Journals Without Borders: The Next Emerging Academic Markets
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Transcript of Journals Without Borders: The Next Emerging Academic Markets
Charleston Conference 2014
Journals Without Borders
Toby PlewakProduct Manager, Online
[email protected]: @tplewak
Charleston Conference 2014
Journals Without Borders
IngentaConnect
Charleston Conference 2014
Journals Without Borders
Charleston Conference 2014
Journals Without Borders
Are there overlooked opportunities outside of the “BRIC” nations?
Charleston Conference 2014
Journals Without Borders
Home to 10,000+ publications More than 250 publishers ~5 million articles 1.4 million users per month 3.2 million page views per month ~25,000 active institutional registrations
Charleston Conference 2014
Journals Without Borders
Usage in developing nations (as defined by the IMF)
68
32
Traffic, Sept. 2014
Developed Nations Emerging Markets
75
25
Libraries
Developed Nations Emerging Markets
Charleston Conference 2014
Journals Without Borders
75
25
Libraries
Developed Nations Emerging Markets
China – 3.6% India – 3.2% Brazil – 1.9%
16.3%:MexicoTurkeySouth AfricaPolandRussiaPakistanThailandIranChileArgentinaall other developing nations
Charleston Conference 2014
Journals Without Borders
68
32
Traffic, Sept. 2014
Developed Nations Emerging Markets
China – 9.2% India – 4.5% Brazil – 1.9%
16.4%:IranTurkeyMalaysiaMexicoSouth AfricaPolandIndonesiaPhilippinesThailandRussiaall other developing nations
Charleston Conference 2014
Journals Without Borders
TrafficTRENDS:
% Growth in library registrations over the last 5 years, by
country
Pakistan, 40% Russia, 38% Iran, 32% Chile, 28% Mexico, 27%
Charleston Conference 2014
Journals Without Borders
TrafficStrongest untapped opportunity for publishers and IBCs:
Latin America, (setting aside Brazil) MENA - Middle East and North Africa,
(setting aside Israel)
The ones to watch:
Chile South East Asia (Malaysia, Thailand) South Africa