SMS alert
Confirma&on
• Straight through processing OR • Key in hotel reserva&on number
Payment
• As per nego&ated terms • Monthly management informa&on
Request a quote Leads generation
• Interac&ve calendar view • Start from op&on Select dates
• Can display customised promo&ons by room type • Unlimited room types can be listed with unique pricing Select a room
• PCI compliant – guaranteeing highest security levels Guest informa&on
• 24/7 x 365 • Real‐&me automated booking confirma&on Confirma&on
• Hotel specific reports e.g. revenue, availability, expiry dates • Industry reports
Management Informa&on
Easy and secure booking process
GDS connec&vity • Reach over 600,000 travel agents worldwide • Seamless connec&vity to Sabre, Travel port (Worldspan +
Galileo) and Amadeus
• Most extensive IDS connec&vity e.g. to Expedia, Travelocity, Lastminute.com, Hotwire, Orbitz, Priceline, Opodo
• Over three dozen private label GDS codes on RedX Distribu&on Management System
• RedX Control Center lets you update rates and availability real &me making the rates available worldwide
• GDS marke&ng op&ons available
In summary… • Process online hotel bookings on your own site • Verify credit and debit card details • Mul&lingual booking engine over 25 languages including –
Chinese, Spanish, Italian, Turkish, Korean, Russian, Polish
• Intui&ve – user friendly and easy to navigate • Easy and flexible rates management
• One place to manage availability on all GDSs, connec&ng you to over 600,000 travel agents
• Customised customer e‐mails, pre and post holiday
• Management informa&on e.g. failed booking reports due to availability
• Local sales and service provided by Journey Kenya
Visit our stand! For a chance to win a free website design or free website review, simply indicate which of the two services you would like at the back of your business card and hand in your card at the Hotel T.H.I.S stand. The winner will be announced later today.
